SATO Executive and Leadership Team

October, 2026

Leadership Overview

SATO has 5 executives leading key functions including marketing strategy, financial oversight, regional operations, management support, and corporate leadership.

Driven by a commitment to precision and innovation, SATO delivers advanced auto-ID solutions that transform raw data into actionable insights, empowering global enterprises to optimize operational visibility and profitability through data-driven decision-making.

Leadership Roles at SATO

  • Chief Financial Officer, Cco - Fusaaki Matsumoto
  • President(代表取締役社長) - Shinya Nitta
  • Director, Chief Marketing Officer - Masao Kodama
  • Executive Officer & Regional Operations Officer (Asia) - Hironori Onishi
  • Management Support Executive - Jacey Tang
  • Fusaaki Matsumoto - Chief Financial Officer, Cco

    Fusaaki Matsumoto, the Chief Financial Officer, Cco at SATO, manages the fiscal health and compliance frameworks of the organization. Overseeing capital allocation and financial reporting, the Chief Financial Officer, Cco ensures that SATO maintains the necessary liquidity to fund research and development in auto-ID technologies. This leadership role involves rigorous oversight of internal controls and risk management protocols to protect shareholder value. By analyzing financial performance metrics, Fusaaki Matsumoto provides the strategic guidance required to sustain profitability in a competitive global market. The Chief Financial Officer, Cco coordinates with other executive leaders to align budgetary priorities with the company's long-term vision for technological integration. Through disciplined financial planning and transparent reporting, the Chief Financial Officer, Cco supports the expansion of operations and the successful execution of corporate initiatives, ultimately ensuring the financial stability and operational efficiency of the entire enterprise.

    Shinya Nitta - President(代表取締役社長)

    Shinya Nitta, the President(代表取締役社長) at SATO, architects the overarching corporate strategy and leads the organization toward its vision of becoming a global leader in auto-ID solutions. Overseeing the integration of hardware, software, and data analytics, the President(代表取締役社長) ensures that SATO remains at the forefront of technological innovation. This leadership role involves setting the long-term direction for the company, fostering a culture of excellence, and driving initiatives that improve visibility and profitability for clients worldwide. By engaging with the Board and executive leadership, Shinya Nitta aligns the company's resources with its core mission of turning raw data into actionable insights. The President(代表取締役社長) manages the company's global presence, ensuring that the Tokyo-based pioneer maintains its competitive advantage in the international market. Through decisive leadership and a focus on sustainable growth, the President(代表取締役社長) guides the organization through complex market challenges and secures its future as a leader in the industry.

    Masao Kodama - Director, Chief Marketing Officer

    Masao Kodama, the Director, Chief Marketing Officer at SATO, directs global brand positioning and market expansion strategies for auto-ID hardware and software solutions. Overseeing the integration of marketing analytics with product development, the Chief Marketing Officer ensures that SATO maintains a competitive edge in the Tokyo-based technology landscape. This leadership role involves crafting communication frameworks that highlight the value of data-driven insights for international clients. By aligning marketing initiatives with the broader corporate mission, Masao Kodama drives demand for advanced labeling and tracking technologies across diverse industrial sectors. The Chief Marketing Officer collaborates closely with the Board to refine market entry tactics, ensuring that the company effectively communicates the benefits of improved visibility and profitability to stakeholders worldwide. Through consistent brand messaging, the Chief Marketing Officer secures long-term market relevance and supports the overall growth trajectory of the organization.

    Hironori Onishi - Executive Officer & Regional Operations Officer (Asia)

    Hironori Onishi, the Executive Officer & Regional Operations Officer (Asia) at SATO, directs all operational activities across the Asian market. Overseeing the deployment of auto-ID hardware and software solutions, the Executive Officer & Regional Operations Officer (Asia) ensures that regional business units meet performance targets and maintain high standards of service. This leadership role involves optimizing supply chain logistics and enhancing local market penetration through tailored technological applications. By fostering collaboration between regional teams and the Tokyo headquarters, Hironori Onishi drives operational excellence and ensures that data-driven insights reach clients effectively. The Executive Officer & Regional Operations Officer (Asia) monitors market trends to adapt strategies for the unique demands of the Asian landscape, thereby increasing regional visibility and profitability. Through consistent focus on operational efficiency, the Executive Officer & Regional Operations Officer (Asia) strengthens the company's footprint and supports the broader organizational goals for global growth.

    Jacey Tang - Management Support Executive

    Jacey Tang, the Management Support Executive at SATO, facilitates the execution of strategic initiatives and provides critical administrative oversight for the executive leadership team. Overseeing the coordination of cross-departmental projects, the Management Support Executive ensures that the company's mission of delivering auto-ID solutions remains the primary focus of all internal operations. This leadership role involves streamlining communication channels and managing the flow of information between the Board and operational divisions. By providing essential support for decision-making processes, Jacey Tang enables the leadership team to respond rapidly to market changes and technological advancements. The Management Support Executive monitors project timelines and resource allocation to ensure that corporate objectives are met with precision. Through meticulous attention to organizational structure and process improvement, the Management Support Executive enhances the overall effectiveness of the executive team, contributing directly to the sustained success and operational agility of the organization.

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    Frequently Asked Questions Regarding SATO Top Executives and Leadership Team

    Who leads SATO?
    SATO is led by Fusaaki Matsumoto (Chief Financial Officer, Cco), along with executives such as Shinya Nitta (President(代表取締役社長)) and Masao Kodama (Director, Chief Marketing Officer).
    Who is part of SATO’s executive team?
    The executive team of SATO includes leaders such as Fusaaki Matsumoto (Chief Financial Officer, Cco), Shinya Nitta (President(代表取締役社長)), Masao Kodama (Director, Chief Marketing Officer) and other senior executives.
    How many executives does SATO have?
    SATO has 5 executives leading key business areas.
    What roles are included in SATO’s leadership team?
    The leadership team of SATO includes roles such as Chief Financial Officer, Cco, President(代表取締役社長), Director, Chief Marketing Officer, Executive Officer & Regional Operations Officer (Asia), Management Support Executive.