Boost Executive and Leadership Team

Eric Chong, the Chief Executive Officer at Boost, directs the overarching strategic vision for the regional fintech ecosystem. Overseeing operations across seven Southeast Asian markets, the Chief Executive Officer ensures the alignment of consumer applications and merchant solutions with the broader mission of financial inclusion. Eric Chong architects high-level growth initiatives, focusing on the integration of artificial intelligence to enhance lending capabilities and cross-border payment efficiency. By collaborating with regional stakeholders and the board, the Chief Executive Officer maintains a focus on scalable technology deployment. This leadership role involves navigating complex regulatory landscapes while driving market penetration. Through the optimization of digital financial services, the Chief Executive Officer secures the competitive positioning of the platform. Ultimately, Chong fosters an environment of innovation that supports the long-term sustainability of the fintech arm of Axiata.

Ungku Norliza, the Deputy Chief Executive Officer at Boost, manages the daily operational execution of the regional fintech strategy. Supporting the expansion of the consumer app and merchant solutions, the Deputy Chief Executive Officer drives operational excellence across diverse Southeast Asian territories. Ungku Norliza coordinates cross-functional teams to ensure the seamless delivery of digital financial services to millions of users. By streamlining internal processes, the Deputy Chief Executive Officer enhances the efficiency of the AI-based lending business. This leadership role involves translating high-level corporate goals into actionable regional initiatives. Through the oversight of operational workflows, the Deputy Chief Executive Officer mitigates risks and optimizes service delivery. Ultimately, Norliza strengthens the operational foundation of the platform, ensuring that the company remains a leader in the regional fintech landscape through consistent performance and technological integration.

Christopher Wong, the Chief Financial Officer at Boost, manages the fiscal health and capital allocation strategies for the organization. Overseeing the financial planning and analysis for the fintech ecosystem, the Chief Financial Officer ensures the stability of the lending business and payment platforms. Christopher Wong directs the budgeting processes and monitors the financial performance across all seven Southeast Asian markets. By providing critical insights to the board, the Chief Financial Officer supports informed decision-making regarding investments and growth opportunities. This leadership role involves maintaining rigorous financial controls and ensuring compliance with regional regulatory standards. Through the optimization of capital structures, the Chief Financial Officer drives the financial sustainability of the company. Ultimately, Wong secures the long-term economic viability of the platform by balancing aggressive growth targets with prudent fiscal management and robust financial reporting practices.

Alex Ng, the Chief Financial Officer, Boost at Boost, focuses on the specific financial architecture of the core fintech platform. Overseeing the revenue streams generated from merchant solutions and consumer transactions, the Chief Financial Officer, Boost ensures the accuracy of financial reporting. Alex Ng develops models to assess the profitability of the AI-based lending business. By analyzing transaction data, the Chief Financial Officer, Boost identifies opportunities for margin improvement and cost reduction. This leadership role involves working closely with the product teams to ensure that new features align with the financial objectives of the company. Through the management of liquidity and cash flow, the Chief Financial Officer, Boost supports the operational needs of the regional business. Ultimately, Ng strengthens the financial foundation of the platform, providing the necessary data to fuel the growth of digital financial services.

Diana , the Chief Marketing Officer at Boost, architects the brand strategy and user acquisition efforts across the Southeast Asian market. Overseeing the promotion of the fintech ecosystem, the Chief Marketing Officer drives engagement for both consumer applications and merchant solutions. Diana develops data-driven campaigns that highlight the benefits of simplified digital financial services. By analyzing market trends and user behavior, the Chief Marketing Officer ensures that the brand remains relevant in a competitive landscape. This leadership role involves managing regional marketing budgets and coordinating with product teams to align messaging with service updates. Through the implementation of targeted outreach, the Chief Marketing Officer expands the user base and increases platform adoption. Ultimately, secures the market presence of the company by fostering strong connections with customers and merchants through effective communication and strategic brand positioning.

Alvin Loh, the Chief of Staff at Boost, coordinates the strategic priorities and internal communications across the executive leadership team. Overseeing the execution of key corporate initiatives, the Chief of Staff ensures that the organizational goals remain aligned with the broader mission of financial inclusion. Alvin Loh facilitates collaboration between departments, streamlining the flow of information to enhance operational efficiency. By managing the executive office, the Chief of Staff enables the leadership team to focus on high-impact growth strategies. This leadership role involves monitoring the progress of cross-border payment projects and AI-based lending developments. Through the orchestration of internal meetings and project tracking, the Chief of Staff maintains organizational momentum. Ultimately, Loh drives the internal cohesion of the company, ensuring that all functional areas work in harmony to support the expansion of the fintech platform across Southeast Asia.

Sarah Yon, the Chief People Officer at Boost, directs the human capital strategy and organizational development for the company. Overseeing talent acquisition and employee engagement, the Chief People Officer ensures that the workforce possesses the skills necessary to innovate within the fintech sector. Sarah Yon architects programs that foster a culture of growth and inclusivity across the regional offices. By implementing performance management systems, the Chief People Officer aligns individual contributions with the corporate mission of financial empowerment. This leadership role involves managing organizational design and ensuring that the company attracts top-tier talent in the competitive technology landscape. Through the development of training initiatives, the Chief People Officer enhances the capabilities of the team. Ultimately, Yon secures the human infrastructure of the platform, enabling the company to scale effectively while maintaining a high-performance environment.