Eureka Forbes Executive and Leadership Team

June, 2026

Leadership Overview

Eureka Forbes has 9 executives leading key functions including strategy, operations, finance, revenue, marketing, human resources, and sales.

Driven by innovation, Eureka Forbes is dedicated to enhancing consumer lifestyles through advanced home appliance solutions, focusing on water purification, vacuum cleaning, air purification, and home security products.

Leadership Roles at Eureka Forbes

  • Chief Executive Officer - Sampurna Nand
  • Managing Director & Chief Executive Officer - Pratik Pota
  • Chief Financial Officer - Nana Liao
  • Chief Operating Officer - Ajit Dheer
  • Chief Revenue Officer - Preethi Preethu
  • Chief Marketing Officer - Praveen Raikwar
  • Chief Human Resources Officer - Mahnaz Shaikh
  • Chief Sales Officer - Rakesh Moza
  • Branch Manager - Vipul Panchal
  • Sampurna Nand - Chief Executive Officer

    Sampurna Nand, the Chief Executive Officer at Eureka Forbes, directs the company's overall strategic vision and operational execution. This leadership role involves guiding all departments to align with the company's mission of providing innovative home appliance solutions. Sampurna Nand oversees the integration of product development, market expansion, and financial performance, ensuring sustained growth and profitability. The Chief Executive Officer's responsibilities include fostering a culture of excellence and driving the company's competitive edge in the consumer goods sector. By championing new initiatives, Sampurna Nand ensures Eureka Forbes maintains its market leadership in water purification, vacuum cleaning, air purification, and home security products. This executive's focus remains on optimizing business processes and enhancing shareholder value through robust strategic planning and decisive leadership.

    Pratik Pota - Managing Director & Chief Executive Officer

    Pratik Pota, the Managing Director & Chief Executive Officer at Eureka Forbes, spearheads the company's comprehensive business strategy and global market presence. This executive's mandate includes driving innovation across the product portfolio, which spans water purification, vacuum cleaning, air purification, and home security systems. Pratik Pota ensures operational efficiency and financial health, aligning departmental objectives with long-term corporate goals. The Managing Director & Chief Executive Officer's role involves cultivating strategic partnerships and expanding market reach, particularly within India and other key international territories. By overseeing all facets of the business, Pratik Pota champions the company's commitment to enhancing consumer lifestyles through advanced technology and superior product design. This leadership position is critical for navigating market dynamics and securing Eureka Forbes's position as a leader in consumer durables.

    Nana Liao - Chief Financial Officer

    Nana Liao, the Chief Financial Officer at Eureka Forbes, directs the company's financial planning, risk management, and reporting functions. This executive oversees all fiscal operations, ensuring robust financial health and compliance with regulatory standards for Eureka Forbes's diverse consumer goods portfolio. Nana Liao manages budgeting, forecasting, and investment strategies, providing critical financial insights to support strategic decision-making. The Chief Financial Officer's responsibilities include optimizing capital allocation and enhancing profitability across all business units, from water purification to home security products. By maintaining strong financial controls and driving fiscal discipline, Nana Liao safeguards the company's assets and supports its long-term expansion objectives. This role is fundamental to Eureka Forbes's sustained market presence and operational integrity.

    Ajit Dheer - Chief Operating Officer

    Ajit Dheer, the Chief Operating Officer at Eureka Forbes, oversees the company's day-to-day operational activities and supply chain management. This executive is responsible for ensuring the efficient production and distribution of Eureka Forbes's product range, including water purification, vacuum cleaning, air purification, and home security systems. Ajit Dheer drives process improvements and operational excellence initiatives to enhance productivity and reduce costs. The Chief Operating Officer's role involves managing manufacturing, logistics, and customer service operations to meet market demand effectively. By optimizing resource utilization and streamlining workflows, Ajit Dheer ensures that Eureka Forbes maintains high standards of product quality and delivery. This leadership position is critical for translating strategic plans into seamless operational execution.

    Preethi Preethu - Chief Revenue Officer

    Preethi Preethu, the Chief Revenue Officer at Eureka Forbes, architects the company's comprehensive revenue generation strategies across all sales channels. This executive's purview encompasses maximizing income streams from Eureka Forbes's product lines, including water purification, vacuum cleaning, air purification, and home security solutions. Preethi Preethu drives initiatives to enhance customer acquisition, retention, and lifetime value, ensuring sustainable financial growth. The Chief Revenue Officer collaborates closely with marketing and sales teams to align go-to-market strategies with revenue objectives. By analyzing market trends and identifying new revenue opportunities, Preethi Preethu plays a pivotal role in expanding the company's financial footprint. This leadership function is essential for optimizing sales performance and achieving Eureka Forbes's ambitious growth targets.

