Leadership Overview
Zespri has 5 executives leading key functions including strategy, marketing, finance, people, and market development.
Driven by a commitment to innovation and grower ownership, Zespri manages global kiwifruit supply, distribution, and marketing, delivering premium Zespri Green, SunGold, and Organic varieties worldwide.
Driven by a commitment to innovation and grower ownership, Zespri manages global kiwifruit supply, distribution, and marketing, delivering premium Zespri Green, SunGold, and Organic varieties worldwide.
Leadership Roles at Zespri
Jason Brake - Chief Executive Officer
Jason Brake, the Chief Executive Officer at Zespri, directs the company's overall strategy and global operations. Overseeing the horticulture marketing and supply management functions, Jason Brake ensures Zespri's premium kiwifruit products reach international markets. This leadership role involves driving innovation in kiwifruit varieties, including Zespri Green, Zespri SunGold, and Zespri Organic. By optimizing distribution channels and managing the global supply chain, Jason Brake directly impacts Zespri's market position and financial performance. The Chief Executive Officer's responsibilities extend to maintaining Zespri's 100 percent grower ownership structure and fostering strong relationships within the kiwifruit grower community. This executive ensures alignment with the company's mission of delivering superior quality kiwifruit and maximizing returns for growers across New Zealand and globally. Jason Brake's strategic vision guides Zespri's expansion and commitment to sustainable horticultural practices.
Vicki McColl - Chief Financial Officer
Vicki McColl, the Chief Financial Officer at Zespri, directs all financial planning, management, and reporting activities. Overseeing the company's fiscal health, Vicki McColl ensures robust financial controls and strategic resource allocation across Zespri's global operations. This role involves managing budgets, forecasting financial performance, and optimizing capital structure to support Zespri's growth initiatives in horticulture marketing and kiwifruit export. By analyzing financial data and market conditions, the Chief Financial Officer provides critical insights to guide executive decision-making. Vicki McColl's leadership ensures compliance with financial regulations and drives efficiency in financial processes. The Chief Financial Officer collaborates with other C-suite executives to develop long-term financial strategies that align with Zespri's mission and grower ownership model. This executive's focus is on maintaining financial stability and maximizing shareholder value for Zespri's grower base, directly contributing to the company's sustained success and expansion in the international kiwifruit market. Vicki McColl's financial acumen underpins Zespri's operational integrity.

Yu-Jan Chen - President
Yu-Jan Chen, the President at Zespri, drives strategic initiatives and market development across key international regions. Overseeing Zespri's expansion and operational effectiveness, Yu-Jan Chen ensures the successful distribution and marketing of Zespri Green, Zespri SunGold, and Zespri Organic kiwifruit. This role involves cultivating strong relationships with global partners and stakeholders to enhance Zespri's market presence. By identifying new growth opportunities and navigating complex international markets, the President contributes significantly to Zespri's overall business objectives. Yu-Jan Chen's leadership focuses on translating Zespri's mission into tangible market success and operational excellence. The President collaborates with the executive team to implement strategies that support Zespri's commitment to innovation and grower ownership. This executive's purview includes optimizing regional operations and driving revenue growth, directly impacting Zespri's position as a leading horticulture marketing company. Yu-Jan Chen's strategic direction bolsters Zespri's global reach and market impact.
Kok Ng - Chief Marketing Officer
Kok Ng, the Chief Marketing Officer at Zespri, architects the global marketing strategies for Zespri's premium kiwifruit portfolio. Overseeing brand development and consumer engagement, Kok Ng ensures Zespri Green, Zespri SunGold, and Zespri Organic achieve maximum market penetration. This role involves driving campaigns that highlight the unique quality and health benefits of Zespri kiwifruit across diverse international markets. By analyzing market trends and consumer insights, the Chief Marketing Officer shapes product positioning and promotional activities. Kok Ng's leadership ensures consistent brand messaging and drives demand for Zespri's offerings. The Chief Marketing Officer collaborates closely with sales and supply chain teams to align marketing efforts with product availability and distribution capabilities. This executive's focus is on building strong brand equity and fostering long-term customer loyalty, directly contributing to Zespri's revenue growth and market leadership in the premium kiwifruit sector. Kok Ng's strategic initiatives enhance Zespri's global brand recognition.
Edith Sykes - Chief People Officer
Edith Sykes, the Chief People Officer at Zespri, leads the human capital strategy and organizational development initiatives. Overseeing talent acquisition, employee relations, and culture development, Edith Sykes ensures Zespri attracts and retains top talent essential for its horticulture marketing and global supply chain operations. This role involves fostering a positive and productive work environment that supports Zespri's commitment to innovation and grower collaboration. By developing comprehensive HR policies and programs, the Chief People Officer enhances employee engagement and performance management across Zespri's international presence. Edith Sykes's leadership focuses on building a strong organizational capability to support Zespri's mission of delivering premium kiwifruit worldwide. The Chief People Officer works closely with executive leadership to align people strategies with business objectives, ensuring the workforce is equipped to meet the evolving demands of the global kiwifruit market. Edith Sykes's dedication to employee well-being and professional growth strengthens Zespri's operational foundation.
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