Zespri Executive and Leadership Team

Jason Te Brake, the Chief Executive Officer at Zespri, directs the overarching strategic vision for the global kiwifruit enterprise. Overseeing the entire horticulture marketing operation, the Chief Executive Officer ensures alignment between grower interests and international market demand. This leadership role involves managing complex supply chains across diverse global regions to maintain the premium status of Zespri Green and SunGold varieties. By optimizing distribution networks, Jason Te Brake directly impacts the company's ability to scale production and meet rising consumer expectations. The Chief Executive Officer collaborates with the Board to drive long-term profitability and sustainable growth. Through rigorous oversight of innovation pipelines, Te Brake secures the competitive advantage of the brand in the global marketplace. Ultimately, the Chief Executive Officer maintains the integrity of the grower-owned model while expanding the reach of the company into emerging international territories.

Vicki McColl, the Chief Financial Officer at Zespri, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting, risk management, and investment planning, the Chief Financial Officer ensures the company maintains a robust balance sheet to support large-scale horticultural operations. This leadership role involves analyzing market trends to provide actionable insights for the executive team. By implementing rigorous financial controls, Vicki McColl directly impacts the efficiency of the supply chain and the profitability of grower returns. The Chief Financial Officer coordinates with global departments to streamline operational costs and maximize revenue from Zespri Organic and other premium product lines. Through strategic financial planning, McColl secures the necessary resources for ongoing innovation and infrastructure development. Ultimately, the Chief Financial Officer drives the fiscal discipline required to sustain the company's market leadership in the competitive global fruit industry.

Yu-Jan Chen, the President at Zespri, executes the operational strategy and regional management functions for the company. Overseeing the execution of business objectives, the President ensures seamless coordination between production, logistics, and sales teams. This leadership role involves managing high-level relationships with key stakeholders and ensuring the operational success of regional initiatives. By streamlining internal processes, Yu-Jan Chen directly impacts the efficiency of the supply chain and the timely delivery of premium kiwifruit to global markets. The President works closely with other C-suite leaders to translate corporate goals into actionable regional plans. Through active management of operational workflows, Chen drives productivity and maintains the high standards expected of the brand. Ultimately, the President supports the overall mission of the company by ensuring that regional operations remain agile, responsive to market changes, and aligned with the long-term strategic vision of the organization.

Kok Ng, the Chief Marketing Officer at Zespri, architects the global brand strategy and consumer engagement initiatives for the company. Overseeing international marketing campaigns, the Chief Marketing Officer ensures the Zespri brand remains synonymous with premium quality and health benefits. This leadership role involves developing targeted messaging for diverse markets across Asia, Europe, and the Americas. By leveraging data-driven insights, Kok Ng directly impacts the brand's visibility and consumer loyalty in the competitive grocery retail sector. The Chief Marketing Officer collaborates with regional teams to tailor promotional activities to local cultural nuances and market preferences. Through innovative digital and traditional advertising, Ng drives demand for Zespri SunGold and Green kiwifruit. Ultimately, the Chief Marketing Officer strengthens the market position of the company by building deep connections with consumers and retail partners worldwide, ensuring consistent growth in brand equity.