Asan Pardakht Executive and Leadership Team

Bagher Samadi, the Chief Executive Officer at Asan Pardakht, directs the company's overarching strategy and market positioning. Samadi guides Asan Pardakht's expansion into new electronic payment services, aligning operations with the central bank of Iran's regulatory framework. This leadership role involves driving the company's vision to be the most developed electronic payment provider in the region. By focusing on innovation and customer accessibility, Bagher Samadi ensures the company maintains its significant market share in mobile recharge, air time, and bill payment services. The Chief Executive Officer's mandate includes fostering the company's core values of confidence, creativity, and intelligence across all business units. Samadi's strategic direction is crucial for Asan Pardakht's mission to facilitate electronic banking and resolve everyday payment concerns.

Mohammadali Kordei, the Chief Operating Officer at Asan Pardakht, manages the day-to-day operational efficiency and service delivery across all electronic payment channels. Kordei ensures the seamless execution of mobile recharge, air time, and bill payment services, upholding Asan Pardakht's reputation for reliability and ease of use. This role is vital for maintaining the company's significant market share and supporting its expansion efforts. By optimizing operational processes, Mohammadali Kordei directly contributes to eliminating the costs associated with traditional payment methods and resolving everyday payment challenges for consumers. The Chief Operating Officer's commitment to intelligence and honesty in operations reinforces the company's mission to facilitate electronic banking. Kordei's leadership ensures that Asan Pardakht consistently delivers accessible and effective payment solutions.

Alireza Honarkar, the Chief Marketing Officer at Asan Pardakht, architects the company's market engagement and brand development strategies. Honarkar oversees all promotional activities, focusing on expanding the reach of Asan Pardakht's electronic payment services, including point of sale (POS), mobile (USSD), and internet payment gateways (IPG). This executive drives initiatives to solidify Asan Pardakht's position as a leading provider of air time and mobile recharge services. By analyzing market trends and consumer needs, Alireza Honarkar ensures marketing campaigns effectively communicate the company's value proposition of easy and accessible electronic payments. The Chief Marketing Officer's efforts directly support the mission to contribute to the development of electronic banking and resolve consumer payment concerns, reinforcing the company's friendly and honest approach.

Afshin Rasouli, the Chief Technology Officer at Asan Pardakht, spearheads the technological infrastructure and innovation pipeline. Rasouli directs the development and enhancement of Asan Pardakht's electronic payment platforms, ensuring robust security and scalability for POS, USSD, and IPG services. This leadership position is critical for maintaining the company's status as a top-tier electronic payment service provider in Iran. By overseeing the integration of new technologies, Afshin Rasouli supports the company's aim to include a wider range of electronic payment solutions. The Chief Technology Officer's focus on intelligence and creativity drives the technical excellence required to facilitate electronic banking and offer seamless payment experiences. Rasouli's technical oversight is fundamental to Asan Pardakht's vision of being the most developed electronic payment company.

Jalal Nikpeyman, the Chief Human Resources Officer at Asan Pardakht, cultivates the organizational culture and talent management strategies. Nikpeyman oversees recruitment, employee development, and engagement initiatives, ensuring Asan Pardakht attracts and retains individuals who embody the company's values of confidence, creativity, and intelligence. This executive role is essential for building a high-performing team capable of driving innovation in the electronic payment sector. By fostering a friendly and honest work environment, Jalal Nikpeyman supports the company's mission to develop electronic banking solutions and achieve its vision of becoming the most developed electronic payment company. Nikpeyman's strategic approach to human capital management is critical for sustaining Asan Pardakht's market leadership and operational excellence.

Pasha Alayoub, the Group Chief Technology Officer at Asan Pardakht, directs the strategic technological roadmap and innovation across the group's diverse payment services. Alayoub oversees the architecture and implementation of advanced technological solutions for mobile recharge, air time, bill payments, and internet payment gateways (IPG), ensuring compliance with central bank regulations. This leadership function is pivotal in expanding Asan Pardakht's service offerings and maintaining its competitive edge in the electronic payment market. By championing intelligence and creativity in technology, Pasha Alayoub drives the development of scalable and secure payment systems. The Group Chief Technology Officer's vision is instrumental in realizing Asan Pardakht's goal of facilitating electronic banking and becoming the most developed electronic payment company, resolving complex payment challenges with surprising efficiency.