Baskin-Robbins Executive and Leadership Team

June, 2026

Leadership Overview

Baskin-Robbins has 11 executives leading key functions including strategy, finance, and operations.

Driven by a passion for delighting customers, Baskin-Robbins provides a wide array of ice cream flavors and treats, alongside custom cakes and frozen beverages, solidifying its market presence through consistent innovation and quality.

Leadership Roles at Baskin-Robbins

  • Chief Executive Officer - Ashok Pandya
  • President & Chief Executive Officer - Lindsey Gail Millet
  • Group Chief Executive Officer - Jayden Wells
  • Founder and Chief Executive Officer - Jill Jackson
  • Chief Financial Officer - Gracie Grant
  • Director Chief Financial Officer - Kohei Shirai
  • President & Chief Operating Officer - Terry Adkisson
  • President & Owner - Rafiq Majeed
  • President of Guzler K Inc - Khalid Elaoufir
  • President - Marlene Baskin
  • Ashok Pandya - Chief Executive Officer

    Ashok Pandya, the Chief Executive Officer at Baskin-Robbins, directs the overarching corporate strategy and operational execution. Pandya guides the company's expansion initiatives, ensuring alignment with market demands for ice cream specialty products and frozen treats. This leadership role involves optimizing the supply chain for fresh ingredients and maintaining brand consistency across all franchise locations. By focusing on innovation in flavor development and customer experience, Pandya drives revenue growth and enhances Baskin-Robbins' competitive edge in the retail food sector. The Chief Executive Officer's responsibilities extend to fostering key partnerships and ensuring the long-term financial health of the organization. Ashok Pandya's strategic vision shapes the company's direction, emphasizing quality and customer satisfaction in every aspect of the business.

    Lindsey Gail Millet - President & Chief Executive Officer

    Lindsey Gail Millet, the President & Chief Executive Officer at Baskin-Robbins, spearheads the company's strategic direction and global operations. Millet oversees the development and implementation of business plans aimed at expanding market share and enhancing brand visibility. This executive position involves driving innovation in product offerings, including custom ice cream cakes and the Polar Pizza Ice Cream Treat, to meet evolving consumer preferences. Millet's leadership ensures operational efficiency across all Baskin-Robbins locations, focusing on franchise support and operational excellence. The President & Chief Executive Officer's role is critical in cultivating a strong company culture and driving sustainable growth. Lindsey Gail Millet's comprehensive oversight ensures the continued success and market leadership of Baskin-Robbins.

    Jayden Wells - Group Chief Executive Officer

    Jayden Wells, the Group Chief Executive Officer at Baskin-Robbins, commands the strategic vision and executive leadership for the entire organization. Wells directs global expansion efforts and oversees the integration of new market opportunities, ensuring Baskin-Robbins maintains its position as a premier ice cream provider. This role involves driving operational efficiencies and fostering innovation in product development, from unique ice cream flavors to specialized treats. The Group Chief Executive Officer's focus extends to strengthening franchise relationships and ensuring consistent brand standards worldwide. Jayden Wells' leadership is pivotal in navigating market dynamics and achieving sustained revenue growth. The executive's mandate includes optimizing the company's financial performance and enhancing its overall market impact.

    Jill Jackson - Founder and Chief Executive Officer

    Jill Jackson, the Founder and Chief Executive Officer at Baskin-Robbins, established the company's foundational principles of quality and customer delight. Jackson continues to guide the strategic vision, ensuring the brand's legacy of providing a wide array of ice cream flavors and delicious treats remains paramount. This leadership position involves overseeing product innovation, including custom ice cream cakes and frozen beverages, to maintain market relevance. The Founder and Chief Executive Officer's influence extends to fostering strong relationships with franchisees and ensuring operational excellence across the network. Jill Jackson's commitment to the brand's core values drives its continued success and market presence. The executive's deep understanding of the ice cream industry shapes Baskin-Robbins' long-term growth strategy.

    Gracie Grant - Chief Financial Officer

    Gracie Grant, the Chief Financial Officer at Baskin-Robbins, directs all financial operations and strategic fiscal planning. Grant oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and profitability. This executive role involves managing investments, optimizing capital allocation, and mitigating financial risks to support Baskin-Robbins' growth objectives. The Chief Financial Officer's responsibilities include analyzing market trends and financial performance to inform executive decision-making. Gracie Grant's expertise is crucial in driving financial strategies that enhance shareholder value and support operational expansion. The CFO's oversight ensures compliance with financial regulations and maintains the integrity of the company's financial systems.

