Electra Consumer Products Executive and Leadership Team

Mickie Bitton, the Chief Executive Officer, Electra Trade & Brands at Electra Consumer Products, leads the strategic development and market positioning of the trade and brand portfolio. Overseeing partnerships with global manufacturers, the Chief Executive Officer, Electra Trade & Brands ensures the availability of premium products for the Israeli consumer base. This leadership role involves identifying new market opportunities and expanding the reach of trusted brands across diverse retail sectors. By cultivating strong relationships with international suppliers, Mickie Bitton drives revenue growth and brand loyalty. The Chief Executive Officer, Electra Trade & Brands coordinates with marketing and sales teams to execute effective product launches and promotional campaigns. Through strategic brand management, the Chief Executive Officer, Electra Trade & Brands strengthens the market presence of the company. This role remains critical for maintaining the diverse product offerings that define the organization.

Netnael Botbol, the Chief Financial Officer at Electra Consumer Products, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting and budgetary controls, the Chief Financial Officer ensures alignment with long-term growth objectives across the retail portfolio. This leadership role involves rigorous analysis of market trends to optimize profitability within the competitive Israeli landscape. By directing investment strategies and risk management protocols, Netnael Botbol strengthens the financial foundation of the company. The Chief Financial Officer collaborates with the board to maintain transparency and fiscal discipline, supporting the expansion of retail operations. Through precise financial planning, the Chief Financial Officer drives sustainable value for stakeholders while navigating complex economic environments. This position remains central to maintaining the operational stability required for the company to thrive in the consumer goods sector.

Liat Shoham, the Group Chief Financial Officer at Electra Consumer Products, oversees the consolidated financial performance and corporate governance of the entire group. Managing complex financial structures, the Group Chief Financial Officer ensures compliance with regulatory standards and internal fiscal policies. This leadership role involves coordinating financial strategy across multiple business units to maximize shareholder value. By analyzing group-wide performance metrics, Liat Shoham identifies opportunities for cost optimization and capital efficiency. The Group Chief Financial Officer works closely with executive leadership to align financial resources with the long-term vision of the company. Through rigorous oversight of group assets and liabilities, the Group Chief Financial Officer maintains the financial health necessary for sustained expansion. This position remains essential for ensuring the stability and growth of the organization within the competitive retail landscape.

Meir Howard, the Chief Financial Officer & Executive VP, Business Development at Electra Consumer Products, directs both the financial strategy and the expansion initiatives of the organization. Overseeing new market entry and partnership development, the Chief Financial Officer & Executive VP, Business Development ensures that growth efforts remain financially viable. This leadership role involves evaluating potential acquisitions and strategic alliances to broaden the retail reach. By balancing fiscal responsibility with aggressive business development, Meir Howard drives the long-term success of the company. The Chief Financial Officer & Executive VP, Business Development collaborates with the board to secure funding for new ventures and infrastructure improvements. Through the integration of financial planning and business growth strategies, the Chief Financial Officer & Executive VP, Business Development strengthens the market position of the company. This role remains essential for navigating the evolving retail environment.

Shahar Pery, the Chief Operating Officer at Electra Consumer Products, directs the daily functions of over 350 retail locations and advanced digital platforms. Overseeing supply chain logistics and store efficiency, the Chief Operating Officer ensures seamless product delivery to consumers across the region. This leadership role involves optimizing inventory management and enhancing the customer experience through operational innovation. By streamlining internal processes, Shahar Pery improves productivity and reduces overhead costs throughout the retail network. The Chief Operating Officer coordinates with regional managers to maintain high service standards and operational consistency. Through the implementation of scalable retail solutions, the Chief Operating Officer supports the company mission of connecting global brands with local markets. This role remains vital for maintaining the competitive edge of the organization in the fast-paced retail industry.

Nir Chen, the Chief Technology Officer & Chief Information Security Officer at Electra Consumer Products, architects the digital infrastructure and cybersecurity framework for the entire enterprise. Overseeing the integration of advanced online platforms, the Chief Technology Officer & Chief Information Security Officer ensures robust data protection and system reliability. This leadership role involves implementing cutting-edge technology to enhance consumer engagement and operational efficiency. By securing digital assets against emerging threats, Nir Chen maintains the integrity of the company retail ecosystem. The Chief Technology Officer & Chief Information Security Officer collaborates with cross-functional teams to drive digital transformation and innovation. Through the deployment of secure, scalable software solutions, the Chief Technology Officer & Chief Information Security Officer supports the broader business goal of delivering quality products to the Israeli market. This position remains essential for sustaining technological growth.

Neta Dagan, the Chief of Staff. Assets Division at Electra Consumer Products, manages the strategic coordination and operational oversight of the company asset portfolio. Overseeing the development and maintenance of physical and digital assets, the Chief of Staff. Assets Division ensures that resources align with the broader business objectives. This leadership role involves facilitating communication between the assets division and other executive functions to streamline decision-making processes. By monitoring asset performance and utilization, Neta Dagan drives efficiency and supports the growth of the retail infrastructure. The Chief of Staff. Assets Division coordinates special projects that enhance the value of the company holdings. Through meticulous planning and resource management, the Chief of Staff. Assets Division contributes to the operational excellence of the organization. This role remains vital for optimizing the physical and strategic footprint of the company.