ACT Executive and Leadership Team

October, 2026

Leadership Overview

ACT has 5 executives leading key functions including strategy, marketing, operations, finance, and human resources.

Focused on delivering performance-driven contact center solutions, ACT transforms every customer interaction into a strategic opportunity to build brand loyalty and trust across global markets.

Leadership Roles at ACT

  • President & Chief Executive Officer - Hunter Croft
  • Chief Financial Officer - James Griffiths
  • Chief Operating Officer - Susan Parker
  • Chief Marketing Officer - Zabrina Doerck
  • Chief People Officer - Michelle Lair
  • Hunter Croft - President & Chief Executive Officer

    Hunter Croft, the President & Chief Executive Officer at ACT, directs the overarching corporate strategy and long-term vision for the organization. By overseeing global operations across North America, Asia, Africa, and South America, the President & Chief Executive Officer ensures that the company maintains its position as a premier provider of performance-driven contact center services. This leadership role involves constant collaboration with the Board to align business objectives with evolving market demands. Hunter Croft drives the expansion of service capabilities, ensuring that the company effectively represents client brands through diverse communication channels. By prioritizing innovation in back-office support and customer experience, the President & Chief Executive Officer secures sustainable growth. Ultimately, Croft fosters a culture of excellence that empowers the entire organization to exceed client expectations while maintaining operational efficiency on a massive, international scale.
    Hunter Croft

    James Griffiths - Chief Financial Officer

    James Griffiths, the Chief Financial Officer at ACT, directs the financial planning, reporting, and fiscal health of the organization. By overseeing capital allocation and budgetary management across international operations, the Chief Financial Officer ensures that the company maintains the resources necessary to support its global expansion. This leadership role involves providing critical financial insights to the Board and executive team to guide strategic decision-making. James Griffiths drives cost-efficiency initiatives and revenue growth strategies, ensuring that the company remains competitive in the contact center and back-office support market. By managing financial risks and ensuring regulatory compliance, the Chief Financial Officer protects the long-term stability of the business. Through meticulous oversight of fiscal performance, Griffiths supports the company's mission of delivering value to clients, ensuring that the organization possesses the financial strength to innovate and scale its service offerings effectively.
    James Griffiths

    Susan Parker - Chief Operating Officer

    Susan Parker, the Chief Operating Officer at ACT, manages the daily execution of contact center operations and back-office support services. By overseeing service delivery across diverse global regions, the Chief Operating Officer ensures that every customer interaction meets the highest standards of quality and efficiency. This leadership role involves optimizing workflows and implementing technical solutions that allow the company to represent client brands with precision. Susan Parker drives operational excellence by streamlining administrative functions and enhancing the performance of support teams. By coordinating with other C-suite leaders, the Chief Operating Officer maintains alignment between service delivery and corporate growth targets. Through rigorous process management and a focus on scalable infrastructure, Parker ensures that the company consistently delivers exceptional experiences to major businesses, thereby solidifying the organization's reputation as a reliable, performance-driven partner in the global contact center industry.
    Susan Parker

    Zabrina Doerck - Chief Marketing Officer

    Zabrina Doerck, the Chief Marketing Officer at ACT, architects the brand identity and market positioning for the organization. By managing outreach initiatives across North America and international territories, the Chief Marketing Officer ensures that the company effectively communicates its value proposition to major businesses. This leadership role involves developing comprehensive campaigns that highlight the company's expertise in customer support and technical assistance. Zabrina Doerck drives lead generation and client acquisition strategies, ensuring that the brand voice remains consistent across all communication channels. By analyzing market trends and competitive landscapes, the Chief Marketing Officer aligns marketing efforts with the broader corporate mission of building loyalty and trust. Through strategic partnerships and targeted messaging, Doerck enhances the company's visibility, ensuring that the organization remains the preferred choice for businesses seeking high-quality, performance-driven contact center and back-office support services.
    Zabrina Doerck

    Michelle Lair - Chief People Officer

    Michelle Lair, the Chief People Officer at ACT, directs the human capital strategy and organizational development for the company. By overseeing talent acquisition, employee engagement, and professional training across global operations, the Chief People Officer ensures that the workforce remains equipped to deliver exceptional customer experiences. This leadership role involves fostering a corporate culture that prioritizes loyalty, trust, and high performance. Michelle Lair drives initiatives that support employee retention and leadership development, ensuring that the company attracts top-tier talent to represent client brands. By collaborating with other executives, the Chief People Officer aligns human resources policies with the broader business goals of the organization. Through the implementation of comprehensive training programs and inclusive workplace practices, Lair ensures that the company maintains a motivated and skilled team capable of meeting the complex demands of the modern contact center industry.
    Michelle Lair

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    Frequently Asked Questions Regarding ACT Top Executives and Leadership Team

    Who leads ACT?
    ACT is led by Hunter Croft (President & Chief Executive Officer), along with executives such as James Griffiths (Chief Financial Officer) and Susan Parker (Chief Operating Officer).
    Who is part of ACT’s executive team?
    The executive team of ACT includes leaders such as Hunter Croft (President & Chief Executive Officer), James Griffiths (Chief Financial Officer), Susan Parker (Chief Operating Officer) and other senior executives.
    How many executives does ACT have?
    ACT has 5 executives leading key business areas.
    What roles are included in ACT’s leadership team?
    The leadership team of ACT includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Marketing Officer, Chief People Officer.