Advantech Executive and Leadership Team

July, 2026

Leadership Overview

Advantech has 8 executives leading key functions including strategy, operations, technology, and sector leadership.

Driven by innovation, Advantech is dedicated to advancing the Internet of Things (IoT) through intelligent systems and embedded platforms, providing comprehensive integration, hardware, software, and global logistics to shape the future of industrial automation and intelligent computing.

Leadership Roles at Advantech

  • Chief Executive Officer - Shmulik Leshem
  • Chief Operating Officer - Malcolm Hooker
  • President, System Sector & Chief Operating Officer - Linda Tsai
  • President, Embedded Sector - Miller Chang
  • Group President, Industrial Automation - Ming-Chin Wu
  • President - Dennis Freeh
  • President - Chaney Ho
  • Owner and Chief Technology Officer - Adam Orsak
  • Shmulik Leshem - Chief Executive Officer

    Shmulik Leshem, the Chief Executive Officer at Advantech, directs the company's overarching strategy and global operations. Leshem guides Advantech's mission to develop and deliver intelligent systems and embedded platforms, focusing on expanding market reach within the IoT sector. This leadership role involves aligning departmental objectives with corporate goals, ensuring Advantech maintains its position as a leader in computer manufacturing and automation solutions. By fostering innovation and strategic partnerships, Shmulik Leshem drives the company's growth and its commitment to providing comprehensive system integration and customer-centric design services across global markets. The Chief Executive Officer's vision shapes Advantech's technological advancements and market impact.

    Malcolm Hooker - Chief Operating Officer

    Malcolm Hooker, the Chief Operating Officer at Advantech, oversees the execution of daily operations and optimizes internal processes. Hooker ensures the efficient delivery of Advantech's comprehensive system integration, hardware, software, and global logistics support. This operational leadership focuses on enhancing productivity and streamlining supply chain management to meet market demands for intelligent systems and embedded platforms. By managing resource allocation and operational workflows, Malcolm Hooker supports the company's strategic objectives in the computer manufacturing and IoT sectors. The Chief Operating Officer's responsibilities include driving operational excellence and maintaining high standards across all business functions, directly contributing to Advantech's market competitiveness and customer satisfaction.

    Linda Tsai - President, System Sector & Chief Operating Officer

    Linda Tsai, the President, System Sector & Chief Operating Officer at Advantech, directs the strategic operations and performance of the System Sector. Tsai manages the integration of hardware, software, and comprehensive system solutions, ensuring Advantech's embedded systems and automation products meet rigorous industry standards. This dual leadership role involves optimizing operational efficiency within the sector while driving its growth and market penetration. By focusing on customer-centric design services and global logistics, Linda Tsai enhances Advantech's competitive edge in intelligent systems. The President, System Sector & Chief Operating Officer's leadership ensures the sector's alignment with the company's broader mission in computer manufacturing and IoT.
    Linda Tsai

    Miller Chang - President, Embedded Sector

    Miller Chang, the President, Embedded Sector at Advantech, spearheads the strategic direction and operational success of the Embedded Sector. Chang focuses on advancing the company's embedded systems and automation products, driving innovation in intelligent platforms. This leadership position involves overseeing product development, market strategy, and customer engagement for the sector. By ensuring seamless integration of hardware and software solutions, Miller Chang supports Advantech's commitment to providing comprehensive IoT capabilities. The President, Embedded Sector's efforts are crucial for expanding Advantech's global footprint and solidifying its reputation in computer manufacturing and system integration.
    Miller Chang

    Ming-Chin Wu - Group President, Industrial Automation

    Ming-Chin Wu, the Group President, Industrial Automation at Advantech, leads the strategic initiatives and operational execution for the Industrial Automation group. Wu drives the development and deployment of automation products and intelligent systems, enhancing industrial processes globally. This role involves fostering innovation in embedded platforms and system integration to meet the complex demands of the manufacturing sector. By focusing on customer-centric design services and robust global logistics, Ming-Chin Wu ensures Advantech's solutions deliver significant value. The Group President, Industrial Automation's leadership is pivotal in expanding Advantech's market presence and technological capabilities in computer manufacturing.

    Dennis Freeh - President

    Dennis Freeh, the President at Advantech, directs key strategic operations and market development initiatives. Freeh focuses on enhancing Advantech's presence and service delivery within its operational regions, ensuring alignment with the company's global objectives. This leadership role involves overseeing the implementation of intelligent systems and embedded platforms, driving growth in computer manufacturing and automation solutions. By fostering strong relationships with partners and clients, Dennis Freeh supports Advantech's commitment to comprehensive system integration and customer-centric design services. The President's oversight is critical for maintaining operational excellence and expanding market reach.

    Chaney Ho - President

    Chaney Ho, the President at Advantech, guides strategic growth and operational excellence across key business segments. Ho directs the expansion of Advantech's intelligent systems and embedded platforms, reinforcing the company's leadership in computer manufacturing. This role involves overseeing market strategies, fostering innovation in automation products, and ensuring the delivery of comprehensive system integration services. By focusing on customer-centric design and global logistics, Chaney Ho enhances Advantech's competitive position. The President's leadership is instrumental in driving the company's mission to provide advanced hardware and software solutions worldwide.
    Chaney Ho

    Adam Orsak - Owner and Chief Technology Officer

    Adam Orsak, the Owner and Chief Technology Officer at Advantech, architects the company's technological vision and innovation roadmap. Orsak leads the development of Advantech's intelligent systems and embedded platforms, driving advancements in IoT technology and automation products. This critical role involves overseeing research and development initiatives, ensuring the company remains at the forefront of computer manufacturing and system integration. By guiding technological strategy, Adam Orsak ensures that Advantech's offerings meet the evolving needs of the global market. The Owner and Chief Technology Officer's expertise is fundamental to Advantech's commitment to delivering cutting-edge hardware, software, and customer-centric design services.
    Adam Orsak

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    Frequently Asked Questions Regarding Advantech Top Executives and Leadership Team

    Who leads Advantech?
    Advantech is led by Shmulik Leshem (Chief Executive Officer), along with executives such as Malcolm Hooker (Chief Operating Officer) and Linda Tsai (President, System Sector & Chief Operating Officer).
    Who is part of Advantech’s executive team?
    The executive team of Advantech includes leaders such as Shmulik Leshem (Chief Executive Officer), Malcolm Hooker (Chief Operating Officer), Linda Tsai (President, System Sector & Chief Operating Officer) and other senior executives.
    How many executives does Advantech have?
    Advantech has 8 executives leading key business areas.
    What roles are included in Advantech’s leadership team?
    The leadership team of Advantech includes roles such as Chief Executive Officer, Chief Operating Officer, President, System Sector & Chief Operating Officer, President, Embedded Sector, Group President, Industrial Automation.