Ampersand Executive and Leadership Team

Rhonda Hinrichs, the Chief Executive Officer at Ampersand, directs the company's overarching strategy and vision for Moving TV Forward. Hinrichs guides Ampersand's position as the industry's largest source of combined multiscreen TV inventory and viewership insights, fundamentally changing how TV is bought and measured. This leadership role involves ensuring the company's commitment to protecting personal information while delivering true audience-first planning and scale in execution for advertisers. By focusing on advanced measurement of TV investments, Hinrichs drives the delivery of stories anytime, anywhere, and on any device for both local and national advertisers. The Chief Executive Officer ensures Ampersand's operations align with the strategic goals set by its ownership, Charter Communications, Inc., Comcast Corporation, and Cox Communications, solidifying the company's market leadership and innovation in the evolving television advertising ecosystem.

Todd Braverman, the Chief Revenue Officer at Ampersand, spearheads all revenue generation initiatives and drives the company's commercial strategy. Braverman oversees the sales and business development teams, ensuring Ampersand effectively monetizes its extensive multiscreen TV inventory and advanced audience insights. This leadership position is critical in translating Ampersand's innovative approach to TV buying and measurement into tangible financial results for advertisers. By focusing on audience-first planning and scale in execution, the Chief Revenue Officer ensures clients achieve advanced measurement of their TV investments. Todd Braverman works closely with marketing and technology departments to align product offerings with market demand, thereby helping local and national advertisers reach their unique target audiences and deliver their stories effectively across all platforms and devices.

Gerrit Niemeijer, the Chief Technology Officer at Ampersand, architects the technological infrastructure that powers the company's innovative solutions for the television advertising industry. Niemeijer leads the development and implementation of systems that aggregate and authenticate audience data, ensuring the secure and effective delivery of viewership insights. This role is fundamental to Ampersand's mission of changing how TV is bought and measured, by providing advertisers with the tools for audience-first planning and advanced measurement. The Chief Technology Officer ensures the scalability and reliability of Ampersand's platform, supporting the delivery of client stories anytime, anywhere, and on any device. Gerrit Niemeijer's technical leadership is crucial in maintaining Ampersand's competitive edge by continuously enhancing its data capabilities and operational efficiency in a rapidly evolving digital landscape.

Patricia Keenan, the Chief People Officer at Ampersand, directs the company's human capital strategy, fostering a culture that supports innovation and operational excellence. Keenan oversees all aspects of talent management, including recruitment, employee development, and organizational design, ensuring Ampersand attracts and retains top talent in the competitive media and technology sectors. This leadership role is vital in building a high-performing team capable of driving Ampersand's mission to move TV forward and revolutionize TV buying and measurement. The Chief People Officer ensures that Ampersand's commitment to protecting personal information is reflected in its internal practices and employee conduct. Patricia Keenan's focus on people operations cultivates an environment where employees can effectively support advertisers in reaching their unique target audiences and delivering their stories across all platforms and devices.