Electra Consumer Products Executive and Leadership Team

Rafi Friedman, the Chief Executive Officer at Electra Consumer Products, directs the overall strategic vision and operational execution for the company's diverse retail and consumer product segments. Friedman oversees the integration of global brands into the Israeli market, ensuring alignment with the company's mission of delivering sustainable growth and value. This leadership role involves guiding the expansion of over 350 stores and advanced online platforms, fostering innovation across electrical retail, food retail, and sports & outdoor sectors. Friedman's strategic direction ensures operational excellence, directly impacting the company's market position and its ability to connect effectively with everyday Israeli consumers seeking trusted brands and quality products. The Chief Executive Officer's focus remains on driving performance and enhancing customer experience throughout all company touchpoints.

Zvika Shwimmer, the Chief Executive Officer, Electra Consumer Products Ltd at Electra Consumer Products, spearheads the strategic direction and overall performance of the company's extensive retail operations in Israel. Shwimmer guides the integration of global brands into the local market, driving sustainable growth and value across diverse sectors including consumer products, electrical retail, food retail, and sports & outdoor. This executive leadership involves overseeing the management of over 350 stores and advanced online platforms, ensuring operational excellence and innovation. Zvika Shwimmer's focus is on enhancing the connection between global brands and Israeli consumers, fostering a culture of quality and customer satisfaction. The Chief Executive Officer, Electra Consumer Products Ltd's vision is instrumental in maintaining Electra Consumer Products' leading market position.

Mickie Bitton, the Chief Executive Officer, Electra Trade & Brands at Electra Consumer Products, directs the strategic growth and operational management of the company's trade and brand portfolio. Bitton focuses on strengthening Electra Consumer Products' position in connecting international brands with the Israeli consumer market, driving revenue and market share across various product categories. This executive role involves overseeing the successful launch and sustained performance of global brands within Israel, ensuring alignment with the company's commitment to innovation and operational excellence. Mickie Bitton's leadership is key to expanding the company's reach and delivering value through its diverse brand offerings. The Chief Executive Officer, Electra Trade & Brands ensures that the company's brand partnerships contribute significantly to its overall success and sustainable development.

Oren Jaeger, the Chief Financial Officer at Electra Consumer Products, manages the company's financial strategy and fiscal operations, ensuring robust economic health across its extensive retail network. Jaeger oversees all financial planning, budgeting, and reporting activities, providing critical insights that support sustainable growth and value creation. This leadership position involves managing financial risks and opportunities associated with operating over 350 stores and advanced online platforms in sectors like consumer products, electrical retail, food retail, and sports & outdoor. The Chief Financial Officer's expertise is vital for optimizing resource allocation and driving profitability. Oren Jaeger's financial stewardship ensures that Electra Consumer Products maintains its commitment to connecting global brands with Israeli consumers through sound financial management and strategic investment.

Gil Mizrachi, the Chief Technology Officer at Electra Consumer Products, architects the technological infrastructure supporting the company's extensive retail operations and advanced online platforms. Mizrachi drives the digital transformation initiatives, ensuring that technology enhances customer engagement and operational efficiency across all sectors, including consumer products, electrical retail, food retail, and sports & outdoor. This role involves evaluating and implementing cutting-edge solutions to connect global brands with Israeli consumers, thereby supporting sustainable growth. The Chief Technology Officer's responsibilities include overseeing the development and maintenance of robust IT systems that facilitate seamless transactions and data management. Mizrachi's strategic technology planning is crucial for maintaining Electra Consumer Products' competitive edge in the dynamic Israeli market.

Nir Chen, the Chief Technology Officer & Chief Information Security Officer at Electra Consumer Products, directs both the technological advancement and the robust security posture of the organization's digital assets. Chen is responsible for developing and implementing comprehensive technology strategies that support the company's extensive retail operations, including over 350 stores and advanced online platforms. Simultaneously, Nir Chen safeguards sensitive data and systems against evolving cyber threats, ensuring the integrity and confidentiality of customer information and business operations across consumer products, electrical retail, food retail, and sports & outdoor sectors. This dual role is critical for maintaining trust with Israeli consumers and partners, facilitating the seamless integration of global brands while upholding the highest standards of information security and operational resilience.

Neta Dagan, the Chief of Staff. Assets Division at Electra Consumer Products, provides strategic support and operational oversight for the company's asset management initiatives. Dagan works closely with senior leadership to align asset division strategies with the broader corporate objectives of sustainable growth and operational excellence. This role involves coordinating key projects and initiatives across the company's diverse retail segments, including consumer products, electrical retail, food retail, and sports & outdoor. Neta Dagan's responsibilities include enhancing the efficiency of asset utilization and ensuring that all assets contribute effectively to connecting global brands with Israeli consumers. The Chief of Staff. Assets Division plays a crucial part in optimizing the company's infrastructure to support its market presence and long-term value creation.

Oren Mantzur, the Head Chief Technology Officer, Technical Department at Electra Consumer Products, leads the technical development and implementation of the company's technology infrastructure. Mantzur oversees the engineering teams responsible for building and maintaining the systems that power Electra Consumer Products' extensive retail operations, including its over 350 stores and advanced online platforms. This leadership role is critical for driving technological innovation across consumer products, electrical retail, food retail, and sports & outdoor sectors, ensuring seamless integration of global brands into the Israeli market. Oren Mantzur's technical expertise supports the company's mission of delivering sustainable growth and operational excellence. The Head Chief Technology Officer, Technical Department ensures that the company's technological capabilities remain at the forefront, supporting efficient operations and enhanced customer experiences.