Rithum Executive and Leadership Team

July, 2026

Leadership Overview

Rithum has 7 executives leading key functions including strategy, finance, revenue, technology, human resources, and retail operations.

Driven by a commitment to commerce excellence, Rithum empowers brands and retailers to forge connected e-commerce experiences, accelerating growth and optimizing operations across diverse channels to enhance margins and deliver seamless consumer journeys.

Leadership Roles at Rithum

  • Chief Executive Officer & Board Member - Louis Keyes
  • Chief Financial Officer - Caitlin Hauser
  • Executive Assistant To Chief Financial Officer and Chief Human Resources Officer - Upasna Bhakta
  • President, Retailers - Blaine Nielsen
  • Chief Revenue Officer - Gregory Banning
  • Interim Chief Technology Officer - Bruce Grant
  • Chief Human Resources Officer - Janay Jespersen
  • Louis Keyes - Chief Executive Officer & Board Member

    Louis Keyes, the Chief Executive Officer & Board Member at Rithum, directs the overarching strategy and vision for the company's influential commerce network. Keyes guides Rithum's mission to foster collaboration between brands, suppliers, and retailers, ensuring the delivery of connected e-commerce experiences. This leadership role involves setting the strategic direction for platform development, market expansion, and customer success initiatives. Under Keyes's direction, Rithum aims to accelerate growth for its clients by optimizing operations across channels and scaling product offerings. The Chief Executive Officer & Board Member ensures alignment with the company's core objective: to be the heartbeat of commerce. Louis Keyes actively shapes the company's engagement with its board, providing critical insights into market trends and long-term business objectives. This executive leadership drives the company's commitment to enhancing margins and creating optimized consumer shopping journeys from beginning to end, solidifying Rithum's position as a trusted partner for over 40,000 companies.
    Louis Keyes

    Caitlin Hauser - Chief Financial Officer

    Caitlin Hauser, the Chief Financial Officer at Rithum, oversees all financial operations and strategic financial planning for the commerce network. Hauser manages the company's fiscal health, ensuring robust financial controls and driving profitability. This executive is responsible for budgeting, forecasting, and managing investments to support Rithum's growth objectives. The Chief Financial Officer plays a critical part in analyzing market opportunities and financial risks, providing data-driven insights to inform executive decision-making. Hauser works closely with other C-suite leaders to align financial strategies with the company's mission of optimizing operations and enhancing margins for brands and retailers. This leadership ensures the financial stability required to support over $50 billion in annual GMV transacted through the Rithum platform. Caitlin Hauser's financial acumen is essential for scaling product offerings and maintaining Rithum's position as a trusted commerce partner.

    Upasna Bhakta - Executive Assistant To Chief Financial Officer and Chief Human Resources Officer

    Upasna Bhakta, the Executive Assistant To Chief Financial Officer and Chief Human Resources Officer at Rithum, provides critical administrative and operational support to key executive functions. Bhakta manages complex scheduling, coordinates meetings, and facilitates communication between the CFO, CHRO, and other stakeholders. This role is essential for ensuring the smooth operation of the finance and human resources departments, enabling efficient decision-making and strategic execution. The Executive Assistant To Chief Financial Officer and Chief Human Resources Officer handles confidential information with discretion and supports the seamless flow of information across leadership teams. Upasna Bhakta's organizational skills and proactive approach are vital for maintaining executive productivity and supporting Rithum's mission to deliver connected e-commerce experiences. This support function is integral to the overall efficiency of the company's leadership structure.

