Acxion Foodservice Executive and Leadership Team

October, 2026

Leadership Overview

Acxion Foodservice has 7 executives leading key functions including strategy, culinary innovation, digital solutions, and regional sales execution.

Focused on driving growth through data-driven insights, Acxion Foodservice delivers comprehensive marketing solutions and menu consultation to elevate brand performance across the North American foodservice landscape.

Leadership Roles at Acxion Foodservice

  • Chief Executive Officer - Diane Vrkic
  • Chief Executive Officer & Founder - Luke Tierney
  • Founder & Chief Executive Officer - Wasif Rasheed
  • Region President - Southwest - Robbie Sterling
  • President - Manuel Pérez-Rivera
  • Region President - Mark Hughes
  • Division President - Shane Pinson
  • Diane Vrkic - Chief Executive Officer

    Diane Vrkic, the Chief Executive Officer at Acxion Foodservice, directs the overarching corporate strategy and long-term vision for the organization. Vrkic manages the integration of culinary innovation with digital marketing solutions to ensure clients achieve maximum market penetration. By overseeing the alignment of sales execution teams with broader industry trends, the Chief Executive Officer maintains a competitive edge in the North American market. Vrkic prioritizes the development of high-impact relationships with major foodservice brands to foster sustainable growth. This leadership role involves constant evaluation of market dynamics to refine service offerings and enhance client conversion rates. Through rigorous oversight of operational efficiency, Diane Vrkic ensures that the company remains the premier partner for brands seeking strategic support. Vrkic drives the organizational culture toward excellence, ensuring that every department contributes to the collective success of the firm.

    Luke Tierney - Chief Executive Officer & Founder

    Luke Tierney, the Chief Executive Officer & Founder at Acxion Foodservice, architects the foundational business model and strategic framework for the company. Tierney focuses on scaling the organization through the expansion of marketing solutions and the cultivation of deep industry partnerships. As the Chief Executive Officer & Founder, Tierney monitors the competitive landscape to identify emerging opportunities for brand growth and service diversification. This role requires constant collaboration with the executive team to ensure that culinary innovation remains at the forefront of all client engagements. Luke Tierney drives the development of proprietary digital tools that enhance menu consultation and sales performance for partners. By maintaining a focus on long-term value creation, Tierney secures the company's position as a leader in the foodservice brokerage sector. Tierney oversees the strategic direction of the firm, ensuring that all initiatives align with the core mission of driving demand and conversion.

    Wasif Rasheed - Founder & Chief Executive Officer

    Wasif Rasheed, the Founder & Chief Executive Officer at Acxion Foodservice, leads the strategic expansion of the company's footprint across North America. Rasheed focuses on the intersection of culinary expertise and data-driven sales execution to provide clients with actionable market insights. As the Founder & Chief Executive Officer, Rasheed manages the high-level relationships with key industry stakeholders and ensures that the company's service portfolio evolves to meet changing consumer demands. This leadership position involves driving the adoption of advanced digital solutions to optimize menu performance and brand visibility. Wasif Rasheed oversees the integration of strategic marketing initiatives that directly impact client revenue growth. By fostering a culture of innovation and accountability, Rasheed ensures that the organization delivers consistent results. Rasheed maintains a sharp focus on operational excellence, ensuring that the company remains the preferred partner for foodservice brands seeking to enhance their market presence.
    Wasif Rasheed

    Robbie Sterling - Region President - Southwest

    Robbie Sterling, the Region President - Southwest at Acxion Foodservice, directs all sales and marketing operations within the southwestern territory. Sterling manages the implementation of regional strategies that align with the company's broader goals of driving demand and conversion for foodservice clients. As the Region President - Southwest, Sterling oversees the local execution of culinary innovation programs and menu consultation services. This role involves coordinating with national leadership to ensure that regional initiatives support the overall growth objectives of the firm. Robbie Sterling drives the development of local partnerships, ensuring that brands receive tailored support to enhance their performance in the competitive southwestern market. By optimizing regional sales processes, Sterling improves efficiency and client satisfaction. Sterling monitors regional market trends to provide valuable feedback to the executive team, ensuring that the company remains agile and responsive to the specific needs of the southwestern foodservice landscape.

    Manuel Pérez-Rivera - President

    Manuel Pérez-Rivera, the President at Acxion Foodservice, oversees the daily operational execution and strategic alignment of the company's core business units. Pérez-Rivera manages the cross-functional teams responsible for delivering marketing solutions and culinary innovation to a diverse client base. As the President, Pérez-Rivera ensures that all departments operate with maximum efficiency to support the company's mission of driving brand growth. This leadership role involves coordinating with other executives to refine service delivery models and enhance the overall customer experience. Manuel Pérez-Rivera drives the implementation of standardized processes that allow for scalable growth across North America. By focusing on the integration of digital solutions into traditional brokerage services, Pérez-Rivera maintains the company's competitive advantage. Pérez-Rivera monitors key performance indicators to ensure that the organization meets its strategic targets, providing the necessary guidance to maintain high standards of service and client engagement.

    Mark Hughes - Region President

    Mark Hughes, the Region President at Acxion Foodservice, directs the strategic operations and sales initiatives across designated territories. Hughes manages the deployment of marketing solutions and menu consultation services to ensure that clients achieve optimal market penetration. As the Region President, Hughes oversees the performance of regional teams, ensuring that all activities align with the company's commitment to excellence and relationship-driven results. This role involves identifying regional market opportunities and tailoring service offerings to meet the unique needs of local foodservice brands. Mark Hughes drives the expansion of the company's footprint by fostering strong connections with key industry players. By optimizing regional sales execution, Hughes directly impacts the company's revenue growth and market share. Hughes maintains a focus on operational efficiency, ensuring that regional teams have the resources and strategic direction necessary to deliver superior value to every client within the assigned territory.

    Shane Pinson - Division President

    Shane Pinson, the Division President at Acxion Foodservice, leads the strategic development and execution of specialized service divisions within the company. Pinson focuses on the delivery of high-impact digital solutions and culinary innovation programs that drive demand for foodservice clients. As the Division President, Pinson manages the operational workflows of the division, ensuring that all projects align with the company's broader strategic goals. This role involves collaborating with other C-suite leaders to integrate division-specific expertise into the company's comprehensive marketing solutions. Shane Pinson drives the adoption of new technologies and methodologies to enhance the effectiveness of menu consultation services. By overseeing the performance of the division, Pinson ensures that the company maintains its reputation for delivering measurable results. Pinson monitors industry trends to identify new growth areas, ensuring that the division remains at the cutting edge of the foodservice brokerage and marketing industry.

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    Frequently Asked Questions Regarding Acxion Foodservice Top Executives and Leadership Team

    Who leads Acxion Foodservice?
    Acxion Foodservice is led by Diane Vrkic (Chief Executive Officer), along with executives such as Luke Tierney (Chief Executive Officer & Founder) and Wasif Rasheed (Founder & Chief Executive Officer).
    Who is part of Acxion Foodservice’s executive team?
    The executive team of Acxion Foodservice includes leaders such as Diane Vrkic (Chief Executive Officer), Luke Tierney (Chief Executive Officer & Founder), Wasif Rasheed (Founder & Chief Executive Officer) and other senior executives.
    How many executives does Acxion Foodservice have?
    Acxion Foodservice has 7 executives leading key business areas.
    What roles are included in Acxion Foodservice’s leadership team?
    The leadership team of Acxion Foodservice includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Founder & Chief Executive Officer, Region President - Southwest, President.