Midea Executive and Leadership Team

July, 2026

Leadership Overview

Midea has 8 executives leading key functions including finance, international operations, and people management.

Driven by innovation and a commitment to quality, Midea manufactures and retails household appliances, impacting global markets with its extensive product range and dedication to customer satisfaction.

Leadership Roles at Midea

  • Chief Financial Officer - Xiao Mingguang
  • Vice President, Chief Financial Officer and Finance Director - Zhong Zheng
  • Regional President (APAC) - Zeal Jiang
  • President of Midea International - Jian Fu
  • President, Corporate Research - Qianjin Liu
  • President, Midea International Division - Coobie Zhang
  • Vice President & Chief People Officer - Zhao Wenxin
  • Group Chief People Officer, Midea - Marianna Zhao
  • Xiao Mingguang - Chief Financial Officer

    Xiao Mingguang, the Chief Financial Officer at Midea, directs the company's financial strategy and operations. This leadership role involves managing all fiscal activities, including budgeting, financial planning, and risk management, ensuring Midea's financial health and stability. Xiao Mingguang oversees the accounting departments and works to optimize financial performance across all business units. The Chief Financial Officer's responsibilities extend to capital allocation and investment decisions, directly supporting Midea's expansion initiatives and product development pipelines. By maintaining rigorous financial controls, Xiao Mingguang ensures compliance with all relevant regulations and drives profitability through efficient resource management. This executive's oversight is critical for sustaining Midea's market position and facilitating future growth opportunities.

    Zhong Zheng - Vice President, Chief Financial Officer and Finance Director

    Zhong Zheng, the Vice President, Chief Financial Officer and Finance Director at Midea, executes comprehensive financial management and reporting. This dual role encompasses strategic financial planning and the day-to-day oversight of finance operations, ensuring robust fiscal discipline across the organization. Zhong Zheng leads the finance teams in developing and implementing financial policies that align with Midea's overarching business objectives. The Finance Director's purview includes managing cash flow, optimizing working capital, and enhancing financial systems to support operational efficiency. Zhong Zheng's strategic guidance is vital for Midea's sustained profitability and its ability to navigate complex global financial landscapes. This executive's leadership ensures accurate financial insights inform critical business decisions, driving value for stakeholders.

    Zeal Jiang - Regional President (APAC)

    Zeal Jiang, the Regional President (APAC) at Midea, spearheads Midea's strategic initiatives and operational execution across the Asia-Pacific region. This leadership position involves driving market penetration, expanding Midea's brand presence, and optimizing sales performance throughout diverse APAC markets. Zeal Jiang oversees regional business development, fostering key partnerships and ensuring Midea's product offerings meet the specific demands of consumers in this dynamic economic zone. The Regional President's focus includes enhancing customer engagement and driving revenue growth by adapting Midea's appliance solutions to local market conditions. Zeal Jiang's strategic direction is crucial for solidifying Midea's leadership position and achieving ambitious growth targets within the APAC territory.

    Jian Fu - President of Midea International

    Jian Fu, the President of Midea International at Midea, drives the strategic expansion and operational oversight of Midea's global business ventures outside of its primary domestic market. This executive role involves developing and executing international growth strategies, identifying new market opportunities, and strengthening Midea's brand presence worldwide. Jian Fu leads the international division in adapting product portfolios and sales channels to meet diverse global consumer needs and regulatory environments. The President of Midea International's responsibilities include managing international sales teams, forging strategic alliances, and ensuring operational excellence across all overseas operations. Jian Fu's leadership is pivotal in Midea's ambition to be a leading global provider of household appliances.

    Qianjin Liu - President, Corporate Research

    Qianjin Liu, the President, Corporate Research at Midea, leads the company's innovation pipeline and technological advancement initiatives. This executive role is central to Midea's commitment to developing cutting-edge household appliances and maintaining a competitive edge in the global market. Qianjin Liu oversees research and development teams, guiding the exploration of new materials, technologies, and product functionalities. The President, Corporate Research's focus includes translating scientific discoveries into commercially viable solutions that enhance Midea's product offerings and operational efficiency. Qianjin Liu's strategic direction ensures Midea remains at the forefront of appliance technology, driving future product innovation and market differentiation.

    Coobie Zhang - President, Midea International Division

    Coobie Zhang, the President, Midea International Division at Midea, directs the strategic growth and operational performance of Midea's international business segments. This executive role is responsible for expanding Midea's global footprint, driving market share, and ensuring the successful deployment of its diverse range of household appliances across various international territories. Coobie Zhang oversees regional sales, marketing, and distribution networks, adapting strategies to meet the unique demands of global consumers. The President, Midea International Division's focus includes identifying emerging market trends and capitalizing on opportunities to enhance Midea's worldwide brand recognition and customer loyalty. Coobie Zhang's leadership is essential for Midea's continued international expansion and its objective to lead the global appliance market.

    Zhao Wenxin - Vice President & Chief People Officer

    Zhao Wenxin, the Vice President & Chief People Officer at Midea, directs the company's human capital strategy and organizational development. This critical role focuses on cultivating a high-performance culture, attracting top talent, and implementing comprehensive employee engagement programs across Midea's global operations. Zhao Wenxin oversees talent acquisition, learning and development, and compensation and benefits, ensuring Midea remains an employer of choice. The Chief People Officer's initiatives are designed to foster innovation and collaboration, directly supporting Midea's ambitious business goals. Zhao Wenxin's leadership ensures that Midea's workforce is equipped with the skills and motivation necessary to drive the company's continued success and market leadership in the appliance industry.
    Zhao Wenxin

    Marianna Zhao - Group Chief People Officer, Midea

    Marianna Zhao, the Group Chief People Officer, Midea at Midea, orchestrates the global human resources strategy, focusing on talent development and organizational effectiveness. This senior leadership position involves shaping Midea's corporate culture and ensuring a cohesive and productive workforce across its international operations. Marianna Zhao directs initiatives aimed at enhancing employee experience, fostering leadership capabilities, and implementing best practices in talent management. The Group Chief People Officer's work is integral to supporting Midea's rapid growth and its mission to deliver exceptional household appliances worldwide. Marianna Zhao's strategic oversight ensures Midea attracts, retains, and develops the skilled professionals necessary for sustained global success.

    Explore Leadership Teams in Appliances

    Frequently Asked Questions Regarding Midea Top Executives and Leadership Team

    Who leads Midea?
    Midea is led by Xiao Mingguang (Chief Financial Officer), along with executives such as Zhong Zheng (Vice President, Chief Financial Officer and Finance Director) and Zeal Jiang (Regional President (APAC)).
    Who is part of Midea’s executive team?
    The executive team of Midea includes leaders such as Xiao Mingguang (Chief Financial Officer), Zhong Zheng (Vice President, Chief Financial Officer and Finance Director), Zeal Jiang (Regional President (APAC)) and other senior executives.
    How many executives does Midea have?
    Midea has 8 executives leading key business areas.
    What roles are included in Midea’s leadership team?
    The leadership team of Midea includes roles such as Chief Financial Officer, Vice President, Chief Financial Officer and Finance Director, Regional President (APAC), President of Midea International, President, Corporate Research.