ASUS Executive and Leadership Team

Joey Hsieh, the Chief Operating Officer & Senior VP at ASUS, manages the company's extensive manufacturing and operational processes. Hsieh oversees the entire production lifecycle, from component sourcing and assembly to quality control and distribution, ensuring efficiency and scalability across global operations. This role is critical in maintaining the high standards of ASUS's computer, communications, and consumer electronic products. The Chief Operating Officer & Senior VP drives operational excellence, optimizing supply chain logistics and production workflows to meet market demand effectively. Hsieh's leadership ensures seamless execution of manufacturing strategies, directly impacting product availability and cost-effectiveness. Joey Hsieh's operational oversight is fundamental to ASUS's ability to deliver innovative and reliable technology solutions to customers across various regions.

Jonathan Tsang, the President of ASUS Group at ASUS, provides overarching leadership and strategic direction for the entire organization. Tsang guides the company's long-term vision, ensuring alignment across all business units and functions, including research, development, manufacturing, and sales of computers, communications, and consumer electronics. This executive role involves making critical decisions that shape ASUS's market position and future growth trajectory. The President of ASUS Group fosters a culture of innovation and operational excellence, driving the company's commitment to delivering high-quality technology products. Jonathan Tsang's leadership is instrumental in navigating the dynamic global technology landscape and maintaining ASUS's status as a leading innovator.

Roland Angst, the Chief Technology Officer at ASUS, directs the company's technological research and development initiatives. Angst architects the strategic roadmap for future product innovations, ensuring ASUS remains at the forefront of the computer, communications, and consumer electronics sectors. This leadership involves overseeing the integration of cutting-edge technologies into ASUS's diverse product portfolio, from laptops and motherboards to networking solutions. Angst's focus extends to enhancing product performance and user experience through advanced engineering and design. The Chief Technology Officer collaborates with product development teams to translate complex technical concepts into market-ready solutions, driving the company's competitive edge. Roland Angst's strategic vision guides the technological evolution of ASUS, supporting its mission to create groundbreaking products for consumers and businesses worldwide.

Rex Lee, the Chief Marketing Officer, Asus & General Manager (APAC) at ASUS, spearheads the company's marketing strategies and oversees business operations within the Asia-Pacific region. Lee directs brand positioning and market penetration efforts, ensuring ASUS products resonate with diverse consumer bases across APAC. This dual role involves developing and executing comprehensive marketing campaigns that highlight ASUS's innovation in computers, communications, and consumer electronics. The Chief Marketing Officer, Asus & General Manager (APAC) also manages regional sales performance and channel partnerships, driving revenue growth and market share. Rex Lee's strategic marketing initiatives and regional management are vital for strengthening ASUS's brand presence and customer engagement throughout the Asia-Pacific territory.

Albert Chan, the Chief Communications Officer at ASUS, directs the company's internal and external communication strategies. Chan manages corporate messaging, public relations, and stakeholder engagement, ensuring consistent and transparent communication across all platforms. This role is essential for articulating ASUS's vision and achievements in the technology sector, encompassing computers, communications, and consumer electronics. The Chief Communications Officer oversees media relations, crisis communications, and corporate social responsibility initiatives, safeguarding and enhancing the company's reputation. Albert Chan's expertise in strategic communication supports ASUS's global brand narrative and fosters strong relationships with customers, partners, and the broader industry.