Leadership Overview
Rithum has 7 executives leading key functions including operations, revenue generation, technology development, human resources, executive administration, and retail strategy.
Focused on accelerating growth for global commerce partners, Rithum delivers connected e-commerce experiences that optimize consumer shopping journeys across hundreds of digital channels.
Focused on accelerating growth for global commerce partners, Rithum delivers connected e-commerce experiences that optimize consumer shopping journeys across hundreds of digital channels.
Leadership Roles at Rithum
Liz Feigel - Chief of Staff To the Chief Executive Officer
Liz Feigel, the Chief of Staff To the Chief Executive Officer at Rithum, directs strategic initiatives and facilitates communication across the executive leadership team. Overseeing the execution of corporate priorities, the Chief of Staff To the Chief Executive Officer ensures that the vision of the CEO translates into actionable plans for all departments. Feigel manages complex projects that span commerce, marketing, and delivery solutions, ensuring alignment with the company's overarching growth strategy. Liz Feigel coordinates with the Board and senior leadership to streamline decision-making processes and optimize organizational performance. By managing the flow of information and resources, the Chief of Staff To the Chief Executive Officer enables the executive team to focus on scaling product offerings and enhancing margins for customers. This role involves high-level problem solving and cross-functional collaboration to maintain the company's momentum. Through diligent oversight of strategic operations, Feigel supports the company's status as the heartbeat of commerce.
Upasna Bhakta - Executive Assistant To Chief Financial Officer and Chief Human Resources Officer
Upasna Bhakta, the Executive Assistant To Chief Financial Officer and Chief Human Resources Officer at Rithum, directs administrative operations to support the financial and human capital functions. Overseeing scheduling, correspondence, and project coordination, the Executive Assistant To Chief Financial Officer and Chief Human Resources Officer ensures that both departments operate with maximum efficiency. Bhakta manages critical documentation and communication flows, allowing the CFO and CHRO to focus on high-level strategic initiatives like margin enhancement and talent development. Upasna Bhakta facilitates collaboration between the finance and HR teams, ensuring that resource allocation aligns with organizational goals. By maintaining organized workflows, the Executive Assistant To Chief Financial Officer and Chief Human Resources Officer supports the smooth execution of company-wide objectives. This role involves managing sensitive information and coordinating complex executive schedules to ensure that leadership remains focused on the company's mission of delivering connected e-commerce experiences to over 40,000 global customers.
Mike Nelsen - Chief Operating Officer
Mike Nelsen, the Chief Operating Officer at Rithum, directs internal business processes to ensure seamless platform performance for brands and retailers. Overseeing global operational efficiency, the Chief Operating Officer aligns cross-functional teams to support the $50 billion in annual GMV processed through the network. Nelsen architects scalable workflows that allow customers to optimize operations across diverse e-commerce channels. By refining delivery solutions, the Chief Operating Officer enhances margins and strengthens the overall commerce ecosystem. Mike Nelsen maintains rigorous standards for service delivery, ensuring that the platform remains the heartbeat of commerce for over 40,000 companies. Through strategic oversight of internal infrastructure, Nelsen drives the operational agility required to maintain market leadership in the competitive software supply chain sector. This role involves constant collaboration with other C-suite leaders to synchronize growth initiatives with technical capabilities, ultimately securing long-term stability for the entire organization.
Blaine Nielsen - President, Retailers
Blaine Nielsen, the President, Retailers at Rithum, directs the strategic growth and engagement of the retail segment within the commerce network. Overseeing the expansion of retail partnerships, the President, Retailers ensures that the platform provides the tools necessary for retailers to scale product offerings and optimize consumer shopping journeys. Nielsen architects initiatives that connect retailers with brands and suppliers, creating a cohesive ecosystem for e-commerce success. Blaine Nielsen manages the retail-focused product roadmap, ensuring that the platform's commerce and delivery solutions meet the evolving needs of the market. By driving adoption across hundreds of channels, the President, Retailers enhances the value proposition for all network participants. This role involves close collaboration with the sales and technology teams to ensure that retail-specific features support the company's overall growth targets. Through dedicated leadership of the retail division, Nielsen strengthens the company's position as the heartbeat of commerce for retailers worldwide.
Gregory Banning - Chief Revenue Officer
Gregory Banning, the Chief Revenue Officer at Rithum, drives all global sales strategies to expand market share across the commerce network. Overseeing enterprise growth, the Chief Revenue Officer identifies new opportunities for brands and suppliers to scale product offerings. Banning executes revenue-generating initiatives that leverage the platform's marketing and commerce solutions to maximize client value. Gregory Banning manages the sales pipeline, ensuring alignment between customer needs and the company's sophisticated e-commerce tools. By fostering strong relationships with retailers, the Chief Revenue Officer secures consistent growth across hundreds of channels. This leadership role involves analyzing market trends to refine pricing models and service packages, directly impacting the company's financial trajectory. Banning coordinates with the broader executive team to ensure that revenue targets support the overarching mission of delivering connected shopping experiences. Through disciplined sales management, the Chief Revenue Officer sustains the company's position as a trusted partner for global commerce.
Bruce Grant - Interim Chief Technology Officer
Bruce Grant, the Interim Chief Technology Officer at Rithum, architects the technical vision for the industry's most influential commerce network. Overseeing software development and platform innovation, the Interim Chief Technology Officer ensures that the infrastructure supports high-volume transactions for over 40,000 companies. Grant directs engineering teams to enhance the platform's capabilities, focusing on speed, reliability, and seamless integration across diverse retail channels. Bruce Grant manages the evolution of commerce, marketing, and delivery solutions to keep the technology stack at the forefront of the industry. By prioritizing scalable architecture, the Interim Chief Technology Officer enables brands to optimize consumer shopping journeys from beginning to end. This role involves close collaboration with product and operations leaders to translate market demands into robust technical features. Through continuous improvement of the platform's core systems, Grant maintains the integrity and performance of the network, ensuring that the company remains the heartbeat of modern digital commerce.
Janay Jespersen - Chief Human Resources Officer
Janay Jespersen, the Chief Human Resources Officer at Rithum, directs talent acquisition and organizational development to support the company's mission. Overseeing human capital strategies, the Chief Human Resources Officer cultivates a high-performance culture that empowers employees to deliver exceptional e-commerce solutions. Jespersen architects programs for leadership development and employee engagement, ensuring that the workforce remains aligned with the company's growth objectives. Janay Jespersen manages the integration of diverse teams across global operations, fostering an environment of innovation and collaboration. By implementing robust HR policies, the Chief Human Resources Officer supports the retention of top-tier talent necessary to maintain the platform's competitive edge. This role involves partnering with the executive team to address organizational needs and drive cultural transformation. Through strategic workforce planning, Jespersen ensures that the company possesses the human expertise required to sustain its position as a trusted leader in the commerce software industry, ultimately driving long-term organizational success.
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Frequently Asked Questions Regarding Rithum Top Executives and Leadership Team
