What is Penthera?
Penthera specializes in enhancing the over-the-top (OTT) video experience, with a core focus on optimizing ad monetization and mobile video consumption. Their flagship product, 2nd Look, leverages Server-Side Ad Insertion (SSAI) to dramatically improve video startup times and boost monetization for ad-supported video on demand (AVOD) services. Complementing this, Penthera offers a managed solution for secure offline mobile video playback, including a Download for AVOD feature that supports dynamic ad insertion and measurement capabilities. These offerings are designed for businesses aiming to refine their video streaming operations and revenue generation strategies.
How much funding has Penthera raised?
Penthera has raised a total of $11.2M across 7 funding rounds:
Private Equity
$1.4M
Private Equity
$849K
Private Equity
$843K
Private Equity
$922K
Private Equity
$663K
Private Equity
$6.2M
Debt
$350K
Private Equity (2013): $1.4M, investors not publicly disclosed
Private Equity (2014): $849K, investors not publicly disclosed
Private Equity (2014): $843K, investors not publicly disclosed
Private Equity (2015): $922K, investors not publicly disclosed
Private Equity (2016): $663K, investors not publicly disclosed
Private Equity (2017): $6.2M, investors not publicly disclosed
Debt (2020): $350K led by PPP
What's next for Penthera?
With substantial enterprise-level backing and a recent strategic investment, Penthera is well-positioned for accelerated growth. The company's focus on critical areas such as ad monetization, offline playback, and improved viewer experience in the burgeoning OTT market suggests a strategic trajectory towards capturing a larger market share. Future developments will likely involve enhancing their SSAI technology, expanding their offline playback solutions, and forging deeper partnerships within the digital media ecosystem to solidify their position as a leader in video monetization and delivery.
See full Penthera company page
