Bissell Executive and Leadership Team

May, 2026

Leadership Overview

Bissell has 4 executives leading key functions including operations, market strategy, and personnel management.

Driven by a legacy of innovation, Bissell is dedicated to developing effective home cleaning solutions that simplify lives and enhance living spaces, solidifying its position as a trusted global brand in floor care.

Leadership Roles at Bissell

  • Chief Operating Officer - Annette Siverling
  • President & Chief Operating Officer - Adam Madigan
  • Global President, Markets & Wash - Max Bissell
  • Jefe De Personal - Nicolas Labverde
  • Annette Siverling - Chief Operating Officer

    Annette Siverling, the Chief Operating Officer at Bissell, directs the company's extensive operational framework. This leadership role involves optimizing manufacturing processes and supply chain logistics for Bissell's diverse range of home cleaning products, including vacuums and deep cleaning machines. Siverling ensures efficient production cycles and product distribution across global retail locations, directly impacting the availability and quality of goods. Overseeing day-to-day operations, Annette Siverling drives initiatives focused on operational excellence and cost-effectiveness, aligning departmental functions with the company's overarching mission to provide innovative floor care solutions. This executive's focus remains on enhancing internal efficiencies to support Bissell's market presence and commitment to customer satisfaction.

    Adam Madigan - President & Chief Operating Officer

    Adam Madigan, the President & Chief Operating Officer at Bissell, spearheads the company's strategic direction and operational execution. This dual role encompasses guiding overall business strategy while simultaneously overseeing the critical operational functions that support Bissell's global manufacturing and distribution of home cleaning products. Madigan's leadership ensures seamless integration between market demands and production capabilities, driving growth in sweepers, vacuums, and deep cleaning machines. By fostering cross-functional collaboration, Adam Madigan enhances operational efficiency and market responsiveness, directly contributing to Bissell's established reputation for quality and innovation. The President & Chief Operating Officer's purview includes optimizing resource allocation and driving performance metrics across all operational divisions.

    Max Bissell - Global President, Markets & Wash

    Max Bissell, the Global President, Markets & Wash at Bissell, leads the strategic expansion and market penetration for the company's extensive product lines, particularly focusing on wash-related cleaning solutions. This executive directs global market strategies, ensuring Bissell's sweepers, vacuums, and deep cleaning machines resonate with diverse consumer bases worldwide. Bissell's responsibilities include identifying new market opportunities and strengthening existing retail relationships to drive sales and brand visibility. Overseeing the 'Wash' segment, Max Bissell champions product development and marketing efforts for cleaning formulas and related machines, directly supporting the company's commitment to effective home cleaning. This leadership role is pivotal in shaping Bissell's international brand perception and commercial success.

    Nicolas Labverde - Jefe De Personal

    Nicolas Labverde, the Jefe De Personal at Bissell, manages the human resources and personnel functions critical to the company's operational success. This leadership position involves overseeing talent acquisition, employee relations, and workforce development across Bissell's international operations. Labverde ensures that the company's personnel strategies align with its mission to provide innovative home cleaning products, fostering a productive and supportive work environment. By directing human capital initiatives, Nicolas Labverde contributes to the effective functioning of departments responsible for manufacturing, sales, and product development of sweepers, vacuums, and deep cleaning machines. The Jefe De Personal's role is essential in maintaining a skilled and engaged workforce that drives Bissell's global market presence.

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    Frequently Asked Questions Regarding Bissell Top Executives and Leadership Team

    Who leads Bissell?
    Bissell is led by Annette Siverling (Chief Operating Officer), along with executives such as Adam Madigan (President & Chief Operating Officer) and Max Bissell (Global President, Markets & Wash).
    Who is part of Bissell’s executive team?
    The executive team of Bissell includes leaders such as Annette Siverling (Chief Operating Officer), Adam Madigan (President & Chief Operating Officer), Max Bissell (Global President, Markets & Wash) and other senior executives.
    How many executives does Bissell have?
    Bissell has 4 executives leading key business areas.
    What roles are included in Bissell’s leadership team?
    The leadership team of Bissell includes roles such as Chief Operating Officer, President & Chief Operating Officer, Global President, Markets & Wash, Jefe De Personal.