Leadership Overview
Rithum has 7 executives leading key functions including revenue generation, operational scaling, human capital management, technology development, financial oversight, executive administration, and retail partnerships.
Focused on accelerating global commerce growth, Rithum delivers connected e-commerce experiences by optimizing supply chain operations and enhancing consumer shopping journeys across thousands of digital channels.
Focused on accelerating global commerce growth, Rithum delivers connected e-commerce experiences by optimizing supply chain operations and enhancing consumer shopping journeys across thousands of digital channels.
Leadership Roles at Rithum
Liz Feigel - Chief of Staff To the Chief Executive Officer
Liz Feigel, the Chief of Staff To the Chief Executive Officer at Rithum, directs strategic initiatives that translate the vision of the Chief Executive Officer into actionable business outcomes. Overseeing the execution of corporate priorities, the Chief of Staff To the Chief Executive Officer drives cross-departmental collaboration to ensure the company remains the most influential commerce network. This leadership role involves managing the flow of information to the executive team, facilitating rapid decision-making on critical market opportunities. By monitoring the progress of key projects, Liz Feigel directly impacts the ability of the organization to scale product offerings and enhance margins. Feigel coordinates with other leaders to align operational activities with the overarching mission of optimizing consumer shopping journeys. Through the management of high-priority tasks, the Chief of Staff To the Chief Executive Officer ensures the company maintains its competitive position.
Upasna Bhakta - Executive Assistant To Chief Financial Officer and Chief Human Resources Officer
Upasna Bhakta, the Executive Assistant To Chief Financial Officer and Chief Human Resources Officer at Rithum, coordinates administrative operations to support high-level financial and human capital decision-making. Overseeing the scheduling and communication flow for these critical functions, the Executive Assistant To Chief Financial Officer and Chief Human Resources Officer drives organizational alignment. This leadership role involves managing complex workflows that allow the C-suite to focus on strategic growth and talent acquisition. By facilitating efficient interactions between departments, Upasna Bhakta directly impacts the speed of executive execution. Bhakta manages sensitive documentation and project tracking, ensuring that financial reporting and HR initiatives proceed without delay. Through the maintenance of rigorous administrative standards, the Executive Assistant To Chief Financial Officer and Chief Human Resources Officer supports the overall mission of delivering connected e-commerce experiences to a global client base.
Mike Nelsen - Chief Operating Officer
Mike Nelsen, the Chief Operating Officer at Rithum, manages internal business processes to ensure seamless execution of commerce solutions. Overseeing the operational infrastructure, the Chief Operating Officer drives efficiency across all departments to support the scaling of product offerings for 40,000 companies. This leadership role involves coordinating cross-functional teams to optimize supply chain workflows and enhance margins for global clients. By streamlining internal systems, Mike Nelsen directly supports the company mission of delivering connected e-commerce experiences. Nelsen monitors operational metrics to identify bottlenecks, implementing solutions that improve service delivery speed and reliability. Through the management of day-to-day business activities, the Chief Operating Officer ensures the platform maintains high performance standards, allowing brands and retailers to focus on growth while the underlying technology remains robust and scalable.
Blaine Nielsen - President, Retailers
Blaine Nielsen, the President, Retailers at Rithum, directs the strategy for retail partnerships to expand the reach of the commerce network. Overseeing the engagement with major retail entities, the President, Retailers drives the adoption of solutions that connect brands and suppliers to diverse sales channels. This leadership role involves identifying market trends that allow retailers to accelerate growth and optimize operations. By fostering strong relationships with key retail partners, Blaine Nielsen directly impacts the volume of GMV processed through the platform. Nielsen manages the integration of retail-specific tools that enhance the consumer shopping experience from beginning to end. Through the development of tailored retail strategies, the President, Retailers ensures the platform remains the heartbeat of commerce, providing the necessary infrastructure for retailers to thrive in a competitive digital landscape.
Gregory Banning - Chief Revenue Officer
Gregory Banning, the Chief Revenue Officer at Rithum, directs all global sales strategies to expand market share across the commerce network. Overseeing the enterprise sales teams, the Chief Revenue Officer ensures alignment with corporate growth targets while managing complex relationships with brands and suppliers. This leadership role involves driving revenue through the adoption of marketing and delivery solutions that support over $50 billion in annual GMV. By optimizing the sales funnel and identifying new market opportunities, Gregory Banning directly impacts the financial trajectory of the organization. Banning secures long-term stability by fostering deep partnerships with retailers, ensuring the platform remains the heartbeat of commerce. Through rigorous analysis of channel performance, the Chief Revenue Officer maintains a competitive edge in the e-commerce software landscape, consistently delivering value to the global customer base.
Janay Jespersen - Chief Human Resources Officer
Janay Jespersen, the Chief Human Resources Officer at Rithum, architects the talent strategy required to sustain a high-growth commerce network. Overseeing organizational development, the Chief Human Resources Officer drives initiatives that attract and retain top-tier professionals capable of advancing e-commerce technology. This leadership role involves cultivating a culture of innovation that aligns with the company goal of optimizing consumer shopping journeys. By implementing performance management systems and professional development programs, Janay Jespersen directly impacts the productivity and engagement of the workforce. Jespersen manages the integration of human capital strategies with broader business objectives, ensuring the organization possesses the necessary expertise to support 40,000 customers. Through the design of inclusive workplace policies, the Chief Human Resources Officer fosters an environment where employees contribute to the ongoing success of the platform.
Bruce Grant - Interim Chief Technology Officer
Bruce Grant, the Interim Chief Technology Officer at Rithum, directs the engineering roadmap to maintain the platform as the heartbeat of commerce. Overseeing the development of commerce, marketing, and delivery solutions, the Interim Chief Technology Officer drives the technical innovation necessary to support $50 billion in annual GMV. This leadership role involves managing the architecture of the commerce network to ensure reliability and scalability for brands and retailers. By prioritizing the deployment of advanced software features, Bruce Grant directly impacts the ability of customers to create optimized shopping journeys. Grant collaborates with product teams to integrate new capabilities that enhance margins and operational efficiency. Through the oversight of technical infrastructure, the Interim Chief Technology Officer ensures the platform remains secure and responsive to the evolving demands of the global e-commerce market.
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Frequently Asked Questions Regarding Rithum Top Executives and Leadership Team
