Buyers Edge Platform Executive and Leadership Team

Brian Foster, the President, At Back Office Saas Solutions at Buyers Edge Platform, architects the strategic roadmap for all back-office software offerings. Overseeing the development and deployment of integrated procurement tools, the President, At Back Office Saas Solutions ensures that foodservice operators gain actionable insights into supply chain inefficiencies. This leadership role involves managing the product lifecycle for software solutions that connect manufacturers and distributors. By optimizing the digital ecosystem, Brian Foster drives operational improvements for clients across North American markets. The President, At Back Office Saas Solutions collaborates with engineering teams to enhance platform functionality and user experience. Through the integration of advanced analytics, the President, At Back Office Saas Solutions supports the company mission of reducing procurement costs. Foster maintains a focus on technical excellence, ensuring that the software suite remains the industry standard for visibility and efficiency in foodservice purchasing.

Jaime Sanchez, the President, Middle , Africa (East, Asia, Australia) at Buyers Edge Platform, directs all business operations and market expansion across these diverse international regions. Overseeing the implementation of procurement technology in emerging and established foodservice markets, the President, Middle , Africa (East, Asia, Australia) ensures that local operators benefit from the global supply chain ecosystem. This leadership role involves navigating complex regulatory environments and building partnerships with regional distributors. By adapting the digital platform to meet specific geographic needs, Jaime Sanchez drives growth and operational efficiency on a global scale. The President, Middle , Africa (East, Asia, Australia) collaborates with the executive team to synchronize international strategies with the core mission of the company. Through the expansion of the digital footprint, the President, Middle , Africa (East, Asia, Australia) secures a competitive advantage in international foodservice sectors. Sanchez prioritizes market penetration, ensuring that the platform delivers consistent value to global clients.

Jeff Dorr, the Division President, Saas at Buyers Edge Platform, leads the strategic direction and revenue growth for the entire software-as-a-service division. Overseeing the development of cloud-based procurement tools, the Division President, Saas ensures that the technology ecosystem provides seamless connectivity between foodservice stakeholders. This leadership role involves managing the product roadmap and ensuring that software solutions address critical supply chain challenges. By driving the adoption of digital procurement platforms, Jeff Dorr supports the company goal of optimizing purchasing processes for manufacturers and operators. The Division President, Saas collaborates with other C-suite leaders to integrate SaaS capabilities into the broader service portfolio. Through the continuous improvement of platform features, the Division President, Saas enhances the value proposition for all users. Dorr maintains a focus on scalability and innovation, ensuring that the software division remains at the forefront of the foodservice technology industry.

Katherine Fairchild, the Chief Marketing Officer at Buyers Edge Platform, directs all brand positioning and market outreach strategies. Overseeing the communication of complex procurement technology to foodservice operators, the Chief Marketing Officer ensures consistent messaging across North American markets. This leadership role involves architecting digital campaigns that highlight supply chain visibility and data-driven decision-making capabilities. By aligning marketing initiatives with the broader corporate mission, Katherine Fairchild drives brand awareness and customer acquisition. The Chief Marketing Officer collaborates with product teams to translate technical platform features into clear value propositions for distributors and manufacturers. Through rigorous analysis of market trends, the Chief Marketing Officer optimizes lead generation funnels and strengthens the competitive position of the company. Fairchild maintains a focus on scalable growth, ensuring that marketing efforts support the long-term adoption of the digital ecosystem within the foodservice industry.

Rohini Shankar, the Chief People Officer at Buyers Edge Platform, manages all human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee engagement, and corporate culture, the Chief People Officer ensures the workforce remains aligned with the rapid scaling of the procurement technology ecosystem. This leadership role involves designing professional development programs that support the technical expertise required for foodservice supply chain innovation. By fostering an inclusive environment, Rohini Shankar drives high performance across all departments. The Chief People Officer collaborates with executive leadership to implement performance management systems that reward data-driven decision-making and operational efficiency. Through the cultivation of a robust talent pipeline, the Chief People Officer secures the human resources necessary for sustained market impact. Shankar prioritizes organizational health, ensuring that internal structures support the evolving needs of operators, distributors, and manufacturers within the global foodservice landscape.