Rithum Executive and Leadership Team

August, 2026

Leadership Overview

Rithum has 7 executives leading key functions including strategy, finance, revenue, technology, human resources, and retail operations.

Driven by a commitment to connected commerce, Rithum empowers brands and retailers to accelerate growth and optimize operations across channels, enhancing margins and creating seamless consumer shopping journeys.

Leadership Roles at Rithum

  • Chief Executive Officer & Board Member - Louis Keyes
  • Chief Financial Officer - Caitlin Hauser
  • Executive Assistant To Chief Financial Officer and Chief Human Resources Officer - Upasna Bhakta
  • President, Retailers - Blaine Nielsen
  • Chief Revenue Officer - Gregory Banning
  • Interim Chief Technology Officer - Bruce Grant
  • Chief Human Resources Officer - Janay Jespersen
  • Louis Keyes - Chief Executive Officer & Board Member

    Louis Keyes, the Chief Executive Officer & Board Member at Rithum, directs the overarching strategy and corporate vision for the influential commerce network. Overseeing the company's trajectory, Keyes ensures Rithum's platform consistently delivers connected e-commerce experiences for brands, suppliers, and retailers. This leadership role involves driving growth, optimizing cross-channel operations, and scaling product offerings to enhance customer margins. By focusing on the core mission of accelerating business for over 40,000 companies, Louis Keyes guides the organization to represent over $50 billion in annual GMV, solidifying Rithum's position as the heartbeat of commerce. The Chief Executive Officer & Board Member's strategic decisions directly impact Rithum's market influence and its ability to foster collaborative e-commerce ecosystems.
    Louis Keyes

    Caitlin Hauser - Chief Financial Officer

    Caitlin Hauser, the Chief Financial Officer at Rithum, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Hauser ensures robust resource allocation to support Rithum's mission of accelerating growth and optimizing operations across channels. This critical role involves managing budgets, forecasting financial performance, and identifying opportunities to enhance margins for Rithum and its extensive network of over 40,000 clients. The Chief Financial Officer's expertise is vital in maintaining the financial integrity that underpins the $50 billion in annual GMV processed through the Rithum platform. Caitlin Hauser's leadership ensures the company's financial stability, enabling continued investment in innovative commerce solutions and supporting the seamless delivery of connected e-commerce experiences.

    Upasna Bhakta - Executive Assistant To Chief Financial Officer and Chief Human Resources Officer

    Upasna Bhakta, the Executive Assistant To Chief Financial Officer and Chief Human Resources Officer at Rithum, provides critical administrative and operational support to key executive functions. Managing schedules, coordinating meetings, and facilitating communication between the Chief Financial Officer and Chief Human Resources Officer, Bhakta ensures efficient workflow and supports strategic decision-making. This role is essential for the smooth operation of financial planning and human capital management, both vital components of Rithum's mission to foster connected e-commerce experiences. Upasna Bhakta's organizational skills contribute directly to the effective execution of strategies aimed at accelerating growth and optimizing operations across the Rithum network.

    Blaine Nielsen - President, Retailers

    Blaine Nielsen, the President, Retailers at Rithum, directs the strategic engagement and growth initiatives specifically for the retailer segment of the commerce network. Overseeing relationships and operational strategies for retail partners, Nielsen ensures they maximize their growth and optimize their operations across channels using the Rithum platform. This leadership position is crucial for expanding Rithum's reach and impact within the retail sector, contributing significantly to the $50 billion in annual GMV. The President, Retailers' focus on enhancing the retailer experience directly supports the creation of optimized consumer shopping journeys. Blaine Nielsen's expertise drives value for retailers, solidifying Rithum's role as a vital partner in the connected e-commerce ecosystem.

    Gregory Banning - Chief Revenue Officer

    Gregory Banning, the Chief Revenue Officer at Rithum, spearheads all revenue generation strategies and sales initiatives. Overseeing the global sales organization, Banning drives the expansion of Rithum's commerce network, focusing on acquiring new brands and retailers while deepening relationships with existing clients. This leadership position is crucial for achieving the company's growth objectives and ensuring the platform's continued success in facilitating over $50 billion in annual GMV. The Chief Revenue Officer's efforts directly contribute to optimizing operations and enhancing margins for customers by expanding their reach across hundreds of channels. Gregory Banning's strategic approach ensures Rithum remains the industry's most influential and trusted commerce network, creating connected e-commerce experiences from beginning to end.
    Gregory Banning

    Bruce Grant - Interim Chief Technology Officer

    Bruce Grant, the Interim Chief Technology Officer at Rithum, directs the technological infrastructure and innovation pipeline. Overseeing the development and maintenance of Rithum's robust commerce platform, Grant ensures the seamless integration of marketing, commerce, and delivery solutions. This role is pivotal in enabling brands and retailers to accelerate growth, optimize operations across channels, and scale their product offerings effectively. The Interim Chief Technology Officer's focus on technological advancement supports the creation of optimized consumer shopping journeys, a core component of Rithum's value proposition. Bruce Grant's leadership ensures the platform's reliability and scalability, underpinning the $50 billion in annual GMV and reinforcing Rithum's position as the heartbeat of commerce.

    Janay Jespersen - Chief Human Resources Officer

    Janay Jespersen, the Chief Human Resources Officer at Rithum, leads the strategic development and execution of human capital initiatives. Overseeing talent acquisition, employee development, and organizational culture, Jespersen ensures Rithum cultivates a high-performing team dedicated to driving innovation in the commerce network. This leadership role is fundamental to supporting the company's growth objectives and its commitment to delivering connected e-commerce experiences. The Chief Human Resources Officer's focus on employee engagement and retention directly impacts the company's ability to optimize operations and enhance margins for its extensive client base. Janay Jespersen's strategic vision strengthens Rithum's workforce, enabling the organization to effectively manage the $50 billion in annual GMV and maintain its influential market position.

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    Frequently Asked Questions Regarding Rithum Top Executives and Leadership Team

    Who leads Rithum?
    Rithum is led by Louis Keyes (Chief Executive Officer & Board Member), along with executives such as Caitlin Hauser (Chief Financial Officer) and Upasna Bhakta (Executive Assistant To Chief Financial Officer and Chief Human Resources Officer).
    Who is part of Rithum’s executive team?
    The executive team of Rithum includes leaders such as Louis Keyes (Chief Executive Officer & Board Member), Caitlin Hauser (Chief Financial Officer), Upasna Bhakta (Executive Assistant To Chief Financial Officer and Chief Human Resources Officer) and other senior executives.
    How many executives does Rithum have?
    Rithum has 7 executives leading key business areas.
    What roles are included in Rithum’s leadership team?
    The leadership team of Rithum includes roles such as Chief Executive Officer & Board Member, Chief Financial Officer, Executive Assistant To Chief Financial Officer and Chief Human Resources Officer, President, Retailers, Chief Revenue Officer.