Leadership Overview
Mindshare has 9 executives leading key functions including strategy, financial oversight, regional operations, and client management.
Driven by a commitment to media innovation, Mindshare delivers advanced marketing services and investment management solutions to global brands, ensuring high-impact market presence through data-driven insights and strategic media planning.
Driven by a commitment to media innovation, Mindshare delivers advanced marketing services and investment management solutions to global brands, ensuring high-impact market presence through data-driven insights and strategic media planning.
Leadership Roles at Mindshare
Maria Grivas - Chief Executive Officer
Maria Grivas, the Chief Executive Officer at Mindshare, directs the overarching strategic vision and global operations of the agency. Grivas manages the integration of media investment services across international markets, ensuring alignment with the broader goals of GroupM. By fostering a culture of innovation, the Chief Executive Officer drives the development of proprietary marketing tools that enhance client performance. Maria Grivas maintains close collaboration with the Board to secure long-term growth and market competitiveness. This leadership role involves overseeing the expansion of service capabilities to meet evolving digital demands. Through rigorous analysis of market trends, Grivas optimizes resource allocation to maximize return on investment for global partners. The Chief Executive Officer ensures that the agency remains at the forefront of the media landscape, consistently delivering value through sophisticated, data-backed marketing solutions that define the modern advertising industry.
Shane Martz - Chief Executive Officer & Co-Founder
Shane Martz, the Chief Executive Officer & Co-Founder at Mindshare, architects the foundational business principles and long-term growth trajectory of the organization. Martz focuses on the evolution of media services, ensuring that the agency maintains a competitive edge in a rapidly shifting digital environment. The Chief Executive Officer & Co-Founder oversees the alignment of internal culture with external client expectations, driving excellence in service delivery. Shane Martz engages with key stakeholders to refine the corporate mission and expand the footprint of the agency within the global media investment sector. By prioritizing sustainable business practices, the Chief Executive Officer & Co-Founder secures the stability of the firm. This role involves high-level decision-making regarding market entry and service diversification. Through consistent focus on operational efficiency, Martz ensures that the agency continues to provide industry-leading marketing solutions that address the complex needs of modern, global brands.
Benjamin Condit - Chief Executive Officer (China)
Benjamin Condit, the Chief Executive Officer (China) at Mindshare, directs all operations and strategic initiatives within the Chinese market. Condit manages the expansion of media services in this critical region, tailoring global strategies to meet the unique demands of the local digital ecosystem. The Chief Executive Officer (China) oversees the development of partnerships with local platforms and media outlets, ensuring that the agency provides comprehensive coverage for clients. Benjamin Condit leads the local team in executing high-impact marketing campaigns that leverage regional consumer insights. This leadership role involves navigating the complexities of the local regulatory environment and competitive landscape. By driving growth in this key territory, the Chief Executive Officer (China) contributes significantly to the global revenue targets of the firm. Through strategic focus on local market dynamics, Condit ensures that the agency remains a preferred partner for brands seeking to establish or expand their presence in the region.
Ali Senar - Chief Financial Officer
Ali Senar, the Chief Financial Officer at Mindshare, directs the financial health and fiscal strategy of the organization. Senar manages capital allocation, budgeting, and financial reporting, ensuring that the agency maintains a robust balance sheet to support global operations. The Chief Financial Officer oversees the integration of financial data with strategic business planning, providing the insights necessary for informed decision-making at the executive level. Ali Senar collaborates with the leadership team to assess the viability of new market investments and service expansions. This role involves maintaining compliance with international financial regulations while optimizing tax and revenue structures. By implementing rigorous financial controls, the Chief Financial Officer mitigates risk and enhances the profitability of the firm. Through precise management of fiscal resources, Senar supports the long-term sustainability of the agency, ensuring that the business remains well-positioned to invest in the technology and talent required to maintain a dominant market position.
