Bait Balev Executive and Leadership Team

Irit Kovnat, the Chief Executive Officer at Bait Balev, directs the overarching strategic vision for all assisted living facilities within the Maccabi Healthcare Services group. Overseeing the expansion of high-quality senior care, the Chief Executive Officer ensures that every residence maintains rigorous standards for personal security and community engagement. This leadership role involves coordinating with regional stakeholders to optimize service delivery across the Israeli market. By prioritizing resident comfort and active lifestyle programming, Irit Kovnat drives the organization toward sustainable growth and operational excellence. The Chief Executive Officer manages the integration of specialized medical support with daily living amenities, ensuring that the company remains a premier provider in the elderly health services sector. Through consistent focus on quality assurance and facility maintenance, Kovnat secures the long-term reputation of the brand as a leader in senior care.

Noa Bar-Yaakov, the Chief Financial Officer at Bait Balev, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing budget planning and financial reporting, the Chief Financial Officer ensures that resources remain effectively distributed across all five assisted living facilities. This role involves analyzing market trends within the Israeli elderly care sector to identify opportunities for investment and cost optimization. By maintaining strict financial discipline, Noa Bar-Yaakov supports the company's ability to provide high-quality amenities and spacious apartments for residents. The Chief Financial Officer works closely with the Board to evaluate the financial impact of new service offerings and facility upgrades. Through precise financial modeling and risk management, Bar-Yaakov secures the economic stability of the company, allowing the organization to continue delivering superior care while maintaining a competitive position in the healthcare services market.

Yigal Pedael, the Chief Information Officer at Bait Balev, architects the digital infrastructure required to support modern assisted living operations. Overseeing the integration of health monitoring systems and administrative software, the Chief Information Officer ensures seamless data flow between the five residences and the central management team. This leadership role involves securing sensitive resident information while implementing technological solutions that improve facility efficiency and communication. By digitizing core processes, Yigal Pedael enables staff to focus more time on direct resident care rather than manual documentation. The Chief Information Officer collaborates with the executive team to align technological investments with the company's long-term growth objectives. Through the deployment of robust IT frameworks, Pedael enhances the overall security and operational reliability of the organization, ensuring that the digital environment remains as stable and supportive as the physical living spaces provided to seniors.

Tslila Ratsin, the Deputy Director at Bait Balev, manages the daily operational workflows and facility management protocols across the five assisted living homes. Overseeing the implementation of community-based recreational activities, the Deputy Director ensures that each apartment complex provides a secure and enriching environment for seniors. This role involves direct collaboration with site managers to refine admission processes and enhance the quality of life for residents. By streamlining internal logistics and staff coordination, Tslila Ratsin optimizes the operational efficiency of the entire network. The Deputy Director monitors compliance with health service standards, ensuring that every facility meets the specific needs of the elderly population. Through meticulous oversight of daily operations, Ratsin maintains the high standards of service that define the company, ultimately supporting the broader mission of providing exceptional care within the Israeli healthcare landscape.