    Blaine Nielsen - President, Retailers

    Blaine Nielsen, the President, Retailers at Rithum, leads the strategic engagement and growth initiatives for the company's extensive network of retail partners. Nielsen is dedicated to ensuring retailers leverage the Rithum platform to optimize their operations, scale product offerings, and enhance margins. This executive focuses on building strong relationships with retailers, understanding their unique challenges, and delivering solutions that drive their e-commerce success. The President, Retailers oversees the development and execution of strategies aimed at expanding the retailer base and increasing transaction volume across the network. Blaine Nielsen collaborates with internal teams to ensure Rithum's offerings are tailored to meet the evolving needs of the retail sector, thereby creating superior consumer shopping journeys. This leadership is crucial for maintaining Rithum's position as the industry's most trusted commerce network and for facilitating over $50 billion in annual GMV.

    Gregory Banning - Chief Revenue Officer

    Gregory Banning, the Chief Revenue Officer at Rithum, directs all revenue-generating activities and sales strategies across the commerce network. Banning is responsible for driving top-line growth by expanding Rithum's market reach and deepening relationships with brands and retailers. This executive leads the sales, account management, and business development teams, ensuring they are aligned with the company's objective of accelerating client growth. The Chief Revenue Officer focuses on optimizing sales processes and identifying new revenue streams to enhance margins. Gregory Banning works collaboratively with marketing and product teams to ensure Rithum's solutions effectively meet market demands and create superior consumer shopping journeys. This leadership role is crucial for achieving the company's ambitious growth targets and maintaining its influence in the e-commerce landscape. By fostering strong client partnerships, Banning ensures Rithum continues to facilitate over $50 billion in annual GMV.
    Gregory Banning

    Bruce Grant - Interim Chief Technology Officer

    Bruce Grant, the Interim Chief Technology Officer at Rithum, leads the technology strategy and execution for the company's commerce platform. Grant is responsible for overseeing the development, maintenance, and innovation of Rithum's technology infrastructure, ensuring its scalability and reliability. This executive guides the engineering teams in building robust solutions that enable brands and retailers to optimize operations and enhance margins. The Interim Chief Technology Officer focuses on leveraging technology to create seamless consumer shopping journeys and drive the company's digital transformation initiatives. Bruce Grant collaborates with other leaders to align technology roadmaps with business objectives, ensuring Rithum remains at the forefront of e-commerce innovation. This leadership is critical for supporting the platform's ability to handle over $50 billion in annual GMV and for maintaining Rithum's competitive edge in the market.

    Janay Jespersen - Chief Human Resources Officer

    Janay Jespersen, the Chief Human Resources Officer at Rithum, directs all human capital strategies and organizational development initiatives. Jespersen is responsible for cultivating a high-performance culture, attracting top talent, and ensuring employee engagement across the commerce network. This executive leads the HR function in supporting Rithum's mission to foster collaboration and deliver exceptional e-commerce experiences. The Chief Human Resources Officer oversees talent acquisition, compensation and benefits, employee relations, and learning and development programs. Janay Jespersen works closely with other C-suite leaders to align HR strategies with business goals, ensuring the workforce is equipped to drive growth and optimize operations. This leadership is vital for maintaining Rithum's position as an influential employer and for supporting the company's continued expansion and success in the market.

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    Frequently Asked Questions Regarding Rithum Top Executives and Leadership Team

    Who leads Rithum?
    Rithum is led by Louis Keyes (Chief Executive Officer & Board Member), along with executives such as Caitlin Hauser (Chief Financial Officer) and Upasna Bhakta (Executive Assistant To Chief Financial Officer and Chief Human Resources Officer).
    Who is part of Rithum’s executive team?
    The executive team of Rithum includes leaders such as Louis Keyes (Chief Executive Officer & Board Member), Caitlin Hauser (Chief Financial Officer), Upasna Bhakta (Executive Assistant To Chief Financial Officer and Chief Human Resources Officer) and other senior executives.
    How many executives does Rithum have?
    Rithum has 7 executives leading key business areas.
    What roles are included in Rithum’s leadership team?
    The leadership team of Rithum includes roles such as Chief Executive Officer & Board Member, Chief Financial Officer, Executive Assistant To Chief Financial Officer and Chief Human Resources Officer, President, Retailers, Chief Revenue Officer.