Coleman Executive and Leadership Team

September, 2026

Leadership Overview

Coleman has 6 executives leading key functions including strategy, financial oversight, and operational management.

Driven by a commitment to outdoor excellence, Coleman manufactures high-quality camping, hiking, and survival gear while maintaining a legacy of durability and innovation for adventurers across global markets.

Leadership Roles at Coleman

  • Chief Executive Officer - Horatius Coleman
  • Chief Executive Officer Coleman and Associates LLC - David Coleman
  • Chief Financial Officer - Wendy Caffrey
  • President - Liz Coleman
  • President - Marissa McKinney
  • President - Jacquelyn Coleman
  • Horatius Coleman - Chief Executive Officer

    Horatius Coleman, the Chief Executive Officer at Coleman, directs the overarching strategic vision for the manufacturing of camping, hiking, and survival gear. This leadership role involves aligning product development cycles with shifting consumer demands in the outdoor recreation sector. By overseeing the integration of advanced materials into survival equipment, the Chief Executive Officer ensures market competitiveness across North American and international territories. Horatius Coleman maintains constant communication with the Board to secure long-term growth objectives and operational efficiency. Through rigorous analysis of supply chain logistics, the Chief Executive Officer optimizes production workflows to meet high-volume demand. This executive focus remains fixed on expanding the brand footprint while upholding the quality standards synonymous with the company. Ultimately, the Chief Executive Officer drives the organizational culture toward sustainable innovation and consistent revenue performance within the competitive sporting goods industry.

    David Coleman - Chief Executive Officer Coleman and Associates LLC

    David Coleman, the Chief Executive Officer Coleman and Associates LLC at Coleman, manages specialized business partnerships and external consulting initiatives. This role focuses on expanding the reach of camping and survival gear through strategic alliances and distribution networks. By architecting collaborative frameworks, the Chief Executive Officer Coleman and Associates LLC ensures that product availability remains robust across diverse retail channels. David Coleman monitors market trends to identify new opportunities for brand expansion and consumer engagement. This leadership position requires constant coordination with internal departments to align external business development with core manufacturing capabilities. Through the cultivation of long-term professional relationships, the Chief Executive Officer Coleman and Associates LLC secures market stability and enhances the overall brand presence. This executive oversight directly impacts the company's ability to penetrate new demographics while maintaining a strong competitive advantage in the outdoor gear marketplace.
    David Coleman

    Wendy Caffrey - Chief Financial Officer

    Wendy Caffrey, the Chief Financial Officer at Coleman, manages the fiscal health and capital allocation strategies for the manufacturing of camping, hiking, and survival gear. This role involves overseeing financial reporting, budgeting, and long-term investment planning to support the company's growth objectives. By analyzing cost structures across production facilities, the Chief Financial Officer ensures optimal resource distribution and operational efficiency. Wendy Caffrey coordinates with the executive team to evaluate the financial viability of new product lines and market expansion initiatives. This leadership position requires precise management of cash flow and risk mitigation strategies to maintain stability in the volatile sporting goods sector. Through the implementation of robust financial controls, the Chief Financial Officer secures the necessary capital for ongoing research and development. Ultimately, Caffrey drives the fiscal discipline required to sustain the company's market position and deliver consistent value to stakeholders.

    Liz Coleman - President

    Liz Coleman, the President at Coleman, directs internal operations and the execution of manufacturing strategies for camping and hiking equipment. This role focuses on streamlining production processes to ensure high-quality output across all product categories. By overseeing daily operational workflows, the President maintains alignment between manufacturing capacity and market demand. Liz Coleman collaborates with department heads to implement process improvements that enhance efficiency and reduce waste in the supply chain. This leadership position involves managing cross-functional teams to ensure that product development meets the rigorous standards required for survival gear. Through the optimization of internal systems, the President supports the company's commitment to durability and performance. This executive oversight ensures that operational goals remain synchronized with the broader corporate mission. Ultimately, Coleman drives the operational excellence necessary to maintain a leading presence in the outdoor gear industry.

    Marissa McKinney - President

    Marissa McKinney, the President at Coleman, leads the marketing and brand strategy initiatives for the company's extensive line of camping and survival gear. This role involves architecting consumer-facing campaigns that highlight product reliability and innovation. By overseeing market research and brand positioning, the President ensures that the company remains relevant to outdoor enthusiasts across diverse geographic regions. Marissa McKinney coordinates with sales and product teams to translate consumer feedback into actionable marketing strategies. This leadership position requires constant monitoring of competitive dynamics to adjust promotional efforts and maintain market share. Through the development of digital and traditional outreach programs, the President expands the brand's reach and strengthens customer loyalty. This executive focus remains fixed on driving brand awareness and supporting revenue growth through targeted engagement. Ultimately, McKinney secures the company's reputation as a premier provider of high-performance outdoor equipment.
    Marissa McKinney

    Jacquelyn Coleman - President

    Jacquelyn Coleman, the President at Coleman, manages the global supply chain and logistics infrastructure for the company's camping, hiking, and survival gear. This role involves overseeing the procurement of raw materials and the distribution of finished goods to retail partners worldwide. By architecting scalable logistics solutions, the President ensures that products reach consumers efficiently and reliably. Jacquelyn Coleman coordinates with manufacturing leads to balance inventory levels with seasonal demand fluctuations. This leadership position requires constant evaluation of transportation networks and vendor relationships to minimize costs and improve delivery timelines. Through the implementation of advanced supply chain technologies, the President enhances operational transparency and responsiveness. This executive oversight directly impacts the company's ability to maintain consistent product availability in a competitive market. Ultimately, Coleman drives the logistical precision necessary to support the company's growth and commitment to outdoor adventure.

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    Frequently Asked Questions Regarding Coleman Top Executives and Leadership Team

    Who leads Coleman?
    Coleman is led by Horatius Coleman (Chief Executive Officer), along with executives such as David Coleman (Chief Executive Officer Coleman and Associates LLC) and Wendy Caffrey (Chief Financial Officer).
    Who is part of Coleman’s executive team?
    The executive team of Coleman includes leaders such as Horatius Coleman (Chief Executive Officer), David Coleman (Chief Executive Officer Coleman and Associates LLC), Wendy Caffrey (Chief Financial Officer) and other senior executives.
    How many executives does Coleman have?
    Coleman has 6 executives leading key business areas.
    What roles are included in Coleman’s leadership team?
    The leadership team of Coleman includes roles such as Chief Executive Officer, Chief Executive Officer Coleman and Associates LLC, Chief Financial Officer, President, President.