Midea Executive and Leadership Team

September, 2026

Leadership Overview

Midea has 10 executives leading key functions including regional strategy, financial oversight, research and development, and human capital management.

Focused on delivering high-quality household appliances to global markets, Midea maintains a commitment to technological innovation and operational excellence to improve consumer living standards worldwide.

Leadership Roles at Midea

  • Chief Executive Officer, Midea Region (Turkey) - Aydin Kuzalti
  • Chief Financial Officer - Xiao Mingguang
  • Vice President, Chief Financial Officer and Finance Director - Zhong Zheng
  • President (America) - Justin Reinke
  • President, Midea International Division - Coobie Zhang
  • President of Midea International - Jian Fu
  • President, Corporate Research - Qianjin Liu
  • Chief Technology Officer, Laundry R & D Center - Kyung Kim
  • Vice President & Chief People Officer - Zhao Wenxin
  • Group Chief People Officer, Midea - Marianna Zhao
  • Aydin Kuzalti - Chief Executive Officer, Midea Region (Turkey)

    Aydin Kuzalti, the Chief Executive Officer, Midea Region (Turkey) at Midea, directs all regional operations for household appliance distribution. Kuzalti manages the expansion of refrigerator and air conditioning market share across the Turkish territory. By aligning local retail strategies with the broader manufacturing goals of the parent organization, the Chief Executive Officer, Midea Region (Turkey) ensures consistent brand growth. Aydin Kuzalti maintains close coordination with international division leaders to optimize supply chain logistics and inventory management. This leadership role involves navigating complex market dynamics to secure competitive positioning. Through rigorous oversight of regional sales performance, Kuzalti drives revenue targets and enhances customer satisfaction metrics. The Chief Executive Officer, Midea Region (Turkey) prioritizes operational efficiency to support the long-term sustainability of the regional business model while upholding the high standards associated with the global appliance portfolio.

    Xiao Mingguang - Chief Financial Officer

    Xiao Mingguang, the Chief Financial Officer at Midea, manages the global fiscal health and capital allocation strategies for the appliance manufacturing enterprise. Mingguang oversees financial reporting, risk assessment, and budgetary planning to ensure alignment with long-term corporate objectives. By analyzing market trends in the dishwasher and refrigeration sectors, the Chief Financial Officer provides critical data to the board for strategic decision-making. Xiao Mingguang directs the internal audit functions and maintains compliance with international financial standards. This role requires constant collaboration with regional presidents to monitor expenditure and maximize profitability across diverse manufacturing hubs. Through the implementation of robust financial controls, Mingguang secures the capital necessary for ongoing research and development initiatives. The Chief Financial Officer maintains a focus on shareholder value by optimizing cash flow and mitigating economic volatility, ensuring the company remains a leader in the competitive global appliance industry.

    Zhong Zheng - Vice President, Chief Financial Officer and Finance Director

    Zhong Zheng, the Vice President, Chief Financial Officer and Finance Director at Midea, executes complex financial modeling and investment strategies to support manufacturing growth. Zheng manages the treasury operations and capital structure, ensuring liquidity for large-scale appliance production facilities. By coordinating with the broader finance team, the Vice President, Chief Financial Officer and Finance Director monitors cost-efficiency across the supply chain. Zhong Zheng analyzes regional performance metrics to identify opportunities for margin improvement in the air conditioning and home appliance segments. This leadership position involves managing investor relations and communicating fiscal progress to stakeholders. Through the oversight of financial planning and analysis, Zheng drives the strategic allocation of resources toward high-growth product lines. The Vice President, Chief Financial Officer and Finance Director maintains rigorous standards for financial transparency and operational accountability, directly impacting the overall economic stability and market competitiveness of the organization.

    Justin Reinke - President (America)

    Justin Reinke, the President (America) at Midea, directs all commercial activities and brand expansion efforts across the North American market. Reinke oversees the distribution of dishwashers, refrigerators, and air conditioning units to major retail partners and consumer channels. By aligning regional marketing campaigns with the global mission of the company, the President (America) ensures consistent brand messaging and market penetration. Justin Reinke manages the local operational teams to optimize logistics and customer service delivery. This leadership role involves navigating the competitive landscape of the American appliance industry to capture market share. Through the implementation of strategic sales initiatives, Reinke drives revenue growth and strengthens the presence of the brand in residential and commercial sectors. The President (America) maintains a focus on operational excellence and consumer-centric product development, ensuring that the regional business model remains agile and responsive to the evolving demands of the North American consumer base.
    Justin Reinke

    Coobie Zhang - President, Midea International Division

    Coobie Zhang, the President, Midea International Division at Midea, directs the global export strategy and international market development for the entire appliance portfolio. Zhang oversees the expansion of the brand into emerging markets, ensuring that product offerings meet diverse regional requirements. By coordinating with local leadership teams, the President, Midea International Division optimizes the supply chain to facilitate efficient cross-border trade. Coobie Zhang manages the relationships with international distributors and retail partners to maintain a strong global footprint. This role involves analyzing geopolitical and economic factors to mitigate risks associated with international operations. Through the execution of global sales strategies, Zhang drives the company's international revenue growth and brand recognition. The President, Midea International Division prioritizes the alignment of global manufacturing capabilities with local market needs, ensuring that the company remains a dominant force in the international household appliance sector through consistent innovation and strategic market entry.

