SATO Executive and Leadership Team

July, 2026

Leadership Overview

SATO has 7 executives leading key functions including strategy, marketing, finance, operations, and regional management.

Driven by innovation, SATO transforms raw data into actionable insights, enabling businesses worldwide to enhance visibility and profitability through integrated auto-ID solutions.

Leadership Roles at SATO

  • Chief Executive Officer - Chikara Sato
  • Chief Financial Officer, Cco - Fusaaki Matsumoto
  • President(代表取締役社長) - Shinya Nitta
  • President - Hiroyuki Konuma
  • Director, Chief Marketing Officer - Masao Kodama
  • Management Support Executive - Jacey Tang
  • Executive Officer & Regional Operations Officer (Asia) - Hironori Onishi
  • Chikara Sato - Chief Executive Officer

    Chikara Sato, the Chief Executive Officer at SATO, directs the overarching corporate strategy and global vision. Sato drives the company's mission to integrate advanced technologies, hardware, and applications, ensuring SATO remains at the forefront of auto-ID solutions. This leadership role involves guiding the organization's expansion and innovation efforts, focusing on turning raw data into actionable insights for businesses. Chikara Sato's strategic direction ensures SATO consistently delivers value by improving operational visibility and profitability for its diverse client base. The Chief Executive Officer's responsibilities extend to fostering a culture of data-driven decision-making across all SATO operations, solidifying the company's position as a global leader in the industry.

    Fusaaki Matsumoto - Chief Financial Officer, Cco

    Fusaaki Matsumoto, the Chief Financial Officer, Cco at SATO, manages the company's financial health and corporate governance. Matsumoto oversees all financial planning, reporting, and investment strategies, ensuring fiscal responsibility and sustainable growth. This leadership position involves optimizing resource allocation to support SATO's global operations and technological development initiatives. Fusaaki Matsumoto's expertise is crucial in translating SATO's business objectives into sound financial frameworks, enabling data-driven decisions that enhance profitability. The Chief Financial Officer's purview includes risk management and ensuring compliance with international financial regulations, thereby safeguarding SATO's assets and stakeholder interests.

    Shinya Nitta - President(代表取締役社長)

    Shinya Nitta, the President(代表取締役社長) at SATO, directs the company's strategic operations and market positioning. Nitta champions SATO's commitment to integrating hardware, software, and applications to deliver advanced auto-ID solutions that empower businesses. This leadership role focuses on driving innovation and ensuring that SATO consistently provides actionable insights, thereby enhancing client visibility and profitability. Shinya Nitta's guidance is pivotal in navigating the complexities of the global market, fostering strategic partnerships, and maintaining SATO's status as a pioneer in the industry. The President's responsibilities include overseeing key business units and ensuring alignment with the company's long-term growth objectives.

    Hiroyuki Konuma - President

    Hiroyuki Konuma, the President at SATO, spearheads strategic initiatives and operational excellence across key business segments. Konuma drives the integration of cutting-edge technologies and applications, ensuring SATO's auto-ID solutions effectively transform raw data into actionable insights for global clients. This leadership position is focused on enhancing market competitiveness and fostering innovation within the organization. Hiroyuki Konuma's oversight is crucial for improving business visibility and profitability through data-driven decision-making. The President's role involves cultivating strong relationships with stakeholders and guiding the company towards sustained growth and market leadership in the auto-ID solutions sector.

    Masao Kodama - Director, Chief Marketing Officer

    Masao Kodama, the Director, Chief Marketing Officer at SATO, architects and executes comprehensive global marketing strategies. Kodama focuses on translating SATO's advanced auto-ID solutions into compelling value propositions that resonate with target markets worldwide. This involves overseeing all aspects of brand management, product marketing, and demand generation initiatives designed to enhance market penetration and customer acquisition. Masao Kodama's leadership ensures that SATO's technological innovations are effectively communicated, driving business growth and reinforcing the company's reputation for delivering actionable insights. The Chief Marketing Officer's role is critical in connecting SATO's technological capabilities with tangible business outcomes, improving visibility and profitability for clients.

    Jacey Tang - Management Support Executive

    Jacey Tang, the Management Support Executive at SATO, provides critical operational and strategic support to senior leadership. Tang facilitates the seamless execution of key initiatives by coordinating cross-functional efforts and streamlining internal processes. This role is instrumental in ensuring that SATO's integrated technology solutions are developed and deployed efficiently, aligning with the company's mission to turn raw data into actionable insights. Jacey Tang's contributions enhance organizational effectiveness, enabling SATO to better serve its global clientele and drive improvements in visibility and profitability. The Management Support Executive ensures that strategic objectives are met through effective management of resources and operational workflows.

    Hironori Onishi - Executive Officer & Regional Operations Officer (Asia)

    Hironori Onishi, the Executive Officer & Regional Operations Officer (Asia) at SATO, directs and optimizes operational activities across the Asian region. Onishi ensures the effective implementation of SATO's auto-ID solutions, focusing on translating data into actionable insights that drive business success for clients throughout Asia. This role involves managing regional resources, developing market-specific strategies, and fostering strong client relationships to enhance visibility and profitability. Hironori Onishi's leadership is key to expanding SATO's footprint and impact within this vital market. The Regional Operations Officer's responsibilities include driving operational efficiency and ensuring seamless service delivery across diverse Asian markets.

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    Frequently Asked Questions Regarding SATO Top Executives and Leadership Team

    Who leads SATO?
    SATO is led by Chikara Sato (Chief Executive Officer), along with executives such as Fusaaki Matsumoto (Chief Financial Officer, Cco) and Shinya Nitta (President(代表取締役社長)).
    Who is part of SATO’s executive team?
    The executive team of SATO includes leaders such as Chikara Sato (Chief Executive Officer), Fusaaki Matsumoto (Chief Financial Officer, Cco), Shinya Nitta (President(代表取締役社長)) and other senior executives.
    How many executives does SATO have?
    SATO has 7 executives leading key business areas.
    What roles are included in SATO’s leadership team?
    The leadership team of SATO includes roles such as Chief Executive Officer, Chief Financial Officer, Cco, President(代表取締役社長), President, Director, Chief Marketing Officer.