Midea Executive and Leadership Team

May, 2026

Leadership Overview

Midea has 10 executives leading key functions including finance, technology, and operations.

Driven by innovation, Midea manufactures and retails household appliances, impacting global markets with its extensive product range and commitment to quality.

Leadership Roles at Midea

  • Chief Financial Officer - Xiao Mingguang
  • Head Chief Financial Officer, Finance & Warehouse - Kenneth Liew
  • Vice President, Chief Financial Officer and Finance Director - Zhong Zheng
  • Chief Financial Officer, At Midea Region (Turkey) - Serpil Ströbl
  • Chief Financial Officer, Midea Russian - Bin Yuen
  • President - John Herrington
  • President, Midea International Division - Coobie Zhang
  • Doctor Chief Technology Officer, Wandong Medical - Shoushui Chen
  • Chief Technology Officer & Director - Jung Hae
  • Group Chief People Officer, Midea - Marianna Zhao
  • Xiao Mingguang - Chief Financial Officer

    Xiao Mingguang, the Chief Financial Officer at Midea, directs the company's financial strategy and operations. This leadership role involves managing all fiscal activities, including budgeting, financial planning, and risk management, ensuring Midea's financial health and stability. Overseeing the accounting departments, Xiao Mingguang guarantees accurate financial reporting and compliance with regulatory standards. The Chief Financial Officer's responsibilities extend to optimizing capital structure and driving profitability through strategic financial decisions. By analyzing market trends and economic conditions, Mingguang provides critical insights that inform Midea's investment strategies and operational expansions. This executive's focus on financial integrity supports the company's global growth initiatives and its mission to deliver high-quality household appliances.

    Kenneth Liew - Head Chief Financial Officer, Finance & Warehouse

    Kenneth Liew, the Head Chief Financial Officer, Finance & Warehouse at Midea, spearheads financial operations and warehouse management. This dual focus ensures efficient resource allocation and streamlined logistics across Midea's extensive supply chain. Liew directs the financial planning and analysis functions, providing critical data to support operational decisions and strategic growth. The oversight of warehouse operations includes optimizing inventory management, ensuring timely product distribution, and maintaining operational efficiency. By integrating financial oversight with warehouse logistics, Kenneth Liew drives cost-effectiveness and enhances Midea's ability to meet market demand for its diverse range of household appliances. This executive's leadership ensures that financial resources are effectively deployed to support Midea's manufacturing and retail objectives.

    Zhong Zheng - Vice President, Chief Financial Officer and Finance Director

    Zhong Zheng, the Vice President, Chief Financial Officer and Finance Director at Midea, manages comprehensive financial oversight and directs fiscal operations. This role encompasses strategic financial planning, budget management, and ensuring the financial integrity of Midea's global operations. Zheng oversees the finance department, implementing robust financial controls and reporting mechanisms to support executive decision-making. The responsibilities include analyzing financial performance, identifying opportunities for cost optimization, and driving revenue growth through sound financial strategies. By aligning financial objectives with Midea's broader business goals, Zhong Zheng plays a crucial part in the company's sustained expansion and market leadership in household appliances. This executive's expertise ensures Midea's financial resilience.

    Serpil Ströbl - Chief Financial Officer, At Midea Region (Turkey)

    Serpil Ströbl, the Chief Financial Officer, At Midea Region (Turkey) at Midea, directs financial strategy and operations for the Turkish region. This executive manages all fiscal aspects, including financial planning, budgeting, and reporting, ensuring alignment with Midea's global financial objectives. Ströbl oversees local financial teams, implementing robust controls and driving efficiency in financial processes. The role involves analyzing regional market dynamics and economic conditions to inform strategic financial decisions that support Midea's growth in Turkey. By ensuring financial stability and optimizing resource allocation, Serpil Ströbl plays a key part in strengthening Midea's market presence and operational success within the region. This leadership ensures sound financial management for Midea's Turkish operations.

    Bin Yuen - Chief Financial Officer, Midea Russian

    Bin Yuen, the Chief Financial Officer, Midea Russian at Midea, leads financial management and strategic planning for the Russian market. This executive ensures robust financial controls, accurate reporting, and effective budgeting to support Midea's operations in Russia. Yuen oversees the financial health of the regional business, analyzing market trends and economic factors to drive profitability and sustainable growth. The responsibilities include managing financial risks, optimizing capital allocation, and ensuring compliance with local regulations. By providing strategic financial guidance, Bin Yuen plays a vital role in expanding Midea's market share and reinforcing its brand presence within Russia. This leadership ensures Midea's financial objectives are met in the Russian territory.