    Jian Fu - President of Midea International

    Jian Fu, the President of Midea International at Midea, directs the strategic expansion and operational management of the company's international business units. Fu oversees the development of market-specific product strategies for dishwashers, refrigerators, and air conditioning systems in global territories. By managing the performance of international sales teams, the President of Midea International ensures that regional revenue targets are met or exceeded. Jian Fu coordinates with the manufacturing and research divisions to ensure that international product offerings align with local consumer preferences and regulatory standards. This leadership role involves identifying new market opportunities and establishing strategic partnerships to enhance the company's global reach. Through the execution of comprehensive market entry plans, Fu drives the growth of the international division and strengthens the brand's global presence. The President of Midea International maintains a focus on operational efficiency and market responsiveness, ensuring the company remains a leader in the global appliance market.

    Qianjin Liu - President, Corporate Research

    Qianjin Liu, the President, Corporate Research at Midea, directs the long-term technological vision and advanced research initiatives for the entire appliance portfolio. Liu oversees the central research laboratories, focusing on breakthrough innovations in energy efficiency, smart home connectivity, and material science. By managing the pipeline of future technologies, the President, Corporate Research ensures that the company remains at the cutting edge of the manufacturing industry. Qianjin Liu collaborates with product development teams to integrate advanced research findings into commercialized household appliances. This role involves fostering partnerships with academic institutions and technology firms to accelerate the pace of innovation. Through the oversight of the corporate research budget and project portfolio, Liu drives the development of proprietary technologies that differentiate the brand in the marketplace. The President, Corporate Research maintains a focus on sustainable and future-proof engineering, ensuring that the company's technological roadmap supports its long-term growth and market leadership.

    Kyung Kim - Chief Technology Officer, Laundry R & D Center

    Kyung Kim, the Chief Technology Officer, Laundry R & D Center at Midea, architects the next generation of washing machine technology and laundry appliance innovation. Kim directs the research and development teams to integrate smart features and energy-efficient components into the product portfolio. By overseeing the testing and prototyping phases, the Chief Technology Officer, Laundry R & D Center ensures that all new designs meet global quality standards. Kyung Kim collaborates with manufacturing engineers to streamline production processes for complex laundry systems. This role involves identifying emerging consumer needs and translating those insights into functional, high-performance hardware. Through the management of intellectual property and technical patents, Kim secures the company's technological advantage in the appliance market. The Chief Technology Officer, Laundry R & D Center drives continuous improvement in product durability and user experience, ensuring that the laundry division remains at the forefront of modern home appliance engineering.

    Zhao Wenxin - Vice President & Chief People Officer

    Zhao Wenxin, the Vice President & Chief People Officer at Midea, directs the organizational development and talent acquisition strategies for the manufacturing workforce. Wenxin oversees the implementation of human resource policies that foster a culture of innovation and operational efficiency. By managing performance management systems and employee engagement programs, the Vice President & Chief People Officer ensures that the company attracts and retains top-tier talent. Zhao Wenxin collaborates with department heads to align workforce capabilities with the strategic goals of the appliance manufacturing business. This role involves designing training initiatives that enhance technical skills and leadership potential across the organization. Through the oversight of compensation and benefits structures, Wenxin supports the overall well-being and productivity of the global staff. The Vice President & Chief People Officer drives the development of a high-performance culture, ensuring that the human capital strategy directly contributes to the company's long-term success and market leadership.
    Zhao Wenxin

    Marianna Zhao - Group Chief People Officer, Midea

    Marianna Zhao, the Group Chief People Officer, Midea at Midea, directs the global human capital strategy and organizational design for the entire enterprise. Zhao oversees the integration of corporate culture across diverse international manufacturing sites and regional offices. By implementing standardized talent management frameworks, the Group Chief People Officer, Midea ensures consistency in leadership development and succession planning. Marianna Zhao manages the global diversity and inclusion initiatives to build a collaborative and innovative workforce. This role involves working closely with the executive board to align human resource practices with the company's overarching business objectives. Through the oversight of organizational change management, Zhao drives the transformation of internal processes to support rapid growth and technological advancement. The Group Chief People Officer, Midea maintains a focus on building a resilient and agile organization, ensuring that the company's human capital remains a key driver of its competitive advantage in the global appliance industry.

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    Frequently Asked Questions Regarding Midea Top Executives and Leadership Team

    Who leads Midea?
    Midea is led by Aydin Kuzalti (Chief Executive Officer, Midea Region (Turkey)), along with executives such as Xiao Mingguang (Chief Financial Officer) and Zhong Zheng (Vice President, Chief Financial Officer and Finance Director).
    Who is part of Midea’s executive team?
    The executive team of Midea includes leaders such as Aydin Kuzalti (Chief Executive Officer, Midea Region (Turkey)), Xiao Mingguang (Chief Financial Officer), Zhong Zheng (Vice President, Chief Financial Officer and Finance Director) and other senior executives.
    How many executives does Midea have?
    Midea has 10 executives leading key business areas.
    What roles are included in Midea’s leadership team?
    The leadership team of Midea includes roles such as Chief Executive Officer, Midea Region (Turkey), Chief Financial Officer, Vice President, Chief Financial Officer and Finance Director, President (America), President, Midea International Division.