Red Bull Executive and Leadership Team

May, 2026

Leadership Overview

Red Bull has 9 executives leading key functions including finance, marketing, and regional operations.

Red Bull drives innovation in the beverage industry, focusing on energy drinks and sugar-free alternatives, aiming to energize consumers globally with its unique product offerings and market presence.

Leadership Roles at Red Bull

  • Chief Executive Officer (India) - Sunil Dhar
  • Chief Financial Officer - Faiza Khan
  • President (Japan) - Mario Stein
  • Managing Director and President Brazil - Diego Colicchio
  • Chief of Staff - Rebecca Kogen
  • Chief Marketing Officer - Ricky Suhendar
  • Director, Marketing & Chief Marketing Officer - Gorkem Onal
  • Team Captain - Tahnee Tuenge
  • Presidente De Ventas - Aldo Quijano
  • Sunil Dhar - Chief Executive Officer (India)

    Sunil Dhar, the Chief Executive Officer (India) at Red Bull, directs the company's strategic operations and market expansion within the Indian subcontinent. Overseeing all business functions, Dhar drives revenue growth and operational efficiency, ensuring Red Bull's strong presence in this key emerging market. This executive role involves developing and executing market-specific strategies that align with Red Bull's global objectives while catering to local consumer preferences. By navigating the unique business landscape of India, the Chief Executive Officer (India) fosters strategic partnerships and strengthens distribution networks. Dhar's leadership is critical in solidifying Red Bull's brand leadership and product adoption across India. Ultimately, Dhar ensures Red Bull's success and sustained growth throughout the Indian region.

    Faiza Khan - Chief Financial Officer

    Faiza Khan, the Chief Financial Officer at Red Bull, directs all financial planning and fiscal management for the global beverage enterprise. Overseeing budgeting, forecasting, and financial reporting, Khan ensures robust financial health and strategic resource allocation across all operational divisions. This leadership role involves managing investment strategies and optimizing capital structure to support Red Bull's continuous expansion in the energy drink market. By analyzing market trends and economic indicators, the Chief Financial Officer guides the company's financial trajectory, safeguarding profitability and driving sustainable growth. Ultimately, Khan maintains the financial integrity essential for Red Bull's ambitious global objectives and operational excellence.

    Mario Stein - President (Japan)

    Mario Stein, the President (Japan) at Red Bull, leads the company's strategic vision and operational execution within the Japanese market. Stein directs all aspects of business development, sales, and marketing, ensuring Red Bull's robust presence and continued growth in Japan. This critical leadership role involves adapting global strategies to resonate with Japanese consumers and navigating the unique cultural and economic landscape. By fostering strong relationships with local stakeholders and distribution partners, the President (Japan) enhances market penetration and brand visibility. Stein's focus on operational excellence and market understanding is key to Red Bull's success in Japan. Ultimately, Stein drives Red Bull's business objectives, solidifying its position as a leading beverage provider in the Japanese market.

    Diego Colicchio - Managing Director and President Brazil

    Diego Colicchio, the Managing Director and President Brazil at Red Bull, spearheads the company's comprehensive business strategy and operational management throughout Brazil. Colicchio directs all sales, marketing, and distribution efforts, driving market share and revenue growth within this significant South American territory. This executive position involves cultivating strategic alliances and ensuring Red Bull's brand resonates deeply with Brazilian consumers. By adapting global strategies to local market dynamics, the Managing Director and President Brazil optimizes Red Bull's operational footprint. Colicchio's leadership is instrumental in reinforcing Red Bull's dominant position and expanding its consumer base across Brazil. Ultimately, Colicchio ensures sustained business success and brand leadership for Red Bull in the Brazilian market.
    Diego Colicchio

    Rebecca Kogen - Chief of Staff

    Rebecca Kogen, the Chief of Staff at Red Bull, facilitates strategic initiatives and operational alignment across the executive leadership team. Coordinating cross-functional projects and driving key organizational priorities, Kogen ensures seamless execution of Red Bull's business objectives. This role involves managing executive communications, optimizing internal processes, and supporting the CEO in strategic decision-making. By bridging communication gaps and fostering collaboration, the Chief of Staff enhances organizational efficiency and responsiveness. Kogen's focus on operational excellence directly supports Red Bull's mission to deliver innovative beverage solutions worldwide. Ultimately, Kogen streamlines operations, enabling Red Bull to maintain its dynamic market leadership.

