Act Executive and Leadership Team

Etienne Cartolano, the Partner. Chief Executive Officer Act Nexus. AI and Emerging Technologies Value Creation at Act, architects the strategic direction for AI and emerging technologies, driving value creation across the organization. This leadership role involves identifying and integrating cutting-edge technological advancements to enhance Act's integrated marketing solutions, particularly in social media and SEO. Cartolano's focus remains on leveraging these technologies to deliver results-driven strategies that significantly boost brand visibility for clients. The objective is to ensure Act remains at the forefront of digital marketing innovation, providing clients with a competitive edge through advanced AI applications and forward-thinking technological integration. Etienne Cartolano's expertise is crucial for maintaining the agency's leadership in a rapidly evolving digital landscape, ensuring that all strategies are not only effective but also future-proofed against technological shifts.

Samuel Moleiro, the Chief Executive Officer & Group partner (Brazil) at Act, directs the overall strategic vision and operational execution for the Brazilian market. This leadership position involves overseeing all aspects of the agency's business in Brazil, ensuring alignment with Act's global objectives of delivering results-driven strategies and enhancing brand visibility. Moleiro's responsibilities include fostering strong client relationships, driving revenue growth, and expanding market share within the region. The focus is on optimizing integrated marketing solutions, including social media and SEO, to meet the specific needs of the Brazilian market. Samuel Moleiro's guidance ensures that Act's operations in Brazil are robust, innovative, and consistently deliver exceptional value, reinforcing the company's commitment to client success and market leadership across the Americas.

Paulo Couto, the Chief Operating Officer at Act, directs the day-to-day operational efficiency and resource management across the agency's core functions. This leadership role is pivotal in ensuring the seamless execution of integrated marketing solutions, including social media and SEO campaigns, to achieve client objectives. Couto's focus is on optimizing internal processes, enhancing team productivity, and ensuring that Act consistently delivers results-driven strategies that elevate brand visibility. The operational oversight extends to managing project workflows, resource allocation, and quality control, guaranteeing that all client engagements meet the highest standards of performance and client satisfaction. Paulo Couto's strategic management of operations is fundamental to Act's ability to scale effectively and maintain its reputation for excellence in the digital marketing landscape.

Paulo Quites, the Chief Operating Officer, & Iberia (Americas) at Act, spearheads operational excellence and strategic market development across the Americas and Iberia regions. This expansive role involves overseeing the implementation of Act's integrated marketing solutions, including social media and SEO, to drive significant brand visibility and client success in these key territories. Quites focuses on optimizing regional operations, fostering cross-border collaboration, and ensuring that results-driven strategies are tailored to the unique market dynamics of the Americas and Iberia. The objective is to expand Act's footprint and impact within these regions, reinforcing the agency's global reach and commitment to delivering superior marketing outcomes. Paulo Quites' leadership ensures robust operational frameworks are in place to support sustained growth and market penetration.

Frédéric Martineau, the Chief Technology Officer at Act, architects the technological infrastructure and innovation pipeline that underpins the agency's integrated marketing solutions. This critical role involves overseeing the development and implementation of advanced digital tools and platforms, ensuring Act's capabilities in social media and SEO remain cutting-edge. Martineau's leadership drives the technological strategy to deliver results-driven approaches that enhance brand visibility for clients. The objective is to maintain a robust, scalable, and secure technology environment that supports the agency's growth and its commitment to providing clients with superior digital marketing outcomes. Frédéric Martineau's technical acumen is essential for translating complex technological possibilities into tangible marketing advantages, solidifying Act's position as a leader in digital innovation.