Leadership Overview
Anderson has 4 executives leading key functions including strategy, technology, operations, and corporate management.
Focused on delivering comprehensive direct marketing solutions, Anderson drives industry-leading campaign development and production services to maximize client ROI through integrated digital and physical marketing channels.
Focused on delivering comprehensive direct marketing solutions, Anderson drives industry-leading campaign development and production services to maximize client ROI through integrated digital and physical marketing channels.
Leadership Roles at Anderson
Ted Tietge - Chief Executive Officer
Ted Tietge, the Chief Executive Officer at Anderson, directs the overarching corporate strategy and long-term vision for the agency. Overseeing the alignment of creative, media, and production departments, the Chief Executive Officer ensures that every campaign meets the high standards required for top-tier direct marketing performance. Ted Tietge maintains focus on expanding the company's market presence across North America while fostering innovation in response capture and ROI analysis. By coordinating with the Board and senior leadership, the Chief Executive Officer drives the organizational culture toward excellence in client service and operational efficiency. This leadership role involves constant evaluation of market trends to maintain the agency's status as a top 20 direct marketing firm. Through rigorous oversight of internal processes, the Chief Executive Officer secures the financial health and competitive advantage of the entire enterprise.
Todd Stoker - Chief Operating Officer
Todd Stoker, the Chief Operating Officer at Anderson, manages the daily production workflows, including digital and offset printing, lettershop services, and collateral production. Overseeing the physical manufacturing floor and logistics, the Chief Operating Officer ensures that all direct mail campaigns meet strict quality and timeline requirements. Todd Stoker drives operational efficiency by streamlining internal processes and optimizing resource allocation across the production facility. By coordinating with the strategy and creative teams, the Chief Operating Officer guarantees that campaign concepts translate perfectly into high-impact physical marketing materials. This leadership role involves managing supply chain relationships and maintaining the high-capacity equipment necessary for large-scale production. Through meticulous attention to detail and process improvement, the Chief Operating Officer supports the agency's commitment to providing complete, vertically integrated marketing services for clients throughout the country.
Randy Dale - President
Randy Dale, the President at Anderson, oversees the execution of business development initiatives and client relationship management. Directing the account management teams, the President ensures that campaign strategy and development align with the specific goals of each client. Randy Dale drives the expansion of the agency's service offerings, focusing on the integration of creative and media buying to maximize market impact. By collaborating with other C-suite leaders, the President facilitates the smooth delivery of end-to-end marketing solutions from initial concept to final ROI analysis. This leadership role involves identifying new growth opportunities and maintaining strong partnerships with key accounts across the national market. Through the active management of client portfolios and internal project teams, the President ensures that the agency consistently delivers high-value results while maintaining the operational standards that define the company's reputation.
John Burke - Chief Technology Officer
John Burke, the Chief Technology Officer at Anderson, architects the digital infrastructure supporting all e-marketing, SEO, and SEM initiatives. Managing the complex data processing systems and database architecture, the Chief Technology Officer ensures seamless integration between client data and campaign execution platforms. John Burke drives the implementation of advanced analytics tools to improve response capture and ROI reporting for diverse marketing programs. By overseeing the technical team, the Chief Technology Officer maintains the security and scalability of digital assets across all regional operations. This role involves constant collaboration with creative and production departments to optimize digital workflows and enhance campaign performance. Through the deployment of cutting-edge software solutions, the Chief Technology Officer enables the agency to deliver precise, data-driven marketing results that consistently exceed client expectations in a rapidly evolving digital landscape.
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