Midea Executive and Leadership Team

June, 2026

Leadership Overview

Midea has 10 executives leading key functions including finance, technology, and regional operations.

Driven by innovation, Midea is dedicated to manufacturing and retailing high-quality household appliances, impacting global markets with its extensive product range and commitment to customer satisfaction.

Leadership Roles at Midea

  • Chief Financial Officer - Xiao Mingguang
  • Vice President, Chief Financial Officer and Finance Director - Zhong Zheng
  • Chief Financial Officer, Midea Russian - Bin Yuen
  • Chief Financial Officer, At Midea Region (Turkey) - Serpil Ströbl
  • Head Chief Financial Officer, Finance & Warehouse - Kenneth Liew
  • President - John Herrington
  • President of Midea International - Jian Fu
  • Regional President (APAC) - Zeal Jiang
  • Doctor Chief Technology Officer, Wandong Medical - Shoushui Chen
  • Chief Technology Officer & Director - Jung Hae
  • Xiao Mingguang - Chief Financial Officer

    Xiao Mingguang, the Chief Financial Officer at Midea, directs the company's financial strategy and operations. This leadership role involves managing Midea's global financial health, ensuring fiscal responsibility across all divisions. Xiao Mingguang oversees budgeting, forecasting, and financial reporting, providing critical insights that guide executive decision-making. The Chief Financial Officer's responsibilities extend to optimizing capital allocation and managing investment portfolios to support Midea's growth objectives. By maintaining robust financial controls, Xiao Mingguang safeguards the company's assets and enhances shareholder value. This executive's focus on financial performance directly supports Midea's mission to deliver innovative household appliances worldwide.

    Zhong Zheng - Vice President, Chief Financial Officer and Finance Director

    Zhong Zheng, the Vice President, Chief Financial Officer and Finance Director at Midea, manages the financial operations and fiscal planning for the organization. This dual role encompasses both strategic financial oversight and detailed management of finance departments. Zhong Zheng ensures that Midea's financial practices support its extensive manufacturing and retail operations, covering products like dishwashers and refrigerators. The Vice President, Chief Financial Officer and Finance Director's responsibilities include financial reporting, risk management, and optimizing financial performance across various business units. By implementing sound financial policies, Zheng contributes to Midea's stability and expansion. This executive's financial acumen is crucial for sustaining Midea's market presence.

    Bin Yuen - Chief Financial Officer, Midea Russian

    Bin Yuen, the Chief Financial Officer, Midea Russian at Midea, directs the financial strategy and operations within the Russian market. This role is pivotal in managing Midea's financial performance and ensuring fiscal compliance in a key international region. Bin Yuen oversees budgeting, financial planning, and reporting, tailoring strategies to the specific economic landscape of Russia. The Chief Financial Officer, Midea Russian's responsibilities include optimizing financial resources to support the distribution and sale of Midea's appliance range, including air conditioning units and refrigerators. By providing strategic financial guidance, Yuen contributes to Midea's regional growth and profitability. This executive's financial leadership strengthens Midea's position in the Russian market.

    Serpil Ströbl - Chief Financial Officer, At Midea Region (Turkey)

    Serpil Ströbl, the Chief Financial Officer, At Midea Region (Turkey) at Midea, leads financial management and strategic planning for the Turkish market. This position is essential for guiding Midea's financial activities and ensuring profitability within this significant region. Serpil Ströbl oversees all financial operations, including accounting, treasury, and financial analysis, supporting the sales of Midea's diverse appliance offerings. The Chief Financial Officer, At Midea Region (Turkey)'s focus includes developing financial models that align with local market dynamics and Midea's global objectives. By ensuring sound financial governance, Ströbl enhances Midea's operational efficiency and market competitiveness in Turkey. This executive's financial expertise drives sustainable growth.

    Kenneth Liew - Head Chief Financial Officer, Finance & Warehouse

    Kenneth Liew, the Head Chief Financial Officer, Finance & Warehouse at Midea, directs comprehensive financial strategies and oversees warehouse operations. This multifaceted role ensures efficient financial management and optimizes the logistics crucial for Midea's extensive product distribution. Kenneth Liew manages budgeting, financial reporting, and capital management, while also supervising warehouse inventory and supply chain finance. The Head Chief Financial Officer, Finance & Warehouse's responsibilities include streamlining financial processes and enhancing operational efficiency within Midea's warehousing network. By integrating financial oversight with logistical management, Liew supports Midea's commitment to timely product delivery and cost-effectiveness. This executive's leadership ensures robust financial health and operational excellence.

