Buyers Edge Platform Executive and Leadership Team

July, 2026

Leadership Overview

Buyers Edge Platform has 8 executives leading key functions including technology, finance, marketing, people operations, and divisional leadership.

Driven by innovation, Buyers Edge Platform connects operators, distributors, and manufacturers through a digital ecosystem, optimizing procurement and supply chain visibility for the foodservice industry.

Leadership Roles at Buyers Edge Platform

  • Chief Financial Officer - Shaun Lee
  • Division President, Saas - Jeff Dorr
  • President, Middle , Africa (East, Asia, Australia) - Jaime Selga
  • President, At Back Office Saas Solutions - Brian Foster
  • Chief Technology Officer - Joshua Tackett
  • Chief Marketing Officer - Katherine Fairchild
  • Chief Finance Officer - John Rogers
  • Chief People Officer - Rohini Shankar
  • Shaun Lee - Chief Financial Officer

    Shaun Lee, the Chief Financial Officer at Buyers Edge Platform, directs all financial operations and strategic financial planning. Lee oversees budgeting, forecasting, and financial reporting, ensuring fiscal responsibility and driving profitable growth. This executive manages capital allocation, investment strategies, and risk management to support the company's expansion within the foodservice technology sector. By providing critical financial insights, Shaun Lee enables informed decision-making across all departments, aligning financial objectives with the company's overarching goals of optimizing procurement and enhancing supply chain visibility. The Chief Financial Officer's responsibilities include managing banking relationships, exploring funding opportunities, and ensuring compliance with all financial regulations, thereby safeguarding the company's financial health and supporting its technology-driven procurement solutions.
    Shaun Lee

    Jeff Dorr - Division President, Saas

    Jeff Dorr, the Division President, Saas at Buyers Edge Platform, leads the strategic direction and operational execution for the Software as a Service division. Dorr focuses on expanding the reach and capabilities of the company's digital procurement and supply chain solutions within the foodservice industry. This executive drives product development, market strategy, and customer success initiatives for the SaaS offerings, ensuring they meet the evolving needs of operators, distributors, and manufacturers. By championing the integration of technology for more efficient purchasing and improved visibility, Jeff Dorr plays a key role in delivering actionable insights and reducing operational inefficiencies for clients. The Division President, Saas's leadership ensures the SaaS platform remains at the forefront of innovation, supporting the company's commitment to data-driven decision-making and optimizing procurement processes.

    Jaime Selga - President, Middle , Africa (East, Asia, Australia)

    Jaime Selga, the President, Middle , Africa (East, Asia, Australia) at Buyers Edge Platform, spearheads the company's strategic expansion and operational management across key international markets. Selga directs business development, partnership cultivation, and market penetration efforts within the specified regions, focusing on delivering the company's technology-driven procurement and supply chain solutions. This leadership role involves adapting the digital ecosystem to local market needs, ensuring efficient purchasing and enhanced supply chain visibility for foodservice businesses in the Middle East, Africa, East Asia, and Australia. By fostering strong regional presence, Jaime Selga drives the adoption of data-driven decision-making and operational efficiencies, aligning with the company's global mission. The President's focus on regional growth and client success is critical for extending the platform's impact and optimizing procurement processes worldwide.

    Brian Foster - President, At Back Office Saas Solutions

    Brian Foster, the President, At Back Office Saas Solutions at Buyers Edge Platform, leads the strategic vision and operational oversight for the back-office SaaS offerings. Foster drives the development and implementation of solutions designed to streamline administrative and financial processes for foodservice businesses, enhancing overall operational efficiency. This executive focuses on integrating technology to improve purchasing, manage supply chains, and provide actionable insights, directly supporting the company's mission to optimize procurement. By ensuring the back-office SaaS solutions are robust and user-friendly, Brian Foster empowers clients to gain greater control over their operations and make data-driven decisions. The President's leadership ensures these critical SaaS components effectively support the company's digital ecosystem and contribute to significant improvements in supply chain visibility and procurement optimization.

