Leadership Overview
Midea has 8 executives leading key functions including finance, research, people operations, and international division management.
Driven by innovation and global reach, Midea is dedicated to manufacturing and retailing household appliances, impacting markets worldwide with its diverse product offerings and commitment to quality.
Driven by innovation and global reach, Midea is dedicated to manufacturing and retailing household appliances, impacting markets worldwide with its diverse product offerings and commitment to quality.
Leadership Roles at Midea
Xiao Mingguang - Chief Financial Officer
Xiao Mingguang, the Chief Financial Officer at Midea, directs the company's financial strategy and operations. This leadership role involves managing all fiscal activities, including budgeting, financial planning, and risk management, ensuring Midea's financial health and stability. Xiao Mingguang oversees the allocation of capital and monitors financial performance against strategic objectives. The Chief Financial Officer's responsibilities extend to optimizing financial processes and reporting to stakeholders, providing critical insights for executive decision-making. This position is vital for sustaining Midea's growth trajectory and operational efficiency across its global manufacturing and retail segments. Xiao Mingguang's financial acumen supports Midea's expansion into new markets and the development of its extensive product lines, from refrigerators to air conditioning units.
Zhong Zheng - Vice President, Chief Financial Officer and Finance Director
Zhong Zheng, the Vice President, Chief Financial Officer and Finance Director at Midea, executes comprehensive financial oversight and directs fiscal operations. This dual role encompasses strategic financial planning and the granular management of day-to-day finance functions, ensuring robust financial controls and reporting. Zhong Zheng guides investment strategies and capital allocation, aligning financial resources with Midea's ambitious growth targets in the household appliance sector. The Vice President, Chief Financial Officer and Finance Director also leads initiatives to enhance financial efficiency and compliance across Midea's extensive manufacturing and retail network. This executive's leadership ensures the integrity of financial data and supports informed strategic decisions, contributing directly to Midea's market position and profitability. Zhong Zheng's financial stewardship is critical for navigating complex global markets and supporting product innovation.
Qianjin Liu - President, Corporate Research
Qianjin Liu, the President, Corporate Research at Midea, spearheads the company's innovation pipeline and technological advancement. This critical role drives the development of new products and the enhancement of existing household appliances, including dishwashers and refrigerators. Qianjin Liu oversees research teams focused on cutting-edge technologies and market trends, ensuring Midea remains at the forefront of the industry. The President, Corporate Research's mandate includes fostering a culture of innovation and translating scientific discoveries into commercially viable solutions. This leadership position is essential for maintaining Midea's competitive edge and expanding its product portfolio. Qianjin Liu's strategic direction in research and development directly impacts Midea's ability to deliver high-quality, advanced appliances to consumers globally.
Zeal Jiang - Regional President (APAC)
Zeal Jiang, the Regional President (APAC) at Midea, drives business strategy and operational execution across the Asia-Pacific region. This leadership position involves overseeing Midea's market presence, sales performance, and expansion initiatives throughout this key geographic area. Zeal Jiang directs regional teams to achieve revenue targets and enhance market share for Midea's diverse range of household appliances. The Regional President (APAC) is responsible for adapting global strategies to local market conditions, ensuring Midea's products resonate with consumers across various APAC countries. This executive's focus on regional growth and operational efficiency is critical for Midea's international success. Zeal Jiang's leadership ensures seamless integration of Midea's manufacturing capabilities with regional distribution networks, supporting the company's global retail objectives.
Coobie Zhang - President, Midea International Division
Coobie Zhang, the President, Midea International Division, architects Midea's global expansion and market penetration strategies. This executive leadership role encompasses the oversight of all international business operations, driving growth and profitability across diverse global markets. Coobie Zhang directs the development and execution of market-specific strategies for Midea's extensive product lines, including air conditioning units and refrigerators. The President, Midea International Division works closely with regional leaders to ensure cohesive global operations and brand consistency. This position is crucial for identifying new market opportunities and strengthening Midea's competitive position worldwide. Coobie Zhang's strategic vision guides Midea's international teams in achieving ambitious sales and operational objectives, reinforcing the company's status as a leading appliance manufacturer and retailer.
Jian Fu - President of Midea International
Jian Fu, the President of Midea International, spearheads Midea's global market development and strategic alliances. This executive leadership role focuses on expanding Midea's international footprint and enhancing its brand presence across key global territories. Jian Fu directs initiatives aimed at increasing sales volume and market share for Midea's comprehensive range of household appliances, from dishwashers to refrigerators. The President of Midea International collaborates with various departments to ensure seamless product delivery and customer satisfaction on a global scale. This position is vital for navigating international trade dynamics and fostering sustainable growth. Jian Fu's leadership ensures Midea's international operations are optimized for efficiency and market responsiveness, contributing significantly to the company's overall success.
Zhao Wenxin - Vice President & Chief People Officer
Zhao Wenxin, the Vice President & Chief People Officer at Midea, directs human capital strategy and organizational development. This executive leadership role focuses on cultivating a high-performance culture and ensuring Midea attracts, retains, and develops top talent across its global operations. Zhao Wenxin oversees all aspects of human resources, including talent acquisition, employee engagement, compensation, and benefits, supporting Midea's extensive workforce in manufacturing and retail. The Vice President & Chief People Officer plays a pivotal part in aligning people strategies with Midea's business objectives, fostering an environment conducive to innovation and operational excellence. Zhao Wenxin's leadership is fundamental to Midea's sustained growth and its ability to adapt to evolving market demands. This executive ensures Midea's workforce is equipped to drive the company's mission forward.

Marianna Zhao - Group Chief People Officer, Midea
Marianna Zhao, the Group Chief People Officer, Midea, leads the global human resources function, shaping Midea's talent strategy and organizational culture. This executive role is central to attracting, developing, and retaining a skilled workforce across Midea's extensive international operations. Marianna Zhao oversees the implementation of progressive HR policies and programs designed to foster employee engagement and drive performance. The Group Chief People Officer ensures that Midea's people practices support the company's strategic objectives in manufacturing and retail. This leadership position is critical for building a cohesive and motivated global team capable of supporting Midea's innovation and expansion. Marianna Zhao's expertise in human capital management is instrumental in cultivating a dynamic work environment that fuels Midea's continued success.
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