Leadership Overview
2x has 4 executives leading key functions including strategy, operations, revenue, and people.
Driven by a commitment to client success, 2x provides end-to-end marketing expertise, from strategy to execution, for companies in the B2B technology and professional services industries, turning on and optimizing a new kind of marketing function.
Driven by a commitment to client success, 2x provides end-to-end marketing expertise, from strategy to execution, for companies in the B2B technology and professional services industries, turning on and optimizing a new kind of marketing function.
Leadership Roles at 2x
Curtis Ropp - Founder & Chief Executive Officer
Curtis Ropp, the Founder & Chief Executive Officer at 2x, directs the overarching strategy and vision for the company. Ropp architects the business model, ensuring 2x delivers end-to-end marketing expertise from strategy to execution for B2B technology and professional services firms. Overseeing the core functions, Ropp ensures clients can focus on their primary business operations, such as software development or management consulting. This leadership role involves defining the company's market position and driving its growth trajectory. By establishing the foundational principles of the marketing function, Curtis Ropp ensures a high level of operational efficiency and scale for clients. Ropp's strategic direction is critical for maintaining the company's competitive win rate and its reputation for hiring top talent, evidenced by a low applicant-to-hire ratio.
Jeremy Loh - Chief of Staff
Jeremy Loh, the Chief of Staff at 2x, facilitates operational alignment and strategic execution across departments. Loh manages key initiatives, ensuring seamless integration of marketing transformation, digital marketing, content operations, and brand activation efforts. This role involves close collaboration with the Chief Executive Officer to translate strategic objectives into actionable plans. By optimizing internal processes and cross-functional communication, Jeremy Loh enhances the company's ability to deliver comprehensive marketing solutions. Loh's focus on operational efficiency directly contributes to the step change in marketing operational efficiency and scale that clients realize. The Chief of Staff ensures that all marketing operations, including MarTech administration and analytics, function cohesively to support client goals and maintain the company's high standards.
Ryan Heinig - Chief Revenue Officer
Ryan Heinig, the Chief Revenue Officer at 2x, drives all revenue-generating activities and client acquisition strategies. Heinig oversees the sales pipeline, from lead qualification to closing deals, ensuring a 100% competitive win rate. This leadership position involves developing and executing strategies to expand market reach within the B2B technology and professional services sectors. By fostering strong client relationships and understanding their unique needs, Ryan Heinig ensures the delivery of tailored marketing solutions that lead to more qualified inbound leads and elevated engagement. The Chief Revenue Officer's efforts are central to achieving a step change in marketing operational efficiency and scale for clients. Heinig's direct impact on revenue growth is a key driver of 2x's market success and client satisfaction.
Jamie Whitacre - Chief People Officer
Jamie Whitacre, the Chief People Officer at 2x, directs all human capital strategies and talent management initiatives. Whitacre is responsible for cultivating a high-performance culture that attracts and retains top talent, maintaining a 0% voluntary turnover rate. This role involves overseeing recruitment processes, employee development, and fostering an environment where team members can thrive. By ensuring the right people are in the right roles, Jamie Whitacre directly supports the company's ability to provide end-to-end marketing expertise. The Chief People Officer's focus on talent acquisition and retention, evidenced by a low applicant-to-hire ratio, is fundamental to delivering exceptional service and achieving client objectives. Whitacre's leadership ensures that 2x's team is equipped to handle complex marketing challenges and drive client success.
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