Eureka Forbes Executive and Leadership Team

Rao Irfan, the Chief Executive Officer at Eureka Forbes, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of the water purification and home security portfolios, the Chief Executive Officer ensures alignment with evolving consumer needs in the Indian market. This leadership role involves constant evaluation of market trends to maintain a competitive edge in the consumer goods sector. By fostering innovation across product lines, Rao Irfan drives sustainable growth and operational excellence. The Chief Executive Officer collaborates with the board to refine business models, ensuring the company remains a leader in home health solutions. Through rigorous oversight of strategic initiatives, the Chief Executive Officer secures the company's market position while delivering value to stakeholders. This executive leadership remains focused on scaling operations to meet the rising demand for high-quality home appliances throughout the region.

Pratik Pota, the Managing Director & Chief Executive Officer at Eureka Forbes, architects the comprehensive operational framework and strategic execution for the entire enterprise. Managing the integration of diverse product categories like air purification and vacuum cleaning, the Managing Director & Chief Executive Officer ensures seamless coordination between manufacturing and distribution channels. This role involves driving organizational efficiency and optimizing the supply chain to support broad market reach. Pratik Pota maintains a focus on enhancing the consumer experience through technological advancements and service reliability. By aligning departmental goals with the corporate mission, the Managing Director & Chief Executive Officer fosters a culture of performance and accountability. This leadership position requires constant engagement with market dynamics to ensure the company adapts to changing consumer preferences. Ultimately, the Managing Director & Chief Executive Officer secures the long-term viability and profitability of the business through disciplined management and strategic foresight.

Nana Liao, the Chief Financial Officer at Eureka Forbes, manages the financial health and fiscal strategy of the organization. Overseeing capital allocation, budgeting, and financial reporting, the Chief Financial Officer ensures the company maintains a robust balance sheet to support ongoing innovation in home appliances. This leadership role involves analyzing market risks and identifying cost-saving opportunities to improve operational margins. Nana Liao collaborates with the executive team to provide financial insights that guide strategic decision-making. By maintaining strict compliance and financial discipline, the Chief Financial Officer supports the company's long-term growth objectives. This executive role requires constant monitoring of economic indicators to adjust financial planning as needed. Through the effective management of assets and liabilities, the Chief Financial Officer secures the financial stability required for sustained investment in product development. Ultimately, Liao drives fiscal responsibility and transparency across all business units.

Ajit Dheer, the Chief Operating Officer at Eureka Forbes, directs the internal scaling and manufacturing efficiency of the company. Overseeing the production of vacuum cleaners and home security systems, the Chief Operating Officer ensures that operational workflows meet high quality standards. This leadership role involves optimizing logistics and supply chain management to ensure timely product delivery across the region. Ajit Dheer collaborates with other C-suite leaders to streamline processes and reduce operational bottlenecks. By implementing lean manufacturing principles, the Chief Operating Officer drives productivity and cost-effectiveness. This executive role requires constant oversight of facility performance and resource allocation. Through the continuous improvement of operational systems, the Chief Operating Officer secures the company's ability to meet market demand efficiently. Ultimately, Dheer drives operational excellence by focusing on the technical and logistical foundations that support the company's product delivery and service commitments.

Abrar Khan, the Chief Revenue Officer at Eureka Forbes, directs all revenue-generating activities and market expansion efforts. Overseeing the enterprise teams, the Chief Revenue Officer ensures alignment with corporate targets for water purification and home security products. This leadership role involves expanding market share through targeted digital campaigns and strategic partnerships. By optimizing the sales funnel, Abrar Khan directly impacts the company's growth trajectory. The Chief Revenue Officer monitors performance metrics across various regions to identify new opportunities for revenue capture. This executive role requires constant collaboration with marketing and product teams to ensure pricing strategies remain competitive. Through the implementation of data-driven sales processes, the Chief Revenue Officer secures consistent financial performance. Ultimately, Khan drives the company's commercial success by focusing on customer acquisition and retention strategies that support the broader organizational goals within the competitive consumer goods landscape.

Praveen Raikwar, the Chief Marketing Officer at Eureka Forbes, directs all brand positioning and consumer engagement strategies. Overseeing the development of marketing campaigns for water purification and air purification products, the Chief Marketing Officer ensures the brand resonates with target demographics across the country. This leadership role involves leveraging market research to refine product messaging and enhance brand visibility. Praveen Raikwar collaborates with sales teams to ensure marketing efforts directly support revenue targets. By utilizing multi-channel advertising, the Chief Marketing Officer drives consumer awareness and loyalty. This executive role requires constant adaptation to digital trends and changing consumer behaviors. Through the creation of compelling brand narratives, the Chief Marketing Officer secures a strong market presence for the company's diverse product portfolio. Ultimately, Raikwar drives brand equity and market penetration by focusing on customer-centric communication strategies that highlight the value of home health solutions.

Mahnaz Shaikh, the Chief Human Resources Officer at Eureka Forbes, directs the talent acquisition, organizational development, and employee engagement strategies. Overseeing the workforce planning for the company's diverse operations, the Chief Human Resources Officer ensures that the organization attracts and retains top-tier talent. This leadership role involves fostering a culture of innovation and performance that aligns with the company's mission. Mahnaz Shaikh collaborates with department heads to identify training needs and leadership development opportunities. By implementing robust HR policies, the Chief Human Resources Officer drives employee satisfaction and productivity. This executive role requires constant attention to workplace dynamics and organizational health. Through the effective management of human capital, the Chief Human Resources Officer secures the talent necessary to support the company's growth in the consumer goods sector. Ultimately, Shaikh drives organizational success by building a high-performing team capable of executing the company's strategic vision.

Rakesh Moza, the Chief Sales Officer at Eureka Forbes, directs the field sales operations and distribution network. Overseeing the sales force responsible for home security and purification products, the Chief Sales Officer ensures that the company maintains a strong presence in retail and direct-to-consumer channels. This leadership role involves managing regional sales teams to achieve aggressive growth targets. Rakesh Moza collaborates with the marketing department to align sales tactics with promotional campaigns. By optimizing the sales process and improving customer service standards, the Chief Sales Officer drives market penetration. This executive role requires constant monitoring of sales performance data to identify areas for improvement. Through the effective management of the sales infrastructure, the Chief Sales Officer secures the company's ability to reach customers across diverse geographic markets. Ultimately, Moza drives revenue growth by focusing on high-impact sales strategies and building strong relationships with retail partners.