Adidas Executive and Leadership Team

May, 2026

Leadership Overview

Adidas has 10 executives leading key functions including technology, finance, and sales.

Driven by innovation, Adidas is dedicated to athletic excellence, empowering athletes worldwide through its specialized sportswear, footwear, and accessories, shaping the future of sports and lifestyle.

Leadership Roles at Adidas

  • Chief Financial Officer - Graziela Schultz
  • Senior Director, Finance & Chief Financial Officer - Rafael de Paiva
  • Director, Sales Operations & Chief Financial Officer, Business Planning - Brandt Schmidtmann
  • Senior Vice President, Chief Financial Officer, Greater China Region - Jun Tu
  • Chief Financial Officer & Senior VP, Finance NAM - Michael Slofstra
  • Finance Adidas Korea Chief Financial Officer & Vice President - Lars Daene
  • Senior Director, Finance & Chief Financial Officer - Orkun Girban
  • President - Daniel Jaramillo
  • Chief Technology Officer - Roman Remizov
  • Sels - Umesh Kumar
  • Graziela Schultz - Chief Financial Officer

    Graziela Schultz, the Chief Financial Officer at Adidas, manages the company's financial health and strategic fiscal planning. Directing all financial operations, Schultz ensures robust accounting practices, accurate financial reporting, and effective capital allocation. This critical role involves overseeing budgeting, forecasting, and risk management to support Adidas's global business objectives. By optimizing financial strategies, Graziela Schultz drives profitability and sustainable growth across diverse international markets. The Chief Financial Officer's responsibilities include managing investor relations and securing funding for key initiatives. Schultz's financial acumen underpins the company's expansion and operational resilience, ensuring fiscal discipline in the dynamic sportswear industry.

    Rafael de Paiva - Senior Director, Finance & Chief Financial Officer

    Rafael de Paiva, the Senior Director, Finance & Chief Financial Officer at Adidas, spearheads financial strategy and operational oversight for key financial functions. De Paiva directs the financial planning and analysis activities, ensuring alignment with Adidas's overarching business goals. This leadership position involves managing complex financial models and providing critical insights to support executive decision-making. By enhancing financial controls and reporting mechanisms, Rafael de Paiva strengthens the company's fiscal integrity. The Senior Director, Finance & Chief Financial Officer's scope includes optimizing resource allocation and driving efficiency across financial departments. De Paiva's expertise supports Adidas's market penetration and revenue generation strategies.

    Brandt Schmidtmann - Director, Sales Operations & Chief Financial Officer, Business Planning

    Brandt Schmidtmann, the Director, Sales Operations & Chief Financial Officer, Business Planning at Adidas, orchestrates sales operations and strategic financial planning. Schmidtmann directs the integration of sales strategies with financial objectives, ensuring seamless execution of business plans. This role involves optimizing sales processes and resource deployment to maximize revenue and market share. By enhancing sales forecasting accuracy and managing operational budgets, Brandt Schmidtmann drives commercial success. The Director, Sales Operations & Chief Financial Officer, Business Planning's focus includes developing robust planning frameworks that support Adidas's global sales initiatives. Schmidtmann's leadership ensures financial discipline within sales operations, contributing to sustained profitability.

    Jun Tu - Senior Vice President, Chief Financial Officer, Greater China Region

    Jun Tu, the Senior Vice President, Chief Financial Officer, Greater China Region at Adidas, leads financial operations and strategy for the vital Greater China market. Tu directs financial planning, analysis, and reporting, ensuring fiscal health and compliance within the region. This executive role involves managing regional budgets, optimizing investment strategies, and mitigating financial risks. By driving financial performance, Jun Tu supports Adidas's growth objectives in one of its key global markets. The Senior Vice President, Chief Financial Officer, Greater China Region's responsibilities include fostering strong relationships with local financial institutions and stakeholders. Tu's financial leadership is instrumental in navigating the complexities of the Chinese market.

