Leadership Overview
Zespri has 5 executives leading key functions including strategy, finance, marketing, people, and market operations.
Driven by a commitment to grower ownership, Zespri cultivates global leadership in premium kiwifruit through innovation, supply chain excellence, and impactful marketing, shaping the future of horticulture worldwide.
Driven by a commitment to grower ownership, Zespri cultivates global leadership in premium kiwifruit through innovation, supply chain excellence, and impactful marketing, shaping the future of horticulture worldwide.
Leadership Roles at Zespri
Jason Brake - Chief Executive Officer
Jason Brake, the Chief Executive Officer at Zespri, directs the company's overall strategy and global operations. Brake oversees the integration of innovation, supply chain management, and distribution to ensure the consistent delivery of premium kiwifruit. This leadership role involves guiding Zespri's grower-owned cooperative model, fostering strong relationships with kiwifruit producers, and ensuring alignment with the company's mission to deliver health and vitality to the world. Brake's strategic vision drives Zespri's market expansion and operational efficiency across all international markets. By focusing on sustainable growth and product quality, Jason Brake ensures Zespri maintains its position as a leader in the global horticulture sector. The Chief Executive Officer's responsibilities extend to managing stakeholder relations and championing the company's long-term objectives.
Vicki McColl - Chief Financial Officer
Vicki McColl, the Chief Financial Officer at Zespri, manages all financial aspects of the global kiwifruit business. McColl directs financial planning, reporting, and risk management, ensuring the fiscal health and sustainability of Zespri's operations. This role involves optimizing financial strategies to support Zespri's innovation, supply chain, and marketing initiatives across its diverse product lines, including Zespri Green, SunGold, and Organic varieties. McColl's oversight extends to capital allocation and investment decisions that fuel the company's growth and market penetration. By maintaining robust financial controls and driving fiscal discipline, Vicki McColl supports the grower-owned cooperative structure and enhances shareholder value. The Chief Financial Officer's expertise is critical in navigating international markets and ensuring profitability.

Yu-Jan Chen - President
Yu-Jan Chen, the President at Zespri, drives the company's strategic direction and operational execution, particularly focusing on market expansion and business development. Chen oversees key initiatives that enhance Zespri's global presence and strengthen its position in the horticulture sector. This leadership role involves fostering relationships with international partners and ensuring the efficient distribution and marketing of Zespri's premium kiwifruit varieties. Chen's responsibilities include guiding the company's growth strategies and ensuring operational excellence across all regions. By focusing on market dynamics and consumer needs, Yu-Jan Chen supports Zespri's mission to deliver health and vitality worldwide. The President's strategic oversight is integral to Zespri's continued success and its commitment to its grower-owners.
Kok Ng - Chief Marketing Officer
Kok Ng, the Chief Marketing Officer at Zespri, leads the global marketing and brand strategy for Zespri's premium kiwifruit portfolio. Ng directs the promotion and positioning of Zespri Green, Zespri SunGold, and Zespri Organic, focusing on consumer engagement and market development worldwide. This leadership position involves crafting compelling brand narratives that highlight the health benefits and superior quality of Zespri kiwifruit. Ng's responsibilities include overseeing advertising campaigns, digital marketing efforts, and market research to identify new opportunities and consumer trends. By driving innovative marketing approaches, Kok Ng ensures Zespri maintains strong brand recognition and consumer loyalty across key international markets. The Chief Marketing Officer's strategic initiatives are vital for expanding Zespri's global footprint and reinforcing its market leadership.
Edith Sykes - Chief People Officer
Edith Sykes, the Chief People Officer at Zespri, oversees all human resources functions and talent management strategies for the global organization. Sykes directs initiatives focused on employee development, engagement, and fostering a positive workplace culture that aligns with Zespri's grower-owned cooperative values. This role involves developing programs to attract, retain, and nurture talent across Zespri's international operations, ensuring a skilled and motivated workforce. Sykes's leadership is crucial in supporting Zespri's innovation, supply chain, and marketing efforts by building a strong organizational foundation. By championing people-centric policies and practices, Edith Sykes contributes to Zespri's overall success and its mission to deliver health and vitality. The Chief People Officer ensures that Zespri's human capital strategy supports its long-term business objectives.
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