ACT Executive and Leadership Team

Hunter Croft, the President & Chief Executive Officer at ACT, directs the overarching strategic vision and long-term growth initiatives for the organization. By aligning performance-driven contact center services with client requirements, the President & Chief Executive Officer ensures consistent delivery of high-value customer experiences. Croft oversees the expansion of service capabilities across North America, Asia, Africa, and South America, maintaining a competitive edge in the global business services sector. This leadership role involves constant collaboration with the Board to refine operational standards and enhance market positioning. Through rigorous oversight of corporate objectives, Hunter Croft drives the company toward sustainable profitability and operational excellence. The President & Chief Executive Officer maintains a focus on transforming standard support interactions into meaningful brand-building opportunities, ensuring that every client engagement reflects the core values of the firm while fostering deep-rooted customer loyalty and trust.

James Griffiths, the Chief Financial Officer at ACT, manages the fiscal health and capital allocation strategies necessary to support global contact center operations. By monitoring financial performance across diverse international regions, the Chief Financial Officer ensures that resource distribution aligns with the company's growth trajectory. Griffiths directs budgeting, financial reporting, and risk management processes to maintain stability while scaling back-office support services. This leadership role requires close coordination with other C-suite members to evaluate the economic viability of new market entries and service expansions. Through precise financial modeling and cost-efficiency analysis, James Griffiths supports the long-term sustainability of the business model. The Chief Financial Officer provides the necessary data-driven insights to optimize operational expenditures, ensuring that the firm remains a reliable partner for major businesses seeking high-quality administrative and technical assistance across the global landscape.

Susan Parker, the Chief Operating Officer at ACT, executes the daily operational workflows and service delivery standards that define the company's contact center performance. By managing the infrastructure required for seamless customer support and back-office functions, the Chief Operating Officer ensures that service level agreements are met with precision. Parker directs the implementation of operational processes across global sites, focusing on efficiency and quality control in every interaction. This leadership role involves optimizing the technical and administrative systems that support client brand representation. Through constant monitoring of operational metrics, Susan Parker drives continuous improvement in service delivery, ensuring that the firm maintains its reputation for excellence. The Chief Operating Officer coordinates with regional managers to address logistical challenges, ensuring that the company's global footprint remains a source of strength in providing reliable, high-performance support services to major businesses worldwide.

Zabrina Doerck, the Chief Marketing Officer at ACT, architects the brand identity and market outreach strategies that define the company's presence in the competitive contact center industry. By crafting messaging that highlights the firm's ability to represent client brand voices, the Chief Marketing Officer drives lead generation and client acquisition efforts. Doerck oversees the development of marketing campaigns that emphasize the value of performance-driven customer support and technical assistance. This leadership role involves analyzing market trends to identify new opportunities for growth within North America and international territories. Through strategic positioning, Zabrina Doerck ensures that the company remains the preferred partner for businesses requiring exceptional customer experience solutions. The Chief Marketing Officer collaborates with sales teams to translate market insights into actionable growth plans, ultimately strengthening the firm's reputation as a leader in delivering high-quality, trust-based customer interactions across multiple communication channels.

Michelle Lair, the Chief People Officer at ACT, directs the human capital strategy, talent acquisition, and organizational culture initiatives that empower the workforce. By fostering an environment centered on professional development and employee engagement, the Chief People Officer ensures that the team possesses the skills necessary to deliver exceptional customer experiences. Lair oversees recruitment and retention programs across the company's global operations, aligning workforce capabilities with the evolving needs of the business. This leadership role involves designing training frameworks that prepare staff to represent client brands with empathy and expertise. Through the implementation of robust HR policies, Michelle Lair supports the overall mission of building loyalty and trust within the organization. The Chief People Officer works closely with executive leadership to cultivate a high-performance culture, ensuring that the company attracts and retains the talent required to maintain its status as a premier provider of contact center services.