Asan Pardakht Executive and Leadership Team

Saeed Mohamadiara, the Chief Technology Officer at Asan Pardakht, directs the development of secure electronic payment card systems. Overseeing the technical architecture for point of sale and internet payment gateways, the Chief Technology Officer ensures high availability for mobile recharge and bill payment services. This leadership role involves managing complex software integrations to maintain market dominance in the Iranian electronic payment sector. By optimizing transaction processing speeds, Saeed Mohamadiara directly impacts the reliability of the entire digital ecosystem. The Chief Technology Officer collaborates with the board to align technical roadmaps with central bank regulations. Through constant innovation in USSD and mobile platforms, Mohamadiara secures the company's position as a leader in e-commerce payment solutions. This focus on robust infrastructure supports the broader mission of facilitating seamless financial interactions for consumers while reducing operational costs associated with traditional banking methods.

Alireza Honarkar, the Chief Marketing Officer at Asan Pardakht, architects the brand strategy to expand market share in the competitive electronic payment landscape. Driving regional growth initiatives, the Chief Marketing Officer executes campaigns that promote mobile airtime and top-up services to a diverse consumer base. This leadership role involves analyzing market trends to identify new opportunities for electronic payment adoption. By crafting messaging that highlights the ease of digital transactions, Alireza Honarkar strengthens the company's reputation as a trusted financial partner. The Chief Marketing Officer coordinates with product teams to ensure marketing efforts align with the launch of new payment features. Through strategic partnerships and customer engagement programs, Honarkar increases brand visibility across the country. This focus on market penetration supports the company's vision of becoming the most developed electronic payment provider by simplifying everyday financial concerns for all users.

Jalal Nikpeyman, the Chief Human Resources Officer at Asan Pardakht, manages the organizational culture and talent acquisition strategies necessary for maintaining a high-performance workforce. Overseeing professional development programs, the Chief Human Resources Officer ensures the team possesses the intelligence and creativity required to innovate within the electronic payment industry. This leadership role involves aligning human capital with the company's core values of honesty and friendliness. By implementing robust recruitment processes, Jalal Nikpeyman secures top-tier talent to support the expansion of payment services. The Chief Human Resources Officer works closely with other executives to foster an environment that encourages technical excellence and operational efficiency. Through effective performance management systems, Nikpeyman drives employee engagement and retention. This focus on building a strong internal foundation supports the company's mission to contribute to the development of electronic banking by empowering the people behind the technology.

Pasha Alayoub, the Group Chief Technology Officer at Asan Pardakht, architects the overarching technical vision for the entire corporate group. Overseeing large-scale digital transformation projects, the Group Chief Technology Officer ensures that all electronic payment platforms remain compliant with central bank standards. This leadership role involves managing the long-term scalability of the company's POS and mobile infrastructure. By integrating advanced security protocols, Pasha Alayoub protects the integrity of the group's vast transaction network. The Group Chief Technology Officer collaborates with the board to evaluate emerging technologies that could enhance the company's market position. Through strategic oversight of technical resources, Alayoub drives efficiency across all departments. This focus on high-level technical governance supports the company's goal of providing easy, reliable solutions for e-commerce payments, ensuring that the group remains at the forefront of the electronic banking sector in the region.