Amsive Executive and Leadership Team

September, 2026

Leadership Overview

Amsive has 6 executives leading key functions including financial strategy, operational oversight, revenue growth, and corporate leadership.

Driven by data-centric marketing innovation, Amsive delivers omnichannel communication solutions that shape client strategy, identify target audiences, and measure impactful results across diverse global markets.

Leadership Roles at Amsive

  • Chief Financial Officer - Don Lewis
  • Head Chief Financial Officer, Operations - Ben Aguilar
  • President - Shinji Watanabe
  • President - Ron Diehl
  • President - Steven Smits
  • Chief Revenue Officer & Manager - Ben Moore
  • Don Lewis - Chief Financial Officer

    Don Lewis, the Chief Financial Officer at Amsive, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the agency, the Chief Financial Officer ensures that data-centric marketing investments align with long-term profitability goals. This leadership role involves managing complex budgetary frameworks and providing the Board with precise insights into revenue performance. By optimizing resource distribution across North American operations, Don Lewis directly impacts the agency's ability to scale omnichannel services. The Chief Financial Officer maintains rigorous standards for financial reporting, ensuring transparency in all client-facing engagements. Through careful analysis of market trends, the Chief Financial Officer supports the broader mission of delivering measurable results for every client. Ultimately, Lewis secures the financial stability required for sustained growth in the competitive marketing landscape, fostering an environment where strategic investments drive consistent value for the entire organization.

    Ben Aguilar - Head Chief Financial Officer, Operations

    Ben Aguilar, the Head Chief Financial Officer, Operations at Amsive, manages the internal infrastructure and operational efficiency of the agency. Overseeing the integration of data-centric tools into daily workflows, the Head Chief Financial Officer, Operations ensures that internal processes support the delivery of omnichannel communications. This leadership role involves streamlining cross-departmental collaboration to enhance productivity and service quality. By refining operational protocols, Ben Aguilar directly impacts the speed and accuracy of client campaign execution. The Head Chief Financial Officer, Operations works closely with other C-suite leaders to align internal capabilities with evolving market demands. Through the implementation of scalable systems, the Head Chief Financial Officer, Operations supports the agency's commitment to shaping impactful messaging for diverse audiences. Ultimately, Aguilar optimizes the operational backbone of the firm, ensuring that every resource contributes to the successful measurement and analysis of client marketing results.

    Shinji Watanabe - President

    Shinji Watanabe, the President at Amsive, architects the overarching corporate strategy and guides the agency's vision for omnichannel marketing excellence. Overseeing the alignment of departmental goals, the President ensures that every team contributes to the core mission of shaping impactful client messaging. This leadership role involves fostering a culture of innovation and data-driven decision-making across all service lines. By directing the agency's expansion into new market segments, Shinji Watanabe directly impacts the long-term trajectory of the firm. The President works closely with the Board to ensure that strategic initiatives remain consistent with the agency's commitment to measurable results. Through the oversight of high-level partnerships, the President supports the agency's ability to deliver comprehensive marketing solutions. Ultimately, Watanabe drives the organizational focus, ensuring that the agency remains a leader in the data-centric marketing industry while maintaining a strong competitive edge in the global marketplace.
    Shinji Watanabe

    Ron Diehl - President

    Ron Diehl, the President at Amsive, manages the execution of complex marketing programs and ensures the delivery of high-quality client outcomes. Overseeing the technical implementation of omnichannel communications, the President ensures that data-centric insights translate into effective messaging strategies. This leadership role involves coordinating between creative and analytical teams to maintain a cohesive approach to client service. By optimizing the delivery of marketing campaigns, Ron Diehl directly impacts the efficiency and effectiveness of the agency's service offerings. The President works with other executives to refine the agency's methodology for identifying target audiences and analyzing campaign performance. Through the management of internal talent and resources, the President supports the agency's mission to provide measurable results for every client. Ultimately, Diehl ensures that the agency's operational output remains aligned with the highest standards of the marketing industry, fostering continuous improvement and client satisfaction.

    Steven Smits - President

    Steven Smits, the President at Amsive, leads the development of strategic client partnerships and oversees the expansion of the agency's service portfolio. Overseeing the integration of new technologies into the agency's marketing stack, the President ensures that clients benefit from the latest data-centric tools. This leadership role involves identifying new opportunities for growth and ensuring that the agency's messaging remains relevant in a rapidly changing digital environment. By cultivating strong relationships with key stakeholders, Steven Smits directly impacts the agency's reputation and market reach. The President collaborates with the leadership team to ensure that all omnichannel communications are grounded in rigorous data analysis. Through the pursuit of excellence in client service, the President supports the agency's mission to deliver measurable results. Ultimately, Smits drives the strategic direction of the firm, ensuring that the agency remains at the forefront of the marketing industry through innovation and consistent performance.

    Ben Moore - Chief Revenue Officer & Manager

    Ben Moore, the Chief Revenue Officer & Manager at Amsive, drives the expansion of the client base and the growth of revenue streams. Overseeing the development of new business opportunities, the Chief Revenue Officer & Manager ensures that the agency's omnichannel marketing solutions reach the right audiences. This leadership role involves managing client relationships and identifying emerging market trends that require strategic intervention. By aligning sales efforts with the agency's data-centric philosophy, Ben Moore directly impacts the overall market position of the firm. The Chief Revenue Officer & Manager collaborates with the leadership team to refine messaging strategies that resonate with high-value clients. Through the pursuit of sustainable growth, the Chief Revenue Officer & Manager supports the agency's mission to provide measurable results. Ultimately, Moore secures the commercial success of the organization, ensuring that revenue targets remain consistent with the broader strategic objectives of the agency.
    Ben Moore

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    Frequently Asked Questions Regarding Amsive Top Executives and Leadership Team

    Who leads Amsive?
    Amsive is led by Don Lewis (Chief Financial Officer), along with executives such as Ben Aguilar (Head Chief Financial Officer, Operations) and Shinji Watanabe (President).
    Who is part of Amsive’s executive team?
    The executive team of Amsive includes leaders such as Don Lewis (Chief Financial Officer), Ben Aguilar (Head Chief Financial Officer, Operations), Shinji Watanabe (President) and other senior executives.
    How many executives does Amsive have?
    Amsive has 6 executives leading key business areas.
    What roles are included in Amsive’s leadership team?
    The leadership team of Amsive includes roles such as Chief Financial Officer, Head Chief Financial Officer, Operations, President, President, President.