Asan Pardakht Executive and Leadership Team

Bagher Samadi, the Chief Executive Officer at Asan Pardakht, directs the overarching strategic vision for the organization. Overseeing the expansion of electronic payment services, the Chief Executive Officer ensures alignment with Central Bank of Iran regulations. This leadership role involves managing market share growth within the competitive landscape of electronic payment service providers. By optimizing operational efficiency, Bagher Samadi drives the company toward the goal of becoming the most developed electronic payment entity in the country. The Chief Executive Officer coordinates with the board to implement initiatives that facilitate seamless mobile recharge and bill payment services for millions of users. Through rigorous oversight of corporate governance, the Chief Executive Officer maintains the integrity of the payment ecosystem. Ultimately, Samadi secures the long-term stability of the firm by fostering a culture of innovation and financial excellence across all regional operations.

Alireza Honarkar, the Chief Marketing Officer at Asan Pardakht, architects the brand identity and customer acquisition strategies for the firm. Overseeing the promotion of mobile recharge and airtime services, the Chief Marketing Officer ensures that the value proposition reaches a broad consumer base. This leadership role involves analyzing market trends to refine the positioning of electronic payment solutions. By executing data-driven campaigns, Alireza Honarkar expands the reach of the company within the e-commerce payment sector. The Chief Marketing Officer collaborates with product teams to translate technical capabilities into user-friendly messaging that resonates with the public. Through the management of brand perception, the Chief Marketing Officer strengthens the market presence of the organization. Ultimately, Honarkar drives revenue growth by increasing the adoption of digital payment tools across the entire national market, ensuring that the brand remains synonymous with ease and reliability.

Saeed Mohamadiara, the Chief Technology Officer at Asan Pardakht, manages the development and maintenance of core electronic payment systems. Overseeing the technical architecture for POS and internet payment gateways, the Chief Technology Officer ensures high availability and security for all transactions. This leadership role involves resolving complex technical challenges to support the company's mission of facilitating seamless e-commerce payments. By implementing robust software solutions, Saeed Mohamadiara drives the modernization of the payment infrastructure. The Chief Technology Officer coordinates with engineering teams to integrate new features into the mobile and USSD platforms. Through the continuous improvement of system performance, the Chief Technology Officer protects the integrity of the financial data processed by the firm. Ultimately, Mohamadiara supports the company's growth by providing a stable, scalable, and secure technological foundation that meets the evolving demands of the digital banking landscape.

Pasha Alayoub, the Group Chief Technology Officer at Asan Pardakht, oversees the long-term technological roadmap and cross-functional infrastructure strategy. Focusing on the integration of advanced payment technologies, the Group Chief Technology Officer ensures that the firm maintains a competitive edge in the electronic payment sector. This leadership role involves evaluating emerging technologies to enhance the efficiency of airtime and top-up services. By architecting scalable systems, Pasha Alayoub drives the expansion of the company's digital footprint. The Group Chief Technology Officer collaborates with other executive leaders to align technical investments with the broader corporate vision of reducing cash dependency. Through the oversight of large-scale technical projects, the Group Chief Technology Officer optimizes the performance of the entire payment network. Ultimately, Alayoub secures the technological future of the organization by fostering innovation and ensuring that all systems remain compliant with national banking standards.

Jalal Nikpeyman, the Chief Human Resources Officer at Asan Pardakht, manages the talent acquisition and organizational development strategies for the firm. Overseeing the cultivation of a high-performance culture, the Chief Human Resources Officer ensures that the workforce possesses the intelligence and creativity required to drive the company's mission. This leadership role involves designing training programs that align with the values of honesty and friendliness. By implementing effective recruitment and retention policies, Jalal Nikpeyman drives the growth of the internal team. The Chief Human Resources Officer coordinates with department heads to ensure that staffing levels support the operational demands of the electronic payment business. Through the development of employee engagement initiatives, the Chief Human Resources Officer fosters a collaborative environment that encourages innovation. Ultimately, Nikpeyman strengthens the organization by building a resilient and skilled workforce capable of navigating the complexities of the modern financial services industry.