Acer Executive and Leadership Team

May, 2026

Leadership Overview

Acer has 10 executives leading key functions including strategy, technology, finance, marketing, and operations.

Driven by advanced electronics technology, Acer specializes in a broad range of products from PCs to virtual reality devices, impacting global markets with innovative hardware solutions.

Leadership Roles at Acer

  • Chief Executive Officer - Goran Burhan
  • President & Chief Executive Officer - Patrick Rogers
  • Chief Executive Officer & Owner - Morris Hawkins
  • Chief Financial Officer - Juan Jose
  • Chief Financial Officer & People Leader - Roberto Cabrera
  • Chief Technology Officer - Rc Chang
  • Chief Marketing Officer & Chief Revenue Officer - Manuel Lorimier
  • E-Business Chief Information Officer & Director - Daniel Tan
  • Head Chief Technology Officer, Mobile BU - David Chuan
  • Chief Finance Officer - Howard Chan
  • Goran Burhan - Chief Executive Officer

    Goran Burhan, the Chief Executive Officer at Acer, directs the overarching corporate strategy and operational execution. This leadership role involves guiding Acer's global expansion and ensuring alignment with market demands for advanced electronics technology. Burhan oversees the development and implementation of strategic initiatives that drive innovation across the company's diverse product portfolio, including PCs, laptops, and virtual reality devices. The Chief Executive Officer's focus remains on enhancing Acer's competitive position and fostering sustainable growth within the dynamic hardware and electronics sector. Goran Burhan's leadership ensures the company's continued commitment to delivering cutting-edge technology solutions to consumers and businesses worldwide.

    Patrick Rogers - President & Chief Executive Officer

    Patrick Rogers, the President & Chief Executive Officer at Acer, spearheads the company's strategic vision and global operational framework. This executive position involves driving Acer's market presence and ensuring the successful delivery of advanced electronics technology across all product lines. Rogers oversees the integration of new technologies and product development, from PCs and servers to smartphones and virtual reality devices. The President & Chief Executive Officer's mandate includes fostering innovation and maintaining Acer's reputation for quality and performance. Patrick Rogers' leadership is critical in navigating the complexities of the global electronics market, focusing on expanding market share and enhancing shareholder value through strategic decision-making and operational excellence.
    Patrick Rogers

    Morris Hawkins - Chief Executive Officer & Owner

    Morris Hawkins, the Chief Executive Officer & Owner at Acer, establishes the core strategic direction and operational priorities for the organization. This leadership capacity involves direct oversight of Acer's business model, focusing on innovation in advanced electronics technology and hardware development. Hawkins guides the company's expansion into new markets and product categories, including PCs, tablets, and virtual reality devices. The Chief Executive Officer & Owner's responsibilities encompass ensuring profitability and long-term sustainability by aligning operations with market trends and customer needs. Morris Hawkins' ownership stake underscores a deep commitment to Acer's mission of delivering high-quality technology solutions and maintaining a strong competitive edge.

    Juan Jose - Chief Financial Officer

    Juan Jose, the Chief Financial Officer at Acer, manages the company's financial strategy and fiscal operations. This executive function involves overseeing budgeting, financial planning, and risk management across Acer's global operations. Jose directs the allocation of resources to support innovation in advanced electronics technology and hardware development, ensuring financial health for product lines ranging from PCs to smartphones. The Chief Financial Officer's responsibilities include optimizing financial performance and providing strategic financial insights to guide business decisions. Juan Jose's leadership ensures fiscal discipline and supports Acer's growth objectives by maintaining robust financial controls and driving profitability.

    Roberto Cabrera - Chief Financial Officer & People Leader

    Roberto Cabrera, the Chief Financial Officer & People Leader at Acer, integrates financial management with human capital development. This executive position involves overseeing Acer's financial health while championing initiatives that foster employee growth and engagement across the organization. Cabrera directs financial planning and resource allocation, ensuring alignment with strategic objectives for advanced electronics technology. The Chief Financial Officer & People Leader's responsibilities extend to cultivating a positive work environment that supports innovation in hardware and electronics. Roberto Cabrera's dual focus ensures both fiscal responsibility and a strong, motivated workforce, critical for Acer's sustained success and market leadership.

