Leadership Overview
Zenith Media has 4 executives leading key functions including strategy, regional operations, business operations, and financial management.
Driven by a commitment to data-driven innovation, Zenith Media empowers global brands through advanced content strategy, performance marketing, and business transformation services that redefine modern media landscapes.
Driven by a commitment to data-driven innovation, Zenith Media empowers global brands through advanced content strategy, performance marketing, and business transformation services that redefine modern media landscapes.
Leadership Roles at Zenith Media
Jason Tonelli - Chief Executive Officer
Jason Tonelli, the Chief Executive Officer at Zenith Media, directs the overarching global strategy for the agency. Overseeing the integration of data, technology, and innovation, the Chief Executive Officer ensures Zenith Media maintains a competitive edge in the international marketing sector. This leadership role involves aligning business transformation initiatives with client needs to drive measurable growth. By fostering a culture of research and insights, Jason Tonelli optimizes the performance practice across all global markets. The Chief Executive Officer coordinates with the board to secure long-term stability while expanding the agency footprint. Through rigorous oversight of content strategy, the Chief Executive Officer guarantees that every campaign delivers maximum impact. Tonelli maintains focus on evolving the agency model to meet the demands of a digital-first economy, ensuring that Zenith Media remains a leader in media services.

Firas Zein - Chief Executive Officer, Middle (East)
Firas Zein, the Chief Executive Officer, Middle (East) at Zenith Media, manages all regional operations across the Middle East. Overseeing the expansion of media services in this high-growth territory, the Chief Executive Officer, Middle (East) drives local market penetration through tailored content strategy and performance marketing. This leadership role involves adapting global agency standards to regional nuances, ensuring that Zenith Media delivers consistent value to diverse clients. By leveraging local research and insights, Firas Zein optimizes trading practices and enhances business transformation efforts. The Chief Executive Officer, Middle (East) collaborates with global leadership to align regional performance with international objectives. Through strategic management of regional teams, the Chief Executive Officer, Middle (East) secures market share and fosters innovation. Zein prioritizes operational excellence to maintain the agency reputation for delivering high-impact media solutions within the Middle East.

Billy Panopoulos - Chief Financial Officer
Billy Panopoulos, the Chief Financial Officer at Zenith Media, manages the fiscal health and financial strategy of the agency. Overseeing capital allocation, the Chief Financial Officer ensures that investments in data, technology, and research yield significant returns. This leadership role involves monitoring trading performance and financial risk to support the overall business transformation agenda. By providing rigorous financial analysis, Billy Panopoulos enables the executive team to make informed decisions regarding market expansion and service development. The Chief Financial Officer coordinates with the board to ensure transparency and compliance across all global operations. Through the optimization of financial processes, the Chief Financial Officer supports the agency mission of delivering high-value media services. Panopoulos drives fiscal discipline, ensuring that Zenith Media remains profitable while pursuing innovation. The Chief Financial Officer secures the financial foundation necessary for the agency to continue leading in the competitive marketing industry.
Ava Jordhamo - Chief Operating Officer
Ava Jordhamo, the Chief Operating Officer at Zenith Media, architects the internal processes that support global media service delivery. Overseeing the daily business operations, the Chief Operating Officer ensures that data, technology, and innovation teams function with maximum efficiency. This leadership role involves streamlining workflows to support business transformation and performance practice goals. By managing cross-departmental resources, Ava Jordhamo facilitates the seamless execution of complex content strategies. The Chief Operating Officer monitors operational metrics to identify areas for improvement, ensuring that Zenith Media maintains high standards of service quality. Through close collaboration with other C-suite leaders, the Chief Operating Officer aligns internal capabilities with client-facing objectives. Jordhamo drives organizational agility, allowing the agency to respond rapidly to market shifts. The Chief Operating Officer maintains a focus on scaling internal infrastructure to support the long-term growth of the agency.
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