The Good Guys Executive and Leadership Team

July, 2026

Leadership Overview

The Good Guys has 5 executives leading key functions including strategy, revenue, and regional operations.

Driven by a commitment to customer satisfaction, The Good Guys focuses on delivering quality electronics and appliances, shaping the Australian retail landscape through accessible technology and expert service.

Leadership Roles at The Good Guys

  • Chief Executive Officer - Mannan Sarkar
  • Founder & Chief Executive Officer - Mohamed Liyadudeen
  • President - Roy LaGrone
  • President, The Guys (Richmond Branch) - Joan Li
  • Chief Revenue Officer & Analyst - Yi Ong
  • Mannan Sarkar - Chief Executive Officer

    Mannan Sarkar, the Chief Executive Officer at The Good Guys, directs the overall strategic vision and operational execution for the company's extensive retail network. This leadership role involves steering the business through market dynamics, ensuring alignment with core objectives of providing radio, television, electronics, and appliances to Australian consumers. Sarkar's oversight extends to optimizing business performance and fostering a culture of innovation across all departments. The Chief Executive Officer's responsibilities include driving growth initiatives and maintaining the company's competitive edge in the electronics and appliance retail sector. Mannan Sarkar's strategic guidance ensures the company's continued success and expansion within the Australian market, focusing on enhancing customer experience and operational efficiency.

    Mohamed Liyadudeen - Founder & Chief Executive Officer

    Mohamed Liyadudeen, the Founder & Chief Executive Officer at The Good Guys, establishes the foundational principles and long-term direction for the retail enterprise. This executive guides the company's mission to specialize in radio, television, electronics, and appliances, ensuring a consistent brand experience across all touchpoints. Liyadudeen's role encompasses strategic planning, fostering key business relationships, and championing the company's core values. The Founder & Chief Executive Officer's influence is critical in shaping the company's market position and its commitment to serving the Australian consumer. Mohamed Liyadudeen's vision drives the ongoing development and adaptation of The Good Guys' business model to meet evolving retail demands and maintain its status as a leading appliance and electronics provider.

    Roy LaGrone - President

    Roy LaGrone, the President at The Good Guys, oversees the strategic direction and operational management of key business segments within the retail organization. This leadership position involves driving initiatives that enhance the company's presence in the electronics and appliance market, ensuring efficient delivery of products and services to customers. LaGrone's focus includes optimizing operational workflows and fostering cross-functional collaboration to achieve business objectives. The President's role is integral to maintaining the company's reputation for quality and customer service. Roy LaGrone's leadership ensures that The Good Guys continues to meet the evolving needs of the Australian consumer, driving operational excellence and sustained growth across its retail operations.

    Joan Li - President, The Guys (Richmond Branch)

    Joan Li, the President, The Guys (Richmond Branch) at The Good Guys, directs the strategic operations and market performance for the Richmond branch. This executive is responsible for ensuring the branch effectively serves its local customer base with a comprehensive range of radio, television, electronics, and appliances. Li's duties include managing branch staff, optimizing inventory, and implementing customer engagement strategies tailored to the Richmond community. The President, The Guys (Richmond Branch)'s leadership is crucial for driving sales and maintaining high standards of customer satisfaction at the local level. Joan Li's focus on regional market dynamics ensures the Richmond branch operates efficiently and contributes significantly to The Good Guys' overall success in Australia.

    Yi Ong - Chief Revenue Officer & Analyst

    Yi Ong, the Chief Revenue Officer & Analyst at The Good Guys, spearheads revenue generation strategies and provides critical analytical insights to drive business growth. This executive focuses on maximizing sales performance across all product categories, including radio, television, electronics, and appliances, by identifying market opportunities and optimizing pricing models. Ong's responsibilities include developing data-driven approaches to enhance customer acquisition and retention, thereby directly impacting the company's financial outcomes. The Chief Revenue Officer & Analyst's work involves close collaboration with sales and marketing teams to ensure cohesive execution of revenue-focused initiatives. Yi Ong's analytical expertise is vital for understanding consumer behavior and market trends, enabling The Good Guys to adapt its offerings and maintain a strong revenue stream in the competitive retail environment.

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    Frequently Asked Questions Regarding The Good Guys Top Executives and Leadership Team

    Who leads The Good Guys?
    The Good Guys is led by Mannan Sarkar (Chief Executive Officer), along with executives such as Mohamed Liyadudeen (Founder & Chief Executive Officer) and Roy LaGrone (President).
    Who is part of The Good Guys’s executive team?
    The executive team of The Good Guys includes leaders such as Mannan Sarkar (Chief Executive Officer), Mohamed Liyadudeen (Founder & Chief Executive Officer), Roy LaGrone (President) and other senior executives.
    How many executives does The Good Guys have?
    The Good Guys has 5 executives leading key business areas.
    What roles are included in The Good Guys’s leadership team?
    The leadership team of The Good Guys includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, President, President, The Guys (Richmond Branch), Chief Revenue Officer & Analyst.