Atlanta Falcons Executive and Leadership Team

Greg Beadles, the Chief Executive Officer & President at Atlanta Falcons, directs all organizational operations and strategic initiatives. Overseeing the franchise business model, the Chief Executive Officer & President ensures alignment between corporate objectives and the competitive requirements of the NFL. This leadership role involves managing revenue streams from media rights, sponsorships, and stadium operations to maintain long-term financial health. By coordinating with the ownership group, Greg Beadles drives the overarching vision for the organization. The Chief Executive Officer & President also monitors the efficiency of the Flowery Branch headquarters to support team performance. Through rigorous oversight of administrative functions, the Chief Executive Officer & President secures the operational stability necessary for sustained growth in the NFC South division. Beadles maintains a focus on maximizing fan engagement and stadium utilization to solidify the market position of the franchise.

Kd Now, the Principal Chief Executive Officer at Atlanta Falcons, architects the high-level corporate strategy and long-term growth trajectory. Focusing on the expansion of the brand, the Principal Chief Executive Officer manages the integration of business units to optimize performance across all professional sports operations. This leadership role requires constant evaluation of market trends and competitive dynamics within the NFL. By aligning organizational goals with the mission of the AMB Group, Kd Now ensures that the franchise remains a premier entity in the sports industry. The Principal Chief Executive Officer also facilitates communication between the board and executive leadership to streamline decision-making processes. Through the implementation of strategic initiatives, the Principal Chief Executive Officer drives revenue diversification and enhances the overall value of the organization. Now maintains a commitment to excellence in every facet of the business, ensuring that the franchise achieves its objectives.

Kevin Strada, the Vice President & Chief Financial Officer at Atlanta Falcons, manages the fiscal health and budgetary planning for the organization. Focusing on internal financial controls, the Vice President & Chief Financial Officer ensures that all departments operate within established economic parameters. This leadership role involves overseeing capital allocation, financial reporting, and the management of stadium-related expenses. By analyzing revenue streams from ticket sales and sponsorships, Kevin Strada drives the financial strategy that supports the long-term sustainability of the franchise. The Vice President & Chief Financial Officer also provides critical data to the executive team to inform investment decisions and operational adjustments. Through rigorous oversight of the accounting functions, the Vice President & Chief Financial Officer secures the fiscal integrity of the business. Strada maintains a focus on optimizing cost structures to ensure that the organization remains profitable while investing in competitive team assets.

Jill Beadles, the Vice President & Chief Financial Officer at Atlanta Falcons, directs the strategic financial planning and external audit processes for the organization. Focusing on revenue growth and risk management, the Vice President & Chief Financial Officer ensures that the franchise maintains a robust balance sheet. This leadership role involves overseeing the financial aspects of stadium operations and large-scale commercial partnerships. By evaluating market opportunities, Jill Beadles drives the development of financial models that support the expansion of the team's business footprint. The Vice President & Chief Financial Officer also manages relationships with financial institutions and stakeholders to ensure liquidity and capital efficiency. Through the implementation of comprehensive financial policies, the Vice President & Chief Financial Officer secures the economic stability of the franchise. Beadles maintains a focus on long-term value creation, ensuring that the organization possesses the resources necessary to compete at the highest level of the NFL.

Danny Branch, the Chief Information Officer at Atlanta Falcons, manages the digital infrastructure and data systems supporting the entire franchise. Overseeing the technological backbone of the organization, the Chief Information Officer ensures secure and efficient data management for both the Flowery Branch facility and the stadium operations. This leadership role involves implementing advanced analytics to improve fan experiences and operational workflows. By integrating modern software solutions, Danny Branch drives digital transformation across all departments. The Chief Information Officer also collaborates with other executives to protect sensitive information and maintain the integrity of team data. Through the deployment of robust network systems, the Chief Information Officer supports the broader business goals of the organization. Branch ensures that the technological capabilities of the franchise remain at the forefront of the sports industry, providing a competitive edge in data-driven decision-making and fan engagement strategies.

Shannon Joyner, the Chief Marketing Officer at Atlanta Falcons, directs all brand development, advertising, and fan engagement initiatives. Overseeing the promotion of the franchise, the Chief Marketing Officer ensures that the team maintains a strong presence in the competitive sports market. This leadership role involves crafting campaigns that drive ticket sales, merchandise revenue, and sponsorship growth. By analyzing consumer behavior, Shannon Joyner architects strategies that resonate with the fan base across the region. The Chief Marketing Officer also coordinates with the media relations team to amplify the brand narrative and increase visibility. Through the execution of innovative marketing programs, the Chief Marketing Officer supports the overall financial objectives of the organization. Joyner ensures that the brand identity remains consistent and impactful, fostering deep connections with supporters while expanding the reach of the franchise in the professional sports landscape.

Karl Pierburg, the Senior Vice President, Chief Technology Officer, Football Strategy and Innovation at Atlanta Falcons, architects the integration of advanced technology into football operations. Overseeing the application of performance analytics, the Senior Vice President, Chief Technology Officer, Football Strategy and Innovation ensures that the coaching staff and front office utilize data to gain a competitive advantage. This leadership role involves developing proprietary tools that enhance scouting, player development, and game-day strategy. By bridging the gap between technical innovation and on-field performance, Karl Pierburg drives the evolution of the team's tactical approach. The Senior Vice President, Chief Technology Officer, Football Strategy and Innovation also collaborates with the broader technology team to ensure that all systems support the specific needs of the football department. Through the implementation of cutting-edge research, the Senior Vice President, Chief Technology Officer, Football Strategy and Innovation secures the team's position as a leader in sports innovation.

Norbert Herriott, the Chief Medical Officer at Atlanta Falcons, manages the health, wellness, and medical care protocols for the entire roster. Overseeing the medical staff and training facilities, the Chief Medical Officer ensures that all players receive top-tier care to maintain peak physical performance. This leadership role involves coordinating with athletic trainers and external specialists to implement injury prevention programs and rehabilitation strategies. By monitoring player health data, Norbert Herriott drives the medical policies that support the longevity and availability of the team. The Chief Medical Officer also collaborates with the coaching staff to optimize recovery schedules and training loads. Through the application of advanced sports medicine practices, the Chief Medical Officer secures the physical readiness of the roster for the demands of the NFL season. Herriott maintains a focus on player safety and well-being, ensuring that the medical department operates with the highest standards of professional care.