Acxion Foodservice Executive and Leadership Team

August, 2026

Leadership Overview

Acxion Foodservice has 10 executives leading key functions including strategy, operations, finance, and sales.

Driven by a commitment to client success, Acxion Foodservice excels in providing integrated marketing and sales solutions. The company's leadership philosophy centers on deep industry insight and strategic execution to foster brand growth and enhance customer experience within the competitive foodservice landscape.

Leadership Roles at Acxion Foodservice

  • Chief Executive Officer - Catalina Ordaz
  • Chief Executive Officer & Founder - Luke Tierney
  • Chief Financial Officer - Holland Smith
  • Chief Operating Officer - Luiz Guilherme
  • President - Johnny Atherton
  • President & Founder - Max Anderson
  • President & Owner - Sheila McFarland
  • President - Manuel Pérez-Rivera
  • Region President - Mark Hughes
  • Division President - Shane Pinson
  • Catalina Ordaz - Chief Executive Officer

    Catalina Ordaz, the Chief Executive Officer at Acxion Foodservice, directs the overarching strategic vision and operational framework. Ordaz spearheads initiatives focused on expanding market reach and enhancing service delivery across North America. This leadership role involves aligning departmental objectives with the company's core mission of driving brand growth through expert sales execution and insightful marketing strategies. By fostering strong client relationships and championing innovation, Catalina Ordaz ensures Acxion Foodservice maintains its position as a premier foodservice broker. The focus remains on delivering measurable results and superior customer experiences, directly impacting client performance and market penetration. Ordaz's strategic direction guides the organization's continuous evolution in a dynamic industry.

    Luke Tierney - Chief Executive Officer & Founder

    Luke Tierney, the Chief Executive Officer & Founder at Acxion Foodservice, established the company's foundational principles of insight-driven strategy and sales execution. Tierney guides the long-term trajectory of the organization, emphasizing innovation in marketing solutions and culinary development. This executive leadership ensures the company remains at the forefront of the foodservice industry, adapting to evolving market demands. Luke Tierney's vision drives the expansion of services, including digital solutions and menu consultation, to maximize client success. By cultivating a culture of excellence and client-centricity, Tierney reinforces Acxion Foodservice's commitment to being a leading partner for brands seeking growth. The founder's ongoing influence shapes the company's strategic partnerships and market impact.

    Holland Smith - Chief Financial Officer

    Holland Smith, the Chief Financial Officer at Acxion Foodservice, directs all financial planning, reporting, and fiscal management for the organization. Smith oversees budgeting, forecasting, and investment strategies to ensure the company's sustained financial health and growth. This executive function is crucial for supporting the company's comprehensive range of services, from marketing solutions to sales execution. By managing financial resources effectively, Holland Smith enables Acxion Foodservice to invest in innovation and expand its capabilities. The CFO's strategic financial oversight is integral to maintaining profitability and supporting client-focused initiatives. Smith's expertise ensures robust financial controls and drives fiscal discipline across all operational areas, underpinning the company's market position.

    Luiz Guilherme - Chief Operating Officer

    Luiz Guilherme, the Chief Operating Officer at Acxion Foodservice, manages the day-to-day operational efficiency and service delivery across all client engagements. Guilherme oversees the integration of various service offerings, including culinary innovation, digital solutions, and menu consultation, ensuring seamless execution. This critical role involves optimizing internal processes to support the company's growth objectives and enhance client satisfaction. By focusing on operational excellence, Luiz Guilherme drives the effective implementation of strategies designed to boost demand and conversion for foodservice brands. The COO's oversight ensures that Acxion Foodservice consistently delivers high-quality support, reinforcing its reputation as a leading solutions provider. Guilherme's leadership ensures robust operational frameworks support strategic client partnerships.

    Johnny Atherton - President

    Johnny Atherton, the President at Acxion Foodservice, leads strategic initiatives focused on market expansion and client acquisition within the North American foodservice sector. Atherton drives the development and implementation of sales strategies, ensuring alignment with the company's core mission of brand growth. This leadership position involves fostering key relationships with clients and partners, enhancing Acxion Foodservice's market presence. By focusing on sales execution and customer experience, Johnny Atherton ensures the delivery of impactful marketing solutions. The President's role is pivotal in translating strategic objectives into tangible business outcomes, driving demand and conversion for clients. Atherton's leadership reinforces the company's commitment to providing unparalleled support and driving client success.

