Amsive Executive and Leadership Team

October, 2026

Leadership Overview

Amsive has 4 executives leading key functions including financial strategy, operational finance, corporate leadership, and business development.

Focused on data-centric omnichannel marketing, Amsive delivers impactful messaging and measurable results for clients through advanced audience identification and strategic communication execution.

Leadership Roles at Amsive

  • Chief Financial Officer - Don Lewis
  • Head Chief Financial Officer, Operations - Ben Aguilar
  • President - Steven Smits
  • President - Ron Diehl
  • Don Lewis - Chief Financial Officer

    Don Lewis, the Chief Financial Officer at Amsive, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the agency, the Chief Financial Officer ensures that data-centric marketing investments align with long-term profitability goals. Lewis manages complex budgeting processes and monitors revenue streams across all omnichannel service lines. By analyzing market trends, the Chief Financial Officer provides critical insights to the board regarding sustainable growth and resource optimization. This leadership role involves maintaining rigorous compliance standards while supporting the expansion of service capabilities. Don Lewis directly influences the financial trajectory of the firm by implementing robust accounting frameworks. Through precise fiscal oversight, the Chief Financial Officer secures the necessary capital to fuel innovation in audience identification and messaging development, ultimately strengthening the competitive position of the agency within the broader marketing landscape.

    Ben Aguilar - Head Chief Financial Officer, Operations

    Ben Aguilar, the Head Chief Financial Officer, Operations at Amsive, manages the internal financial infrastructure and operational efficiency of the agency. Focusing on the intersection of finance and service delivery, the Head Chief Financial Officer, Operations optimizes the cost structures associated with executing omnichannel communications. Aguilar streamlines internal workflows to ensure that data-centric projects remain profitable while meeting client expectations. The Head Chief Financial Officer, Operations collaborates with department heads to refine resource allocation and improve margin performance across diverse marketing campaigns. By monitoring operational expenditures, Ben Aguilar identifies opportunities for process automation and cost reduction. This role requires constant evaluation of internal systems to support the scaling of agency operations. Through meticulous management of operational finance, the Head Chief Financial Officer, Operations drives the efficiency necessary to maintain high-quality output in a fast-paced, data-driven marketing environment.

    Steven Smits - President

    Steven Smits, the President at Amsive, directs the overarching corporate strategy and market positioning of the agency. Overseeing the development of high-level client relationships, the President ensures that the firm remains a leader in data-centric omnichannel marketing. Smits architects the long-term vision for service expansion and identifies new opportunities for growth within the competitive marketing sector. The President coordinates with other executive leaders to align messaging strategies with client business objectives. By fostering a culture of innovation, Steven Smits drives the adoption of advanced analytics and audience identification tools across the organization. This leadership role involves representing the agency in high-stakes negotiations and shaping the reputation of the firm in the marketplace. Through strategic oversight, the President maintains the focus on delivering measurable results, ensuring that the agency consistently provides value to clients through sophisticated, data-driven communication solutions.

    Ron Diehl - President

    Ron Diehl, the President at Amsive, manages the execution of business development initiatives and client acquisition strategies. Focusing on the expansion of the agency footprint, the President oversees the integration of new service offerings into the existing omnichannel framework. Diehl drives the development of partnerships that enhance the ability of the firm to reach target audiences effectively. The President monitors the performance of client accounts to ensure that messaging strategies achieve maximum impact and return on investment. By analyzing industry shifts, Ron Diehl adapts the service model to meet evolving client needs in the digital marketing space. This leadership role involves guiding cross-functional teams to deliver seamless, data-backed communication programs. Through proactive business development, the President secures the growth of the agency, ensuring that the firm remains at the forefront of the marketing industry by consistently delivering superior, results-oriented solutions.

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    Frequently Asked Questions Regarding Amsive Top Executives and Leadership Team

    Who leads Amsive?
    Amsive is led by Don Lewis (Chief Financial Officer), along with executives such as Ben Aguilar (Head Chief Financial Officer, Operations) and Steven Smits (President).
    Who is part of Amsive’s executive team?
    The executive team of Amsive includes leaders such as Don Lewis (Chief Financial Officer), Ben Aguilar (Head Chief Financial Officer, Operations), Steven Smits (President) and other senior executives.
    How many executives does Amsive have?
    Amsive has 4 executives leading key business areas.
    What roles are included in Amsive’s leadership team?
    The leadership team of Amsive includes roles such as Chief Financial Officer, Head Chief Financial Officer, Operations, President, President.