Act Executive and Leadership Team

July, 2026

Leadership Overview

Act has 6 executives leading key functions including strategy, operations, and technology.

Driven by innovation, Act is dedicated to delivering results-driven strategies that enhance brand visibility through integrated marketing solutions, focusing on social media and SEO to achieve significant market impact.

Leadership Roles at Act

  • Chief Executive Officer & Group partner (Brazil) - Samuel Moleiro
  • Partner. Chief Executive Officer Act Nexus. AI and Emerging Technologies Value Creation - Etienne Cartolano
  • Chief Operating Officer - Tito Simões
  • Chief Operating Officer, & Iberia (Americas) - Paulo Quites
  • Chief Technology Officer - Frédéric Martineau
  • Partner. Chief Technology Officer Act Nexus. AI and Emerging Technologies Value Creation - Allan Veiga
  • Samuel Moleiro - Chief Executive Officer & Group partner (Brazil)

    Samuel Moleiro, the Chief Executive Officer & Group partner (Brazil) at Act, directs the overarching strategy and operational execution for the Brazilian market. This leadership role involves aligning Act's integrated marketing solutions, including social media and SEO, with regional business objectives to drive brand visibility and client success. Samuel Moleiro ensures that the agency's results-driven strategies are effectively implemented, fostering a culture of performance and continuous improvement across all Brazilian operations. The focus remains on delivering measurable outcomes that enhance client brand presence and market share within the dynamic digital landscape. This executive's purview encompasses the strategic direction and financial performance of the Brazilian division, solidifying Act's market position through targeted growth initiatives and operational excellence.

    Etienne Cartolano - Partner. Chief Executive Officer Act Nexus. AI and Emerging Technologies Value Creation

    Etienne Cartolano, the Partner. Chief Executive Officer Act Nexus. AI and Emerging Technologies Value Creation at Act, spearheads the strategic development and implementation of AI and emerging technologies across the organization. This critical role focuses on identifying and integrating innovative solutions that create tangible value for clients and enhance Act's service offerings in digital marketing, social media, and SEO. Etienne Cartolano drives the exploration of new technological frontiers, ensuring Act remains at the forefront of digital innovation. The objective is to leverage cutting-edge advancements to deliver superior, results-driven strategies that amplify brand visibility. By fostering a forward-thinking approach, Cartolano guides the Act Nexus division in pioneering new avenues for growth and competitive advantage within the rapidly evolving technology landscape.

    Tito Simões - Chief Operating Officer

    Tito Simões, the Chief Operating Officer at Act, oversees the day-to-day operational efficiency and scalability of the agency's integrated marketing solutions. This leadership position involves optimizing internal processes for social media and SEO campaigns, ensuring seamless execution and resource allocation to support results-driven strategies. Tito Simões focuses on enhancing operational workflows to maximize productivity and client satisfaction, directly contributing to Act's ability to deliver enhanced brand visibility. The COO's responsibilities include managing cross-functional team collaboration and implementing best practices across all operational facets. By driving operational excellence, Simões ensures that Act consistently meets its strategic objectives and maintains a high standard of service delivery in the competitive digital marketing sector.

    Paulo Quites - Chief Operating Officer, & Iberia (Americas)

    Paulo Quites, the Chief Operating Officer, & Iberia (Americas) at Act, manages and optimizes operational functions across the Americas and Iberia regions. This executive role involves directing the implementation of integrated marketing solutions, including social media and SEO, to achieve consistent results and enhance brand visibility throughout these key markets. Paulo Quites ensures that operational strategies align with regional business objectives, driving efficiency and effectiveness in service delivery. The focus is on refining processes to support Act's growth trajectory and maintain high standards of client engagement. By overseeing operations in these expansive territories, Quites plays a crucial part in solidifying Act's presence and impact across diverse economic landscapes.

    Frédéric Martineau - Chief Technology Officer

    Frédéric Martineau, the Chief Technology Officer at Act, directs the technological infrastructure and innovation strategy that underpins the agency's digital marketing services. This role is pivotal in advancing Act's capabilities in social media, SEO, and other integrated solutions, ensuring the adoption of cutting-edge technologies. Frédéric Martineau oversees the development and maintenance of robust technological platforms that enable the delivery of results-driven strategies, enhancing client brand visibility. The CTO's focus includes evaluating emerging technologies, cybersecurity measures, and data analytics to maintain Act's competitive edge. By driving technological advancement, Martineau ensures that Act's operational framework is optimized for performance, scalability, and future growth in the digital marketing landscape.
    Frédéric Martineau

    Allan Veiga - Partner. Chief Technology Officer Act Nexus. AI and Emerging Technologies Value Creation

    Allan Veiga, the Partner. Chief Technology Officer Act Nexus. AI and Emerging Technologies Value Creation at Act, collaborates on advancing the technological vision for AI and emerging technologies within the Act Nexus division. This role concentrates on the technical application of innovative solutions to drive value creation and enhance Act's digital marketing capabilities, including social media and SEO. Allan Veiga contributes to the strategic integration of new technologies, ensuring that Act's offerings remain at the forefront of the industry. The objective is to leverage technological expertise to deliver superior, results-driven strategies that boost client brand visibility. Veiga's technical leadership supports the exploration and deployment of advanced solutions, reinforcing Act's commitment to innovation and market leadership.

    Explore Leadership Teams in Advertising Networks

    Frequently Asked Questions Regarding Act Top Executives and Leadership Team

    Who leads Act?
    Act is led by Samuel Moleiro (Chief Executive Officer & Group partner (Brazil)), along with executives such as Etienne Cartolano (Partner. Chief Executive Officer Act Nexus. AI and Emerging Technologies Value Creation) and Tito Simões (Chief Operating Officer).
    Who is part of Act’s executive team?
    The executive team of Act includes leaders such as Samuel Moleiro (Chief Executive Officer & Group partner (Brazil)), Etienne Cartolano (Partner. Chief Executive Officer Act Nexus. AI and Emerging Technologies Value Creation), Tito Simões (Chief Operating Officer) and other senior executives.
    How many executives does Act have?
    Act has 6 executives leading key business areas.
    What roles are included in Act’s leadership team?
    The leadership team of Act includes roles such as Chief Executive Officer & Group partner (Brazil), Partner. Chief Executive Officer Act Nexus. AI and Emerging Technologies Value Creation, Chief Operating Officer, Chief Operating Officer, & Iberia (Americas), Chief Technology Officer.