Leadership Overview
Adidas has 10 executives leading key functions including finance, technology, and sales operations.
Driven by innovation, Adidas is dedicated to athletic footwear, apparel, and accessories, shaping the future of sports and lifestyle with a commitment to performance and sustainability.
Driven by innovation, Adidas is dedicated to athletic footwear, apparel, and accessories, shaping the future of sports and lifestyle with a commitment to performance and sustainability.
Leadership Roles at Adidas
Lisa Aragon - Chief Financial Officer
Lisa Aragon, the Chief Financial Officer at Adidas, directs global financial strategy and operations. Overseeing all fiscal activities, Aragon ensures robust financial planning and analysis to support Adidas's market expansion and product development initiatives. This leadership role involves managing capital allocation, optimizing investment portfolios, and maintaining strong relationships with financial institutions. By driving fiscal discipline, Lisa Aragon directly impacts the company's profitability and long-term economic stability. The Chief Financial Officer's responsibilities extend to risk management and ensuring compliance with international financial regulations, safeguarding the company's assets and reputation across its global operations. Aragon's strategic financial oversight is crucial for sustaining Adidas's competitive edge in the sportswear industry.
Orkun Girban - Senior Director, Finance & Chief Financial Officer
Orkun Girban, the Senior Director, Finance & Chief Financial Officer at Adidas, manages key financial functions and strategic planning. Overseeing financial operations, Girban ensures accurate reporting, budgeting, and forecasting to support Adidas's global business objectives. This position involves close collaboration with various departments to align financial strategies with operational goals, driving efficiency and profitability. By implementing sound financial controls, Orkun Girban contributes to the company's sustained growth and market leadership. The Senior Director, Finance & Chief Financial Officer's expertise is vital for navigating complex financial landscapes and identifying opportunities for fiscal optimization across Adidas's diverse product lines and international markets. Girban's financial acumen strengthens Adidas's economic foundation.

Michael Slofstra - Chief Financial Officer & Senior VP, Finance NAM
Michael Slofstra, the Chief Financial Officer & Senior VP, Finance NAM at Adidas, directs financial strategy and operations for the North American region. Overseeing all fiscal activities in North America, Slofstra ensures robust financial planning, analysis, and reporting to support regional growth and market penetration. This leadership role involves managing capital allocation, optimizing investment strategies, and fostering strong relationships with financial stakeholders across NAM. By driving fiscal discipline and strategic financial management, Michael Slofstra directly impacts the company's profitability and economic stability within this key market. The Chief Financial Officer & Senior VP, Finance NAM's responsibilities extend to risk assessment and ensuring compliance with regional financial regulations, safeguarding Adidas's assets and reputation. Slofstra's financial oversight is crucial for sustaining Adidas's competitive edge in the North American sportswear industry.

Lars Daene - Finance Adidas Korea Chief Financial Officer & Vice President
Lars Daene, the Finance Adidas Korea Chief Financial Officer & Vice President at Adidas, leads financial operations and strategic planning for the Korean market. Overseeing all fiscal activities in Korea, Daene ensures accurate financial reporting, budgeting, and forecasting to support Adidas's business objectives within the region. This position involves close collaboration with local teams to align financial strategies with operational goals, driving efficiency and profitability. By implementing sound financial controls, Lars Daene contributes to the company's sustained growth and market presence in South Korea. The Finance Adidas Korea Chief Financial Officer & Vice President's expertise is vital for navigating the local financial landscape and identifying opportunities for fiscal optimization. Daene's financial acumen strengthens Adidas's economic foundation in Korea.
Brandt Schmidtmann - Director, Sales Operations & Chief Financial Officer, Business Planning
Brandt Schmidtmann, the Director, Sales Operations & Chief Financial Officer, Business Planning at Adidas, oversees critical sales operations and financial planning initiatives. Managing sales operations, Schmidtmann ensures efficient processes and strategic alignment to drive revenue growth and enhance customer satisfaction. Concurrently, as Chief Financial Officer for Business Planning, this executive directs financial forecasting, budgeting, and resource allocation to support long-term business objectives. By integrating sales strategies with financial foresight, Brandt Schmidtmann optimizes performance across key markets. The Director, Sales Operations & Chief Financial Officer, Business Planning's dual focus ensures that sales efforts are financially sound and strategically directed, contributing significantly to Adidas's overall market success and operational efficiency. Schmidtmann's leadership bridges operational execution and financial strategy.
