Asan Pardakht Executive and Leadership Team

Afshin Rasouli, the Chief Technology Officer at Asan Pardakht, architects the company's technological infrastructure, ensuring the seamless operation of electronic payment services. This role involves overseeing the development and implementation of new payment solutions across point of sale, mobile, and internet platforms, directly supporting Asan Pardakht's mission to expand and facilitate electronic payments. Rasouli's leadership drives innovation in the company's offerings, including mobile recharge, air time, and bill payment services, solidifying its market position as a leading provider. By focusing on scalable and secure technology, Afshin Rasouli ensures the company meets the stringent requirements set by the central bank of Iran, maintaining compliance and fostering trust among users. The Chief Technology Officer's strategic direction is crucial for enhancing user experience and resolving everyday electronic payment concerns, thereby contributing to the broader development of electronic banking in the country.

Alireza Honarkar, the Chief Marketing Officer at Asan Pardakht, directs all market-facing strategies and brand initiatives, amplifying the company's presence in the electronic payment sector. This leadership position involves identifying market opportunities and developing campaigns that highlight Asan Pardakht's extensive services, such as mobile recharge, air time, and bill payments, to a broad consumer base. Honarkar's efforts are critical in communicating the company's value proposition, emphasizing ease of use and the elimination of costs associated with traditional payment methods. By fostering strong brand recognition, Alireza Honarkar supports the company's vision to be the most developed electronic payment company. The Chief Marketing Officer's role extends to understanding consumer needs and translating them into actionable marketing plans that drive adoption of Asan Pardakht's diverse electronic payment solutions, including POS, USSD, and IPG services, thereby contributing to the growth of e-commerce payments in Iran.

Pasha Alayoub, the Group Chief Technology Officer at Asan Pardakht, spearheads the overarching technological vision and strategy across all group entities, ensuring alignment with the company's expansion goals. This senior role involves guiding the integration of advanced technologies to enhance the breadth and depth of electronic payment services offered, including mobile recharge, air time, and bill payment solutions. Alayoub's focus is on driving innovation that supports Asan Pardakht's mission to facilitate electronic payments and solidify its position as a market leader. The Group Chief Technology Officer's oversight ensures that all technological developments adhere to the highest standards of security and efficiency, meeting the regulatory requirements of the central bank of Iran. By championing new technological frontiers, Pasha Alayoub directly contributes to the company's ability to offer easy payment solutions and resolve concerns in everyday electronic transactions, reinforcing its commitment to developing electronic banking.

Jalal Nikpeyman, the Chief Human Resources Officer at Asan Pardakht, cultivates a high-performance organizational culture that embodies the company's core values of confidence, creativity, intelligence, friendliness, honesty, and surprise. This critical function ensures that Asan Pardakht attracts, develops, and retains top talent essential for driving innovation in electronic payment services. Nikpeyman's leadership focuses on building a cohesive and motivated workforce capable of supporting the company's ambitious goals, including expanding electronic payment services and enhancing user experience. The Chief Human Resources Officer plays a key part in aligning human capital strategies with the company's mission to develop electronic banking and resolve everyday payment challenges. By fostering a supportive and dynamic work environment, Jalal Nikpeyman directly contributes to Asan Pardakht's operational excellence and its vision to be the most developed electronic payment company in the region.