ACT Executive and Leadership Team

Hunter Croft, the President & Chief Executive Officer at ACT, directs the overarching strategy and operational execution for the performance-driven contact center and back-office support services provider. Croft's leadership ensures ACT consistently delivers exceptional customer experiences to major businesses across the United States, embodying the company's philosophy of transforming customer interactions into opportunities for loyalty, trust, and value. Overseeing the company's global operations spanning North America, Asia, Africa, and South America, the President & Chief Executive Officer drives the expansion of comprehensive business services, including customer support, technical assistance, and administrative functions. This executive role involves aligning all departments with the core mission of effectively representing client brand voices through multiple communication channels. By championing innovation in service delivery, Hunter Croft solidifies ACT's position as a strategic partner for businesses seeking to enhance their customer engagement and operational efficiency.

James Griffiths, the Chief Financial Officer at ACT, directs the financial strategy and fiscal management for the leading provider of performance-driven contact centers and back-office support services. Griffiths' oversight ensures the financial health and sustainability of ACT's operations, supporting its mission to deliver exceptional customer experiences and build loyalty, trust, and value for major businesses across the United States. The Chief Financial Officer manages all financial planning, budgeting, and reporting, providing critical insights that guide strategic decision-making and resource allocation across the company's diverse service offerings, including customer support, technical assistance, and administrative functions. This role is pivotal in maintaining ACT's financial integrity as it expands its reach across North America, Asia, Africa, and South America. By optimizing financial performance, James Griffiths enables ACT to continue investing in innovative solutions and reinforcing its position as a trusted strategic partner for businesses worldwide.

Zabrina Doerck, the Chief Marketing Officer at ACT, architects and executes comprehensive marketing strategies that amplify the company's performance-driven contact center and back-office support services. Doerck's initiatives focus on communicating ACT's unique value proposition: transforming customer interactions into opportunities to build loyalty, trust, and value for major businesses across the United States. The Chief Marketing Officer drives brand awareness and market penetration, ensuring ACT's message resonates with clients seeking to enhance their customer experiences and effectively represent their brand voice. This leadership position involves collaborating with sales and operations to identify market trends and develop targeted campaigns that highlight ACT's expertise in customer support, technical assistance, and administrative functions. Through strategic market positioning, Zabrina Doerck ensures ACT maintains its competitive edge and continues to attract and retain key business partners across its global operational footprint in North America, Asia, Africa, and South America.

Michelle Lair, the Chief People Officer at ACT, leads the human capital strategy and organizational development for the performance-driven contact center and back-office support services provider. Lair's focus is on cultivating a high-performance culture that supports ACT's commitment to delivering exceptional customer experiences and transforming each interaction into an opportunity to build loyalty, trust, and value for major businesses across the United States. The Chief People Officer oversees all aspects of talent management, employee engagement, and organizational design, ensuring ACT attracts, develops, and retains top talent essential for representing client brand voices effectively. This executive function is critical for fostering an environment where employees are empowered to provide outstanding customer support, technical assistance, and administrative functions. By championing people-centric initiatives, Michelle Lair ensures ACT's workforce is equipped to drive operational excellence and support the company's expansive presence across North America, Asia, Africa, and South America.