Midea Executive and Leadership Team

October, 2026

Leadership Overview

Midea has 10 executives leading key functions including regional strategy, financial oversight, research development, and global operations.

Focused on delivering high-quality household appliances to a global market, Midea maintains a commitment to innovation and manufacturing excellence. This leadership team drives the company mission to improve daily life through advanced technology and efficient home solutions.

Leadership Roles at Midea

  • Chief Executive Officer, Midea Region (Turkey) - Aydin Kuzalti
  • Chief Financial Officer - Xiao Mingguang
  • Vice President, Chief Financial Officer and Finance Director - Zhong Zheng
  • President, Corporate Research - Qianjin Liu
  • President (America) - Justin Reinke
  • Regional President (APAC) - Zeal Jiang
  • President of Midea International - Jian Fu
  • President, Midea International Division - Coobie Zhang
  • Chief Technology Officer, Laundry R & D Center - Kyung Kim
  • Group Chief People Officer, Midea - Marianna Zhao
  • Aydin Kuzalti - Chief Executive Officer, Midea Region (Turkey)

    Aydin Kuzalti, the Chief Executive Officer, Midea Region (Turkey) at Midea, directs all regional business operations and market expansion strategies. Overseeing the distribution of refrigerators and air conditioning units across the Turkish market, the Chief Executive Officer ensures alignment with global manufacturing standards. This leadership role involves managing local retail partnerships and optimizing supply chain logistics to meet consumer demand. By analyzing regional market trends, Aydin Kuzalti directly impacts the company's competitive positioning within the appliance sector. Ultimately, Kuzalti secures long-term growth by tailoring product offerings to specific regional preferences while maintaining the high quality associated with the brand. The Chief Executive Officer also coordinates with international divisions to ensure consistent brand messaging and operational efficiency throughout the region, fostering a robust presence in the competitive household appliance landscape.

    Xiao Mingguang - Chief Financial Officer

    Xiao Mingguang, the Chief Financial Officer at Midea, directs the global financial strategy and capital allocation for the organization. Overseeing fiscal reporting and risk management, the Chief Financial Officer ensures the company maintains a strong balance sheet while supporting large-scale manufacturing operations. This leadership role involves coordinating with international stakeholders to optimize investment in research and development for dishwashers and other household appliances. By implementing rigorous financial controls, Xiao Mingguang directly impacts the company's ability to scale production and enter new markets. Ultimately, Mingguang secures the financial health of the enterprise through disciplined asset management and strategic planning. The Chief Financial Officer also monitors global economic shifts to mitigate potential risks, ensuring that the company remains agile and profitable in a volatile manufacturing environment while providing the necessary capital to fuel continuous innovation.

    Zhong Zheng - Vice President, Chief Financial Officer and Finance Director

    Zhong Zheng, the Vice President, Chief Financial Officer and Finance Director at Midea, directs the internal financial auditing and operational budgeting processes. Overseeing the financial health of specific manufacturing units, the Vice President, Chief Financial Officer and Finance Director ensures that resource allocation aligns with the company's long-term production goals for appliances. This leadership role involves streamlining cost structures and enhancing operational efficiency across the global supply chain. By providing detailed financial analysis, Zhong Zheng directly impacts the profitability of the company's diverse product portfolio. Ultimately, Zheng secures operational stability by maintaining strict compliance with international financial regulations and optimizing cash flow management. The Vice President, Chief Financial Officer and Finance Director also collaborates with other executive leaders to evaluate the financial viability of new product launches, ensuring that every investment contributes positively to the overall growth and market impact of the organization.

    Qianjin Liu - President, Corporate Research

    Qianjin Liu, the President, Corporate Research at Midea, directs the long-term innovation strategy and foundational research for the entire organization. Overseeing the exploration of new materials and energy-efficient technologies, the President, Corporate Research ensures that the company remains at the forefront of the appliance manufacturing industry. This leadership role involves fostering collaboration between internal research labs and external academic institutions to accelerate the development of next-generation home solutions. By identifying emerging trends in consumer electronics and appliance functionality, Qianjin Liu directly impacts the company's future product roadmap. Ultimately, Liu secures the long-term competitive advantage of the brand through sustained investment in scientific discovery and technological advancement. The President, Corporate Research also manages the intellectual property portfolio, ensuring that all breakthroughs are protected and effectively integrated into the company's diverse range of household products, thereby driving consistent market growth and technological leadership.

