Amsive Executive and Leadership Team

June, 2026

Leadership Overview

Amsive has 8 executives leading key functions including strategy, finance, operations, revenue, information technology, and market leadership.

Driven by data-centric insights, Amsive shapes omnichannel marketing strategies, develops impactful messaging, and executes communications while meticulously measuring and analyzing results to drive client success.

Leadership Roles at Amsive

  • Chief Executive Officer - Michael Coppola
  • Chief Financial Officer - Richard Bartell
  • Chief Operating Officer - Philip Graben
  • President - Ronald Diehl
  • President - Steven Smits
  • President - Shinji Watanabe
  • Chief Revenue Officer & Manager - Ben Moore
  • Chief Information Officer & Executive VP, Operations - Keith Chadwell
  • Michael Coppola - Chief Executive Officer

    Michael Coppola, the Chief Executive Officer at Amsive, directs the overarching corporate strategy and vision. Coppola guides the company's direction, ensuring alignment with market demands and client objectives. This leadership role involves fostering innovation across all departments, from audience identification to message development. By focusing on data-centric approaches, Coppola ensures Amsive delivers measurable results for its clients. The Chief Executive Officer's responsibilities include cultivating strategic partnerships and driving the company's expansion into new markets. Michael Coppola's executive oversight ensures the seamless integration of all marketing efforts, from initial strategy formulation to final campaign analysis, solidifying Amsive's position as a leader in omnichannel marketing.

    Richard Bartell - Chief Financial Officer

    Richard Bartell, the Chief Financial Officer at Amsive, manages all financial operations and fiscal strategy. Bartell oversees budgeting, forecasting, and financial reporting, ensuring the company's economic health and stability. This critical role involves managing investments, optimizing resource allocation, and maintaining strong relationships with financial institutions. The Chief Financial Officer's expertise is vital in supporting Amsive's growth initiatives and ensuring profitability across all service lines. Richard Bartell's financial acumen underpins the company's ability to execute complex omnichannel campaigns by providing the necessary capital and financial controls. Bartell's leadership ensures robust financial planning, enabling Amsive to adapt to market fluctuations and pursue strategic opportunities.

    Philip Graben - Chief Operating Officer

    Philip Graben, the Chief Operating Officer at Amsive, oversees the day-to-day operational execution and efficiency. Graben directs the integration of strategy into actionable processes, ensuring seamless client service delivery. This role involves optimizing workflows, managing cross-departmental collaboration, and implementing best practices across all operational facets. The Chief Operating Officer's focus is on enhancing service quality and operational scalability to meet growing client demands. Philip Graben's leadership ensures that Amsive's omnichannel communications are executed with precision and effectiveness. Graben's operational oversight extends to refining the company's data analysis and reporting mechanisms, directly contributing to the measurable success of client campaigns.

    Ronald Diehl - President

    Ronald Diehl, the President at Amsive, contributes to the strategic leadership and market positioning of the company. Diehl's role involves fostering key client relationships and driving business development initiatives. This leadership position focuses on enhancing Amsive's market presence and ensuring client satisfaction through impactful omnichannel strategies. The President's objective is to champion the company's mission and expand its influence within the marketing industry. Ronald Diehl's dedication to client success reinforces Amsive's commitment to delivering measurable results. Diehl's strategic insights support the company's ongoing efforts to innovate and lead in data-driven marketing solutions.

    Steven Smits - President

    Steven Smits, the President at Amsive, plays a pivotal role in shaping the company's strategic direction and operational excellence. Smits focuses on driving growth through innovative client solutions and market expansion. This leadership capacity involves overseeing key business units and ensuring the effective execution of omnichannel marketing campaigns. The President's mandate is to enhance Amsive's competitive advantage and deliver superior value to clients. Steven Smits's leadership ensures that the company remains at the forefront of marketing technology and strategy. Smits's commitment to operational efficiency supports the seamless delivery of data-centric marketing services.

    Shinji Watanabe - President

    Shinji Watanabe, the President at Amsive, contributes significantly to the company's strategic vision and market penetration. Watanabe leads initiatives focused on expanding Amsive's service offerings and strengthening client partnerships. This executive position involves guiding teams to develop and implement cutting-edge omnichannel marketing strategies. The President's objective is to drive sustained growth and enhance Amsive's reputation for delivering data-driven results. Shinji Watanabe's leadership ensures the company's adaptability and innovation in a dynamic market landscape. Watanabe's focus on strategic execution supports the company's mission to provide impactful marketing solutions.
    Shinji Watanabe

    Ben Moore - Chief Revenue Officer & Manager

    Ben Moore, the Chief Revenue Officer & Manager at Amsive, drives revenue generation and client acquisition strategies. Moore leads the sales and business development teams, focusing on expanding market reach and securing new client partnerships. This position involves developing and executing sales plans, managing client relationships, and identifying new revenue streams. The Chief Revenue Officer & Manager's objective is to maximize Amsive's commercial performance and market share. Ben Moore's strategic approach to revenue growth ensures the company's financial vitality and supports its ambitious expansion goals. Moore's leadership directly impacts the company's ability to invest in innovative marketing solutions and client success initiatives.
    Ben Moore

    Keith Chadwell - Chief Information Officer & Executive VP, Operations

    Keith Chadwell, the Chief Information Officer & Executive VP, Operations at Amsive, directs the company's technology infrastructure and operational systems. Chadwell oversees the development and implementation of IT strategies, ensuring data security, system reliability, and technological innovation. This dual role involves managing the operational backbone that supports Amsive's data-centric marketing efforts. The Chief Information Officer & Executive VP, Operations' responsibilities include leveraging technology to enhance efficiency, improve data analysis capabilities, and support client communication platforms. Keith Chadwell's leadership ensures that Amsive maintains a competitive technological edge, enabling sophisticated audience identification and precise campaign execution. Chadwell's operational focus drives system improvements that directly benefit client outcomes.

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    Frequently Asked Questions Regarding Amsive Top Executives and Leadership Team

    Who leads Amsive?
    Amsive is led by Michael Coppola (Chief Executive Officer), along with executives such as Richard Bartell (Chief Financial Officer) and Philip Graben (Chief Operating Officer).
    Who is part of Amsive’s executive team?
    The executive team of Amsive includes leaders such as Michael Coppola (Chief Executive Officer), Richard Bartell (Chief Financial Officer), Philip Graben (Chief Operating Officer) and other senior executives.
    How many executives does Amsive have?
    Amsive has 8 executives leading key business areas.
    What roles are included in Amsive’s leadership team?
    The leadership team of Amsive includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.