The Good Guys Executive and Leadership Team

July, 2026

Leadership Overview

The Good Guys has 5 executives leading key functions including strategy, revenue, and regional operations.

Driven by a commitment to customer satisfaction, The Good Guys focuses on delivering a comprehensive range of electronics and appliances, solidifying its market presence through dedicated leadership and operational excellence.

Leadership Roles at The Good Guys

  • Chief Executive Officer - Mannan Sarkar
  • Founder & Chief Executive Officer - Mohamed Liyadudeen
  • President, The Guys (Richmond Branch) - Joan Li
  • President - Roy LaGrone
  • Chief Revenue Officer & Analyst - Yi Ong
  • Mannan Sarkar - Chief Executive Officer

    Mannan Sarkar, the Chief Executive Officer at The Good Guys, directs the overall strategic vision and operational execution for the retail chain. This leadership role involves steering the company's expansion and market positioning within the competitive electronics and appliance sector. Sarkar oversees the integration of new technologies and product lines, ensuring The Good Guys remains at the forefront of consumer electronics retail. The Chief Executive Officer's responsibilities extend to fostering a culture of innovation and customer-centricity across all departments. Mannan Sarkar drives the company's financial performance and long-term sustainability by optimizing resource allocation and identifying new growth opportunities. This executive ensures alignment with the company's mission to provide quality products and exceptional service to customers throughout Australia.

    Mohamed Liyadudeen - Founder & Chief Executive Officer

    Mohamed Liyadudeen, the Founder & Chief Executive Officer at The Good Guys, establishes the foundational principles and long-term strategic direction for the organization. As the originator of the retail concept, Liyadudeen guides the company's evolution, focusing on its core mission of delivering value in the electronics and appliance market. This executive champions the company's commitment to quality and customer service, ensuring these tenets are embedded throughout the operational framework. The Founder & Chief Executive Officer's influence shapes the corporate culture and strategic partnerships. Mohamed Liyadudeen oversees major investment decisions and strategic initiatives aimed at enhancing market share and brand loyalty. This leadership position is critical for maintaining the company's unique identity and competitive edge in the Australian retail landscape.

    Joan Li - President, The Guys (Richmond Branch)

    Joan Li, the President, The Guys (Richmond Branch) at The Good Guys, manages the comprehensive operations and strategic direction for the Richmond branch. This leadership position involves overseeing all aspects of retail management, including sales performance, inventory control, and customer engagement specific to the Richmond locale. Li ensures the branch adheres to The Good Guys' overarching standards for product quality and customer service. The President, The Guys (Richmond Branch)'s responsibilities include leading the local team, fostering a positive work environment, and driving sales targets within the designated region. Joan Li focuses on optimizing the customer experience at the Richmond branch, implementing localized marketing efforts and operational adjustments to meet community needs. This role is key to reinforcing The Good Guys' presence and success in the Victoria state market.

    Roy LaGrone - President

    Roy LaGrone, the President at The Good Guys, directs the strategic initiatives and operational oversight for key segments of the retail business. This executive role involves guiding departmental functions to ensure alignment with the company's overall objectives in the electronics and appliance market. LaGrone focuses on enhancing operational efficiency and driving performance across various business units. The President's responsibilities include fostering cross-functional collaboration and implementing best practices to achieve business goals. Roy LaGrone oversees the strategic planning and execution of programs designed to improve customer satisfaction and market competitiveness. This leadership function is essential for maintaining The Good Guys' reputation and driving sustained growth within the Australian retail sector.

    Yi Ong - Chief Revenue Officer & Analyst

    Yi Ong, the Chief Revenue Officer & Analyst at The Good Guys, spearheads all revenue-generating activities and provides critical analytical insights to drive business growth. This executive oversees sales strategies, marketing initiatives, and customer acquisition programs designed to maximize income streams from electronics and appliance sales. Ong analyzes market trends, consumer behavior, and competitive landscapes to identify opportunities for revenue enhancement and operational efficiency. The Chief Revenue Officer & Analyst's role involves close collaboration with department heads to ensure cohesive execution of sales targets and profitability goals. Yi Ong directs the development and implementation of data-driven strategies that optimize pricing, promotions, and product assortment. This leadership function is vital for sustaining The Good Guys' financial health and expanding its market penetration across Australia.

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    Frequently Asked Questions Regarding The Good Guys Top Executives and Leadership Team

    Who leads The Good Guys?
    The Good Guys is led by Mannan Sarkar (Chief Executive Officer), along with executives such as Mohamed Liyadudeen (Founder & Chief Executive Officer) and Joan Li (President, The Guys (Richmond Branch)).
    Who is part of The Good Guys’s executive team?
    The executive team of The Good Guys includes leaders such as Mannan Sarkar (Chief Executive Officer), Mohamed Liyadudeen (Founder & Chief Executive Officer), Joan Li (President, The Guys (Richmond Branch)) and other senior executives.
    How many executives does The Good Guys have?
    The Good Guys has 5 executives leading key business areas.
    What roles are included in The Good Guys’s leadership team?
    The leadership team of The Good Guys includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, President, The Guys (Richmond Branch), President, Chief Revenue Officer & Analyst.