Amsive Executive and Leadership Team

July, 2026

Leadership Overview

Amsive has 6 executives leading key functions including operations, finance, revenue, and strategy.

Driven by data-centric insights, Amsive shapes omnichannel marketing strategies, identifies target audiences, develops compelling messaging, and executes communications while rigorously measuring and analyzing campaign performance to maximize client impact.

Leadership Roles at Amsive

  • Chief Financial Officer - Don Lewis
  • Chief Operating Officer - Philip Graben
  • President - Steven Smits
  • President - Shinji Watanabe
  • President - Ronald Diehl
  • Chief Revenue Officer & Manager - Ben Moore
  • Don Lewis - Chief Financial Officer

    Don Lewis, the Chief Financial Officer at Amsive, manages the company's financial health and strategic fiscal planning. Lewis oversees all financial operations, including budgeting, forecasting, and resource allocation, ensuring that Amsive's investments align with its data-centric and omnichannel marketing objectives. This critical role involves analyzing financial performance to identify opportunities for growth and efficiency, directly supporting the agency's ability to deliver impactful messaging and measurable results for clients. By maintaining robust financial controls and driving fiscal discipline, Don Lewis ensures the long-term sustainability and strategic expansion of Amsive's market presence.

    Philip Graben - Chief Operating Officer

    Philip Graben, the Chief Operating Officer at Amsive, directs the operational execution of the company's omnichannel marketing strategies. Graben oversees the integration of data-centric approaches across all client campaigns, ensuring seamless execution from audience identification to message development and communication deployment. This leadership role involves optimizing internal processes to enhance efficiency and scalability, directly supporting Amsive's commitment to delivering measurable results. By focusing on operational excellence, Philip Graben ensures that the agency's infrastructure effectively supports the complex needs of data-driven marketing initiatives, driving client success through precise execution and continuous improvement of service delivery.

    Steven Smits - President

    Steven Smits, the President at Amsive, provides strategic leadership and guides the overall direction of the company. Smits oversees the integration of Amsive's data-centric approach across all facets of its omnichannel marketing services, from strategy formulation to audience identification and message development. This executive position involves fostering a culture of innovation and client focus, ensuring that the agency consistently delivers impactful communications and measurable results. By championing Amsive's mission, Steven Smits drives the company's market position and its commitment to shaping effective, data-informed marketing solutions for clients.

    Shinji Watanabe - President

    Shinji Watanabe, the President at Amsive, directs strategic initiatives and operational oversight for key market segments. Watanabe focuses on enhancing Amsive's capabilities in data-centric omnichannel marketing, ensuring the effective execution of strategies that shape client messaging and communication. This leadership role involves driving growth through innovative approaches to audience identification and campaign analysis, directly supporting the agency's commitment to delivering measurable results. By guiding Amsive's strategic evolution, Shinji Watanabe ensures the company remains at the forefront of impactful, data-informed marketing solutions.
    Shinji Watanabe

    Ronald Diehl - President

    Ronald Diehl, the President at Amsive, leads the company's strategic vision and operational framework. Diehl champions Amsive's data-centric methodology, overseeing the development and execution of omnichannel marketing strategies that shape client messaging and audience engagement. This executive function involves ensuring seamless integration of data analysis, audience identification, and communication deployment to achieve measurable results. By driving Amsive's core mission, Ronald Diehl reinforces the agency's commitment to delivering impactful, data-informed marketing solutions and fostering strong client partnerships.

    Ben Moore - Chief Revenue Officer & Manager

    Ben Moore, the Chief Revenue Officer & Manager at Amsive, drives revenue generation and client acquisition strategies. Moore leads the sales and business development functions, focusing on expanding Amsive's market reach through its data-centric omnichannel marketing services. This role involves cultivating client relationships, identifying new business opportunities, and ensuring that the agency's offerings effectively address client needs for audience identification, messaging development, and communication execution. By aligning revenue-generating activities with the company's core mission, Ben Moore directly contributes to Amsive's growth and its ability to deliver measurable, impactful results for a diverse client base.
    Ben Moore

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    Frequently Asked Questions Regarding Amsive Top Executives and Leadership Team

    Who leads Amsive?
    Amsive is led by Don Lewis (Chief Financial Officer), along with executives such as Philip Graben (Chief Operating Officer) and Steven Smits (President).
    Who is part of Amsive’s executive team?
    The executive team of Amsive includes leaders such as Don Lewis (Chief Financial Officer), Philip Graben (Chief Operating Officer), Steven Smits (President) and other senior executives.
    How many executives does Amsive have?
    Amsive has 6 executives leading key business areas.
    What roles are included in Amsive’s leadership team?
    The leadership team of Amsive includes roles such as Chief Financial Officer, Chief Operating Officer, President, President, President.