Leadership Overview
Eureka Forbes has 10 executives leading key functions including strategy, financial oversight, marketing, revenue generation, operations, human resources, and sales.
Committed to enhancing home health and safety, Eureka Forbes delivers advanced water purification, vacuum cleaning, air purification, and home security solutions to improve consumer quality of life across diverse markets.
Committed to enhancing home health and safety, Eureka Forbes delivers advanced water purification, vacuum cleaning, air purification, and home security solutions to improve consumer quality of life across diverse markets.
Leadership Roles at Eureka Forbes
Rao Irfan - Chief Executive Officer
Rao Irfan, the Chief Executive Officer at Eureka Forbes, directs the overarching corporate strategy for the consumer goods portfolio. Overseeing the expansion of water purification and home security product lines, the Chief Executive Officer ensures alignment with long-term growth objectives. This leadership role involves constant collaboration with the Board to refine market positioning and operational efficiency. By analyzing consumer trends, Rao Irfan drives the development of innovative home appliances that meet evolving household needs. The Chief Executive Officer maintains a focus on sustainable business practices while scaling the company presence across the Indian market. Through rigorous performance monitoring, the Chief Executive Officer secures competitive advantages in the appliance sector. Ultimately, Irfan fosters a culture of excellence that supports the delivery of high-quality, reliable home solutions to millions of customers, ensuring the company remains a leader in the consumer goods industry.
Garima Sharma - Escalation Management Officer & Chief Executive Officer, Office
Garima Sharma, the Escalation Management Officer & Chief Executive Officer, Office at Eureka Forbes, manages critical resolution protocols for complex consumer inquiries. Overseeing the internal feedback loops, the Escalation Management Officer & Chief Executive Officer, Office ensures that high-priority service issues receive immediate attention from relevant departments. This leadership role involves streamlining communication between customer support teams and executive management to maintain brand integrity. By implementing robust escalation frameworks, Garima Sharma mitigates operational risks and enhances overall service reliability. The Escalation Management Officer & Chief Executive Officer, Office coordinates with cross-functional leaders to resolve systemic product concerns, thereby protecting the reputation of the company. Through proactive management of sensitive client interactions, Sharma stabilizes service delivery standards. Ultimately, the Escalation Management Officer & Chief Executive Officer, Office guarantees that every consumer concern receives a swift, effective resolution, reinforcing the commitment of the company to superior customer satisfaction.
Pratik Pota - Managing Director & Chief Executive Officer
Pratik Pota, the Managing Director & Chief Executive Officer at Eureka Forbes, architects the strategic vision for the entire consumer goods enterprise. Overseeing the integration of air purification and vacuum cleaning technologies, the Managing Director & Chief Executive Officer drives the company toward market leadership. This leadership role involves managing the executive team to ensure operational synergy across all product divisions. By optimizing resource allocation, Pratik Pota accelerates the delivery of home security and purification solutions to a broad consumer base. The Managing Director & Chief Executive Officer engages with stakeholders to communicate the long-term value proposition of the company. Through disciplined execution of corporate goals, the Managing Director & Chief Executive Officer strengthens the market position of the company in the competitive appliance landscape. Ultimately, Pota ensures that the organization maintains a trajectory of sustainable growth, delivering consistent value to shareholders and customers alike.
Vivek Yadav - Escalation Management Officer & Chief Executive Officer, Office
Vivek Yadav, the Escalation Management Officer & Chief Executive Officer, Office at Eureka Forbes, directs the specialized resolution of high-stakes operational challenges. Overseeing the triage of complex service escalations, the Escalation Management Officer & Chief Executive Officer, Office ensures that the company maintains high standards of consumer trust. This leadership role involves analyzing recurring service bottlenecks to inform product improvements and policy adjustments. By facilitating rapid response protocols, Vivek Yadav minimizes the impact of service disruptions on the broader consumer base. The Escalation Management Officer & Chief Executive Officer, Office collaborates with technical teams to address product-specific issues, ensuring that the company delivers consistent quality. Through meticulous oversight of the escalation process, Yadav protects the brand equity of the company. Ultimately, the Escalation Management Officer & Chief Executive Officer, Office secures operational stability by resolving critical issues with precision, ensuring that the company continues to meet the high expectations of its customers.
Gaurav Khandelwal - Chief Financial Officer
Gaurav Khandelwal, the Chief Financial Officer at Eureka Forbes, manages the fiscal health and capital allocation strategies for the organization. Overseeing the financial planning and analysis departments, the Chief Financial Officer ensures that the company maintains a robust balance sheet to support ongoing innovation in water and air purification. This leadership role involves coordinating with the executive team to align budgetary priorities with long-term growth targets. By implementing rigorous cost-control measures, Gaurav Khandelwal optimizes operational efficiency across all manufacturing and service divisions. The Chief Financial Officer monitors market fluctuations to mitigate financial risks, ensuring the company remains resilient in a volatile economic environment. Through strategic investment in technology and infrastructure, the Chief Financial Officer drives the financial performance of the company. Ultimately, Khandelwal secures the fiscal foundation necessary for the company to expand its reach and continue delivering essential home solutions to consumers.
