Aptos Executive and Leadership Team

May, 2026

Leadership Overview

Aptos has 6 executives leading key functions including strategy, technology, marketing, human resources, operations, and legal.

Driven by a commitment to retail innovation, Aptos empowers businesses globally with advanced order management solutions, shaping the future of commerce through strategic leadership and operational excellence.

Leadership Roles at Aptos

  • Chief Executive Officer - Peter Sinisgalli
  • President - Michael LaBranche
  • Chief Technology Officer - Puneet Shrivas
  • Chief Marketing Officer - Nicole Crowe
  • Chief Human Resources Officer - Theresa Geraghty
  • Chief Legal Officer & General Counsel & Corporate Secretary - David Baum
  • Peter Sinisgalli - Chief Executive Officer

    Peter Sinisgalli, the Chief Executive Officer at Aptos, directs the company's overarching strategy and global operations. Overseeing all business units, Sinisgalli ensures Aptos maintains its leadership position in enterprise order management for retail clients worldwide. This executive role involves driving innovation and market expansion, aligning departmental objectives with the company's mission to revolutionize retail commerce. By fostering a culture of excellence, Peter Sinisgalli guides Aptos in delivering cutting-edge solutions that address complex retail challenges. The Chief Executive Officer's vision propels the organization forward, focusing on sustainable growth and enhanced client value. Sinisgalli's leadership ensures seamless integration of technology and business strategy, solidifying Aptos's reputation for reliability and forward-thinking solutions in the global retail technology landscape.
    Peter Sinisgalli

    Michael LaBranche - President

    Michael LaBranche, the President at Aptos, drives operational execution and business development across key market segments. LaBranche oversees the day-to-day operations, ensuring efficiency and effectiveness in delivering Aptos's enterprise order management solutions to a global retail clientele. This senior leadership role involves managing cross-functional teams and fostering strategic partnerships to expand market reach. By focusing on operational excellence, Michael LaBranche ensures that Aptos consistently meets and exceeds client expectations. The President's leadership is instrumental in translating strategic goals into tangible business outcomes, supporting Aptos's mission to empower retailers worldwide. LaBranche's commitment to operational integrity underpins the company's reputation for reliability and service.

    Puneet Shrivas - Chief Technology Officer

    Puneet Shrivas, the Chief Technology Officer at Aptos, architects the company's technological vision and product development roadmap. Shrivas oversees all aspects of technology infrastructure, software engineering, and innovation, ensuring Aptos's solutions remain at the forefront of the retail order management sector. This critical role involves guiding the development of scalable, secure, and advanced platforms that meet the evolving needs of global retail clients. By championing new technologies and methodologies, Puneet Shrivas drives efficiency and enhances the performance of Aptos's offerings. The Chief Technology Officer's strategic direction is fundamental to maintaining Aptos's competitive edge and delivering robust, future-proof solutions. Shrivas's leadership ensures the technological foundation supports Aptos's mission to transform retail operations through superior software.

    Nicole Crowe - Chief Marketing Officer

    Nicole Crowe, the Chief Marketing Officer at Aptos, directs global marketing strategies and brand development. Crowe oversees all demand generation, product marketing, and corporate communications initiatives, ensuring Aptos effectively communicates its value proposition to retail clients worldwide. This leadership position involves shaping market perception and driving customer acquisition through innovative campaigns and strategic outreach. By understanding market dynamics and client needs, Nicole Crowe enhances Aptos's market presence and strengthens its industry relationships. The Chief Marketing Officer's expertise is crucial for articulating the benefits of Aptos's enterprise order management solutions. Crowe's efforts support the company's growth objectives and reinforce its position as a leader in retail technology.
    Nicole Crowe

    Theresa Geraghty - Chief Human Resources Officer

    Theresa Geraghty, the Chief Human Resources Officer at Aptos, leads all human capital strategies and organizational development initiatives. Geraghty oversees talent acquisition, employee engagement, and HR operations, ensuring Aptos cultivates a high-performing and supportive work environment. This executive function is vital for attracting and retaining top talent essential for Aptos's continued success in the enterprise order management space. By developing robust HR policies and programs, Theresa Geraghty fosters a culture aligned with Aptos's core values and business objectives. The Chief Human Resources Officer's focus on people empowers the workforce to deliver exceptional service and innovation to retail clients globally. Geraghty's leadership ensures the organization's human resources are strategically managed to support Aptos's mission.
    David Baum, the Chief Legal Officer & General Counsel & Corporate Secretary at Aptos, provides comprehensive legal counsel and oversees corporate governance. Baum manages all legal affairs, ensuring compliance with regulations and mitigating risks across Aptos's global operations. This multifaceted role involves advising leadership on legal matters, managing litigation, and safeguarding the company's intellectual property. By providing strategic legal guidance, David Baum supports Aptos's business objectives and protects its interests in the competitive retail technology market. The Chief Legal Officer's expertise is critical for navigating complex legal landscapes and maintaining the integrity of corporate practices. Baum's leadership ensures Aptos operates with the highest standards of legal and ethical conduct.

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    Frequently Asked Questions Regarding Aptos Top Executives and Leadership Team

    Who leads Aptos?
    Aptos is led by Peter Sinisgalli (Chief Executive Officer), along with executives such as Michael LaBranche (President) and Puneet Shrivas (Chief Technology Officer).
    Who is part of Aptos’s executive team?
    The executive team of Aptos includes leaders such as Peter Sinisgalli (Chief Executive Officer), Michael LaBranche (President), Puneet Shrivas (Chief Technology Officer) and other senior executives.
    How many executives does Aptos have?
    Aptos has 6 executives leading key business areas.
    What roles are included in Aptos’s leadership team?
    The leadership team of Aptos includes roles such as Chief Executive Officer, President, Chief Technology Officer, Chief Marketing Officer, Chief Human Resources Officer.