Leadership Overview
Pico has 4 executives leading key functions including strategy, operations, and market development.
Driven by a commitment to innovation, Pico is dedicated to transforming brands through immersive experiences, shaping market perception, and delivering exceptional value across diverse industries.
Driven by a commitment to innovation, Pico is dedicated to transforming brands through immersive experiences, shaping market perception, and delivering exceptional value across diverse industries.
Leadership Roles at Pico
Danny Ku - Group President (China)
Danny Ku, the Group President (China) at Pico, directs the company's extensive operations and strategic initiatives across the Greater China region. This leadership role involves overseeing the integration of exhibition, event, and brand activation services with visual branding and digital marketing solutions. Ku ensures that Pico's offerings in China align with the company's global mission of delivering impactful brand experiences. The scope of this position includes managing client relationships, driving business development, and optimizing operational efficiency within one of Pico's most critical markets. By focusing on market-specific strategies, Danny Ku strengthens Pico's presence and competitive edge in China, contributing significantly to the company's overall growth and market leadership in visual branding and event management. This executive's focus is on expanding market share through localized strategies and innovative service delivery.
James Chia - Group President
James Chia, the Group President at Pico, spearheads the company's overarching strategic direction and operational execution. This critical role involves guiding the diverse business units, including exhibition, event, and brand activation, as well as visual branding and digital solutions. Chia ensures seamless integration across these segments, fostering innovation and driving growth in key international markets. The responsibilities encompass developing long-term business plans, optimizing resource allocation, and enhancing the company's competitive positioning. By focusing on strategic partnerships and market expansion, James Chia reinforces Pico's global footprint and commitment to delivering exceptional client value. This leadership position is central to maintaining Pico's reputation for excellence in creating immersive brand experiences and driving business success for clients worldwide.
Jean Chia - Group President
Jean Chia, the Group President at Pico, drives the strategic vision and operational excellence across the organization's multifaceted service offerings. This executive's purview includes the comprehensive management of exhibition, event, and brand activation services, alongside visual branding, digital marketing, and technology solutions. Jean Chia focuses on enhancing client engagement and expanding market reach through innovative strategies and integrated service delivery. The role demands a deep understanding of global market dynamics and a commitment to fostering cross-functional collaboration. By championing new technologies and creative approaches, Jean Chia ensures Pico remains at the forefront of the industry, delivering impactful and memorable brand experiences. This leadership ensures the continuous evolution of Pico's service portfolio to meet the dynamic needs of a global clientele.
Koichi Oshima - President
Koichi Oshima, the President at Pico, directs the company's strategic growth and operational frameworks, particularly focusing on international market penetration and service innovation. This leadership position involves overseeing the development and implementation of advanced visual branding, event management, and digital solutions across global territories. Oshima ensures that Pico's diverse business units, from exhibition fabrication to digital content creation, operate with maximum synergy and efficiency. The executive's focus is on identifying emerging market opportunities and leveraging disruptive technologies to enhance client value and expand Pico's service capabilities. By driving strategic alliances and fostering a culture of continuous improvement, Koichi Oshima strengthens Pico's global presence and solidifies its position as a leader in creating impactful brand experiences worldwide.
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