    Kohei Shirai - Director Chief Financial Officer

    Kohei Shirai, the Director Chief Financial Officer at Baskin-Robbins, manages critical financial functions and provides strategic fiscal guidance. Shirai oversees financial reporting, compliance, and the development of robust financial models to support business objectives. This role involves analyzing financial data to identify opportunities for cost optimization and revenue enhancement across the Baskin-Robbins network. The Director Chief Financial Officer's responsibilities include collaborating with other departments to ensure financial strategies align with overall corporate goals. Kohei Shirai's financial acumen is instrumental in maintaining the company's financial stability and supporting its expansion plans. The executive's focus is on driving fiscal discipline and maximizing profitability.

    Terry Adkisson - President & Chief Operating Officer

    Terry Adkisson, the President & Chief Operating Officer at Baskin-Robbins, directs the company's day-to-day operations and ensures seamless execution of strategic initiatives. Adkisson oversees supply chain management, franchise operations, and operational efficiency, guaranteeing the consistent delivery of high-quality ice cream products and treats. This executive position involves optimizing operational processes to enhance customer satisfaction and drive profitability across all locations. The President & Chief Operating Officer's leadership is vital in maintaining brand standards and supporting franchise partners. Terry Adkisson's operational expertise ensures Baskin-Robbins effectively meets market demands and achieves its growth targets. The COO's focus is on streamlining operations and maximizing resource utilization.

    Rafiq Majeed - President & Owner

    Rafiq Majeed, the President & Owner at Baskin-Robbins, leads strategic business development and operational oversight for owned franchise locations. Majeed focuses on enhancing the customer experience and driving sales growth through innovative marketing and product strategies. This role involves managing franchise relationships, ensuring adherence to brand standards, and optimizing operational performance. The President & Owner's responsibilities include identifying new market opportunities and expanding the Baskin-Robbins presence. Rafiq Majeed's entrepreneurial vision guides the success of the franchise operations, emphasizing quality and customer satisfaction. The executive's dedication to brand excellence ensures continued market leadership.

    Khalid Elaoufir - President of Guzler K Inc

    Khalid Elaoufir, the President of Guzler K Inc at Baskin-Robbins, directs the strategic operations and business expansion for the company's franchise entities. Elaoufir oversees the implementation of operational strategies designed to enhance customer engagement and drive revenue growth within the franchise network. This leadership role involves ensuring compliance with brand standards and optimizing the performance of individual franchise locations. The President of Guzler K Inc's focus is on fostering strong franchisee relationships and promoting operational excellence. Khalid Elaoufir's commitment to quality and service ensures the continued success and market penetration of Baskin-Robbins. The executive's strategic approach supports sustained business development.

    Marlene Baskin - President

    Marlene Baskin, the President at Baskin-Robbins, plays a key role in guiding the company's strategic vision and brand legacy. Baskin oversees initiatives that uphold the company's reputation for providing a diverse range of ice cream flavors and treats. This executive position involves ensuring the continued innovation of products, such as custom ice cream cakes and frozen beverages, to meet consumer expectations. The President's responsibilities include fostering a culture of excellence and maintaining strong relationships with franchisees. Marlene Baskin's dedication to the brand's founding principles drives its ongoing success and market relevance. The executive's leadership ensures Baskin-Robbins remains a beloved name in the ice cream industry.

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    Frequently Asked Questions Regarding Baskin-Robbins Top Executives and Leadership Team

    Who leads Baskin-Robbins?
    Baskin-Robbins is led by Ashok Pandya (Chief Executive Officer), along with executives such as Lindsey Gail Millet (President & Chief Executive Officer) and Jayden Wells (Group Chief Executive Officer).
    Who is part of Baskin-Robbins’s executive team?
    The executive team of Baskin-Robbins includes leaders such as Ashok Pandya (Chief Executive Officer), Lindsey Gail Millet (President & Chief Executive Officer), Jayden Wells (Group Chief Executive Officer) and other senior executives.
    How many executives does Baskin-Robbins have?
    Baskin-Robbins has 10 executives leading key business areas.
    What roles are included in Baskin-Robbins’s leadership team?
    The leadership team of Baskin-Robbins includes roles such as Chief Executive Officer, President & Chief Executive Officer, Group Chief Executive Officer, Founder and Chief Executive Officer, Chief Financial Officer.