All My Sons Moving & Storage Executive and Leadership Team

October, 2026

Leadership Overview

All My Sons Moving & Storage has 5 executives leading key functions including strategy, operations, technology, marketing, and administration.

Committed to seamless relocation solutions, All My Sons Moving & Storage delivers comprehensive moving and storage services while maintaining high standards for commercial and residential clients across the United States.

Leadership Roles at All My Sons Moving & Storage

  • Chief Executive Officer - Betty Peterson
  • Chief Operating Officer - Ormando Gomez
  • President and CAO - Christopher Generale
  • Chief Information Officer - Reuben Fine
  • Chief Marketing Officer - Zachary Turturici
  • Betty Peterson - Chief Executive Officer

    Betty Peterson, the Chief Executive Officer at All My Sons Moving & Storage, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of local and long-distance moving services, the Chief Executive Officer ensures operational excellence across all regional branches. This leadership role involves constant collaboration with the Board to refine service delivery models and enhance client satisfaction metrics. By prioritizing scalable growth and logistical efficiency, Betty Peterson directly impacts the company's market position as a premier provider of relocation solutions. Peterson maintains a focus on maintaining high service standards while navigating the complexities of the transportation industry. Through rigorous oversight of corporate initiatives, the Chief Executive Officer secures the financial health and operational stability of the entire enterprise, ensuring that the company remains a leader in the competitive moving and storage sector.

    Ormando Gomez - Chief Operating Officer

    Ormando Gomez, the Chief Operating Officer at All My Sons Moving & Storage, manages the daily execution of complex logistics and fleet operations. Overseeing the deployment of local and international moving teams, the Chief Operating Officer ensures that every relocation project meets strict safety and efficiency benchmarks. This leadership role involves coordinating warehouse storage facilities and optimizing supply chain workflows to support rapid service delivery. By streamlining operational processes, Ormando Gomez directly impacts the company's ability to handle high-volume commercial and residential demands. Gomez monitors regional performance data to identify areas for improvement in service quality and resource allocation. Through the implementation of standardized operational protocols, the Chief Operating Officer drives consistent performance across all service lines, ensuring that the organization maintains its reputation for reliability and professional excellence in the transportation industry.

    Christopher Generale - President and CAO

    Christopher Generale, the President and CAO at All My Sons Moving & Storage, manages the administrative functions and organizational governance that support the company's daily operations. Overseeing human resources, legal compliance, and internal policy development, the President and CAO ensures that the business maintains a robust framework for sustainable growth. This leadership role involves coordinating with department heads to align administrative processes with the company's strategic goals. By fostering a culture of accountability and operational discipline, Christopher Generale directly impacts the efficiency of the entire organization. Generale monitors regulatory requirements and internal performance metrics to mitigate risk and enhance productivity. Through the management of administrative infrastructure, the President and CAO supports the company's mission by providing the necessary oversight and structural support required to deliver high-quality moving and storage services to clients across the country.
    Christopher Generale

    Reuben Fine - Chief Information Officer

    Reuben Fine, the Chief Information Officer at All My Sons Moving & Storage, architects the digital infrastructure required to support modern logistics and customer management systems. Overseeing the integration of advanced tracking technologies and data analytics, the Chief Information Officer ensures that the company maintains a competitive edge in digital service delivery. This leadership role involves securing enterprise data and optimizing the software platforms used for scheduling and warehouse management. By modernizing internal systems, Reuben Fine directly impacts the efficiency of moving operations and the accuracy of client communications. Fine collaborates with other C-suite leaders to align technological investments with broader business objectives. Through the continuous improvement of digital tools, the Chief Information Officer supports the company's growth by providing the necessary technical foundation for seamless, data-driven relocation services across all operational regions.

    Zachary Turturici - Chief Marketing Officer

    Zachary Turturici, the Chief Marketing Officer at All My Sons Moving & Storage, drives the brand strategy and customer acquisition efforts across diverse market segments. Overseeing the development of digital campaigns and local outreach initiatives, the Chief Marketing Officer ensures that the company effectively communicates its value proposition to residential and commercial clients. This leadership role involves analyzing market trends to refine advertising spend and enhance brand visibility in key regions. By optimizing the customer journey from initial inquiry to service completion, Zachary Turturici directly impacts revenue growth and market share expansion. Turturici works closely with the executive team to align marketing messaging with the company's core service offerings, including auto transport and storage solutions. Through strategic brand positioning, the Chief Marketing Officer secures a strong market presence, ensuring that the organization remains the preferred choice for relocation services.

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    Frequently Asked Questions Regarding All My Sons Moving & Storage Top Executives and Leadership Team

    Who leads All My Sons Moving & Storage?
    All My Sons Moving & Storage is led by Betty Peterson (Chief Executive Officer), along with executives such as Ormando Gomez (Chief Operating Officer) and Christopher Generale (President and CAO).
    Who is part of All My Sons Moving & Storage’s executive team?
    The executive team of All My Sons Moving & Storage includes leaders such as Betty Peterson (Chief Executive Officer), Ormando Gomez (Chief Operating Officer), Christopher Generale (President and CAO) and other senior executives.
    How many executives does All My Sons Moving & Storage have?
    All My Sons Moving & Storage has 5 executives leading key business areas.
    What roles are included in All My Sons Moving & Storage’s leadership team?
    The leadership team of All My Sons Moving & Storage includes roles such as Chief Executive Officer, Chief Operating Officer, President and CAO, Chief Information Officer, Chief Marketing Officer.