Leadership Overview
Zespri has 5 executives leading key functions including strategy, marketing, finance, people, and operations.
Driven by a commitment to grower ownership, Zespri cultivates global leadership in premium kiwifruit through innovation, supply chain mastery, and impactful marketing, defining the future of horticulture.
Driven by a commitment to grower ownership, Zespri cultivates global leadership in premium kiwifruit through innovation, supply chain mastery, and impactful marketing, defining the future of horticulture.
Leadership Roles at Zespri
Jason Brake - Chief Executive Officer
Jason Brake, the Chief Executive Officer at Zespri, directs the company's overarching strategy and global operations. Overseeing the entire Zespri enterprise, Brake ensures alignment with the core mission of delivering premium kiwifruit worldwide. This leadership role involves guiding innovation in horticulture, managing complex supply chains, and driving the marketing efforts for Zespri Green, SunGold, and Organic varieties. By fostering strong relationships with the grower-owners, Jason Brake secures the company's unique cooperative structure and its commitment to sustainable growth. The Chief Executive Officer's focus extends to expanding Zespri's market presence across key international regions, ensuring operational efficiency and long-term financial health for the organization. Brake's strategic vision shapes Zespri's position as a leader in the global fruit industry.
Vicki McColl - Chief Financial Officer
Vicki McColl, the Chief Financial Officer at Zespri, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, McColl ensures robust economic management across Zespri's global export activities. This position involves rigorous budget oversight, investment strategy, and financial reporting to grower-owners and stakeholders. By optimizing financial performance, Vicki McColl supports Zespri's ongoing investment in kiwifruit innovation and supply chain enhancements. The Chief Financial Officer's expertise is crucial for navigating international markets and ensuring sustainable profitability. McColl's dedication to financial integrity underpins Zespri's ability to manage its complex global distribution and marketing efforts effectively, securing the company's long-term viability.

Yu-Jan Chen - President
Yu-Jan Chen, the President at Zespri, drives operational excellence and market expansion initiatives. Overseeing key business units, Chen ensures the efficient management of Zespri's global supply chain and distribution networks. This leadership position involves fostering strong relationships with international partners and stakeholders to enhance market access for Zespri's premium kiwifruit. By championing operational efficiencies, Yu-Jan Chen supports Zespri's commitment to innovation and quality across its Green, SunGold, and Organic varieties. The President's strategic focus is on optimizing logistics and ensuring the timely delivery of high-quality produce to consumers worldwide. Chen's leadership is critical in maintaining Zespri's competitive edge in the global horticulture industry.
Kok Ng - Chief Marketing Officer
Kok Ng, the Chief Marketing Officer at Zespri, architects the global brand strategy and market penetration initiatives. Overseeing all promotional activities, Ng ensures Zespri's premium kiwifruit varieties, including Zespri Green, SunGold, and Organic, resonate with consumers worldwide. This critical role involves developing innovative campaigns that highlight the unique quality and health benefits of Zespri kiwifruit. By collaborating with distribution partners, the Chief Marketing Officer drives market share growth and strengthens brand loyalty across diverse international markets. Kok Ng's leadership focuses on translating Zespri's grower-centric model into compelling market narratives. The Chief Marketing Officer's efforts are instrumental in expanding Zespri's global footprint and solidifying its reputation for excellence in the horticulture sector.
Edith Sykes - Chief People Officer
Edith Sykes, the Chief People Officer at Zespri, leads the human capital strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and culture cultivation, Sykes ensures Zespri attracts and retains top talent globally. This role is vital for supporting Zespri's grower-owned structure and its commitment to fostering a positive work environment. By developing comprehensive HR policies, Edith Sykes champions employee well-being and professional growth across all Zespri operations. The Chief People Officer's focus extends to aligning people strategies with the company's mission of delivering premium kiwifruit and driving horticultural innovation. Sykes's leadership ensures Zespri's workforce is equipped to meet the dynamic challenges of the international fresh produce market.
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