    Ricky Suhendar - Chief Marketing Officer

    Ricky Suhendar, the Chief Marketing Officer at Red Bull, architects and executes comprehensive marketing strategies that define the brand's global identity. Directing all advertising, promotional activities, and brand engagement initiatives, Suhendar drives consumer connection and market penetration for Red Bull's diverse beverage portfolio. This leadership position involves overseeing digital marketing, content creation, and experiential campaigns that resonate with target demographics worldwide. By analyzing consumer behavior and market dynamics, the Chief Marketing Officer shapes brand perception and cultivates strong customer loyalty. Suhendar's strategic vision ensures Red Bull maintains its iconic status and expands its reach in the competitive beverage sector. Ultimately, Suhendar fuels brand growth and reinforces Red Bull's position as a global leader.

    Gorkem Onal - Director, Marketing & Chief Marketing Officer

    Gorkem Onal, the Director, Marketing & Chief Marketing Officer at Red Bull, spearheads innovative marketing campaigns and oversees the strategic direction of the brand's promotional efforts. Managing a global team, Onal drives the development and implementation of integrated marketing plans that enhance consumer engagement and market share for Red Bull's energy drinks. This dual role encompasses both strategic oversight and tactical execution, ensuring brand consistency and impact across all channels. By identifying emerging market opportunities and consumer trends, the Director, Marketing & Chief Marketing Officer guides Red Bull's creative output and advertising initiatives. Onal's leadership ensures Red Bull's marketing remains at the forefront of industry innovation, reinforcing its unique brand proposition. Ultimately, Onal amplifies Red Bull's global presence through impactful marketing strategies.

    Tahnee Tuenge - Team Captain

    Tahnee Tuenge, the Team Captain at Red Bull, leads and motivates specialized teams, ensuring peak performance and strategic execution of project objectives. Guiding team members through complex initiatives, Tuenge fosters a collaborative environment focused on achieving Red Bull's ambitious goals. This role demands exceptional leadership in coordinating efforts, managing resources, and driving project success within specific operational domains. By setting clear performance standards and providing expert direction, the Team Captain ensures alignment with Red Bull's overarching mission. Tuenge's influence is vital in maintaining the high standards of performance and innovation associated with the Red Bull brand. Ultimately, Tuenge galvanizes teams to deliver exceptional results, contributing directly to Red Bull's operational achievements.

    Aldo Quijano - Presidente De Ventas

    Aldo Quijano, the Presidente De Ventas at Red Bull, directs and optimizes all sales operations across designated markets, driving revenue generation and market penetration. Quijano oversees the development and execution of strategic sales initiatives, ensuring alignment with Red Bull's global commercial objectives. This leadership role involves managing sales teams, fostering client relationships, and identifying new business opportunities to expand Red Bull's beverage portfolio. By analyzing sales performance data and market trends, the Presidente De Ventas enhances sales strategies and maximizes commercial outcomes. Quijano's expertise is crucial in strengthening Red Bull's sales force and achieving ambitious growth targets. Ultimately, Quijano ensures robust sales performance, contributing significantly to Red Bull's overall market success.

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    Frequently Asked Questions Regarding Red Bull Top Executives and Leadership Team

    Who leads Red Bull?
    Red Bull is led by Sunil Dhar (Chief Executive Officer (India)), along with executives such as Faiza Khan (Chief Financial Officer) and Mario Stein (President (Japan)).
    Who is part of Red Bull’s executive team?
    The executive team of Red Bull includes leaders such as Sunil Dhar (Chief Executive Officer (India)), Faiza Khan (Chief Financial Officer), Mario Stein (President (Japan)) and other senior executives.
    How many executives does Red Bull have?
    Red Bull has 9 executives leading key business areas.
    What roles are included in Red Bull’s leadership team?
    The leadership team of Red Bull includes roles such as Chief Executive Officer (India), Chief Financial Officer, President (Japan), Managing Director and President Brazil, Chief of Staff.