    John Herrington - President

    John Herrington, the President at Midea, directs the overall strategic vision and operational execution of the company. This paramount leadership role involves guiding Midea's global expansion, ensuring alignment across all business units and functional areas. Herrington oversees the development and implementation of corporate strategies aimed at enhancing market leadership and driving revenue growth in the household appliance sector. The President's responsibilities include fostering a strong corporate culture, managing key stakeholder relationships, and ensuring Midea consistently delivers high-quality products and exceptional customer value. By championing innovation and operational excellence, John Herrington significantly contributes to Midea's sustained success and its mission to improve lives through advanced home appliances.
    John Herrington

    Coobie Zhang - President, Midea International Division

    Coobie Zhang, the President, Midea International Division at Midea, spearheads the strategic growth and operational management of Midea's global markets. This executive directs international expansion efforts, focusing on increasing market penetration and brand presence across diverse regions. Zhang oversees the development and execution of tailored strategies for different international markets, ensuring Midea's product offerings meet local consumer needs and preferences. The President's responsibilities include managing international sales, marketing, and distribution networks to optimize performance and drive revenue. By leading the international division, Coobie Zhang plays a critical role in Midea's global success, reinforcing its position as a leading manufacturer of household appliances worldwide.

    Shoushui Chen - Doctor Chief Technology Officer, Wandong Medical

    Shoushui Chen, the Doctor Chief Technology Officer, Wandong Medical at Midea, drives technological innovation and research and development initiatives. This critical role focuses on advancing Midea's product technology, particularly within the medical appliance sector, ensuring cutting-edge solutions. Chen oversees the development of new technologies and the enhancement of existing product lines, aligning R&D efforts with market needs and future trends. The Doctor Chief Technology Officer's responsibilities include fostering a culture of innovation, managing intellectual property, and ensuring that Midea's technological advancements provide a competitive edge. By leading the technical strategy, Shoushui Chen contributes significantly to Midea's reputation for quality and innovation in the appliance industry.

    Jung Hae - Chief Technology Officer & Director

    Jung Hae, the Chief Technology Officer & Director at Midea, spearheads the company's technological vision and execution. This leadership position involves driving innovation across Midea's product portfolio, from refrigerators to air conditioning units, ensuring technological superiority. Hae oversees research and development, guiding the creation of advanced features and sustainable technologies that enhance user experience and operational efficiency. The Chief Technology Officer's responsibilities include managing the technology roadmap, fostering collaboration between engineering teams, and ensuring Midea stays at the forefront of appliance innovation. By directing technological strategy, Jung Hae significantly contributes to Midea's competitive advantage and its mission to provide high-quality, technologically advanced household appliances to consumers worldwide.

    Marianna Zhao - Group Chief People Officer, Midea

    Marianna Zhao, the Group Chief People Officer at Midea, leads the human resources strategy and talent management initiatives across the organization. This crucial role focuses on cultivating a high-performing workforce and fostering a positive corporate culture that supports Midea's business objectives. Zhao oversees all aspects of human capital, including recruitment, employee development, compensation, and benefits, ensuring Midea attracts and retains top talent. The Group Chief People Officer's responsibilities involve developing and implementing HR policies that align with Midea's global operations and its commitment to innovation and quality in household appliances. By prioritizing employee engagement and professional growth, Marianna Zhao significantly contributes to Midea's operational strength and its long-term success.

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    Frequently Asked Questions Regarding Midea Top Executives and Leadership Team

    Who leads Midea?
    Midea is led by Xiao Mingguang (Chief Financial Officer), along with executives such as Kenneth Liew (Head Chief Financial Officer, Finance & Warehouse) and Zhong Zheng (Vice President, Chief Financial Officer and Finance Director).
    Who is part of Midea’s executive team?
    The executive team of Midea includes leaders such as Xiao Mingguang (Chief Financial Officer), Kenneth Liew (Head Chief Financial Officer, Finance & Warehouse), Zhong Zheng (Vice President, Chief Financial Officer and Finance Director) and other senior executives.
    How many executives does Midea have?
    Midea has 10 executives leading key business areas.
    What roles are included in Midea’s leadership team?
    The leadership team of Midea includes roles such as Chief Financial Officer, Head Chief Financial Officer, Finance & Warehouse, Vice President, Chief Financial Officer and Finance Director, Chief Financial Officer, At Midea Region (Turkey), Chief Financial Officer, Midea Russian.