Bissell Executive and Leadership Team

June, 2026

Leadership Overview

Bissell has 4 executives leading key functions including operations, market strategy, and personnel management.

Driven by a legacy of innovation, Bissell is dedicated to developing effective home cleaning solutions, enhancing consumer lifestyles, and maintaining a strong global market presence through advanced product development and strategic distribution.

Leadership Roles at Bissell

  • Chief Operating Officer - Annette Siverling
  • President & Chief Operating Officer - Adam Madigan
  • Global President, Markets & Wash - Max Bissell
  • Jefe De Personal - Nicolas Labverde
  • Annette Siverling - Chief Operating Officer

    Annette Siverling, the Chief Operating Officer at Bissell, directs the company's extensive operational framework. Overseeing manufacturing processes and supply chain logistics, Siverling ensures efficient production of Bissell's diverse range of home cleaning products, from vacuums to deep cleaning machines. This leadership role involves optimizing global operational workflows to meet retail demand across worldwide markets. By streamlining production and distribution channels, Annette Siverling directly supports the company's mission to provide effective cleaning solutions. The focus remains on enhancing product quality and operational efficiency to maintain Bissell's competitive edge in the floor care industry.

    Adam Madigan - President & Chief Operating Officer

    Adam Madigan, the President & Chief Operating Officer at Bissell, drives the overarching strategic direction and operational execution for the company. Madigan oversees global market strategies and operational efficiency, ensuring alignment with Bissell's long-standing commitment to home cleaning innovation. This executive position involves managing key business units and fostering cross-functional collaboration to enhance product development and market penetration. By guiding the company's operational framework, Adam Madigan ensures the seamless delivery of sweepers, vacuums, and cleaning formulas to consumers worldwide. The leadership ensures that Bissell's operational capabilities consistently support its market expansion and product excellence objectives.

    Max Bissell - Global President, Markets & Wash

    Max Bissell, the Global President, Markets & Wash at Bissell, spearheads the strategic development and expansion of global markets, with a specific focus on the wash product category. Bissell directs international sales initiatives and oversees the performance of cleaning machines and formulas in diverse geographic regions. This leadership position involves identifying new market opportunities and strengthening Bissell's brand presence worldwide. By driving market penetration and optimizing the wash product portfolio, Max Bissell directly contributes to the company's revenue growth and global reach. The strategic oversight ensures that Bissell's cleaning solutions effectively meet the needs of consumers across all targeted markets.

    Nicolas Labverde - Jefe De Personal

    Nicolas Labverde, the Jefe De Personal at Bissell, manages the critical human resources functions for the organization. Labverde oversees talent acquisition, employee development, and personnel management, ensuring a skilled and motivated workforce supports Bissell's global operations. This role is essential for maintaining a positive and productive work environment across all departments. By focusing on strategic workforce planning and employee engagement, Nicolas Labverde contributes directly to the company's ability to innovate and manufacture high-quality home cleaning products. The effective management of personnel under Labverde's guidance is fundamental to achieving Bissell's operational and market objectives.

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    Frequently Asked Questions Regarding Bissell Top Executives and Leadership Team

    Who leads Bissell?
    Bissell is led by Annette Siverling (Chief Operating Officer), along with executives such as Adam Madigan (President & Chief Operating Officer) and Max Bissell (Global President, Markets & Wash).
    Who is part of Bissell’s executive team?
    The executive team of Bissell includes leaders such as Annette Siverling (Chief Operating Officer), Adam Madigan (President & Chief Operating Officer), Max Bissell (Global President, Markets & Wash) and other senior executives.
    How many executives does Bissell have?
    Bissell has 4 executives leading key business areas.
    What roles are included in Bissell’s leadership team?
    The leadership team of Bissell includes roles such as Chief Operating Officer, President & Chief Operating Officer, Global President, Markets & Wash, Jefe De Personal.