Bissell Executive and Leadership Team

Annette Siverling, the Chief Operating Officer at Bissell, directs internal scaling and manufacturing efficiency across all production facilities. Overseeing the supply chain logistics, the Chief Operating Officer ensures that vacuum and deep cleaning machine output meets global retail demand. This leadership role involves optimizing internal workflows to maintain the high quality standards associated with the brand. By streamlining resource allocation, Annette Siverling directly impacts the operational agility of the organization. Siverling manages the integration of new cleaning formula production lines to support the broader business model. Through rigorous oversight of manufacturing processes, the Chief Operating Officer secures consistent product availability for consumers worldwide. This focus on operational excellence allows the company to maintain a competitive edge in the floor care industry while supporting long-term growth objectives through disciplined execution and continuous improvement of internal systems.

Adam Madigan, the President & Chief Operating Officer at Bissell, executes high-level corporate strategy and oversees the overarching business performance. Managing the intersection of product development and market distribution, the President & Chief Operating Officer ensures alignment between executive vision and daily operational output. This leadership role involves driving North American initiatives while coordinating with international teams to expand the reach of home cleaning products. By fostering cross-departmental collaboration, Adam Madigan directly impacts the financial health and market positioning of the firm. Madigan evaluates emerging consumer trends to guide the development of next-generation sweepers and cleaning machines. Through the implementation of robust management frameworks, the President & Chief Operating Officer maintains organizational stability. This strategic focus ensures that the company remains a leader in the floor care sector, consistently delivering value to retail partners and end-users through effective leadership and operational precision.

Max Bissell, the Global President, Markets & Wash at Bissell, architects the international expansion strategy for cleaning formulas and specialized wash solutions. Overseeing EMEA and APAC market penetration, the Global President, Markets & Wash ensures that regional product offerings resonate with diverse consumer needs. This leadership role involves managing the lifecycle of cleaning formulas from research to retail placement. By analyzing global market data, Max Bissell directly impacts the revenue growth of the wash division. Bissell coordinates with regional sales teams to optimize distribution networks and enhance brand visibility in competitive markets. Through the development of targeted marketing and product strategies, the Global President, Markets & Wash secures a strong foothold in the international home cleaning landscape. This focus on market-specific innovation allows the company to adapt to local preferences while maintaining a unified global brand identity and driving sustainable commercial success.

Nicolas Labverde, the Head of Personnel at Bissell, directs human capital strategy and organizational development initiatives. Overseeing talent acquisition and employee engagement programs, the Head of Personnel ensures that the workforce remains aligned with the core mission of providing high-quality floor care solutions. This leadership role involves fostering a culture of innovation and operational excellence across all departments. By implementing comprehensive training and development frameworks, Nicolas Labverde directly impacts the productivity and retention of the staff. Labverde manages the integration of diverse teams to support the company's international manufacturing and retail operations. Through the cultivation of a high-performance environment, the Head of Personnel secures the human resources necessary to sustain long-term growth. This focus on personnel management ensures that the organization attracts and retains top-tier talent capable of advancing the company's position as a premier manufacturer of home cleaning products.