Anderson Executive and Leadership Team

Ted Tietge, the Chief Executive Officer at Anderson, directs the overarching corporate strategy and vision for the vertically integrated direct marketing company. Tietge guides the organization's expansion and market positioning, ensuring all departments align with the company's mission of providing complete campaign development and production services. This leadership role involves fostering innovation across services such as campaign strategy, creative development, media and lists, and database management. By overseeing the integration of digital and offset printing, lettershop, and response capture, Tietge ensures seamless execution from concept to analysis. The Chief Executive Officer's focus remains on driving client success through measurable ROI and maintaining Anderson's status as a top-tier direct marketing agency. Ted Tietge's strategic direction solidifies the company's competitive edge in a dynamic market.

Todd Stoker, the Chief Operating Officer at Anderson, manages the day-to-day operational execution of all campaign development and production services. Stoker oversees the critical functions of direct mail and collateral production, digital and offset printing, and lettershop operations, ensuring efficiency and quality across these departments. This leadership position involves optimizing workflows for response capture and ROI analysis, guaranteeing that client campaigns are delivered effectively and their performance is accurately measured. The Chief Operating Officer ensures seamless integration between creative, media, and production teams, facilitating the smooth transition of projects from strategy to final output. By maintaining high operational standards, Todd Stoker supports the company's vertically integrated model and its reputation for reliable service delivery. Stoker's operational oversight is key to Anderson's consistent performance.

Randy Dale, the President at Anderson, drives market development and client relationship strategies, focusing on expanding the company's reach and service offerings. Dale leads the strategic development of integrated marketing campaigns, ensuring alignment with client objectives and market trends. This executive role involves overseeing media and lists, database management, and creative services, fostering a collaborative environment that delivers impactful marketing solutions. The President champions the company's end-to-end capabilities, from campaign strategy and development through to production and analysis. By cultivating strong client partnerships and identifying new business opportunities, Randy Dale contributes significantly to Anderson's growth and market leadership. Dale's presidency reinforces the company's commitment to innovation and client success in the direct marketing sector.

John Burke, the Chief Technology Officer at Anderson, architects the technological infrastructure supporting the company's comprehensive direct marketing services. Burke oversees the integration and advancement of digital solutions, including e-marketing, SEO, and SEM, ensuring these platforms enhance campaign effectiveness. This role is critical for managing the company's database and data processing capabilities, enabling sophisticated data analysis and ROI reporting. The Chief Technology Officer drives the adoption of new technologies that streamline direct mail and collateral production, as well as digital and offset printing processes. By ensuring robust data security and efficient response capture systems, Burke directly supports the company's commitment to end-to-end campaign management. John Burke's technical leadership ensures Anderson remains at the forefront of marketing technology.