Gregory Manago - President, Content, At Mindshare (North America)
Gregory Manago, the President, Content, At Mindshare (North America) at Mindshare, directs the creation and distribution of branded content across the North American market. Manago oversees the integration of creative storytelling with media investment strategies, ensuring that content resonates with target audiences and drives engagement. The President, Content, At Mindshare (North America) manages the creative teams and production workflows, maintaining high standards of quality and innovation. Gregory Manago collaborates with other C-suite leaders to align content initiatives with broader marketing objectives. This role involves identifying emerging trends in digital media and adapting content strategies to capitalize on new opportunities. By optimizing the creative process, the President, Content, At Mindshare (North America) enhances the effectiveness of client campaigns and strengthens the market position of the agency. Through strategic oversight of content development, Manago ensures that the firm delivers compelling, data-driven narratives that achieve measurable business outcomes for clients.
Ritu Trivedi - Client President
Ritu Trivedi, the Client President at Mindshare, directs the strategic relationship management for a portfolio of major global accounts. Trivedi oversees the delivery of integrated media solutions, ensuring that client needs are met with precision and creativity. The Client President manages the alignment of agency resources with the specific business goals of each partner, driving growth and satisfaction. Ritu Trivedi collaborates with internal teams to develop customized media plans that leverage the full suite of agency capabilities. This leadership role involves high-level communication with client stakeholders to ensure transparency and strategic alignment. By focusing on long-term partnership development, the Client President secures recurring revenue and enhances the reputation of the firm. Through proactive management of client expectations and performance metrics, Trivedi ensures that the agency consistently provides value, helping clients navigate the complexities of the modern media landscape while achieving their specific marketing objectives.
Keith MacKay - Client President
Keith MacKay, the Client President at Mindshare, directs the operational and strategic success of key enterprise accounts. MacKay focuses on the optimization of media investment portfolios, ensuring that client budgets are deployed effectively across diverse channels. The Client President manages the coordination between internal specialists and client teams to deliver seamless, data-driven marketing programs. Keith MacKay engages in continuous performance analysis to refine strategies and improve campaign outcomes. This role involves identifying opportunities for service expansion within existing accounts, thereby driving revenue growth for the agency. By maintaining a deep understanding of client industries, the Client President provides actionable insights that inform long-term planning. Through rigorous oversight of account health and service quality, MacKay ensures that the agency remains a trusted advisor, consistently delivering the strategic support necessary for clients to achieve their business goals in a competitive global marketplace.
Lisa Collings - Client President
Lisa Collings, the Client President at Mindshare, directs the strategic direction and service delivery for a dedicated segment of the agency's client base. Collings oversees the implementation of complex media strategies, ensuring that all initiatives are aligned with the overarching business objectives of the clients. The Client President manages the cross-functional teams responsible for executing campaigns, fostering a culture of excellence and accountability. Lisa Collings maintains high-level oversight of account performance, utilizing data analytics to drive continuous improvement and innovation. This leadership role involves navigating the challenges of the evolving media landscape to provide clients with a competitive advantage. By prioritizing client-centric solutions, the Client President strengthens the relationship between the agency and its partners. Through strategic management of account resources, Collings ensures that the firm delivers consistent, high-impact results that support the growth and market success of the clients served.
Marisa Alfano-Maidman - Managing Director
Marisa Alfano-Maidman, the Managing Director at Mindshare, oversees the daily operational execution and service delivery standards within the agency. Alfano-Maidman directs cross-functional teams to ensure that marketing campaigns meet rigorous performance benchmarks and client objectives. The Managing Director manages the implementation of media strategies, coordinating with internal departments to streamline workflows and enhance productivity. Marisa Alfano-Maidman maintains strong relationships with key accounts, providing the strategic guidance necessary to navigate complex media landscapes. This leadership role involves monitoring project lifecycles and ensuring that all deliverables align with the overarching goals of the firm. By optimizing internal processes, the Managing Director drives efficiency and fosters a collaborative environment that supports high-quality output. Through proactive management of resources and talent, Alfano-Maidman ensures that the agency consistently delivers superior results for a diverse portfolio of global clients, reinforcing the reputation of the firm as a leader in media services.
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