Leadership Overview
Acer has 10 executives leading key functions including strategy, operations, finance, technology, and marketing.
Driven by advanced electronics technology, Acer is dedicated to developing innovative hardware and electronics, impacting global markets with its diverse product portfolio.
Driven by advanced electronics technology, Acer is dedicated to developing innovative hardware and electronics, impacting global markets with its diverse product portfolio.
Leadership Roles at Acer
Goran Burhan - Chief Executive Officer
Goran Burhan, the Chief Executive Officer at Acer, directs the company's overall strategic vision and operational execution. This leadership role involves guiding Acer's expansion in advanced electronics technology, ensuring alignment with market demands for PCs, laptops, tablets, and virtual reality devices. Burhan oversees the integration of new technologies into the product pipeline, driving innovation across all hardware and electronics segments. The Chief Executive Officer's focus remains on enhancing Acer's competitive position within the global technology landscape. By optimizing resource allocation and fostering cross-departmental collaboration, Goran Burhan ensures the company's sustained growth and market leadership in Taiwan and beyond.
Patrick Rogers - President & Chief Executive Officer
Patrick Rogers, the President & Chief Executive Officer at Acer, spearheads the company's global strategic initiatives and corporate governance. This executive position involves overseeing the entire spectrum of Acer's operations, from product development to market penetration across North America and EMEA. Rogers drives the company's mission to deliver advanced electronics technology, ensuring product lines including PCs, laptops, and smartphones meet evolving consumer and enterprise needs. The President & Chief Executive Officer's responsibilities extend to fostering key partnerships and ensuring financial health. Through strategic decision-making, Patrick Rogers champions Acer's commitment to innovation and market expansion, solidifying its presence in critical international territories.

Morris Hawkins - Chief Executive Officer & Owner
Morris Hawkins, the Chief Executive Officer & Owner at Acer, holds ultimate responsibility for the company's strategic direction and ownership oversight. This leadership position involves setting the long-term vision for Acer's advanced electronics technology ventures, including PCs, tablets, and servers. Hawkins guides the company's financial performance and operational efficiency, ensuring profitability and sustainable growth. The Chief Executive Officer & Owner's mandate includes driving innovation and maintaining Acer's competitive edge in the global hardware market. By championing a culture of excellence, Morris Hawkins ensures that Acer continues to deliver high-quality electronic devices and solutions to customers worldwide.
Juan Jose - Chief Financial Officer
Juan Jose, the Chief Financial Officer at Acer, manages the company's financial strategy and reporting, ensuring fiscal health and driving profitability. This role involves overseeing all financial operations, including budgeting, forecasting, and investment management for Acer's diverse hardware and electronics portfolio. Jose directs the financial planning necessary to support the development and marketing of PCs, laptops, and virtual reality devices. The Chief Financial Officer's expertise is critical in navigating global economic conditions and optimizing financial performance across Acer's international markets. By maintaining robust financial controls and identifying strategic investment opportunities, Juan Jose ensures Acer's sustained economic stability and growth.
Roberto Cabrera - Chief Financial Officer & People Leader
Roberto Cabrera, the Chief Financial Officer & People Leader at Acer, manages both the company's financial health and its human capital strategy. This comprehensive role involves overseeing financial planning, reporting, and resource allocation while also cultivating a productive and engaged workforce. Cabrera directs initiatives that support employee development and retention, ensuring Acer has the talent necessary to drive innovation in advanced electronics. The Chief Financial Officer & People Leader's dual focus ensures that financial stability is achieved in tandem with a strong organizational culture. By integrating financial oversight with people management, Roberto Cabrera strengthens Acer's operational foundation and its capacity for sustained growth.
Jerry Kao - Chief Operating Officer, Acer Inc.
Jerry Kao, the Chief Operating Officer, Acer Inc. at Acer, oversees the company's day-to-day operational efficiency and supply chain management. This critical role ensures the seamless production and distribution of Acer's diverse hardware and electronics, including PCs, tablets, and servers, across global markets. Kao directs process improvements to enhance productivity and reduce operational costs, maintaining Acer's competitive pricing strategy. The Chief Operating Officer's focus is on optimizing manufacturing processes and logistics to meet market demand effectively. By streamlining operations and ensuring product quality, Jerry Kao plays a vital part in Acer's ability to deliver reliable technology solutions worldwide.
Lucia Liao - President
Lucia Liao, the President at Acer, leads strategic initiatives and operational oversight for key business segments within the company. This leadership role involves driving growth and market presence for Acer's advanced electronics technology, particularly in regions requiring focused attention. Liao oversees the execution of corporate strategies aimed at enhancing product lines, including servers and storage devices, to meet diverse market demands. The President's responsibilities extend to fostering strong relationships with partners and stakeholders, ensuring Acer's continued expansion. By championing operational excellence and strategic development, Lucia Liao significantly contributes to Acer's global market position and its reputation for innovation.
Rc Chang - Chief Technology Officer
Rc Chang, the Chief Technology Officer at Acer, architects the company's technological roadmap and drives innovation in advanced electronics. This position involves leading research and development efforts for Acer's extensive product range, including PCs, tablets, smartphones, and servers. Chang oversees the integration of cutting-edge technologies to enhance product performance and user experience across all hardware offerings. The Chief Technology Officer's focus is on ensuring Acer remains at the forefront of technological advancement in the competitive electronics industry. By guiding the development of next-generation devices and systems, Rc Chang ensures Acer's continued leadership in technological innovation and product excellence.

Manuel Lorimier - Chief Marketing Officer & Chief Revenue Officer
Manuel Lorimier, the Chief Marketing Officer & Chief Revenue Officer at Acer, drives market penetration and revenue generation across Acer's global operations. This dual role involves developing and executing comprehensive marketing strategies that enhance brand visibility and customer engagement for Acer's PCs, laptops, and peripherals. Lorimier oversees all revenue-generating activities, ensuring sales targets are met and exceeded through effective market positioning and channel management. The Chief Marketing Officer & Chief Revenue Officer's strategic insights are crucial for identifying new market opportunities and optimizing sales funnels. By aligning marketing efforts with revenue objectives, Manuel Lorimier significantly contributes to Acer's commercial success and market share expansion.
Michelle Choquette - Chief Administrative Officer
Michelle Choquette, the Chief Administrative Officer at Acer, directs the company's administrative functions and ensures operational support across all departments. This executive position involves managing essential services that facilitate Acer's business operations, including IT infrastructure, legal affairs, and corporate governance. Choquette oversees the implementation of policies and procedures that uphold Acer's commitment to compliance and operational excellence in the hardware and electronics sector. The Chief Administrative Officer's role is pivotal in maintaining the organizational structure necessary for efficient product development and market delivery of PCs and laptops. By ensuring robust administrative support, Michelle Choquette enables Acer to focus on its core mission of technological innovation.
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