Pico Executive and Leadership Team

May, 2026

Leadership Overview

Pico has 6 executives leading key functions including strategy, operations, and brand activation.

Driven by innovation, Pico is dedicated to transforming brands through immersive experiences, leveraging a comprehensive suite of services from visual branding to digital marketing and event management across global markets.

Leadership Roles at Pico

  • Co-Founder & Chief Executive Officer - Jesus Salazar
  • Group President (China) - Danny Ku
  • President - Koichi Oshima
  • President & Art Appraiser - Natalie Shymko
  • Group President - Jean Chia
  • Group President - James Chia
  • Jesus Salazar - Co-Founder & Chief Executive Officer

    Jesus Salazar, the Co-Founder & Chief Executive Officer at Pico, directs the overarching corporate strategy and vision. Salazar guides the company's expansion into new markets and service areas, ensuring alignment with the core mission of transforming brands through innovative experiences. This leadership role involves overseeing all major business units, including exhibition services, visual branding, and digital solutions, to foster synergistic growth. Salazar's strategic direction ensures Pico maintains its competitive edge in the dynamic global marketplace. By focusing on disruptive technologies and client-centric solutions, Salazar drives the company's commitment to delivering exceptional value and impactful brand activations across Greater China, the Middle East, Southeast Asia, the United Kingdom, and the United States. The Chief Executive Officer's influence extends to shaping the company's culture and long-term financial objectives, solidifying Pico's position as a leader in the industry.

    Danny Ku - Group President (China)

    Danny Ku, the Group President (China) at Pico, spearheads all operations and strategic initiatives within the vital Chinese market. Ku oversees the execution of exhibition, event, and brand activation services, ensuring seamless delivery and client satisfaction across the region. This leadership position involves managing diverse teams responsible for visual branding, digital marketing, and interior design projects tailored to the unique demands of the Chinese business landscape. Ku's focus on operational excellence drives efficiency and innovation in delivering comprehensive solutions, from event fabrication to virtual and online experiences. The Group President (China) actively cultivates key partnerships and client relationships, reinforcing Pico's market presence and expanding its service portfolio. By navigating the complexities of the Chinese market, Danny Ku ensures robust growth and sustained success for Pico's operations in Greater China.

    Koichi Oshima - President

    Koichi Oshima, the President at Pico, drives strategic growth and operational efficiency across key international territories. Oshima's responsibilities encompass overseeing the company's diverse service offerings, including visual branding activation, museum and themed environment development, and interior and retail solutions. This leadership role involves fostering cross-functional collaboration to deliver integrated brand experiences for clients worldwide. Oshima focuses on enhancing the company's technological capabilities, particularly in virtual and online solutions, to meet evolving market demands. The President actively manages relationships with stakeholders and partners, ensuring the consistent delivery of high-quality services. By championing innovation and operational excellence, Koichi Oshima contributes significantly to Pico's global expansion and its reputation for delivering impactful, cutting-edge solutions across various industries.

    Natalie Shymko - President & Art Appraiser

    Natalie Shymko, the President & Art Appraiser at Pico, directs specialized services focusing on the intersection of art, design, and brand activation. Shymko oversees the strategic development and execution of projects within museum, themed environment, and interior design sectors, ensuring aesthetic integrity and commercial viability. This leadership position involves leveraging expertise in art appraisal to enhance the value and impact of brand experiences. Shymko guides teams in creating unique, engaging environments that resonate with target audiences. The President & Art Appraiser is instrumental in developing innovative design consultancy and visual branding solutions, catering to a discerning clientele. By integrating artistic vision with business objectives, Natalie Shymko drives the creation of memorable and impactful brand narratives, contributing to Pico's diverse portfolio of creative services.

    Jean Chia - Group President

    Jean Chia, the Group President at Pico, leads critical business functions focused on driving revenue and market expansion. Chia oversees the strategic planning and execution of sales and marketing initiatives, ensuring robust growth across diverse service lines including exhibition fabrication, event management, and digital marketing. This leadership role involves cultivating strong client relationships and identifying new business opportunities within key international markets. Chia focuses on optimizing operational workflows and enhancing service delivery to meet evolving client needs. The Group President actively collaborates with other executive leaders to align departmental goals with the company's overall strategic objectives. By championing a results-oriented approach, Jean Chia ensures the sustained profitability and competitive positioning of Pico's global operations.

    James Chia - Group President

    James Chia, the Group President at Pico, spearheads operational excellence and strategic development across multiple business units. Chia directs the company's extensive portfolio of services, encompassing visual branding activation, interior renovation, and the management of themed environments. This leadership position involves optimizing supply chain logistics and project management processes to ensure efficient and high-quality service delivery. Chia focuses on integrating cutting-edge technology solutions, including virtual and online platforms, to enhance client experiences and operational capabilities. The Group President actively fosters innovation within the teams, encouraging the development of disruptive technologies and creative approaches to brand activation. By driving operational efficiency and strategic foresight, James Chia ensures Pico's continued success and leadership in the global market.

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    Frequently Asked Questions Regarding Pico Top Executives and Leadership Team

    Who leads Pico?
    Pico is led by Jesus Salazar (Co-Founder & Chief Executive Officer), along with executives such as Danny Ku (Group President (China)) and Koichi Oshima (President).
    Who is part of Pico’s executive team?
    The executive team of Pico includes leaders such as Jesus Salazar (Co-Founder & Chief Executive Officer), Danny Ku (Group President (China)), Koichi Oshima (President) and other senior executives.
    How many executives does Pico have?
    Pico has 6 executives leading key business areas.
    What roles are included in Pico’s leadership team?
    The leadership team of Pico includes roles such as Co-Founder & Chief Executive Officer, Group President (China), President, President & Art Appraiser, Group President.