    Justin Reinke - President (America)

    Justin Reinke, the President (America) at Midea, directs all business operations and market growth strategies across the North American region. Overseeing the distribution and retail presence of household appliances, the President (America) ensures that the brand effectively meets the specific needs of the American consumer. This leadership role involves managing local sales teams and building strategic partnerships with major retailers to expand market share. By optimizing the regional supply chain and marketing efforts, Justin Reinke directly impacts the company's revenue growth in this critical market. Ultimately, Reinke secures the brand's reputation for quality and reliability through consistent operational excellence and customer-focused initiatives. The President (America) also collaborates with global headquarters to align regional product strategies with the company's overarching mission, ensuring that the American division contributes significantly to the global success and market impact of the organization.
    Justin Reinke

    Zeal Jiang - Regional President (APAC)

    Zeal Jiang, the Regional President (APAC) at Midea, directs the expansion and operational management of the company's appliance business throughout the Asia-Pacific region. Overseeing diverse markets with varying consumer demands, the Regional President (APAC) ensures that the company's product portfolio remains relevant and competitive. This leadership role involves managing regional distribution networks and adapting marketing strategies to suit local cultural preferences. By driving sales growth and operational efficiency, Zeal Jiang directly impacts the company's footprint in this high-growth region. Ultimately, Jiang secures the brand's dominance in the APAC market through strategic planning and strong local leadership. The Regional President (APAC) also coordinates with global manufacturing teams to ensure that regional supply chains are robust and capable of meeting fluctuating demand, thereby supporting the company's mission to provide high-quality household appliances to a broad and diverse customer base across the entire region.

    Jian Fu - President of Midea International

    Jian Fu, the President of Midea International at Midea, directs the global export strategy and international market development for the company's appliance portfolio. Overseeing the expansion into new territories, the President of Midea International ensures that the brand maintains a consistent presence in global markets. This leadership role involves managing international trade relations and optimizing the global logistics network to ensure timely product delivery. By identifying and entering high-potential markets, Jian Fu directly impacts the company's global revenue and brand recognition. Ultimately, Fu secures the company's position as a leading global manufacturer by fostering strong relationships with international distributors and retailers. The President of Midea International also collaborates with regional leaders to ensure that global strategies are effectively implemented at the local level, driving the company's mission to provide innovative household solutions to consumers worldwide while maintaining operational excellence.

    Coobie Zhang - President, Midea International Division

    Coobie Zhang, the President, Midea International Division at Midea, directs the operational integration and strategic growth of the company's international business units. Overseeing the coordination between global manufacturing hubs and international sales offices, the President, Midea International Division ensures that product quality and service standards remain uniform across all borders. This leadership role involves managing cross-functional teams to streamline international operations and improve market responsiveness. By optimizing the global supply chain and enhancing customer support systems, Coobie Zhang directly impacts the company's international performance and brand loyalty. Ultimately, Zhang secures the company's global market share through effective leadership and strategic alignment with international consumer needs. The President, Midea International Division also works closely with other executive leaders to ensure that the company's global mission is supported by efficient and scalable international operations, driving sustained growth and impact in the global appliance industry.

    Kyung Kim - Chief Technology Officer, Laundry R & D Center

    Kyung Kim, the Chief Technology Officer, Laundry R & D Center at Midea, directs the engineering and design initiatives for the company's laundry appliance division. Overseeing the development of advanced washing and drying technologies, the Chief Technology Officer, Laundry R & D Center ensures that all products meet modern efficiency and performance standards. This leadership role involves managing research teams to integrate smart features into household appliances, enhancing user experience and energy conservation. By driving technical innovation, Kyung Kim directly impacts the company's ability to lead in the competitive appliance market. Ultimately, Kim secures the technological edge of the brand through continuous product improvement and patent development. The Chief Technology Officer, Laundry R & D Center also coordinates with global manufacturing teams to ensure that new designs are scalable and cost-effective, bridging the gap between cutting-edge research and mass-market consumer availability.

    Marianna Zhao - Group Chief People Officer, Midea

    Marianna Zhao, the Group Chief People Officer, Midea at Midea, directs the global human resources strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and leadership development, the Group Chief People Officer, Midea ensures that the company attracts and retains the best talent to support its manufacturing and innovation goals. This leadership role involves building a corporate culture that fosters creativity and operational excellence across all global divisions. By implementing effective performance management systems, Marianna Zhao directly impacts the company's ability to execute its strategic objectives. Ultimately, Zhao secures the long-term success of the organization by investing in the workforce and promoting a culture of continuous improvement. The Group Chief People Officer, Midea also collaborates with other C-suite leaders to ensure that human capital strategies are aligned with the company's business model, supporting the overall mission of delivering high-quality household appliances to a global customer base.

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    Frequently Asked Questions Regarding Midea Top Executives and Leadership Team

    Who leads Midea?
    Midea is led by Aydin Kuzalti (Chief Executive Officer, Midea Region (Turkey)), along with executives such as Xiao Mingguang (Chief Financial Officer) and Zhong Zheng (Vice President, Chief Financial Officer and Finance Director).
    Who is part of Midea’s executive team?
    The executive team of Midea includes leaders such as Aydin Kuzalti (Chief Executive Officer, Midea Region (Turkey)), Xiao Mingguang (Chief Financial Officer), Zhong Zheng (Vice President, Chief Financial Officer and Finance Director) and other senior executives.
    How many executives does Midea have?
    Midea has 10 executives leading key business areas.
    What roles are included in Midea’s leadership team?
    The leadership team of Midea includes roles such as Chief Executive Officer, Midea Region (Turkey), Chief Financial Officer, Vice President, Chief Financial Officer and Finance Director, President, Corporate Research, President (America).