What is Penthera?
Penthera specializes in enhancing ad monetization and optimizing mobile video viewing experiences for OTT services. Their product suite includes 2nd Look, which leverages Server-Side Ad Insertion to improve video startup times and boost monetization for ad-supported video on demand (AVOD). The company also offers a managed solution for secure offline mobile video playback and a Download for AVOD solution that supports dynamic ad capabilities and measurement for offline content. Penthera's offerings are designed for businesses aiming to refine their video streaming strategies and maximize revenue from digital video content.
How much funding has Penthera raised?
Penthera has raised a total of $11.2M across 7 funding rounds:
Private Equity
$1.4M
Private Equity
$849K
Private Equity
$843K
Private Equity
$922K
Private Equity
$663K
Private Equity
$6.2M
Debt
$350K
Private Equity (2013): $1.4M, investors not publicly disclosed
Private Equity (2014): $849K, investors not publicly disclosed
Private Equity (2014): $843K, investors not publicly disclosed
Private Equity (2015): $922K, investors not publicly disclosed
Private Equity (2016): $663K, investors not publicly disclosed
Private Equity (2017): $6.2M, investors not publicly disclosed
Debt (2020): $350K led by PPP
What's next for Penthera?
The substantial enterprise-level funding Penthera has garnered, particularly the recent strategic investment, positions the company for accelerated growth and market expansion. This capital infusion is likely to fuel further development of their ad monetization and offline playback technologies, enabling them to capture a larger share of the rapidly growing OTT market. Penthera's focus on enhancing viewer experience and advertiser value through innovative solutions like Server-Side Ad Insertion and secure offline playback suggests a strategic trajectory aimed at becoming a dominant player in the digital video advertising ecosystem.
See full Penthera company page