    Praveen Raikwar - Chief Marketing Officer

    Praveen Raikwar, the Chief Marketing Officer at Eureka Forbes, leads the development and execution of comprehensive marketing strategies to enhance brand visibility and market penetration. This executive directs all promotional activities and market research efforts for Eureka Forbes's product portfolio, encompassing water purification, vacuum cleaning, air purification, and home security solutions. Praveen Raikwar focuses on understanding consumer needs and translating them into compelling brand narratives and targeted campaigns. The Chief Marketing Officer's responsibilities include managing brand positioning, digital marketing, and public relations to drive customer engagement and loyalty. By crafting innovative marketing initiatives, Praveen Raikwar ensures Eureka Forbes resonates with its target audience and maintains a competitive edge. This role is vital for building brand equity and driving consumer demand.

    Mahnaz Shaikh - Chief Human Resources Officer

    Mahnaz Shaikh, the Chief Human Resources Officer at Eureka Forbes, directs the company's human capital strategy and organizational development initiatives. This executive is responsible for cultivating a positive and productive work environment that supports Eureka Forbes's business objectives across all departments. Mahnaz Shaikh oversees talent acquisition, employee relations, compensation, and benefits programs, ensuring the company attracts and retains top talent. The Chief Human Resources Officer's role involves developing and implementing HR policies that align with corporate values and legal requirements. By fostering employee engagement and promoting professional growth, Mahnaz Shaikh contributes to a high-performing workforce essential for innovation in water purification, vacuum cleaning, and other product categories. This leadership function is key to building a strong organizational culture.
    Mahnaz Shaikh

    Rakesh Moza - Chief Sales Officer

    Rakesh Moza, the Chief Sales Officer at Eureka Forbes, spearheads the company's sales operations and revenue growth strategies. This executive directs the sales force to achieve ambitious targets for Eureka Forbes's extensive product lines, including water purification, vacuum cleaning, air purification, and home security systems. Rakesh Moza focuses on developing effective sales channels, managing key client relationships, and implementing performance-driven sales initiatives. The Chief Sales Officer's responsibilities include analyzing sales data, identifying market opportunities, and optimizing the sales funnel to maximize conversions. By leading the sales team with strategic vision and operational rigor, Rakesh Moza ensures Eureka Forbes consistently meets and exceeds its sales objectives. This role is critical for driving market share and financial success.

    Vipul Panchal - Branch Manager

    Vipul Panchal, the Branch Manager at Eureka Forbes, manages regional operations and drives sales performance within a designated geographic area. This role focuses on executing the company's sales strategies and ensuring customer satisfaction for Eureka Forbes's diverse product range, including water purifiers, vacuum cleaners, and air purifiers. Vipul Panchal oversees a local team, providing leadership and support to achieve branch targets. The Branch Manager's responsibilities include developing local market penetration plans and fostering strong relationships with customers and stakeholders. By optimizing resource allocation and implementing effective sales tactics, Vipul Panchal contributes directly to the company's revenue generation and market share expansion in the region. This position is vital for translating corporate objectives into tangible local business outcomes.

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    Frequently Asked Questions Regarding Eureka Forbes Top Executives and Leadership Team

    Who leads Eureka Forbes?
    Eureka Forbes is led by Sampurna Nand (Chief Executive Officer), along with executives such as Pratik Pota (Managing Director & Chief Executive Officer) and Nana Liao (Chief Financial Officer).
    Who is part of Eureka Forbes’s executive team?
    The executive team of Eureka Forbes includes leaders such as Sampurna Nand (Chief Executive Officer), Pratik Pota (Managing Director & Chief Executive Officer), Nana Liao (Chief Financial Officer) and other senior executives.
    How many executives does Eureka Forbes have?
    Eureka Forbes has 9 executives leading key business areas.
    What roles are included in Eureka Forbes’s leadership team?
    The leadership team of Eureka Forbes includes roles such as Chief Executive Officer, Managing Director & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Revenue Officer.