ACT Executive and Leadership Team

Hunter Croft, the President & Chief Executive Officer at ACT, directs the overarching strategic vision for performance-driven contact center operations. Overseeing global expansion across North America, Asia, Africa, and South America, the President & Chief Executive Officer ensures that every back-office support service aligns with the core mission of building customer trust. This leadership role involves constant collaboration with the Board to refine service delivery models and maintain competitive market positioning. By optimizing operational efficiency, Hunter Croft directly impacts the ability of the company to represent major business brands effectively. The President & Chief Executive Officer maintains a focus on long-term growth through the integration of advanced communication channels. Through rigorous oversight of service quality, Croft secures the reputation of the organization as a premier partner for technical assistance and administrative functions, ensuring that every interaction adds measurable value to the client experience.

James Griffiths, the Chief Financial Officer at ACT, manages the fiscal health and capital allocation strategies necessary for sustaining global contact center operations. Overseeing financial planning and analysis, the Chief Financial Officer ensures that resource distribution supports the delivery of high-quality back-office support services. This leadership role requires constant monitoring of economic performance across diverse international markets, including North America and Africa. By implementing robust financial controls, James Griffiths directly impacts the operational stability of the company. The Chief Financial Officer collaborates with other executive leaders to align budgetary goals with the broader mission of transforming customer interactions into loyalty-building opportunities. Through precise management of fiscal assets, Griffiths secures the financial foundation required for continuous innovation in technical assistance and administrative service delivery. The Chief Financial Officer maintains a disciplined approach to risk management, ensuring that the organization remains a reliable strategic partner for major businesses.

Zabrina Doerck, the Chief Marketing Officer at ACT, architects the brand identity and market engagement strategies that define the company as a leader in contact center services. Overseeing the communication of the value proposition to major businesses, the Chief Marketing Officer ensures that the brand voice remains consistent across all global channels. This leadership role involves developing outreach initiatives that highlight the expertise of the company in customer support and technical assistance. By analyzing market trends across North America and South America, Zabrina Doerck directly impacts the acquisition of new strategic partnerships. The Chief Marketing Officer collaborates with the executive team to translate the philosophy of building trust into compelling market narratives. Through the execution of targeted campaigns, Doerck secures a strong competitive position for the organization. The Chief Marketing Officer drives the growth of the brand by emphasizing the unique ability of the company to transform standard service interactions into long-term value.

Michelle Lair, the Chief People Officer at ACT, directs the human capital strategy and organizational culture initiatives that empower the workforce to deliver exceptional customer experiences. Overseeing talent acquisition, employee development, and retention programs, the Chief People Officer ensures that the staff possesses the skills required for high-level back-office support services. This leadership role involves fostering an environment that reflects the commitment of the company to building loyalty and trust. By implementing training frameworks across global operations, Michelle Lair directly impacts the quality of technical assistance and administrative functions provided to clients. The Chief People Officer collaborates with other executives to align workforce capabilities with the strategic goals of the organization. Through the cultivation of a high-performance culture, Lair secures the human resources necessary for sustained operational excellence. The Chief People Officer maintains a focus on employee engagement, ensuring that the team remains a vital asset in representing the brand voice of major business partners.