What is SetSail?
Founded in 2018, SetSail operates at the intersection of sales performance management and data analytics. The company provides a sophisticated platform designed to automate the capture of customer engagement metrics, thereby providing sales organizations with granular visibility into the sales funnel. By detecting progress in real-time and generating automated financial incentives, SetSail enables enterprises to align sales behaviors with high-value outcomes. This approach addresses the critical need for objective, data-driven insights in complex B2B sales environments, positioning the firm as a vital component of the modern revenue operations stack.
How much funding has SetSail raised?
SetSail has raised a total of $33M across 2 funding rounds:
Unspecified
$7M
Series A
$26M
Unspecified (2020): $7M with participation from Wing Venture Capital, Operator Collective, and Team8
Series A (2021): $26M led by Team8, Insight Partners, Wing Companies, and Operator Collective
Key Investors in SetSail
Team8
Team8 is a company-building venture group that specializes in enterprise technology, data, AI, and cybersecurity, leveraging a deep network of c-level executives and serial entrepreneurs.
Insight Partners
Insight Partners is a global venture capital and private equity firm that invests in high-growth technology and software scale-ups, providing extensive operational support through its dedicated portfolio platform.
Wing Venture Capital
Wing Venture Capital is an early-stage investor focused on long-term company building, specifically targeting innovative advancements in AI, autonomous applications, and data-centric technologies.
What's next for SetSail?
With the backing of major institutional investors, SetSail is well-positioned to scale its operations and expand its footprint within the enterprise software market. The strategic focus moving forward will likely involve deepening the platform's AI-driven predictive capabilities and enhancing integration with existing CRM ecosystems. As the company matures, the emphasis will shift toward sustaining long-term growth, refining its incentive-generation algorithms, and capturing a larger share of the global sales enablement market. The continued support from its venture partners suggests a clear trajectory toward market leadership in the revenue intelligence category.
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