Aptos Executive and Leadership Team

June, 2026

Leadership Overview

Aptos has 6 executives leading key functions including strategy, technology, marketing, human resources, operations, and legal.

Dedicated to empowering retail clients globally, Aptos drives innovation in enterprise order management, shaping the future of retail operations through advanced technology and strategic leadership.

Leadership Roles at Aptos

  • Chief Executive Officer - Peter Sinisgalli
  • President - Michael LaBranche
  • Chief Technology Officer - Tushar Sachdev
  • Chief Marketing Officer - Nicole Crowe
  • Chief Human Resources Officer - Theresa Geraghty
  • Chief Legal Officer & General Counsel & Corporate Secretary - David Baum
  • Peter Sinisgalli - Chief Executive Officer

    Peter Sinisgalli, the Chief Executive Officer at Aptos, directs the company's overall strategic vision and operational execution. Overseeing all business units, Sinisgalli ensures alignment with Aptos's mission to provide leading enterprise order management solutions for global retail clients. This leadership role involves driving market expansion and fostering innovation within the company's product development cycles. By focusing on client success and sustainable growth, Peter Sinisgalli actively shapes the company's trajectory in the competitive retail technology landscape. The Chief Executive Officer's purview extends to financial performance, stakeholder relations, and maintaining the company's strong market position. Sinisgalli's strategic guidance ensures Aptos remains at the forefront of retail order management technology, adapting to evolving industry demands and client needs across North America and international markets.
    Peter Sinisgalli

    Michael LaBranche - President

    Michael LaBranche, the President at Aptos, drives the company's operational efficiency and oversees key business functions critical to delivering enterprise order management solutions to retail clients globally. LaBranche focuses on optimizing internal processes and ensuring seamless execution of strategic initiatives across various departments. This leadership role involves managing day-to-day operations, fostering cross-functional collaboration, and implementing best practices to enhance service delivery and client satisfaction. By ensuring operational excellence, Michael LaBranche supports Aptos's growth objectives and its commitment to providing robust retail technology. The President's responsibilities extend to managing key client relationships and driving operational strategies that align with the company's overall market presence in North America and beyond. LaBranche's leadership ensures the effective deployment of Aptos's solutions.

    Tushar Sachdev - Chief Technology Officer

    Tushar Sachdev, the Chief Technology Officer at Aptos, architects the company's technological roadmap and oversees all research and development initiatives. Sachdev drives the innovation pipeline, ensuring Aptos's enterprise order management solutions remain cutting-edge and scalable for a global retail clientele. This critical role involves managing the engineering teams, guiding software development processes, and implementing advanced technologies to enhance product capabilities. By focusing on robust infrastructure and future-proof architecture, Tushar Sachdev ensures the reliability and performance of Aptos's offerings across diverse markets. The Chief Technology Officer's responsibilities include evaluating emerging technologies, fostering a culture of technical excellence, and collaborating with other C-suite leaders to integrate technology strategy with business objectives. Sachdev's leadership ensures Aptos maintains its technological advantage in the fast-paced retail software sector.

    Nicole Crowe - Chief Marketing Officer

    Nicole Crowe, the Chief Marketing Officer at Aptos, spearheads all global marketing strategies and brand initiatives. Crowe drives market awareness and demand generation for Aptos's enterprise order management solutions, targeting retail clients worldwide. This leadership position encompasses overseeing digital marketing, product marketing, communications, and public relations efforts. By developing compelling narratives and targeted campaigns, Nicole Crowe ensures Aptos effectively communicates its value proposition across key regions, including North America and EMEA. The Chief Marketing Officer's focus includes understanding market dynamics, identifying customer needs, and positioning Aptos as a leader in retail technology. Crowe collaborates closely with sales and product teams to align marketing efforts with business development goals, ultimately contributing to revenue growth and market penetration.
    Nicole Crowe

    Theresa Geraghty - Chief Human Resources Officer

    Theresa Geraghty, the Chief Human Resources Officer at Aptos, leads all human capital strategies and organizational development initiatives. Geraghty cultivates a high-performance culture, ensuring Aptos attracts, retains, and develops top talent to support its global operations in enterprise order management. This executive function involves overseeing talent acquisition, employee relations, compensation and benefits, and learning and development programs. By championing employee engagement and fostering a supportive work environment, Theresa Geraghty strengthens the company's internal capabilities across all departments. The Chief Human Resources Officer's strategic input is vital for aligning HR policies with Aptos's business objectives and market expansion plans, particularly in regions like the United States. Geraghty ensures the workforce is equipped to meet the evolving demands of the retail technology sector.
    David Baum, the Chief Legal Officer & General Counsel & Corporate Secretary at Aptos, provides comprehensive legal counsel and oversees all corporate governance matters. Baum safeguards the company's legal interests, ensuring compliance with all relevant regulations across its global operations in enterprise order management. This multifaceted role involves managing all legal affairs, including contracts, intellectual property, litigation, and corporate compliance. By providing strategic legal guidance, David Baum supports Aptos's business objectives and mitigates potential risks in the dynamic retail technology market. The Chief Legal Officer's responsibilities include advising the board of directors and executive leadership on legal implications of business decisions, particularly concerning international operations and data privacy. Baum ensures Aptos maintains the highest standards of legal integrity and corporate responsibility.

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    Frequently Asked Questions Regarding Aptos Top Executives and Leadership Team

    Who leads Aptos?
    Aptos is led by Peter Sinisgalli (Chief Executive Officer), along with executives such as Michael LaBranche (President) and Tushar Sachdev (Chief Technology Officer).
    Who is part of Aptos’s executive team?
    The executive team of Aptos includes leaders such as Peter Sinisgalli (Chief Executive Officer), Michael LaBranche (President), Tushar Sachdev (Chief Technology Officer) and other senior executives.
    How many executives does Aptos have?
    Aptos has 6 executives leading key business areas.
    What roles are included in Aptos’s leadership team?
    The leadership team of Aptos includes roles such as Chief Executive Officer, President, Chief Technology Officer, Chief Marketing Officer, Chief Human Resources Officer.