YONEX Executive and Leadership Team

Alyssa Yoneyama, the President & Chief Executive Officer at YONEX, directs the overarching corporate strategy and long-term vision for the sporting goods manufacturer. Overseeing the expansion of market presence across international territories, the President & Chief Executive Officer ensures that product development aligns with the rigorous demands of professional athletes. This leadership role involves managing high-level partnerships and driving the integration of advanced materials into the core tennis and badminton product lines. By prioritizing technological superiority, Alyssa Yoneyama maintains the competitive edge of the brand within the global sports industry. Yoneyama fosters a culture of continuous improvement, ensuring that manufacturing processes meet the highest standards of quality and performance. Through the coordination of cross-functional teams, the President & Chief Executive Officer secures the financial health and operational stability of the organization while navigating complex market dynamics in the sporting goods sector.

Yoshihiro Yano, the President & Chief Executive Officer at YONEX, manages the operational execution and supply chain logistics required to maintain the company's status as a technology leader. Focusing on the golf division, the President & Chief Executive Officer optimizes production workflows to ensure that equipment meets the precise specifications of elite players. This role requires constant collaboration with research and development teams to refine product designs and implement sustainable manufacturing practices. Yoshihiro Yano drives the efficiency of regional distribution networks, ensuring that high-performance gear reaches markets across Asia and beyond. By streamlining internal operations, Yano supports the broader mission of delivering superior sporting goods to a global customer base. The President & Chief Executive Officer monitors performance metrics to identify opportunities for growth and operational refinement, ensuring that the company remains at the forefront of sporting technology through disciplined management and strategic resource allocation.

Yayoi Kitta, the President's Secretary at YONEX, coordinates executive communications and facilitates the administrative flow between the leadership team and the broader organization. Overseeing the scheduling of high-level meetings and corporate engagements, the President's Secretary ensures that executive priorities remain focused on the company's core mission of sporting innovation. This role involves managing sensitive documentation and maintaining the organizational structure required for effective decision-making. Yayoi Kitta drives the alignment of internal administrative processes with the strategic goals set by the executive office. By managing the flow of information, Kitta supports the efficiency of the leadership team during complex negotiations and global expansion initiatives. The President's Secretary acts as a central point of contact for internal stakeholders, ensuring that communication remains clear and consistent across all departments. Through meticulous attention to detail, Kitta enables the executive team to focus on the technological advancements that define the company's market position.

Toshiya Irie, the Chief Information Officer & Global General Manager, Information Technology Division at YONEX, architects the digital infrastructure supporting the company's global manufacturing and distribution operations. Overseeing the implementation of advanced data analytics, the Chief Information Officer & Global General Manager, Information Technology Division ensures that real-time information flows seamlessly across international offices. This leadership role involves securing critical intellectual property and optimizing the digital platforms used for product design and supply chain management. Toshiya Irie drives the modernization of internal systems to enhance operational transparency and decision-making speed. By integrating sophisticated IT solutions, Irie supports the company's ability to respond rapidly to shifting market trends in the tennis, badminton, and golf sectors. The Chief Information Officer & Global General Manager, Information Technology Division maintains the integrity of the global network, ensuring that all technological assets remain aligned with the long-term strategic objectives of the organization.