Ajit Dheer - Chief Operating Officer
Ajit Dheer, the Chief Operating Officer at Eureka Forbes, manages the end-to-end operational processes for the manufacturing and distribution of home appliances. Overseeing the supply chain and production facilities, the Chief Operating Officer ensures that the company maintains high standards of quality and efficiency. This leadership role involves streamlining logistics to ensure timely delivery of water and air purification products to consumers. By optimizing manufacturing workflows, Ajit Dheer reduces operational costs and improves product availability. The Chief Operating Officer collaborates with other C-suite leaders to ensure that operational capacity aligns with the strategic growth plans of the company. Through the implementation of lean manufacturing principles, the Chief Operating Officer drives continuous improvement across all production lines. Ultimately, Dheer ensures that the company operates with maximum efficiency, providing the reliable infrastructure needed to support the delivery of essential home solutions to a growing customer base.
Praveen Raikwar - Chief Marketing Officer
Praveen Raikwar, the Chief Marketing Officer at Eureka Forbes, architects the brand identity and market positioning for the entire product portfolio. Overseeing the development of integrated marketing campaigns, the Chief Marketing Officer ensures that the value of water purification and home security products resonates with target demographics. This leadership role involves analyzing consumer behavior to refine messaging and increase brand awareness. By leveraging digital and traditional media channels, Praveen Raikwar drives customer acquisition and loyalty. The Chief Marketing Officer collaborates with sales teams to ensure that marketing initiatives directly support revenue growth objectives. Through creative storytelling and data-driven insights, the Chief Marketing Officer elevates the presence of the company in the competitive appliance market. Ultimately, Raikwar strengthens the connection between the company and its customers, ensuring that the brand remains synonymous with health, safety, and reliability in households across the region.
Aditi Pawar - Chief Revenue Officer
Aditi Pawar, the Chief Revenue Officer at Eureka Forbes, directs the comprehensive revenue generation strategy for the consumer goods business. Overseeing the alignment of sales, marketing, and customer success, the Chief Revenue Officer ensures that the company maximizes its market share in the purification and home security sectors. This leadership role involves identifying new revenue streams and optimizing existing sales channels to drive consistent growth. By analyzing regional market performance, Aditi Pawar implements strategies that enhance the profitability of the company. The Chief Revenue Officer collaborates with the executive team to set aggressive targets and monitor progress toward financial milestones. Through the effective management of the sales pipeline, the Chief Revenue Officer ensures that the company meets its quarterly and annual revenue goals. Ultimately, Pawar secures the financial future of the company by driving sustainable growth and expanding the footprint of the brand in key markets.
Mahnaz Shaikh - Chief Human Resources Officer
Mahnaz Shaikh, the Chief Human Resources Officer at Eureka Forbes, directs the talent acquisition, development, and organizational culture initiatives. Overseeing the human capital strategy, the Chief Human Resources Officer ensures that the company attracts and retains the top talent necessary to innovate in the appliance industry. This leadership role involves designing training programs that enhance employee performance and align with the mission of the company. By fostering an inclusive and high-performance work environment, Mahnaz Shaikh drives employee engagement and productivity. The Chief Human Resources Officer collaborates with the executive team to ensure that organizational structure supports the strategic goals of the company. Through the implementation of effective performance management systems, the Chief Human Resources Officer ensures that the workforce remains motivated and aligned with corporate objectives. Ultimately, Shaikh builds the organizational capability required for the company to maintain its competitive edge and continue delivering high-quality products.
Rakesh Moza - Chief Sales Officer
Rakesh Moza, the Chief Sales Officer at Eureka Forbes, manages the direct sales force and distribution networks for the entire product range. Overseeing the execution of sales strategies, the Chief Sales Officer ensures that the company achieves its penetration targets in the water and air purification markets. This leadership role involves training and motivating sales teams to effectively communicate the benefits of home security and appliance solutions to consumers. By analyzing regional sales data, Rakesh Moza identifies opportunities for expansion and optimizes the sales force deployment. The Chief Sales Officer collaborates with the marketing department to ensure that sales efforts are supported by strong brand messaging. Through the management of key retail partnerships, the Chief Sales Officer drives the volume of the company. Ultimately, Moza secures the market position of the company by consistently meeting sales targets and expanding the reach of the brand across diverse consumer segments.
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