Leadership Overview
ACT has 4 executives leading key functions including strategy, financial oversight, market positioning, and human capital management.
Focused on delivering performance-driven contact center solutions, ACT transforms customer interactions into opportunities for building brand loyalty and trust across global markets.
Focused on delivering performance-driven contact center solutions, ACT transforms customer interactions into opportunities for building brand loyalty and trust across global markets.
Leadership Roles at ACT
Hunter Croft - President & Chief Executive Officer
Hunter Croft, the President & Chief Executive Officer at ACT, directs the overarching strategic vision for performance-driven contact center operations. Overseeing global expansion across North America, Asia, Africa, and South America, the President & Chief Executive Officer ensures that every back-office support service aligns with the core mission of building customer trust. This leadership role involves constant collaboration with the Board to refine service delivery models and maintain competitive market positioning. By optimizing operational efficiency, Hunter Croft drives the company toward sustainable growth and long-term value creation. The President & Chief Executive Officer maintains rigorous standards for brand representation, ensuring that every interaction reflects the high quality expected by major enterprise clients. Through consistent focus on innovation and service excellence, the President & Chief Executive Officer secures the company's status as a premier partner for businesses requiring comprehensive technical assistance and administrative support.
James Griffiths - Chief Financial Officer
James Griffiths, the Chief Financial Officer at ACT, manages the fiscal health and capital allocation strategies necessary for supporting large-scale contact center operations. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures that resources remain aligned with the company's objective of delivering exceptional customer experiences. This leadership role requires close coordination with executive peers to evaluate the profitability of various service channels across international markets. By implementing robust financial controls, James Griffiths supports the scalability of back-office support services and technical assistance programs. The Chief Financial Officer monitors economic trends within the business services industry to inform long-term investment decisions. Through precise budget management and financial forecasting, the Chief Financial Officer provides the stability required for the company to maintain its reputation as a reliable strategic partner for major businesses seeking high-quality, performance-driven support solutions.
Zabrina Doerck - Chief Marketing Officer
Zabrina Doerck, the Chief Marketing Officer at ACT, architects the brand identity and market engagement strategies that define the company's presence in the competitive contact center landscape. Overseeing lead generation and corporate communications, the Chief Marketing Officer ensures that the value proposition of performance-driven support services reaches key decision-makers across diverse global regions. This leadership role involves crafting messaging that highlights the ability to transform customer interactions into lasting loyalty. By analyzing market data and industry shifts, Zabrina Doerck refines the company's outreach to attract major enterprise clients. The Chief Marketing Officer collaborates with operational teams to ensure that marketing promises align with the actual delivery of technical assistance and administrative functions. Through strategic brand positioning, the Chief Marketing Officer strengthens the company's market share and reinforces the commitment to excellence that distinguishes the firm from other providers in the business services sector.
Michelle Lair - Chief People Officer
Michelle Lair, the Chief People Officer at ACT, directs the human capital strategy essential for maintaining a high-performing workforce across global contact center operations. Overseeing talent acquisition, employee development, and organizational culture, the Chief People Officer ensures that the staff possesses the skills required to deliver exceptional customer experiences. This leadership role involves designing training programs that empower employees to represent client brands with professionalism and empathy. By fostering an inclusive and productive work environment, Michelle Lair supports the company's mission to build trust and value through every interaction. The Chief People Officer collaborates with other executives to align workforce capabilities with the evolving needs of the business services industry. Through effective retention strategies and performance management, the Chief People Officer secures the talent necessary for the company to provide consistent, high-quality technical assistance and administrative support to clients operating in diverse international markets.
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Frequently Asked Questions Regarding ACT Top Executives and Leadership Team