    Max Anderson - President & Founder

    Max Anderson, the President & Founder at Acxion Foodservice, established the company's core values centered on strategic partnership and sales excellence. Anderson guides the long-term vision, emphasizing the integration of insights, strategy, and sales execution to empower foodservice brands. This foundational leadership ensures Acxion Foodservice remains a trusted advisor for clients seeking to enhance their market performance. Max Anderson's influence drives the company's commitment to innovation in marketing solutions and client support. By fostering a culture of expertise and dedication, Anderson reinforces Acxion Foodservice's role as a key player in driving demand and conversion. The founder's ongoing strategic input shapes the company's approach to client success and industry leadership.
    Max Anderson

    Sheila McFarland - President & Owner

    Sheila McFarland, the President & Owner at Acxion Foodservice, directs the strategic growth and operational integrity of the organization. McFarland champions the company's mission to elevate foodservice brands through expert marketing and sales solutions. This ownership role involves overseeing key business development initiatives and ensuring client satisfaction remains paramount. By focusing on strategic partnerships and service innovation, Sheila McFarland drives Acxion Foodservice's commitment to delivering exceptional value. The President & Owner's leadership ensures that the company's comprehensive services, including culinary innovation and digital solutions, effectively meet client needs. McFarland's dedication reinforces Acxion Foodservice's position as a leader in driving demand and conversion within the industry.

    Manuel Pérez-Rivera - President

    Manuel Pérez-Rivera, the President at Acxion Foodservice, spearheads strategic market development and client engagement initiatives across key regions. Pérez-Rivera focuses on enhancing the company's service portfolio, ensuring that insights, strategy, and sales execution are seamlessly integrated for maximum client impact. This leadership role is critical in driving demand and conversion for foodservice brands by optimizing marketing solutions. By fostering strong collaborative efforts, Manuel Pérez-Rivera ensures Acxion Foodservice consistently delivers superior results and strengthens its market position. The President's strategic oversight guides the expansion of services, including menu consultation and digital solutions, to meet evolving industry demands. Pérez-Rivera's leadership reinforces the company's commitment to client success and operational excellence.

    Mark Hughes - Region President

    Mark Hughes, the Region President at Acxion Foodservice, oversees strategic operations and business development within designated geographic areas. Hughes directs efforts to expand market penetration and enhance client relationships, ensuring the effective delivery of marketing and sales solutions. This leadership function is vital for driving demand and conversion by tailoring services to regional market needs. By focusing on localized strategies and operational efficiency, Mark Hughes ensures Acxion Foodservice strengthens its presence and impact. The Region President's role involves aligning regional objectives with the company's overarching goals of brand growth and client success. Hughes's leadership ensures consistent service quality and strategic execution across the region, reinforcing Acxion Foodservice's market leadership.

    Shane Pinson - Division President

    Shane Pinson, the Division President at Acxion Foodservice, leads specific business units, focusing on strategic growth and operational performance. Pinson directs the implementation of specialized marketing and sales strategies designed to enhance client outcomes and drive market share. This executive responsibility involves overseeing the integration of services such as culinary innovation and digital solutions within the division. By ensuring focused execution, Shane Pinson supports Acxion Foodservice's mission to provide comprehensive support for foodservice brands. The Division President's leadership is key to achieving targeted business objectives and fostering client success. Pinson's strategic direction ensures the division consistently delivers value and contributes to the company's overall market impact and growth.

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    Frequently Asked Questions Regarding Acxion Foodservice Top Executives and Leadership Team

    Who leads Acxion Foodservice?
    Acxion Foodservice is led by Catalina Ordaz (Chief Executive Officer), along with executives such as Luke Tierney (Chief Executive Officer & Founder) and Holland Smith (Chief Financial Officer).
    Who is part of Acxion Foodservice’s executive team?
    The executive team of Acxion Foodservice includes leaders such as Catalina Ordaz (Chief Executive Officer), Luke Tierney (Chief Executive Officer & Founder), Holland Smith (Chief Financial Officer) and other senior executives.
    How many executives does Acxion Foodservice have?
    Acxion Foodservice has 10 executives leading key business areas.
    What roles are included in Acxion Foodservice’s leadership team?
    The leadership team of Acxion Foodservice includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Financial Officer, Chief Operating Officer, President.