Bissell Executive and Leadership Team

August, 2026

Leadership Overview

Bissell has 4 executives leading key functions including operations, strategic market development, global wash systems, and personnel management.

Dedicated to superior floor care innovation, Bissell maintains a legacy of excellence by engineering advanced cleaning solutions that improve home environments for consumers across international markets.

Leadership Roles at Bissell

  • Chief Operating Officer - Annette Siverling
  • President & Chief Operating Officer - Adam Madigan
  • Global President, Markets & Wash - Max Bissell
  • Jefe De Personal - Nicolas Labverde
  • Annette Siverling - Chief Operating Officer

    Annette Siverling, the Chief Operating Officer at Bissell, directs internal manufacturing workflows and supply chain logistics to ensure consistent product availability. Overseeing the production of vacuums and deep cleaning machines, the Chief Operating Officer optimizes factory output to meet global retail demand. This leadership role involves streamlining operational efficiencies across North American facilities while maintaining strict quality control standards for all cleaning formulas. By integrating advanced automation into assembly lines, Annette Siverling reduces overhead costs and accelerates time-to-market for new floor care technologies. The Chief Operating Officer collaborates with engineering teams to refine product durability, ensuring that every unit meets the rigorous standards expected of the brand. Through meticulous oversight of inventory management and distribution networks, Siverling secures the operational foundation necessary for sustained growth in the competitive home appliance sector, ultimately driving long-term profitability and manufacturing excellence.

    Adam Madigan - President & Chief Operating Officer

    Adam Madigan, the President & Chief Operating Officer at Bissell, architects the overarching corporate strategy and manages the execution of high-level business initiatives. Focusing on the expansion of floor care market share, the President & Chief Operating Officer aligns departmental goals with the long-term vision of the organization. This leadership role requires constant coordination with the Board to evaluate performance metrics and identify emerging opportunities in the home cleaning industry. By spearheading cross-functional projects, Adam Madigan ensures that product development cycles remain synchronized with consumer trends and retail requirements. The President & Chief Operating Officer monitors financial health and operational scalability, providing the necessary guidance to maintain a dominant position in international markets. Through strategic resource allocation and rigorous performance analysis, Madigan fosters a culture of accountability and innovation, ensuring that the company remains at the forefront of the global home cleaning appliance sector.

    Max Bissell - Global President, Markets & Wash

    Max Bissell, the Global President, Markets & Wash at Bissell, drives the development and commercialization of specialized cleaning formulas and advanced wash systems. Overseeing international market penetration, the Global President, Markets & Wash identifies regional consumer needs to tailor product offerings for diverse households. This leadership role involves managing the lifecycle of deep cleaning solutions, ensuring that chemical formulations remain compatible with the latest hardware innovations. By analyzing market data across EMEA and Asia-Pacific regions, Max Bissell adapts sales strategies to capture emerging demographics. The Global President, Markets & Wash coordinates with research teams to pioneer sustainable cleaning agents that align with modern environmental standards. Through the cultivation of strong retail partnerships and the implementation of targeted marketing campaigns, Bissell expands the reach of the brand, ensuring that the company maintains its status as a premier provider of comprehensive floor care solutions worldwide.

    Nicolas Labverde - Jefe De Personal

    Nicolas Labverde, the Jefe De Personal at Bissell, directs human capital strategies and organizational development initiatives to support the workforce. Overseeing talent acquisition and employee retention programs, the Jefe De Personal ensures that the company attracts top-tier professionals capable of advancing floor care innovation. This leadership role involves designing comprehensive training frameworks that empower staff to excel in a fast-paced manufacturing environment. By fostering a culture of inclusivity and professional growth, Nicolas Labverde strengthens the internal structure of the organization. The Jefe De Personal collaborates with executive leadership to align workforce capabilities with the strategic objectives of the business, ensuring that every department possesses the necessary expertise to succeed. Through the implementation of modern performance management systems and employee engagement initiatives, Labverde maintains high morale and operational productivity, ultimately securing the human resources required to sustain the long-term success of the company.

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    Frequently Asked Questions Regarding Bissell Top Executives and Leadership Team

    Who leads Bissell?
    Bissell is led by Annette Siverling (Chief Operating Officer), along with executives such as Adam Madigan (President & Chief Operating Officer) and Max Bissell (Global President, Markets & Wash).
    Who is part of Bissell’s executive team?
    The executive team of Bissell includes leaders such as Annette Siverling (Chief Operating Officer), Adam Madigan (President & Chief Operating Officer), Max Bissell (Global President, Markets & Wash) and other senior executives.
    How many executives does Bissell have?
    Bissell has 4 executives leading key business areas.
    What roles are included in Bissell’s leadership team?
    The leadership team of Bissell includes roles such as Chief Operating Officer, President & Chief Operating Officer, Global President, Markets & Wash, Jefe De Personal.