Electra Consumer Products Executive and Leadership Team

Mickie Bitton, the Chief Executive Officer, Electra Trade & Brands at Electra Consumer Products, leads the strategic direction and operational management of the company's trade and brand portfolio. Bitton focuses on strengthening Electra Consumer Products' position in connecting global brands with Israeli consumers, overseeing key initiatives within the consumer products, electrical retail, food retail, and sports & outdoor sectors. This executive leadership role is pivotal for driving sustainable growth and ensuring operational excellence across all brand-related activities. The Chief Executive Officer, Electra Trade & Brands, is responsible for market expansion, brand development, and fostering strong relationships with international partners. Bitton's strategic vision guides the company's approach to product sourcing, marketing, and sales, directly impacting market share and consumer engagement. Mickie Bitton's leadership is instrumental in delivering value and innovation to the Israeli market through a diverse range of trusted brands.

Liat Shoham, the Group Chief Financial Officer at Electra Consumer Products, directs all financial operations and strategic fiscal planning for the organization. Shoham manages financial reporting, budgeting, and investment strategies, ensuring the company's financial health and sustainable growth across its diverse retail segments, including consumer products, electrical retail, food retail, and sports & outdoor. This leadership position is vital for supporting Electra Consumer Products' objective of connecting global brands with Israeli consumers by providing the financial framework for expansion and operational excellence. The Group Chief Financial Officer's oversight ensures fiscal discipline and identifies opportunities for value creation. Shoham's expertise guides financial decision-making, supporting market penetration and long-term profitability. Liat Shoham's stewardship of the company's finances is integral to achieving its ambitious growth targets and maintaining investor confidence in the dynamic Israeli market.

Shahar Pery, the Chief Operating Officer at Electra Consumer Products, directs the company's extensive retail operations, managing over 350 stores and advanced online platforms. Pery ensures seamless integration of consumer products, electrical retail, food retail, and sports & outdoor sectors, aligning daily activities with the company's strategic objectives. This leadership role involves optimizing supply chains, enhancing in-store customer experiences, and driving efficiency across all operational touchpoints. By focusing on operational excellence, Pery supports Electra Consumer Products' mission to deliver sustainable growth and value to Israeli consumers. The Chief Operating Officer's oversight extends to maintaining high standards of service and product availability, directly impacting the company's market position and customer loyalty. Pery's strategic direction ensures that the vast network of physical and digital retail spaces functions cohesively, supporting the connection of global brands with the Israeli market.

Nir Chen, the Chief Information Officer at Electra Consumer Products, architects the company's technology strategy, overseeing all information systems and digital infrastructure. Chen drives the development and implementation of advanced online platforms, ensuring robust cybersecurity measures and data integrity across the organization. This role is critical for supporting Electra Consumer Products' diverse retail operations, from consumer products to food and sports & outdoor sectors. By leveraging technology, Chen enhances operational efficiency and customer engagement, facilitating the connection between global brands and Israeli consumers. The Chief Information Officer's leadership ensures that technological advancements align with the company's goals of sustainable growth and innovation. Chen's focus on digital transformation supports the company's market presence and its ability to adapt to evolving consumer demands. Nir Chen's strategic vision for IT infrastructure is fundamental to maintaining Electra Consumer Products' competitive edge in the Israeli retail landscape.

Oren Mantzur, the Head Chief Technology Officer, Technical Department at Electra Consumer Products, spearheads the technological development and execution within the company's technical divisions. Mantzur oversees the implementation of cutting-edge technologies that support Electra Consumer Products' extensive retail operations, including consumer products, electrical retail, food retail, and sports & outdoor. This role is crucial for driving innovation and ensuring the technical infrastructure aligns with the company's mission to connect global brands with Israeli consumers. The Head Chief Technology Officer's focus on technical excellence supports operational efficiency and the advancement of digital platforms. Mantzur's leadership ensures that technological solutions are robust, scalable, and contribute to the company's sustainable growth. Oren Mantzur's expertise in technology is fundamental to maintaining Electra Consumer Products' competitive advantage and delivering superior product and service offerings to the market.

Neta Dagan, the Chief of Staff. Assets Division at Electra Consumer Products, provides strategic support and operational oversight for the company's asset management initiatives. Dagan works closely with leadership across various sectors, including consumer products, electrical retail, food retail, and sports & outdoor, to optimize asset utilization and drive value. This role is integral to Electra Consumer Products' objective of sustainable growth by ensuring efficient management of company resources and infrastructure. The Chief of Staff. Assets Division facilitates strategic alignment and execution, supporting the company's mission to connect global brands with Israeli consumers. Dagan's responsibilities include enhancing operational excellence through effective asset deployment and management. Neta Dagan's contributions are vital for maximizing the company's operational capacity and financial performance within the competitive Israeli retail environment.