    Joshua Tackett - Chief Technology Officer

    Joshua Tackett, the Chief Technology Officer at Buyers Edge Platform, architects the company's digital infrastructure and technology strategy. Tackett directs the development and operation of the digital ecosystem that connects foodservice industry participants, ensuring seamless integration between operators, distributors, and manufacturers. This leadership role involves driving innovation in procurement technology, enhancing supply chain visibility, and enabling data-driven decision-making for clients. By focusing on scalable and efficient solutions, Joshua Tackett ensures the platform's technological capabilities directly support the company's mission to optimize purchasing processes and reduce operational inefficiencies across the foodservice sector. The Chief Technology Officer's oversight extends to cybersecurity, platform reliability, and the continuous evolution of the technology stack to meet emerging industry demands and maintain a competitive edge.

    Katherine Fairchild - Chief Marketing Officer

    Katherine Fairchild, the Chief Marketing Officer at Buyers Edge Platform, leads all marketing initiatives and brand strategy. Fairchild develops and executes comprehensive marketing plans designed to increase market penetration and brand awareness within the foodservice industry. This role involves overseeing digital marketing, content creation, public relations, and demand generation efforts to connect with operators, distributors, and manufacturers. By articulating the value proposition of the company's digital ecosystem, Katherine Fairchild drives customer acquisition and retention, supporting the core mission of enabling efficient purchasing and data-driven decision-making. The Chief Marketing Officer's strategic direction ensures that Buyers Edge Platform's innovative procurement and supply chain solutions resonate with target audiences, fostering growth and solidifying the company's position as a technology leader.
    Katherine Fairchild

    John Rogers - Chief Finance Officer

    John Rogers, the Chief Finance Officer at Buyers Edge Platform, oversees the financial health and strategic fiscal direction of the organization. Rogers manages financial planning, analysis, and reporting, ensuring robust financial controls and driving operational efficiency. This executive's purview includes managing financial resources, optimizing cash flow, and supporting investment decisions that align with the company's growth objectives in the foodservice technology market. By providing critical financial oversight, John Rogers ensures that the company's digital ecosystem development and supply chain solutions are financially sustainable and contribute to enhanced purchasing efficiency for clients. The Chief Finance Officer's role is pivotal in maintaining investor confidence and supporting the company's mission to deliver actionable insights through integrated technology platforms.

    Rohini Shankar - Chief People Officer

    Rohini Shankar, the Chief People Officer at Buyers Edge Platform, directs human capital strategy and organizational development. Shankar cultivates a high-performance culture, oversees talent acquisition, and implements employee engagement programs to support the company's mission in the foodservice technology sector. This leadership position involves developing policies and initiatives that foster professional growth, diversity, and inclusion, ensuring the team possesses the expertise needed to drive innovation in procurement and supply chain solutions. By focusing on talent management and employee experience, Rohini Shankar ensures that Buyers Edge Platform attracts and retains top talent, critical for developing and operating the digital ecosystem that connects industry participants. The Chief People Officer's strategic approach to workforce planning directly impacts the company's ability to deliver data-driven decision-making and operational efficiencies to its clients.
    Rohini Shankar

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    Frequently Asked Questions Regarding Buyers Edge Platform Top Executives and Leadership Team

    Who leads Buyers Edge Platform?
    Buyers Edge Platform is led by Shaun Lee (Chief Financial Officer), along with executives such as Jeff Dorr (Division President, Saas) and Jaime Selga (President, Middle , Africa (East, Asia, Australia)).
    Who is part of Buyers Edge Platform’s executive team?
    The executive team of Buyers Edge Platform includes leaders such as Shaun Lee (Chief Financial Officer), Jeff Dorr (Division President, Saas), Jaime Selga (President, Middle , Africa (East, Asia, Australia)) and other senior executives.
    How many executives does Buyers Edge Platform have?
    Buyers Edge Platform has 8 executives leading key business areas.
    What roles are included in Buyers Edge Platform’s leadership team?
    The leadership team of Buyers Edge Platform includes roles such as Chief Financial Officer, Division President, Saas, President, Middle , Africa (East, Asia, Australia), President, At Back Office Saas Solutions, Chief Technology Officer.