Amsive Executive and Leadership Team

July, 2026

Leadership Overview

Amsive has 7 executives leading key functions including finance, operations, technology, revenue, and executive leadership.

Driven by data-centric insights, Amsive shapes omnichannel marketing strategies, identifies target audiences, develops compelling messaging, and executes communications while rigorously measuring and analyzing campaign performance to maximize client impact.

Leadership Roles at Amsive

  • Chief Financial Officer - Richard Bartell
  • Chief Operating Officer - Philip Graben
  • President - Ronald Diehl
  • President - Steven Smits
  • President - Shinji Watanabe
  • Chief Information Officer & Executive VP, Operations - Keith Chadwell
  • Chief Revenue Officer & Manager - Ben Moore
  • Richard Bartell - Chief Financial Officer

    Richard Bartell, the Chief Financial Officer at Amsive, directs all financial operations and strategic fiscal planning. Bartell oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health and resource allocation to support Amsive's data-centric marketing initiatives. This leadership role involves managing investment strategies and optimizing financial performance to drive sustainable growth across all business units. By maintaining stringent financial controls, Richard Bartell ensures capital is effectively deployed to enhance client outcomes and expand market reach. The Chief Financial Officer's oversight extends to risk management and compliance, safeguarding the company's assets and reputation. Bartell's expertise is critical in translating financial data into actionable insights that inform strategic decision-making and operational efficiency, directly supporting Amsive's mission to deliver measurable marketing results.

    Philip Graben - Chief Operating Officer

    Philip Graben, the Chief Operating Officer at Amsive, orchestrates the company's operational framework and service delivery. Graben ensures seamless execution of omnichannel marketing campaigns, optimizing workflows and resource management to meet client objectives. This executive function involves driving efficiency across departments, from audience identification to message development and communication deployment. Philip Graben's focus is on enhancing operational scalability and maintaining high standards of service quality. The Chief Operating Officer's responsibilities include refining internal processes to support data-centric strategies and ensuring the effective integration of technology solutions. By streamlining operations, Graben directly contributes to Amsive's ability to deliver impactful, measurable results for its clients, reinforcing the company's market position.

    Ronald Diehl - President

    Ronald Diehl, the President at Amsive, provides executive leadership and strategic direction for the organization. Diehl guides the company's overall vision, focusing on innovation and market expansion within the omnichannel marketing landscape. This leadership role involves fostering a culture of data-centric excellence and ensuring the effective execution of client strategies. Ronald Diehl's oversight extends to key business functions, driving performance and growth across all divisions. The President is instrumental in shaping Amsive's competitive positioning and long-term objectives. By championing the company's core values and strategic imperatives, Diehl ensures Amsive remains at the forefront of data-driven marketing solutions, delivering impactful results and sustained client success.

    Steven Smits - President

    Steven Smits, the President at Amsive, contributes executive leadership and strategic oversight to the company's operations. Smits focuses on advancing Amsive's capabilities in data-centric omnichannel marketing, ensuring clients receive cutting-edge solutions. This leadership position involves driving strategic initiatives that enhance service delivery and market impact. Steven Smits's purview includes fostering cross-functional collaboration to optimize campaign execution and measurement. The President plays a key role in defining the company's growth trajectory and reinforcing its commitment to client success. By guiding strategic development and operational excellence, Smits ensures Amsive consistently delivers measurable marketing results and maintains its leadership position in the industry.

    Shinji Watanabe - President

    Shinji Watanabe, the President at Amsive, provides executive leadership and strategic vision for the company. Watanabe directs the overarching strategy, emphasizing Amsive's data-centric approach to omnichannel marketing and client success. This leadership role involves guiding the organization towards achieving its growth objectives and enhancing its market influence. Shinji Watanabe's focus is on ensuring operational alignment with strategic goals and fostering innovation within the marketing services sector. The President is critical in shaping the company's future direction and reinforcing its commitment to delivering measurable, impactful results. By leading with a strategic mindset, Watanabe ensures Amsive continues to excel in developing and executing sophisticated marketing campaigns for its diverse clientele.
    Shinji Watanabe

    Keith Chadwell - Chief Information Officer & Executive VP, Operations

    Keith Chadwell, the Chief Information Officer & Executive VP, Operations at Amsive, spearheads the technological infrastructure and operational systems. Chadwell directs the development and implementation of data platforms, ensuring robust data management and security for client campaigns. This dual role involves overseeing the integration of advanced analytics and communication technologies that power Amsive's omnichannel strategies. Keith Chadwell's leadership ensures that operational processes are optimized through technological innovation, supporting the company's data-centric approach. The Chief Information Officer & Executive VP, Operations is pivotal in maintaining system integrity and driving digital transformation initiatives. By enhancing technological capabilities, Chadwell directly supports the precise execution and measurement of marketing efforts, reinforcing Amsive's commitment to delivering measurable outcomes.

    Ben Moore - Chief Revenue Officer & Manager

    Ben Moore, the Chief Revenue Officer & Manager at Amsive, drives revenue generation and client acquisition strategies. Moore oversees all sales functions, business development initiatives, and client relationship management to expand Amsive's market presence. This executive position focuses on identifying new growth opportunities and ensuring the alignment of sales efforts with the company's data-centric marketing solutions. Ben Moore's leadership is critical in translating client needs into effective omnichannel strategies that deliver measurable results. The Chief Revenue Officer & Manager works closely with operational teams to ensure seamless client onboarding and sustained satisfaction. By fostering strong client partnerships and driving revenue growth, Moore directly supports Amsive's mission to shape impactful marketing communications and achieve superior client outcomes.
    Ben Moore

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    Frequently Asked Questions Regarding Amsive Top Executives and Leadership Team

    Who leads Amsive?
    Amsive is led by Richard Bartell (Chief Financial Officer), along with executives such as Philip Graben (Chief Operating Officer) and Ronald Diehl (President).
    Who is part of Amsive’s executive team?
    The executive team of Amsive includes leaders such as Richard Bartell (Chief Financial Officer), Philip Graben (Chief Operating Officer), Ronald Diehl (President) and other senior executives.
    How many executives does Amsive have?
    Amsive has 7 executives leading key business areas.
    What roles are included in Amsive’s leadership team?
    The leadership team of Amsive includes roles such as Chief Financial Officer, Chief Operating Officer, President, President, President.