Leadership Overview
Ampersand has 4 executives leading key functions including strategy, technology, revenue, and human resources.
Focused on transforming multiscreen television advertising, Ampersand delivers audience-first planning and advanced measurement solutions. This organization empowers advertisers to reach specific target audiences across diverse devices while maintaining a commitment to data privacy and industry-leading viewership insights.
Focused on transforming multiscreen television advertising, Ampersand delivers audience-first planning and advanced measurement solutions. This organization empowers advertisers to reach specific target audiences across diverse devices while maintaining a commitment to data privacy and industry-leading viewership insights.
Leadership Roles at Ampersand
Rhonda Hinrichs - Chief Executive Officer
Rhonda Hinrichs, the Chief Executive Officer at Ampersand, directs the overarching corporate strategy and long-term vision for the multiscreen television advertising platform. By aligning the interests of major stakeholders like Charter, Comcast, and Cox, the Chief Executive Officer ensures the company maintains its position as the largest source of combined TV inventory. This leadership role involves navigating complex market shifts in how television is bought and measured across North American markets. Rhonda Hinrichs drives the executive team toward achieving scalable growth while prioritizing the protection of consumer data. Through constant engagement with the Board and industry partners, the Chief Executive Officer fosters an environment of innovation. By overseeing the integration of authenticated audience data, the Chief Executive Officer secures the company's competitive advantage. Ultimately, the Chief Executive Officer guarantees that the business model remains responsive to the evolving needs of both local and national advertisers.
Gerrit Niemeijer - Chief Technology Officer
Gerrit Niemeijer, the Chief Technology Officer at Ampersand, architects the sophisticated technical infrastructure required to process massive volumes of multiscreen TV inventory and viewership data. Overseeing the engineering and data science departments, the Chief Technology Officer ensures the platform delivers precise audience-first planning capabilities. Gerrit Niemeijer drives the development of advanced measurement tools that allow advertisers to track investments across any device. This role involves collaborating with product teams to integrate aggregated audience insights while strictly adhering to privacy standards. By optimizing the technical stack, the Chief Technology Officer enables seamless execution for national and local campaigns. The Chief Technology Officer maintains the stability and scalability of the core systems that power the company's market-leading insights. Through continuous technical refinement, the Chief Technology Officer supports the broader mission of moving television forward in a digital-first landscape.

Todd Braverman - Chief Revenue Officer
Todd Braverman, the Chief Revenue Officer at Ampersand, manages the commercial strategy and sales operations to maximize the value of the company's multiscreen TV inventory. Overseeing the national and local sales teams, the Chief Revenue Officer drives revenue growth by connecting advertisers with unique target audiences. Todd Braverman ensures that the sales organization effectively communicates the benefits of authenticated audience data to clients across the United States. This leadership role involves building strong relationships with agencies and brands to expand market share. By aligning sales initiatives with the company's advanced measurement capabilities, the Chief Revenue Officer secures long-term partnerships. The Chief Revenue Officer monitors market trends to adjust pricing and inventory strategies dynamically. Through the implementation of data-driven sales processes, the Chief Revenue Officer optimizes the path for advertisers to deliver stories anytime and anywhere, ultimately strengthening the company's financial performance.

Patty Dunn - Chief People Officer
Patty Dunn, the Chief People Officer at Ampersand, designs the organizational culture and talent acquisition strategies necessary to support a high-growth advertising technology firm. Overseeing human resources, professional development, and employee engagement, the Chief People Officer ensures the workforce remains aligned with the company's mission of moving TV forward. Patty Dunn drives initiatives that attract top-tier talent capable of navigating the intersection of television and data science. This role involves fostering an inclusive environment that encourages innovation and operational excellence across all departments. By implementing robust performance management systems, the Chief People Officer supports the professional growth of the entire staff. The Chief People Officer collaborates with other C-suite leaders to ensure that organizational structure supports the company's strategic goals. Through the cultivation of a strong corporate culture, the Chief People Officer enables the business to maintain its competitive edge in the rapidly evolving media landscape.
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