Leadership Overview
Adidas has 7 executives leading key functions including financial strategy, operational logistics, regional finance, and human resources.
Driven by a commitment to athletic excellence, Adidas designs high-performance sportswear while maintaining a global manufacturing footprint that empowers athletes across every continent to achieve peak performance through innovative apparel and footwear solutions.
Driven by a commitment to athletic excellence, Adidas designs high-performance sportswear while maintaining a global manufacturing footprint that empowers athletes across every continent to achieve peak performance through innovative apparel and footwear solutions.
Leadership Roles at Adidas
Graziela Schultz - Chief Financial Officer
Graziela Schultz, the Chief Financial Officer at Adidas, directs the global fiscal strategy and capital allocation processes. Overseeing the entire financial architecture, the Chief Financial Officer ensures the company maintains robust liquidity while funding research into sustainable athletic materials. This leadership role involves managing investor relations and reporting on quarterly performance metrics to the board. By optimizing cost structures across manufacturing facilities, Graziela Schultz directly impacts the long-term profitability of the organization. Schultz monitors market volatility to protect the balance sheet from currency fluctuations. Through rigorous oversight of capital expenditures, the Chief Financial Officer secures the financial health necessary for continued innovation in sportswear. This position requires constant collaboration with regional finance leads to ensure consistent reporting standards. Ultimately, Schultz drives the fiscal discipline required to sustain the market position of the company within the competitive global athletic apparel industry.
Michael Slofstra - Chief Financial Officer & Senior VP, Finance NAM
Michael Slofstra, the Chief Financial Officer & Senior VP, Finance NAM at Adidas, directs all financial operations within the North American market. Overseeing regional revenue growth, the Chief Financial Officer & Senior VP, Finance NAM ensures that local business units align with corporate fiscal targets. This leadership role involves managing regional budgets and analyzing consumer spending patterns to inform inventory investments. By optimizing the financial performance of the North American division, Michael Slofstra directly impacts the overall profitability of the company. Slofstra monitors regional economic indicators to adjust pricing strategies for athletic shoes and accessories. Through detailed financial forecasting, the Chief Financial Officer & Senior VP, Finance NAM supports the expansion of retail footprints across the continent. This position requires close coordination with global headquarters to ensure compliance with international accounting standards. Ultimately, Slofstra secures the financial stability of the North American operations through disciplined resource management.

Jun Tu - Senior Vice President, Chief Financial Officer, Greater China Region
Jun Tu, the Senior Vice President, Chief Financial Officer, Greater China Region at Adidas, directs the financial strategy for the critical Greater China market. Overseeing regional fiscal planning, the Senior Vice President, Chief Financial Officer, Greater China Region ensures that local operations maximize revenue from athletic apparel sales. This leadership role involves navigating complex regulatory environments and managing currency risks specific to the region. By optimizing local investment strategies, Jun Tu directly impacts the growth trajectory of the company in this high-demand market. Tu monitors consumer trends to allocate marketing budgets effectively across digital and physical channels. Through rigorous financial analysis, the Senior Vice President, Chief Financial Officer, Greater China Region supports the development of localized product lines. This position requires constant communication with global leadership to align regional performance with corporate objectives. Ultimately, Tu secures the financial success of the company within the competitive landscape of Greater China.
Orkun Girban - Senior Director, Finance & Chief Financial Officer
Orkun Girban, the Senior Director, Finance & Chief Financial Officer at Adidas, directs the internal financial controls and reporting accuracy for specific business units. Overseeing the integrity of financial data, the Senior Director, Finance & Chief Financial Officer ensures that all accounting practices meet global standards. This leadership role involves auditing internal processes to identify efficiencies in resource allocation. By optimizing the financial reporting framework, Orkun Girban directly impacts the transparency of the company to stakeholders. Girban monitors departmental spending to ensure alignment with the broader corporate budget. Through the implementation of automated financial systems, the Senior Director, Finance & Chief Financial Officer improves the speed and accuracy of monthly closings. This position requires constant collaboration with operational managers to provide actionable financial insights. Ultimately, Girban secures the financial reliability of the organization by maintaining rigorous oversight of all internal fiscal activities and reporting mechanisms.

Liese Falken - Chief Operating Officer
Liese Falken, the Chief Operating Officer at Adidas, manages the complex global supply chain and manufacturing operations. Overseeing the distribution networks, the Chief Operating Officer ensures that athletic footwear and apparel reach retail partners with maximum efficiency. This leadership role involves streamlining production cycles to meet fluctuating consumer demand across international markets. By implementing advanced logistics technology, Liese Falken reduces lead times and minimizes inventory waste. Falken coordinates with regional production hubs to maintain quality standards for all sportswear products. The Chief Operating Officer monitors operational KPIs to identify bottlenecks in the manufacturing process. Through strategic planning, Falken optimizes the flow of goods from factories to global storefronts. This role requires constant alignment with the product development teams to ensure operational readiness for new launches. Ultimately, Falken secures the operational agility needed to maintain the status of the company as a leader in athletic manufacturing.
Kohei Hagio - President & Representative & Director
Kohei Hagio, the President & Representative & Director at Adidas, directs the overall strategic vision and corporate governance for the organization. Overseeing the executive board, the President & Representative & Director ensures that the company maintains its market position as a premier sportswear manufacturer. This leadership role involves setting long-term goals for brand expansion and product innovation. By fostering a culture of excellence, Kohei Hagio directly impacts the performance of all global business units. Hagio monitors competitive threats and identifies opportunities for market penetration in emerging regions. Through strategic partnerships, the President & Representative & Director drives the adoption of sustainable manufacturing practices across the entire supply chain. This position requires constant engagement with shareholders to communicate the value proposition of the company. Ultimately, Hagio secures the future growth of the organization by aligning operational activities with the core mission of providing high-quality athletic gear to consumers worldwide.
Lakrouz Hamida - Drh
Lakrouz Hamida, the Drh at Adidas, directs the global human resources strategy and talent management initiatives. Overseeing the recruitment and development of personnel, the Drh ensures that the company attracts top talent to support its athletic manufacturing goals. This leadership role involves designing training programs that foster innovation and technical expertise among the workforce. By optimizing organizational structure, Lakrouz Hamida directly impacts the productivity and morale of the company. Hamida monitors employee engagement metrics to ensure a high-performance culture across all international offices. Through the implementation of inclusive hiring practices, the Drh supports the diversity goals of the organization. This position requires constant collaboration with department heads to align staffing levels with business needs. Ultimately, Hamida secures the human capital necessary for the company to maintain its competitive edge in the global sportswear market through effective leadership development and talent retention strategies.
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