Lifetime Brands Executive and Leadership Team

August, 2026

Leadership Overview

Lifetime Brands has 6 executives leading key functions including operations, marketing, financial strategy, corporate leadership, division management, and group oversight.

Focused on delivering high-quality kitchenware and home products, Lifetime Brands maintains a commitment to excellence in design and functionality while driving sustainable growth across global home goods markets.

Leadership Roles at Lifetime Brands

  • Executive Vice President & Treasurer & Chief Financial Officer - Laurence Winoker
  • Chief Operating Officer - Ronald Shiftan
  • President - David Mackrell
  • Division President - Bj Stein
  • Group President - Alan Kanter
  • Chief Marketing Officer - Stephen Spitz
  • Laurence Winoker - Executive Vice President & Treasurer & Chief Financial Officer

    Laurence Winoker, the Executive Vice President & Treasurer & Chief Financial Officer at Lifetime Brands, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Executive Vice President & Treasurer & Chief Financial Officer ensures alignment with long-term growth objectives. This leadership role involves managing investor relations and maintaining robust treasury operations to support corporate expansion. By optimizing the capital structure, Laurence Winoker directly impacts the company's ability to fund new product development and strategic acquisitions. Winoker monitors financial performance metrics to ensure profitability across all business units. Through the rigorous oversight of financial reporting, the Executive Vice President & Treasurer & Chief Financial Officer provides transparency to stakeholders. This strategic focus on fiscal discipline supports the overall stability of the enterprise. Ultimately, Winoker secures the financial resources required to sustain the market position of the company in the home goods sector.

    Ronald Shiftan - Chief Operating Officer

    Ronald Shiftan, the Chief Operating Officer at Lifetime Brands, directs all internal supply chain logistics and manufacturing workflows. Overseeing the efficiency of production facilities, the Chief Operating Officer ensures that kitchenware and tableware inventory meets rigorous quality standards. This leadership role involves optimizing distribution networks to support North American retail partners. By streamlining operational processes, Ronald Shiftan directly impacts the company's ability to scale production capacity. Shiftan manages cross-functional teams to reduce overhead costs while maintaining product availability. Through the implementation of advanced inventory management systems, the Chief Operating Officer stabilizes the supply chain against market volatility. This strategic focus on operational excellence allows the organization to maintain a competitive edge in the home goods sector. Ultimately, Shiftan secures the logistical foundation necessary for long-term corporate success and consistent product delivery to consumers across diverse retail channels.

    David Mackrell - President

    David Mackrell, the President at Lifetime Brands, directs the overarching corporate strategy and daily business execution. Overseeing the integration of all departments, the President ensures that the mission of providing high-quality kitchenware remains the primary focus. This leadership role involves coordinating with the Board to define long-term growth trajectories and market expansion goals. By fostering a culture of innovation, David Mackrell directly impacts the company's ability to adapt to changing consumer needs. Mackrell manages the executive team to ensure operational synergy across all product lines. Through the alignment of corporate objectives with market realities, the President drives the organization toward sustained profitability. This strategic focus on leadership excellence supports the company's reputation as a leader in the home goods industry. Ultimately, Mackrell secures the future of the organization by guiding the business through complex market environments and ensuring consistent value creation for all stakeholders.
    David Mackrell

    Bj Stein - Division President

    Bj Stein, the Division President at Lifetime Brands, directs the specific product development and sales initiatives for a core business segment. Overseeing the lifecycle of kitchenware products, the Division President ensures that design and functionality meet the specific demands of the target demographic. This leadership role involves managing the division's profit and loss statements to ensure financial targets are met. By identifying niche market opportunities, Bj Stein directly impacts the division's revenue growth. Stein manages product managers and sales teams to execute go-to-market strategies effectively. Through the continuous evaluation of product performance, the Division President refines the portfolio to maintain relevance in the home goods market. This strategic focus on divisional performance contributes to the overall success of the company. Ultimately, Stein secures the competitive advantage of the division by delivering innovative solutions that enhance the daily lives of consumers within the home environment.

    Alan Kanter - Group President

    Alan Kanter, the Group President at Lifetime Brands, directs the strategic operations of multiple business units to ensure cohesive market impact. Overseeing the synergy between various tableware and kitchenware brands, the Group President ensures that the portfolio remains diversified and resilient. This leadership role involves managing the performance of several divisions to maximize collective revenue and operational efficiency. By aligning group-wide initiatives with corporate goals, Alan Kanter directly impacts the company's market reach. Kanter manages divisional leaders to foster collaboration and resource sharing across the group. Through the implementation of standardized best practices, the Group President improves the overall output of the business units. This strategic focus on group-level management supports the company's ability to scale effectively across different retail segments. Ultimately, Kanter secures the long-term growth of the group by driving innovation and maintaining high standards of quality across all managed product categories.

    Stephen Spitz - Chief Marketing Officer

    Stephen Spitz, the Chief Marketing Officer at Lifetime Brands, architects all brand positioning and consumer engagement strategies. Overseeing the development of digital campaigns, the Chief Marketing Officer ensures that kitchenware and tableware collections resonate with modern home trends. This leadership role involves analyzing market data to identify emerging consumer preferences across international markets. By crafting compelling brand narratives, Stephen Spitz directly impacts the company's market share and brand equity. Spitz manages creative teams to align product launches with seasonal demand cycles. Through the integration of e-commerce marketing initiatives, the Chief Marketing Officer expands the digital footprint of the organization. This strategic focus on brand visibility drives customer acquisition and loyalty. Ultimately, Spitz secures the market relevance of the company by translating complex consumer insights into actionable marketing programs that elevate the presence of the brand in the competitive home goods industry.

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    Frequently Asked Questions Regarding Lifetime Brands Top Executives and Leadership Team

    Who leads Lifetime Brands?
    Lifetime Brands is led by Laurence Winoker (Executive Vice President & Treasurer & Chief Financial Officer), along with executives such as Ronald Shiftan (Chief Operating Officer) and David Mackrell (President).
    Who is part of Lifetime Brands’s executive team?
    The executive team of Lifetime Brands includes leaders such as Laurence Winoker (Executive Vice President & Treasurer & Chief Financial Officer), Ronald Shiftan (Chief Operating Officer), David Mackrell (President) and other senior executives.
    How many executives does Lifetime Brands have?
    Lifetime Brands has 6 executives leading key business areas.
    What roles are included in Lifetime Brands’s leadership team?
    The leadership team of Lifetime Brands includes roles such as Executive Vice President & Treasurer & Chief Financial Officer, Chief Operating Officer, President, Division President, Group President.