Big O Tires Executive and Leadership Team

October, 2026

Leadership Overview

Big O Tires has 4 executives leading key functions including operations, financial planning, corporate strategy, and franchise ownership.

Committed to automotive excellence, Big O Tires delivers high-quality tire and battery services across the United States while maintaining a robust franchise network focused on customer safety and vehicle performance.

Leadership Roles at Big O Tires

  • Chief Financial Officer - Barbara Freund
  • Chief Operating Officer - Miriam Cordova
  • President - Bert Wachter
  • President & Owner - Drew Prange
  • Barbara Freund - Chief Financial Officer

    Barbara Freund, the Chief Financial Officer at Big O Tires, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing financial reporting and budgeting, the Chief Financial Officer ensures alignment with long-term growth objectives. Freund directs the investment in new automotive technology and infrastructure to support the expanding franchise network. By monitoring market trends and economic indicators, the Chief Financial Officer mitigates financial risks and optimizes profitability across all regional operations. Barbara Freund also coordinates with the Board to provide transparent financial insights and strategic planning. This leadership role involves managing capital expenditures and ensuring the financial viability of new store openings. Through precise fiscal management, the Chief Financial Officer supports the company's mission of providing reliable automotive parts and services. Ultimately, Freund secures the financial future of the enterprise by maintaining a disciplined approach to corporate accounting and investment.
    Barbara Freund

    Miriam Cordova - Chief Operating Officer

    Miriam Cordova, the Chief Operating Officer at Big O Tires, directs all internal service workflows and retail store efficiency. Overseeing the daily operations of the franchise network, the Chief Operating Officer ensures consistent service standards across all locations in the United States. Cordova manages the supply chain logistics for tires and automotive parts, guaranteeing that inventory levels meet consumer demand. By optimizing store-level performance, the Chief Operating Officer drives revenue growth and operational excellence. Miriam Cordova also collaborates with regional managers to implement safety protocols and technical training programs. This leadership role involves streamlining the customer experience to maintain high satisfaction ratings. Through rigorous oversight of service centers, the Chief Operating Officer strengthens the market position of the brand. Ultimately, Cordova secures long-term operational stability by refining internal processes and enhancing the overall efficiency of the automotive service model.

    Bert Wachter - President

    Bert Wachter, the President at Big O Tires, architects the overarching corporate strategy and market expansion initiatives. Overseeing the growth of the franchise model, the President ensures that the brand maintains a competitive edge in the retail automotive sector. Wachter drives the development of new service offerings and partnerships to enhance the value proposition for customers across the United States. By fostering a culture of excellence, the President aligns the executive team with the core mission of providing superior tire and battery solutions. Bert Wachter also engages with key stakeholders to communicate the vision and long-term goals of the company. This leadership role involves navigating complex market dynamics to ensure sustained profitability and brand recognition. Through strategic decision-making, the President strengthens the presence of the company in the automotive industry. Ultimately, Wachter secures the market leadership of the organization by prioritizing innovation and customer-centric service delivery.

    Drew Prange - President & Owner

    Drew Prange, the President & Owner at Big O Tires, oversees the high-level governance and long-term vision of the franchise business. Managing the ownership interests and strategic direction, the President & Owner ensures that the company remains a leader in the retail automotive parts market. Prange directs the expansion of the service footprint, focusing on scaling operations to reach more customers nationwide. By evaluating business performance and market opportunities, the President & Owner drives initiatives that increase brand equity and operational reach. Drew Prange also works closely with other executives to maintain the integrity of the franchise model and the quality of service provided. This leadership role involves balancing immediate business needs with future growth prospects. Through dedicated oversight, the President & Owner supports the company's commitment to automotive safety and reliability. Ultimately, Prange secures the enduring success of the organization by fostering strong relationships with franchisees and customers alike.
    Drew Prange

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    Frequently Asked Questions Regarding Big O Tires Top Executives and Leadership Team

    Who leads Big O Tires?
    Big O Tires is led by Barbara Freund (Chief Financial Officer), along with executives such as Miriam Cordova (Chief Operating Officer) and Bert Wachter (President).
    Who is part of Big O Tires’s executive team?
    The executive team of Big O Tires includes leaders such as Barbara Freund (Chief Financial Officer), Miriam Cordova (Chief Operating Officer), Bert Wachter (President) and other senior executives.
    How many executives does Big O Tires have?
    Big O Tires has 4 executives leading key business areas.
    What roles are included in Big O Tires’s leadership team?
    The leadership team of Big O Tires includes roles such as Chief Financial Officer, Chief Operating Officer, President, President & Owner.