Zenith Media Executive and Leadership Team

June, 2026

Leadership Overview

Zenith Media has 5 executives leading key functions including strategy, finance, marketing, and regional operations.

Driven by innovation, Zenith Media delivers comprehensive media services, leveraging data and technology to transform businesses and provide actionable insights across the global market.

Leadership Roles at Zenith Media

  • Chief Executive Officer - Jason Tonelli
  • Chief Executive Officer, Middle (East) - Firas Zein
  • Chief Financial Officer - Billy Panopoulos
  • Founder and President, Rise - Ricardo Yolas
  • Chief Marketing Officer & Founder - Brian Wong
  • Jason Tonelli - Chief Executive Officer

    Jason Tonelli, the Chief Executive Officer at Zenith Media, directs the overarching corporate strategy and global operations. Tonelli guides the agency's expansion into new markets and oversees the integration of advanced data analytics and technology solutions into client campaigns. This leadership role ensures Zenith Media remains at the forefront of media innovation, driving business transformation for clients worldwide. By fostering a culture of continuous improvement, Tonelli enhances the agency's service offerings, including content strategy and performance marketing. The Chief Executive Officer's focus remains on maximizing client ROI and solidifying Zenith Media's position as a leader in the global media services landscape. Jason Tonelli's strategic vision propels the company's growth and market impact.
    Jason Tonelli

    Firas Zein - Chief Executive Officer, Middle (East)

    Firas Zein, the Chief Executive Officer, Middle (East) at Zenith Media, spearheads the agency's strategic direction and operational execution across the Middle East region. Zein drives market penetration and client acquisition, tailoring Zenith Media's comprehensive suite of services, including data, technology, and content strategy, to regional demands. This leadership position involves cultivating key partnerships and ensuring the delivery of innovative media solutions that resonate with local markets. The Chief Executive Officer, Middle (East)'s mandate includes expanding the agency's footprint and enhancing its reputation for delivering measurable business transformation and insights. Firas Zein's deep understanding of the regional landscape is crucial for driving growth and achieving performance objectives.
    Firas Zein

    Billy Panopoulos - Chief Financial Officer

    Billy Panopoulos, the Chief Financial Officer at Zenith Media, manages all financial planning, reporting, and fiscal management. Panopoulos oversees the agency's financial health, ensuring robust capital allocation and profitability across all business units. This critical function involves developing financial strategies that support Zenith Media's ambitious growth objectives and operational efficiency. The Chief Financial Officer's responsibilities extend to managing investor relations and optimizing financial performance in line with market dynamics. By implementing stringent financial controls and driving cost-effective measures, Panopoulos safeguards the company's assets and enhances shareholder value. Billy Panopoulos's expertise is vital for sustaining the agency's global operations and strategic investments.

    Ricardo Yolas - Founder and President, Rise

    Ricardo Yolas, the Founder and President, Rise at Zenith Media, leads the strategic development and operational oversight of the Rise division. Yolas focuses on driving innovation and business transformation within this specialized unit, ensuring its offerings in analytics, research, and insights align with Zenith Media's broader goals. This executive role involves cultivating a high-performance culture and fostering collaborations that enhance the division's market impact. The Founder and President, Rise's responsibilities include guiding the strategic expansion of Rise's services and ensuring its contribution to the agency's overall success. Ricardo Yolas's leadership ensures Rise remains a key driver of growth and technological advancement within Zenith Media.

    Brian Wong - Chief Marketing Officer & Founder

    Brian Wong, the Chief Marketing Officer & Founder at Zenith Media, shapes the agency's brand identity and market positioning. Wong directs all marketing initiatives, focusing on communicating Zenith Media's value proposition in data, technology, innovation, and content strategy to a global audience. This role involves developing and executing campaigns that highlight the agency's expertise in analytics, research, and insights. The Chief Marketing Officer & Founder's responsibilities include fostering market awareness and driving lead generation to support business development efforts. By championing the company's innovative approach, Wong ensures Zenith Media remains a recognized leader in the media services industry. Brian Wong's foundational vision continues to guide the agency's external communications and market engagement.

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    Frequently Asked Questions Regarding Zenith Media Top Executives and Leadership Team

    Who leads Zenith Media?
    Zenith Media is led by Jason Tonelli (Chief Executive Officer), along with executives such as Firas Zein (Chief Executive Officer, Middle (East)) and Billy Panopoulos (Chief Financial Officer).
    Who is part of Zenith Media’s executive team?
    The executive team of Zenith Media includes leaders such as Jason Tonelli (Chief Executive Officer), Firas Zein (Chief Executive Officer, Middle (East)), Billy Panopoulos (Chief Financial Officer) and other senior executives.
    How many executives does Zenith Media have?
    Zenith Media has 5 executives leading key business areas.
    What roles are included in Zenith Media’s leadership team?
    The leadership team of Zenith Media includes roles such as Chief Executive Officer, Chief Executive Officer, Middle (East), Chief Financial Officer, Founder and President, Rise, Chief Marketing Officer & Founder.