    Rc Chang - Chief Technology Officer

    Rc Chang, the Chief Technology Officer at Acer, architects the company's technological roadmap and drives innovation in advanced electronics. This role involves overseeing research and development initiatives for Acer's diverse product range, including PCs, servers, and virtual reality devices. Chang directs the integration of cutting-edge technologies to enhance product performance and user experience. The Chief Technology Officer's focus extends to ensuring technological competitiveness and exploring emerging tech frontiers. Rc Chang's expertise is pivotal in maintaining Acer's position as a leader in hardware and electronics, guiding the development of next-generation solutions that meet evolving consumer and enterprise demands.
    Rc Chang

    Manuel Lorimier - Chief Marketing Officer & Chief Revenue Officer

    Manuel Lorimier, the Chief Marketing Officer & Chief Revenue Officer at Acer, drives market penetration and revenue generation strategies. This dual role involves shaping Acer's brand presence and optimizing sales channels for its advanced electronics technology products. Lorimier oversees marketing campaigns and revenue-focused initiatives across the entire product spectrum, from laptops and tablets to servers and virtual reality devices. The Chief Marketing Officer & Chief Revenue Officer's mandate includes identifying new market opportunities and enhancing customer engagement to achieve significant revenue growth. Manuel Lorimier's leadership is crucial in translating marketing efforts into tangible sales results and expanding Acer's global market share.

    Daniel Tan - E-Business Chief Information Officer & Director

    Daniel Tan, the E-Business Chief Information Officer & Director at Acer, leads the digital transformation and information technology infrastructure. This executive role focuses on enhancing Acer's online presence and e-commerce capabilities, supporting the sale of advanced electronics technology products. Tan oversees the development and maintenance of robust IT systems that facilitate seamless online transactions for PCs, tablets, and peripherals. The E-Business Chief Information Officer & Director's responsibilities include driving digital innovation and ensuring the security and efficiency of Acer's online operations. Daniel Tan's strategic direction is vital for optimizing the customer journey and expanding Acer's digital footprint in the global market.

    David Chuan - Head Chief Technology Officer, Mobile BU

    David Chuan, the Head Chief Technology Officer, Mobile BU at Acer, spearheads technological innovation within the mobile business unit. This leadership role involves directing the development and implementation of advanced technologies for Acer's smartphone and tablet offerings. Chuan oversees the engineering and product development cycles, ensuring cutting-edge features and performance in mobile devices. The Head Chief Technology Officer, Mobile BU's focus is on maintaining a competitive edge in the rapidly evolving mobile technology landscape. David Chuan's expertise is essential for driving the success of Acer's mobile division, delivering high-quality, innovative products to consumers worldwide.

    Howard Chan - Chief Finance Officer

    Howard Chan, the Chief Finance Officer at Acer, directs the company's financial planning, reporting, and analysis functions. This executive role involves managing Acer's fiscal operations to support its global business objectives in advanced electronics technology. Chan oversees budgeting, forecasting, and financial controls, ensuring the efficient allocation of resources across product lines such as PCs, servers, and peripherals. The Chief Finance Officer's responsibilities include providing strategic financial guidance to leadership and safeguarding the company's financial integrity. Howard Chan's leadership is instrumental in maintaining financial stability and driving profitable growth for Acer in the competitive hardware market.

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    Frequently Asked Questions Regarding Acer Top Executives and Leadership Team

    Who leads Acer?
    Acer is led by Goran Burhan (Chief Executive Officer), along with executives such as Patrick Rogers (President & Chief Executive Officer) and Morris Hawkins (Chief Executive Officer & Owner).
    Who is part of Acer’s executive team?
    The executive team of Acer includes leaders such as Goran Burhan (Chief Executive Officer), Patrick Rogers (President & Chief Executive Officer), Morris Hawkins (Chief Executive Officer & Owner) and other senior executives.
    How many executives does Acer have?
    Acer has 10 executives leading key business areas.
    What roles are included in Acer’s leadership team?
    The leadership team of Acer includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer & Owner, Chief Financial Officer, Chief Financial Officer & People Leader.