    Michael Slofstra - Chief Financial Officer & Senior VP, Finance NAM

    Michael Slofstra, the Chief Financial Officer & Senior VP, Finance NAM at Adidas, directs financial strategy and operations for the North American market. Slofstra oversees all financial activities, including budgeting, forecasting, and financial reporting, ensuring alignment with corporate objectives. This leadership position involves managing financial resources to drive profitable growth and operational efficiency across North America. By implementing robust financial controls, Michael Slofstra enhances fiscal accountability and performance. The Chief Financial Officer & Senior VP, Finance NAM's scope includes strategic financial planning to support market expansion and product innovation. Slofstra's financial expertise guides Adidas's commercial endeavors in the dynamic North American region.
    Michael Slofstra

    Lars Daene - Finance Adidas Korea Chief Financial Officer & Vice President

    Lars Daene, the Finance Adidas Korea Chief Financial Officer & Vice President at Adidas, leads financial management and strategic planning for the Korean market. Daene directs all financial operations, including accounting, reporting, and treasury functions, ensuring compliance and fiscal integrity. This executive role involves developing and executing financial strategies to support Adidas's business objectives in Korea. By optimizing financial performance and resource allocation, Lars Daene contributes to the company's regional success. The Finance Adidas Korea Chief Financial Officer & Vice President's responsibilities include managing budgets and driving financial efficiency. Daene's financial leadership strengthens Adidas's presence and profitability in the Korean market.

    Orkun Girban - Senior Director, Finance & Chief Financial Officer

    Orkun Girban, the Senior Director, Finance & Chief Financial Officer at Adidas, oversees critical financial functions and strategic planning initiatives. Girban directs financial analysis, budgeting, and forecasting processes, ensuring robust fiscal management across relevant divisions. This leadership role involves providing financial insights to support executive decision-making and drive business performance. By optimizing financial operations and resource allocation, Orkun Girban enhances efficiency and profitability. The Senior Director, Finance & Chief Financial Officer's scope includes managing financial risks and ensuring compliance with regulatory standards. Girban's financial expertise supports Adidas's strategic growth and operational excellence.
    Orkun Girban

    Daniel Jaramillo - President

    Daniel Jaramillo, the President at Adidas, directs the company's overall strategic vision and operational execution. Jaramillo oversees all major business functions, ensuring alignment with Adidas's mission to be the best sports company in the world. This executive position involves leading global teams, driving innovation, and fostering a culture of performance and sustainability. By championing strategic initiatives, Daniel Jaramillo enhances Adidas's market leadership and brand equity. The President's responsibilities include managing key stakeholder relationships and navigating complex global markets. Jaramillo's leadership guides Adidas toward continued growth and success in the competitive sportswear landscape.

    Roman Remizov - Chief Technology Officer

    Roman Remizov, the Chief Technology Officer at Adidas, directs the company's technological strategy and innovation pipeline. Overseeing the development and implementation of cutting-edge digital solutions, Remizov ensures Adidas maintains a competitive edge in the sportswear market. This leadership role involves integrating advanced technologies into product design, manufacturing processes, and customer engagement platforms. By driving digital transformation initiatives, Roman Remizov enhances operational efficiency and product performance. The Chief Technology Officer's focus extends to exploring emerging tech trends, such as AI and data analytics, to optimize supply chain management and personalize consumer experiences across global markets. Remizov's strategic vision propels Adidas's commitment to technological advancement in athletic wear.

    Umesh Kumar - Sels

    Umesh Kumar, the Sels at Adidas, drives strategic initiatives within the sales division. Kumar oversees the execution of sales strategies, focusing on market penetration and revenue growth across key territories. This role involves managing sales teams and fostering strong client relationships to expand Adidas's market presence. By optimizing sales processes and performance metrics, Umesh Kumar ensures the achievement of commercial targets. The Sels' responsibilities include identifying new business opportunities and strengthening distribution channels. Kumar's leadership contributes directly to Adidas's commercial success and market leadership in the sportswear industry.

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    Frequently Asked Questions Regarding Adidas Top Executives and Leadership Team

    Who leads Adidas?
    Adidas is led by Graziela Schultz (Chief Financial Officer), along with executives such as Rafael de Paiva (Senior Director, Finance & Chief Financial Officer) and Brandt Schmidtmann (Director, Sales Operations & Chief Financial Officer, Business Planning).
    Who is part of Adidas’s executive team?
    The executive team of Adidas includes leaders such as Graziela Schultz (Chief Financial Officer), Rafael de Paiva (Senior Director, Finance & Chief Financial Officer), Brandt Schmidtmann (Director, Sales Operations & Chief Financial Officer, Business Planning) and other senior executives.
    How many executives does Adidas have?
    Adidas has 10 executives leading key business areas.
    What roles are included in Adidas’s leadership team?
    The leadership team of Adidas includes roles such as Chief Financial Officer, Senior Director, Finance & Chief Financial Officer, Director, Sales Operations & Chief Financial Officer, Business Planning, Senior Vice President, Chief Financial Officer, Greater China Region, Chief Financial Officer & Senior VP, Finance NAM.