Leadership Overview
Midea has 9 executives leading key functions including financial strategy, international operations, human capital, and research development.
Driven by a commitment to household appliance innovation, Midea delivers high-quality refrigerators, air conditioning units, and dishwashers to global markets while maintaining a focus on operational excellence and sustainable growth.
Driven by a commitment to household appliance innovation, Midea delivers high-quality refrigerators, air conditioning units, and dishwashers to global markets while maintaining a focus on operational excellence and sustainable growth.
Leadership Roles at Midea
Xiao Mingguang - Chief Financial Officer
Xiao Mingguang, the Chief Financial Officer at Midea, directs all global fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures rigorous compliance with international accounting standards while managing complex budgetary requirements across diverse manufacturing sectors. This leadership role involves optimizing cash flow to support the production of household appliances like refrigerators and air conditioning units. By implementing robust risk management frameworks, Xiao Mingguang directly impacts the long-term stability of the company. The Chief Financial Officer collaborates with the board to align fiscal objectives with broader market expansion goals. Through precise financial forecasting, Mingguang secures the necessary resources for ongoing research and development initiatives. This strategic oversight maintains the competitive edge of the firm within the global appliance market, ensuring that every investment yields maximum operational efficiency and shareholder value.
Zhong Zheng - Vice President, Chief Financial Officer and Finance Director
Zhong Zheng, the Vice President, Chief Financial Officer and Finance Director at Midea, manages the internal audit functions and corporate treasury operations. Overseeing the financial reporting processes, the Vice President, Chief Financial Officer and Finance Director ensures transparency and accuracy in all fiscal disclosures. This leadership role involves coordinating with regional finance teams to streamline the cost structures associated with manufacturing dishwashers and other home appliances. By analyzing market trends, Zhong Zheng identifies opportunities for cost reduction and operational efficiency. The Vice President, Chief Financial Officer and Finance Director maintains strong relationships with institutional investors to support the capital requirements of the business. Through meticulous oversight of the balance sheet, Zheng drives the financial sustainability of the organization. This executive function remains critical for maintaining the fiscal discipline required to support the expansive manufacturing footprint of the company across international markets.
Zeal Jiang - Regional President (APAC)
Zeal Jiang, the Regional President (APAC) at Midea, directs all commercial activities and market expansion efforts across the Asia-Pacific region. Overseeing the distribution networks for air conditioning units and kitchen appliances, the Regional President (APAC) ensures that the company maintains a dominant market share in key territories. This leadership role involves tailoring product offerings to meet the specific cultural and functional needs of regional consumers. By managing local partnerships and retail relationships, Zeal Jiang drives revenue growth and brand visibility. The Regional President (APAC) coordinates with the central headquarters to align regional sales targets with global manufacturing capabilities. Through strategic market analysis, Jiang identifies emerging trends that influence the adoption of smart home technology. This operational focus ensures that the company remains responsive to the competitive dynamics of the APAC market, ultimately strengthening the overall global footprint of the organization.
Jian Fu - President of Midea International
Jian Fu, the President of Midea International at Midea, directs the global export strategy and international market penetration. Overseeing the logistics and supply chain operations for international trade, the President of Midea International ensures that products reach global consumers efficiently. This leadership role involves navigating complex international trade regulations and establishing robust distribution channels for refrigerators and dishwashers. By analyzing global demand patterns, Jian Fu optimizes the product mix for different geographic regions. The President of Midea International collaborates with regional presidents to ensure consistent brand messaging and service quality across all international markets. Through strategic expansion into new territories, Fu drives the global growth of the company. This executive function remains essential for maintaining the competitive advantage of the firm on the world stage, ensuring that the brand remains a household name in diverse markets.
