Act Executive and Leadership Team

Samuel Moleiro, the Chief Executive Officer & Group partner (Brazil) at Act, directs the overarching strategy and operational execution for the Brazilian market. This leadership position involves guiding the agency's integrated marketing solutions, focusing on social media and SEO to boost brand visibility. Samuel Moleiro ensures that results-driven strategies are implemented effectively, aligning with Act's core mission. The role demands a deep understanding of regional market dynamics and client needs within Brazil, driving growth and client satisfaction. This executive oversees the development and deployment of innovative campaigns that directly contribute to enhancing brand visibility for clients. The focus remains on delivering measurable outcomes and solidifying Act's market position in Brazil through strategic partnerships and operational excellence.

Etienne Cartolano, the Partner. Chief Executive Officer Act Nexus. AI and Emerging Technologies Value Creation at Act, spearheads the integration of artificial intelligence and emerging technologies across the agency's value creation framework. This pivotal role involves identifying and capitalizing on new technological advancements to enhance Act's digital marketing solutions, particularly in social media and SEO. Etienne Cartolano drives the strategic direction for Act Nexus, ensuring the development of cutting-edge services that deliver tangible results and elevate brand visibility for clients. The executive's focus is on fostering innovation and creating new avenues for growth by leveraging AI and other emerging technologies. This leadership ensures Act remains at the forefront of digital marketing, offering clients advanced solutions that provide a competitive edge and maximize their market impact.

Paulo Couto, the Chief Operating Officer at Act, manages the day-to-day operational efficiency and resource allocation across the agency. This executive ensures that the integrated marketing solutions, including social media and SEO strategies, are executed seamlessly and effectively to enhance brand visibility. Paulo Couto oversees the operational teams, driving process improvements and optimizing workflows to support the delivery of results-driven strategies. The role involves close collaboration with other leadership to ensure operational alignment with the company's strategic objectives. By streamlining operations, Paulo Couto directly contributes to the agency's capacity to scale and meet client demands efficiently. This leadership ensures that Act's operational infrastructure robustly supports its mission of boosting client brand visibility through expert digital marketing.

Paulo Quites, the Chief Operating Officer, & Iberia (Americas) at Act, oversees operational functions and strategic growth initiatives across the Americas and Iberia regions. This executive ensures the effective deployment of integrated marketing solutions, including social media and SEO, to enhance brand visibility within these key markets. Paulo Quites drives operational excellence and manages regional teams to deliver results-driven strategies tailored to local market nuances. The role involves fostering strong client relationships and expanding Act's market presence throughout the Americas and Iberia. By optimizing regional operations, Paulo Quites directly supports the company's expansion goals and reinforces its commitment to delivering impactful digital marketing services. This leadership ensures consistent service delivery and strategic alignment across diverse geographic areas.

Frédéric Martineau, the Chief Technology Officer at Act, directs the technological infrastructure and innovation pipeline that underpins the agency's digital marketing solutions. This executive is responsible for the technical execution of social media and SEO strategies, ensuring optimal performance and scalability. Frédéric Martineau oversees the development and implementation of technology platforms that enhance Act's ability to deliver results-driven strategies and improve brand visibility for clients. The role involves evaluating and integrating new technologies to maintain Act's competitive edge in the digital marketing landscape. By ensuring technological excellence, Frédéric Martineau supports the agency's mission to provide cutting-edge solutions that drive client success and market impact. This leadership ensures the robust technical foundation for all digital initiatives.