SATO Executive and Leadership Team

June, 2026

Leadership Overview

SATO has 7 executives leading key functions including strategy, marketing, finance, regional operations, and executive management.

Driven by innovation, SATO is dedicated to transforming raw data into actionable insights, enhancing business visibility and profitability through integrated auto-ID solutions.

Leadership Roles at SATO

  • Chief Executive Officer - Chikara Sato
  • Chief Financial Officer, Cco - Fusaaki Matsumoto
  • President - Hiroyuki Konuma
  • President(代表取締役社長) - Shinya Nitta
  • Director, Chief Marketing Officer - Masao Kodama
  • Executive Officer & Regional Operations Officer (Asia) - Hironori Onishi
  • Management Support Executive - Jacey Tang
  • Chikara Sato - Chief Executive Officer

    Chikara Sato, the Chief Executive Officer at SATO, directs the company's overarching strategy and global operations. Sato guides SATO's mission to integrate technologies, hardware, and applications, transforming raw data into actionable insights for businesses worldwide. This leadership ensures SATO remains at the forefront of auto-ID solutions, driving data-driven decision-making that enhances visibility and profitability. The CEO's vision shapes the company's market position and future development, focusing on innovation and client success. Chikara Sato's executive decisions impact every facet of the organization, from product development to market expansion, solidifying SATO's global leadership.

    Fusaaki Matsumoto - Chief Financial Officer, Cco

    Fusaaki Matsumoto, the Chief Financial Officer, Cco at SATO, manages the company's financial health and corporate governance. Matsumoto oversees all financial planning, reporting, and investment strategies, ensuring SATO operates with maximum efficiency and profitability. This executive role is critical in translating SATO's technological advancements and market expansion into sound financial outcomes. Fusaaki Matsumoto's responsibilities include managing capital allocation, risk assessment, and investor relations, directly supporting the company's global growth initiatives. The Chief Financial Officer, Cco ensures that SATO's commitment to providing actionable insights through auto-ID solutions is underpinned by robust financial management and compliance.

    Hiroyuki Konuma - President

    Hiroyuki Konuma, the President at SATO, leads key strategic initiatives and operational oversight within the organization. Konuma's role involves driving the company's mission to empower businesses with actionable insights derived from integrated auto-ID solutions. This executive position focuses on enhancing market penetration and ensuring SATO's technological offerings translate into tangible improvements in visibility and profitability for clients. Hiroyuki Konuma's leadership contributes significantly to SATO's global standing as a pioneer in transforming raw data into strategic advantages. The President's influence extends across various departments, fostering innovation and operational excellence.

    Shinya Nitta - President(代表取締役社長)

    Shinya Nitta, the President(代表取締役社長) at SATO, directs the company's executive leadership and strategic direction. Nitta is responsible for guiding SATO's core business of providing advanced auto-ID solutions that convert data into actionable intelligence. This executive function ensures that SATO's integrated technologies, hardware, and applications effectively enhance business visibility and profitability for its global clientele. Shinya Nitta's leadership is pivotal in maintaining SATO's position as a leader, driving innovation and ensuring the company's commitment to data-driven decision-making is consistently met. The President's role involves critical oversight of all major corporate functions and strategic planning.

    Masao Kodama - Director, Chief Marketing Officer

    Masao Kodama, the Director, Chief Marketing Officer at SATO, architects the global marketing strategy and brand positioning. Kodama drives initiatives that communicate SATO's value proposition, emphasizing the transformation of raw data into meaningful, actionable insights for clients. This role involves overseeing all marketing channels and campaigns, ensuring alignment with the company's objective to improve business visibility and profitability through advanced auto-ID solutions. Masao Kodama's leadership ensures SATO's innovative technologies reach target markets effectively, fostering strong client relationships and expanding market share. The Chief Marketing Officer's efforts directly support the company's growth trajectory by highlighting SATO's pioneering status in the industry.

    Hironori Onishi - Executive Officer & Regional Operations Officer (Asia)

    Hironori Onishi, the Executive Officer & Regional Operations Officer (Asia) at SATO, spearheads operational execution across the Asian market. Onishi directs the implementation of SATO's auto-ID solutions, ensuring seamless integration of hardware, software, and applications to deliver actionable insights for regional businesses. This leadership role focuses on optimizing operational efficiency and expanding SATO's presence throughout Asia, driving data-driven decision-making for clients in diverse sectors. Hironori Onishi's oversight ensures that regional operations align with global strategies, enhancing visibility and profitability for SATO's customer base in this key market. The Regional Operations Officer's efforts are vital for SATO's sustained growth and market leadership in Asia.

    Jacey Tang - Management Support Executive

    Jacey Tang, the Management Support Executive at SATO, provides critical operational and strategic support to the executive leadership team. Tang facilitates the seamless execution of SATO's business objectives, ensuring that the integration of auto-ID solutions, hardware, and applications aligns with the company's mission to deliver actionable insights. This role is instrumental in enhancing business visibility and profitability by streamlining internal processes and supporting key strategic initiatives. Jacey Tang's contributions are vital for optimizing decision-making and fostering efficient operations across the organization, directly supporting SATO's global market leadership and commitment to client success.

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    Frequently Asked Questions Regarding SATO Top Executives and Leadership Team

    Who leads SATO?
    SATO is led by Chikara Sato (Chief Executive Officer), along with executives such as Fusaaki Matsumoto (Chief Financial Officer, Cco) and Hiroyuki Konuma (President).
    Who is part of SATO’s executive team?
    The executive team of SATO includes leaders such as Chikara Sato (Chief Executive Officer), Fusaaki Matsumoto (Chief Financial Officer, Cco), Hiroyuki Konuma (President) and other senior executives.
    How many executives does SATO have?
    SATO has 7 executives leading key business areas.
    What roles are included in SATO’s leadership team?
    The leadership team of SATO includes roles such as Chief Executive Officer, Chief Financial Officer, Cco, President, President(代表取締役社長), Director, Chief Marketing Officer.