Asan Pardakht Executive and Leadership Team

Saeed Mohamadiara, the Chief Technology Officer at Asan Pardakht, directs the strategic development and implementation of the company's core technology infrastructure. Overseeing the evolution of electronic payment systems, Mohamadiara ensures the seamless integration of point of sale (POS), mobile (USSD), and internet payment gateway (IPG) solutions. This leadership role involves architecting scalable and secure platforms that support Asan Pardakht's mission to expand and facilitate electronic payment services across Iran. By driving technological innovation, the Chief Technology Officer enhances the company's market position as a leading provider of airtime, top-up, and recharge services. Saeed Mohamadiara's focus remains on delivering robust technological frameworks that underpin the company's commitment to eliminating the costs of printing money and resolving everyday electronic payment concerns for consumers.

Alireza Honarkar, the Chief Marketing Officer at Asan Pardakht, spearheads the strategic initiatives to broaden the company's market reach and customer engagement. Honarkar drives the marketing efforts for Asan Pardakht's comprehensive suite of electronic payment services, including mobile recharge, airtime, and bill payments. This executive position involves developing and executing campaigns that highlight the company's value proposition in facilitating electronic payments and contributing to the nation's electronic banking development. By analyzing market trends and consumer needs, the Chief Marketing Officer ensures Asan Pardakht maintains its significant market share and expands its offerings. Alireza Honarkar's leadership is critical in communicating the company's vision of being the most developed electronic payment company, fostering confidence and intelligence in its services.

Jalal Nikpeyman, the Chief Human Resources Officer at Asan Pardakht, cultivates a high-performance organizational culture aligned with the company's core values. Nikpeyman directs all human capital strategies, focusing on attracting, developing, and retaining talent essential for Asan Pardakht's growth in the electronic payment sector. This role involves fostering an environment that embodies confidence, creativity, intelligence, friendliness, honesty, and surprise, as outlined in the company's values. By implementing robust HR policies and programs, the Chief Human Resources Officer supports the company's mission to expand and facilitate electronic payment services. Jalal Nikpeyman's oversight ensures that the workforce is equipped to meet the evolving demands of the financial technology landscape and contribute to the company's vision of becoming the most developed electronic payment company.

Pasha Alayoub, the Group Chief Technology Officer at Asan Pardakht, provides overarching technological direction and innovation across the company's diverse electronic payment operations. Alayoub guides the strategic roadmap for technological advancements, ensuring Asan Pardakht remains at the forefront of the industry in providing mobile recharge, airtime, and bill payment services. This executive leadership involves overseeing the integration of new technologies and enhancing existing platforms to support the company's expansion and facilitation of electronic payment services. By driving technological excellence, the Group Chief Technology Officer reinforces Asan Pardakht's position as a leading payment service provider. Pasha Alayoub's expertise is crucial in realizing the company's vision of being the most developed electronic payment company and ensuring the reliability of its point of sales (POS), mobile (USSD), and internet payment gateway (IPG) solutions.