BARE International Executive and Leadership Team

August, 2026

Leadership Overview

BARE International has 4 executives leading key functions including strategy, financial oversight, brand positioning, and operational management.

Driven by a commitment to excellence in mystery customer research, BARE International delivers global data and analytics solutions that empower businesses to refine customer experiences through innovation and ethical service standards.

Leadership Roles at BARE International

  • Chief Executive Officer - Michael Bare
  • Chief Financial Officer - Maggie Dorfman
  • President - Jason Bare
  • Chief Marketing Officer - Kristen Appel
  • Michael Bare - Chief Executive Officer

    Michael Bare, the Chief Executive Officer at BARE International, directs the overarching strategic vision for the organization. Overseeing the global expansion of mystery customer research services, the Chief Executive Officer ensures that the company maintains its status as the largest independent provider of customer experience data. This leadership role involves cultivating long-term client relationships and driving the adoption of advanced analytics across international markets. By prioritizing innovation and ethical business practices, Michael Bare secures the firm's competitive advantage in the global marketplace. The Chief Executive Officer coordinates with the board to align operational capabilities with evolving industry demands. Through consistent focus on quality and service management, the Chief Executive Officer sustains the family-owned legacy while scaling operations across ten global offices. This executive leadership ensures that BARE International remains the industry standard for actionable customer insights and data-driven decision-making.

    Maggie Dorfman - Chief Financial Officer

    Maggie Dorfman, the Chief Financial Officer at BARE International, manages the fiscal health and economic strategy of the organization. Overseeing global financial planning and resource allocation, the Chief Financial Officer ensures that the company maintains the capital necessary to support its extensive mystery customer research operations. This leadership role involves monitoring revenue streams across ten international offices and optimizing cost structures to enhance profitability. By implementing rigorous financial controls, Maggie Dorfman protects the integrity of the firm's data-driven business model. The Chief Financial Officer collaborates with executive leadership to evaluate investment opportunities in new analytics technologies and market expansion initiatives. Through precise financial reporting and risk management, the Chief Financial Officer provides the stability required for sustained growth. This executive oversight ensures that BARE International remains a financially robust leader in the competitive landscape of global customer experience research and analytics.
    Maggie Dorfman

    Jason Bare - President

    Jason Bare, the President at BARE International, executes the daily operational objectives and service delivery standards of the organization. Overseeing the seamless management of client projects across ten global offices, the President ensures that the firm consistently meets its commitments to quality and accuracy in mystery customer research. This leadership role involves streamlining internal processes and enhancing the efficiency of data collection and analytics workflows. By fostering a culture of operational excellence, Jason Bare supports the company's mission to provide superior customer experience insights. The President coordinates with department heads to resolve complex service challenges and maintain high performance across all regional operations. Through active management of the firm's global capabilities, the President drives the successful execution of large-scale research initiatives. This executive leadership ensures that BARE International delivers reliable, high-impact data to clients worldwide while upholding the company's long-standing reputation for excellence.

    Kristen Appel - Chief Marketing Officer

    Kristen Appel, the Chief Marketing Officer at BARE International, architects the global brand strategy and market positioning for the firm. Overseeing the promotion of mystery customer research and analytics services, the Chief Marketing Officer ensures that the company effectively communicates its value proposition to diverse international clients. This leadership role involves developing integrated marketing campaigns that highlight the firm's innovation and ethical standards. By analyzing market trends, Kristen Appel drives demand for customer experience solutions across various industry sectors. The Chief Marketing Officer collaborates with sales teams to align messaging with client needs and regional market nuances. Through strategic brand management, the Chief Marketing Officer expands the company's footprint and reinforces its reputation as a premier provider of actionable data. This executive focus ensures that BARE International maintains high visibility and strong engagement with global enterprises seeking to improve customer satisfaction.
    Kristen Appel

    Frequently Asked Questions Regarding BARE International Top Executives and Leadership Team

    Who leads BARE International?
    BARE International is led by Michael Bare (Chief Executive Officer), along with executives such as Maggie Dorfman (Chief Financial Officer) and Jason Bare (President).
    Who is part of BARE International’s executive team?
    The executive team of BARE International includes leaders such as Michael Bare (Chief Executive Officer), Maggie Dorfman (Chief Financial Officer), Jason Bare (President) and other senior executives.
    How many executives does BARE International have?
    BARE International has 4 executives leading key business areas.
    What roles are included in BARE International’s leadership team?
    The leadership team of BARE International includes roles such as Chief Executive Officer, Chief Financial Officer, President, Chief Marketing Officer.