Asan Pardakht Executive and Leadership Team

Bagher Samadi, the Chief Executive Officer at Asan Pardakht, directs the overarching strategy and market positioning for the company's electronic payment services. Samadi guides the expansion of services beyond mobile recharge and bill payments, encompassing a broader spectrum of electronic payment solutions. This leadership ensures Asan Pardakht maintains its significant market share as a primary electronic payment service provider in Iran. The focus remains on contributing to the nation's electronic banking development and eliminating the costs associated with physical currency. Bagher Samadi oversees the integration of new payment technologies and ensures compliance with the Central Bank of Iran's regulations for point-of-sale, mobile, and internet payment gateways. Strategic initiatives under Samadi's direction aim to resolve everyday payment concerns and offer seamless e-commerce transaction experiences, solidifying the company's vision to be the most developed electronic payment entity.

Mohammadali Kordei, the Chief Operating Officer at Asan Pardakht, manages the day-to-day operational execution of the company's extensive electronic payment network. Kordei ensures the seamless delivery of services, including mobile recharge, airtime top-ups, and bill payments, across Iran. This operational oversight is critical for maintaining Asan Pardakht's position as a leading provider and for facilitating the expansion of new electronic payment functionalities. Mohammadali Kordei drives efficiency in processing transactions through point-of-sale, USSD, and internet payment gateways, adhering strictly to the Central Bank of Iran's licensing requirements. The Chief Operating Officer's responsibilities include optimizing service delivery to resolve consumer concerns and problems in everyday electronic payments. Kordei's leadership ensures the company's operational infrastructure supports its mission to develop electronic banking and offer easy e-commerce payment solutions, reinforcing the vision of being the most developed electronic payment company.

Alireza Honarkar, the Chief Marketing Officer at Asan Pardakht, spearheads the market penetration and brand development strategies for the company's diverse electronic payment services. Honarkar directs campaigns to promote mobile recharge, airtime, and bill payment solutions, reinforcing Asan Pardakht's dominant market share. The Chief Marketing Officer's role involves identifying opportunities to expand the range of electronic payment offerings and communicate their value to consumers and businesses across Iran. Alireza Honarkar ensures marketing efforts align with the company's mission to foster electronic banking development and simplify payment processes. This involves crafting messaging that highlights the ease of use and reliability of Asan Pardakht's point-of-sale, mobile, and internet payment gateways. Honarkar's strategic vision supports the company's goal of resolving everyday payment challenges and positioning Asan Pardakht as the most developed electronic payment company.

Saeed Mohamadiara, the Chief Technology Officer at Asan Pardakht, architects the technological infrastructure that underpins the company's comprehensive electronic payment services. Mohamadiara oversees the development and maintenance of systems for mobile recharge, airtime top-ups, and bill payments, ensuring robust performance and scalability. This technical leadership is crucial for Asan Pardakht's expansion into new electronic payment functionalities and for maintaining its competitive edge. Saeed Mohamadiara ensures the security and reliability of point-of-sale, USSD, and internet payment gateways, complying with stringent Central Bank of Iran regulations. The Chief Technology Officer's focus includes enhancing user experience, resolving technical issues in everyday electronic payments, and supporting the company's mission to advance electronic banking. Mohamadiara's technical strategy directly contributes to Asan Pardakht's vision of being the most developed electronic payment company.

Pasha Alayoub, the Group Chief Technology Officer at Asan Pardakht, drives the strategic technological roadmap and innovation across the company's electronic payment ecosystem. Alayoub guides the integration of advanced technologies to enhance services such as mobile recharge, airtime, and bill payments, supporting Asan Pardakht's market leadership. This role is pivotal in enabling the expansion of electronic payment services and ensuring the company remains at the forefront of digital finance in Iran. Pasha Alayoub oversees the architecture of secure and efficient payment platforms, including point-of-sale, mobile, and internet payment gateways, ensuring adherence to regulatory standards. The Group Chief Technology Officer's efforts focus on developing solutions that simplify everyday electronic payments and contribute to the broader development of electronic banking. Alayoub's technological vision is instrumental in realizing Asan Pardakht's aspiration to be the most developed electronic payment company.

Jalal Nikpeyman, the Chief Human Resources Officer at Asan Pardakht, shapes the organizational culture and talent management strategies essential for driving the company's growth in electronic payments. Nikpeyman oversees recruitment, employee development, and retention initiatives, ensuring Asan Pardakht attracts and retains the skilled professionals needed to innovate and expand its services, including mobile recharge and bill payments. The Chief Human Resources Officer's role is critical in fostering the confident, creative, and intelligent workforce that embodies the company's values. Jalal Nikpeyman ensures HR policies support the company's mission to develop electronic banking and facilitate easy payment services. This includes cultivating an environment that encourages problem-solving for everyday electronic payments and supports the company's vision of becoming the most developed electronic payment company. Nikpeyman's leadership in human capital management is fundamental to Asan Pardakht's operational success and strategic objectives.