Rafael de Paiva - Senior Director, Finance & Chief Financial Officer
Rafael de Paiva, the Senior Director, Finance & Chief Financial Officer at Adidas, directs financial strategy and operational oversight. Overseeing financial planning, analysis, and reporting, de Paiva ensures fiscal integrity and supports strategic decision-making across the organization. This role involves managing budgets, optimizing resource allocation, and identifying financial opportunities to drive growth and profitability. By maintaining rigorous financial controls, Rafael de Paiva contributes to Adidas's sustained success and market competitiveness. The Senior Director, Finance & Chief Financial Officer's expertise is crucial for navigating complex financial environments and ensuring alignment with corporate financial goals. De Paiva's financial leadership strengthens Adidas's economic performance and strategic positioning.
Jun Tu - Senior Vice President, Chief Financial Officer, Greater China Region
Jun Tu, the Senior Vice President, Chief Financial Officer, Greater China Region at Adidas, leads financial strategy and operations for this vital market. Overseeing all fiscal activities in Greater China, Tu ensures robust financial planning, analysis, and reporting to support regional growth and market penetration. This leadership role involves managing capital allocation, optimizing investment strategies, and fostering strong relationships with financial stakeholders across the region. By driving fiscal discipline and strategic financial management, Jun Tu directly impacts the company's profitability and economic stability within Greater China. The Senior Vice President, Chief Financial Officer, Greater China Region's responsibilities extend to risk assessment and ensuring compliance with regional financial regulations, safeguarding Adidas's assets and reputation. Tu's financial oversight is crucial for sustaining Adidas's competitive edge in the Greater China sportswear industry.
Kohei Hagio - President & Representative & Director
Kohei Hagio, the President & Representative & Director at Adidas, directs overall corporate strategy and governance. Overseeing all major business functions, Hagio ensures alignment with Adidas's mission and vision, driving performance and market leadership. This executive role involves making critical decisions regarding product innovation, global expansion, and strategic partnerships. By providing visionary leadership, Kohei Hagio guides the company towards sustained growth and profitability. The President & Representative & Director's responsibilities include representing Adidas to stakeholders and ensuring adherence to ethical and legal standards across all operations. Hagio's strategic direction is paramount to Adidas's continued success and influence in the global sportswear market.
Roman Remizov - Chief Technology Officer
Roman Remizov, the Chief Technology Officer at Adidas, architects the company's technological vision and digital transformation. Overseeing all aspects of IT infrastructure and innovation, Remizov drives the development and implementation of cutting-edge solutions that enhance product design, manufacturing efficiency, and customer engagement. This critical role involves leading research and development in areas such as advanced materials, digital manufacturing processes, and data analytics. By fostering a culture of technological advancement, Roman Remizov ensures Adidas remains at the forefront of innovation in the sportswear sector. The Chief Technology Officer's strategic guidance is essential for integrating new technologies into the supply chain and retail operations, optimizing performance and sustainability across the business. Remizov's leadership propels Adidas's digital capabilities forward.
Lakrouz Hamida - Drh
Lakrouz Hamida, the Drh at Adidas, oversees human resources strategy and operations. Managing all aspects of talent acquisition, development, and employee relations, Hamida ensures a motivated and high-performing workforce aligned with Adidas's corporate objectives. This role involves developing and implementing HR policies, fostering a positive work environment, and driving initiatives that support employee well-being and professional growth. By championing people-centric strategies, Lakrouz Hamida contributes to a strong organizational culture and operational excellence. The Drh's leadership is essential for attracting and retaining top talent, ensuring Adidas remains an employer of choice. Hamida's focus on human capital development is critical for the company's long-term success and innovation.
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