Qianjin Liu - President, Corporate Research
Qianjin Liu, the President, Corporate Research at Midea, directs the long-term scientific research and technological innovation agenda. Overseeing the central research laboratories, the President, Corporate Research ensures that the company remains at the forefront of appliance technology. This leadership role involves exploring emerging materials and energy-efficient cooling mechanisms that define the future of the industry. By managing partnerships with academic institutions and research centers, Qianjin Liu accelerates the development of breakthrough technologies. The President, Corporate Research collaborates with product development teams to integrate research findings into the next generation of refrigerators and air conditioning units. Through rigorous scientific inquiry, Liu drives the innovation cycle that keeps the company ahead of market competitors. This strategic focus on research ensures that the organization continues to deliver high-performance, sustainable products that meet the evolving needs of modern households.
Coobie Zhang - President, Midea International Division
Coobie Zhang, the President, Midea International Division at Midea, manages the operational execution of international sales and marketing campaigns. Overseeing the performance of the international division, the President, Midea International Division ensures that sales targets are met across diverse global markets. This leadership role involves coordinating with local marketing teams to adapt promotional strategies for regional audiences. By monitoring the competitive landscape, Coobie Zhang identifies opportunities to increase market share for dishwashers and other home appliances. The President, Midea International Division collaborates with the supply chain team to ensure that product availability matches regional demand. Through effective sales management, Zhang drives the revenue growth of the international division. This operational focus ensures that the company maintains a strong presence in global markets, consistently delivering value to customers while expanding the reach of the brand.
Kyung Kim - Chief Technology Officer, Laundry R & D Center
Kyung Kim, the Chief Technology Officer, Laundry R & D Center at Midea, architects the next generation of laundry appliance technology. Overseeing the research and development pipeline, the Chief Technology Officer, Laundry R & D Center drives innovation in energy-efficient washing and drying systems. This leadership role involves integrating advanced sensor technology and smart connectivity into the product portfolio to meet evolving consumer demands. By managing cross-functional engineering teams, Kyung Kim ensures that all product designs align with the company's commitment to quality and performance. The Chief Technology Officer, Laundry R & D Center collaborates with global manufacturing units to scale new technologies from prototype to mass production. Through continuous testing and iterative design, Kim improves the reliability of household appliances. This technical leadership supports the market position of the firm by delivering cutting-edge solutions that enhance the daily lives of customers worldwide.
Zhao Wenxin - Vice President & Chief People Officer
Zhao Wenxin, the Vice President & Chief People Officer at Midea, architects the human capital strategy and organizational development initiatives. Overseeing talent acquisition and employee engagement, the Vice President & Chief People Officer ensures that the workforce possesses the skills necessary to support advanced appliance manufacturing. This leadership role involves designing comprehensive training programs that foster a culture of continuous improvement and innovation. By implementing performance management systems, Zhao Wenxin aligns individual contributions with the overarching mission of the company. The Vice President & Chief People Officer collaborates with other C-suite leaders to cultivate a diverse and inclusive work environment that attracts top-tier talent. Through strategic workforce planning, Wenxin supports the operational scale of the business across global manufacturing sites. This focus on human capital ensures that the organization maintains the internal expertise required to lead the competitive household appliance industry.

Marianna Zhao - Group Chief People Officer, Midea
Marianna Zhao, the Group Chief People Officer, Midea at Midea, manages the global human resources strategy and corporate culture initiatives. Overseeing the development of leadership pipelines, the Group Chief People Officer, Midea ensures that the organization retains the talent necessary to sustain its manufacturing excellence. This leadership role involves standardizing HR policies across all international subsidiaries to promote operational consistency. By fostering a collaborative work environment, Marianna Zhao drives employee productivity and retention. The Group Chief People Officer, Midea collaborates with the board to align compensation and benefits structures with industry benchmarks. Through the implementation of digital HR tools, Zhao streamlines administrative processes and enhances the employee experience. This focus on organizational health supports the long-term strategic goals of the company, ensuring that the workforce remains aligned with the mission of delivering high-quality household appliances to a global customer base.
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