What is SetSail?
Founded in 2018, SetSail operates at the intersection of enterprise software and sales operations. The company provides a sophisticated platform designed to automatically aggregate customer engagement data, providing real-time visibility into the sales pipeline. By detecting granular progress in the sales cycle, SetSail enables organizations to implement dynamic financial incentives, effectively aligning sales team behavior with broader corporate objectives. Its position in the market is defined by its ability to transform raw interaction data into actionable intelligence, a critical requirement for modern, data-centric sales organizations.
How much funding has SetSail raised?
SetSail has raised a total of $33M across 2 funding rounds:
Unspecified
$7M
Series A
$26M
Unspecified (2020): $7M with participation from Wing Venture Capital, Operator Collective, and Team8
Series A (2021): $26M led by Insight Partners, Team8, Wing Companies, and Operator Collective
Key Investors in SetSail
Insight Partners
A prominent venture capital and private equity firm that specializes in scaling software companies by providing operational support and a vast network of industry leaders.
Team8
A company-building venture group with deep expertise in enterprise technology, AI, and cybersecurity, founded by former leaders of Israel's elite Unit 8200.
Wing Venture Capital
An early-stage investor focused on long-term partnerships with founders to build innovative technology companies in the AI and data sectors.
What's next for SetSail?
With the support of major enterprise-level funding, SetSail is well-positioned to scale its operations and deepen its product capabilities. The company is expected to focus on expanding its integration ecosystem and enhancing its predictive analytics engine to provide even greater clarity for revenue leaders. As the enterprise software landscape shifts toward automated, AI-driven workflows, SetSail's focus on incentivizing high-value sales activities places it in a strong position to capture further market share. Future growth will likely center on talent acquisition and the refinement of its core platform to meet the evolving needs of global sales teams.
See full SetSail company page
