Leadership Overview
Digitas has 6 executives leading key functions including strategy, operations, financial management, and global marketing.
Driven by a commitment to digital transformation, Digitas delivers comprehensive marketing and technology solutions that empower brands to thrive in a complex, data-driven global marketplace through innovative research and performance media.
Driven by a commitment to digital transformation, Digitas delivers comprehensive marketing and technology solutions that empower brands to thrive in a complex, data-driven global marketplace through innovative research and performance media.
Leadership Roles at Digitas
Hernando Eslava - Chief Executive Officer
Hernando Eslava, the Chief Executive Officer at Digitas, directs the overarching strategic vision and long-term growth trajectory for the agency. Eslava oversees the integration of digital media and advanced data management to ensure market competitiveness across North American and international territories. By aligning cross-functional teams with the core mission of delivering high-impact marketing solutions, the Chief Executive Officer fosters a culture of innovation and operational excellence. Hernando Eslava maintains direct oversight of high-level client partnerships, ensuring that the agency remains at the forefront of the marketing and technology landscape. Through rigorous assessment of market trends and performance metrics, the Chief Executive Officer drives sustainable revenue expansion. This leadership role requires constant collaboration with the board to refine the agency's service offerings, ultimately securing the firm's position as a premier partner for global brands seeking digital transformation and sophisticated strategic planning.
Peter Miller - Global Chief Financial Officer
Peter Miller, the Global Chief Financial Officer at Digitas, directs the financial strategy and fiscal health of the organization on a worldwide scale. Miller oversees global budgeting, capital allocation, and financial reporting, ensuring that the agency maintains the resources necessary for sustained growth. By analyzing market performance and investment opportunities, the Global Chief Financial Officer provides the data-driven insights required for high-level decision-making. Peter Miller manages the financial risks associated with international operations, ensuring compliance and stability across all regional offices. This leadership role involves constant interaction with the executive team to align financial planning with the agency's strategic goals in digital media and technology. Through the implementation of rigorous financial controls, the Global Chief Financial Officer supports the firm's ability to invest in cutting-edge research and development. Miller ensures that the agency's fiscal foundation remains strong, enabling the pursuit of ambitious market expansion and long-term profitability.
Bryan R. - Chief Financial Officer, At Digitas
Bryan R., the Chief Financial Officer, At Digitas, manages the specific financial operations and revenue management functions within the agency's core business units. Bryan R. oversees the financial performance of individual service lines, including digital media and strategic planning, to ensure that each department meets its profitability targets. By monitoring cash flow and expense management, the Chief Financial Officer, At Digitas, provides the necessary oversight to maintain operational liquidity. This role involves collaborating with department heads to develop accurate financial forecasts and performance metrics that guide daily business activities. Through the meticulous tracking of project-based revenue, the Chief Financial Officer, At Digitas, ensures that the agency's financial health remains aligned with its broader market objectives. By optimizing cost structures and resource utilization, the executive supports the firm's ability to deliver high-value services to clients. This leadership role is essential for maintaining the financial discipline required to sustain the agency's competitive edge in the marketing industry.
Sonia Khurana - Chief Operating Officer
Sonia Khurana, the Chief Operating Officer at Digitas, drives the internal scaling and infrastructure development required to support the agency's expansive service portfolio. Khurana oversees the implementation of advanced data management systems and operational protocols that streamline cross-departmental collaboration. By focusing on the optimization of internal processes, the Chief Operating Officer ensures that the agency remains agile in a rapidly evolving digital landscape. Sonia Khurana manages the integration of new technology platforms into existing workflows, enhancing the firm's ability to deliver precise market research and performance media. This leadership position involves close coordination with other C-suite members to align operational capacity with long-term business goals. Through the continuous refinement of organizational structures, the Chief Operating Officer supports the agency's ability to handle large-scale client demands. Khurana maintains a sharp focus on operational efficiency, ensuring that every project benefits from robust, scalable, and data-informed internal support systems.
Linda Piggot - Global Chief Marketing Officer
Linda Piggot, the Global Chief Marketing Officer at Digitas, directs the agency's brand positioning and external communication strategies across all international markets. Piggot oversees the development of marketing campaigns that showcase the firm's expertise in digital media, market research, and technology. By crafting a compelling narrative for the agency, the Global Chief Marketing Officer drives brand awareness and attracts high-value client partnerships. Linda Piggot manages the global marketing team, ensuring that messaging remains consistent and impactful across diverse geographic regions. This leadership role involves close collaboration with the strategy and data teams to leverage insights for brand growth. Through the execution of innovative marketing initiatives, the Global Chief Marketing Officer enhances the agency's market presence and thought leadership. Piggot focuses on building a strong brand identity that reflects the firm's commitment to digital excellence. By aligning marketing efforts with business development goals, the executive ensures that the agency remains a top-of-mind choice for global brands.
David Shulman - Managing Director
David Shulman, the Managing Director at Digitas, architects the operational framework necessary for executing complex digital media campaigns and market research initiatives. Shulman manages the day-to-day delivery of agency services, ensuring that client objectives align with the broader technological capabilities of the firm. Overseeing regional account teams, the Managing Director optimizes resource allocation to maximize efficiency and project profitability. David Shulman facilitates seamless communication between creative departments and data analytics units to produce cohesive, performance-driven marketing strategies. By monitoring project lifecycles and quality standards, the Managing Director guarantees that all deliverables meet the high expectations of a diverse client base. This role involves constant engagement with senior leadership to refine operational processes and scale service delivery across various market sectors. Through meticulous management of internal workflows, Shulman ensures that the agency maintains its reputation for excellence in digital media and strategic planning.
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Frequently Asked Questions Regarding Digitas Top Executives and Leadership Team
