Leadership Overview
Big O Tires has 4 executives leading key functions including operations, financial strategy, and organizational leadership.
Committed to automotive excellence, Big O Tires delivers high-quality tire and battery services across the United States while maintaining a customer-centric philosophy that prioritizes safety and vehicle performance for every driver.
Committed to automotive excellence, Big O Tires delivers high-quality tire and battery services across the United States while maintaining a customer-centric philosophy that prioritizes safety and vehicle performance for every driver.
Leadership Roles at Big O Tires
Barbara Freund - Chief Financial Officer
Barbara Freund, the Chief Financial Officer at Big O Tires, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing financial reporting and budgetary planning, the Chief Financial Officer ensures long-term economic stability for the franchise network. This leadership role involves analyzing market trends in the automotive parts sector to guide investment decisions regarding new store locations and inventory expansion. By monitoring revenue streams from tire and battery sales, Barbara Freund directly impacts the company's growth trajectory and shareholder value. Freund coordinates with regional managers to audit financial performance, ensuring that every location adheres to strict fiscal policies. Through the development of robust financial models, the Chief Financial Officer supports sustainable expansion across the United States. Ultimately, Freund maintains the financial integrity required to sustain the company's competitive position in the retail automotive market.
Miriam Cordova - Chief Operating Officer
Miriam Cordova, the Chief Operating Officer at Big O Tires, directs all internal service workflows and franchise operational standards. Overseeing the daily maintenance of automotive service centers, the Chief Operating Officer ensures consistent quality across the national network. This leadership role involves optimizing supply chain logistics for tires and batteries to maintain inventory efficiency. By streamlining service protocols, Miriam Cordova directly impacts the overall customer experience and operational profitability. Cordova manages the integration of new automotive technologies into existing service bays, ensuring that all locations meet rigorous safety benchmarks. Through the implementation of standardized training programs, the Chief Operating Officer drives performance improvements across the entire franchise footprint. Ultimately, Cordova secures operational excellence by aligning regional service delivery with the broader corporate mission of providing reliable automotive care to every client.
Drew Prange - President & Owner
Drew Prange, the President & Owner at Big O Tires, defines the overarching strategic vision and long-term growth objectives for the enterprise. Overseeing the expansion of the franchise model, the President & Owner ensures that the brand maintains a strong presence in the competitive automotive retail landscape. This leadership role involves cultivating relationships with key stakeholders and driving high-level business development initiatives. By setting the tone for corporate culture and service standards, Drew Prange directly impacts the reputation of the company across the United States. Prange evaluates market opportunities for new service offerings, ensuring that the business remains at the forefront of the automotive parts industry. Through the oversight of executive leadership teams, the President & Owner guarantees alignment with the core mission of providing exceptional vehicle maintenance. Ultimately, Prange secures the future of the organization through disciplined strategic planning and market-focused leadership.
Bert Wachter - President
Bert Wachter, the President at Big O Tires, executes the tactical implementation of corporate policies and manages day-to-day organizational performance. Overseeing the alignment of regional operations with national objectives, the President ensures that every franchise location delivers consistent value to customers. This leadership role involves managing cross-functional teams to improve service efficiency and customer satisfaction metrics. By analyzing operational data, Bert Wachter directly impacts the effectiveness of the company's retail strategy. Wachter coordinates with department heads to resolve complex logistical challenges, ensuring that the supply chain for automotive parts remains uninterrupted. Through the promotion of best practices in tire and battery installation, the President drives excellence in technical service delivery. Ultimately, Wachter strengthens the company's market position by fostering a culture of accountability and operational precision across all levels of the organization.
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