    John Herrington - President

    John Herrington, the President at Midea, provides overarching leadership and strategic direction for the company's global operations. This executive role involves guiding Midea's expansion and market penetration across diverse international territories. John Herrington oversees key business functions, ensuring alignment with the company's mission to deliver innovative household appliances. The President's responsibilities include fostering strong relationships with stakeholders and driving initiatives that enhance Midea's brand reputation and market share. By championing strategic growth opportunities, Herrington plays a vital part in Midea's sustained success. This leadership position is central to Midea's commitment to excellence in manufacturing and retail.
    John Herrington

    Jian Fu - President of Midea International

    Jian Fu, the President of Midea International at Midea, spearheads the company's global expansion and international market strategies. This role is critical for driving Midea's presence in key regions outside of its domestic market. Jian Fu directs international sales, marketing, and operational efforts, ensuring Midea's diverse range of appliances, including refrigerators and air conditioners, meets global demand. The President of Midea International's focus includes identifying new market opportunities and navigating complex international business environments. By fostering strategic partnerships and optimizing global supply chains, Fu enhances Midea's worldwide reach and competitiveness. This executive's leadership is instrumental in Midea's global growth trajectory.

    Zeal Jiang - Regional President (APAC)

    Zeal Jiang, the Regional President (APAC) at Midea, leads Midea's operations and strategic initiatives across the Asia-Pacific region. This executive role is crucial for managing Midea's extensive business activities in one of the world's most dynamic markets. Zeal Jiang oversees sales, distribution, and market development for Midea's product lines, including dishwashers and home appliances. The Regional President (APAC)'s responsibilities involve adapting Midea's strategies to local consumer needs and market trends within the APAC territories. By driving regional growth and ensuring operational excellence, Jiang strengthens Midea's market position and brand loyalty. This leadership ensures Midea's continued success in the vital APAC market.

    Shoushui Chen - Doctor Chief Technology Officer, Wandong Medical

    Shoushui Chen, the Doctor Chief Technology Officer, Wandong Medical at Midea, spearheads technological innovation and development. This critical role involves defining the company's long-term technology roadmap, ensuring Midea remains at the forefront of appliance manufacturing. Shoushui Chen oversees research and development initiatives, driving the creation of advanced features and energy-efficient solutions for Midea's product lines. The Doctor Chief Technology Officer, Wandong Medical's expertise is vital in integrating cutting-edge technologies into refrigerators, air conditioning units, and dishwashers. By fostering a culture of continuous improvement, Chen enhances product performance and market competitiveness. This executive's strategic vision for technology directly supports Midea's commitment to quality and innovation.

    Jung Hae - Chief Technology Officer & Director

    Jung Hae, the Chief Technology Officer & Director at Midea, architects the company's technological infrastructure and product development strategies. This position demands a deep understanding of Midea's diverse product portfolio, from advanced refrigeration systems to efficient air conditioning units. Jung Hae directs cross-functional teams to innovate and implement new technologies that enhance user experience and operational efficiency. The Chief Technology Officer & Director's oversight ensures that Midea's technological advancements align with market demands and sustainability goals. By driving research into smart home integration and IoT capabilities, Hae positions Midea for future market leadership. This executive's technical leadership is fundamental to Midea's ongoing success in the global appliance sector.

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    Frequently Asked Questions Regarding Midea Top Executives and Leadership Team

    Who leads Midea?
    Midea is led by Xiao Mingguang (Chief Financial Officer), along with executives such as Zhong Zheng (Vice President, Chief Financial Officer and Finance Director) and Bin Yuen (Chief Financial Officer, Midea Russian).
    Who is part of Midea’s executive team?
    The executive team of Midea includes leaders such as Xiao Mingguang (Chief Financial Officer), Zhong Zheng (Vice President, Chief Financial Officer and Finance Director), Bin Yuen (Chief Financial Officer, Midea Russian) and other senior executives.
    How many executives does Midea have?
    Midea has 10 executives leading key business areas.
    What roles are included in Midea’s leadership team?
    The leadership team of Midea includes roles such as Chief Financial Officer, Vice President, Chief Financial Officer and Finance Director, Chief Financial Officer, Midea Russian, Chief Financial Officer, At Midea Region (Turkey), Head Chief Financial Officer, Finance & Warehouse.