YM Executive and Leadership Team

July, 2026

Leadership Overview

YM has 8 executives leading key functions including strategy, technology, sales, and operations.

Driven by a commitment to experience, integrity, and compassion, YM aims to be a leader in the young fashion market while providing opportunities for growth and advancement to its employees.

Leadership Roles at YM

  • Chief Executive Officer - Martin Englisher
  • Founder & Chief Executive Officer - Youcef Mahdi
  • President - Mio Yagi
  • President - Joel Morales
  • President - Youngmo Ahn
  • President - Michael Gold
  • Chief Technology Officer - Zhang Jinjie
  • Chief Sales Officer (CSO) - Bk Kil Lee
  • Martin Englisher - Chief Executive Officer

    Martin Englisher, the Chief Executive Officer at YM, directs the overarching corporate strategy and operational execution for one of North America's largest fashion houses. Englisher guides the company's mission to lead the young fashion market by ensuring alignment across all business units, including the operation of over 800 stores featuring brands like Urban Planet, Forever 21, and Bluenotes. This leadership role involves fostering a positive work environment and upholding the company's core values of experience, integrity, and compassion. By focusing on delivering quality merchandise at competitive prices, Martin Englisher drives the company's market position and long-term growth objectives. The Chief Executive Officer ensures that YM's expansion efforts across North America are strategically sound and contribute to sustained revenue generation and brand loyalty.
    Martin Englisher

    Youcef Mahdi - Founder & Chief Executive Officer

    Youcef Mahdi, the Founder & Chief Executive Officer at YM, established the foundation for one of North America's largest fashion houses, setting the strategic direction for its extensive retail operations. Mahdi oversees the company's vision to be a dominant force in the young fashion market, ensuring that the operation of over 800 stores, including popular brands like Urban Planet, Forever 21, and Bluenotes, reflects the founding principles. This executive position involves championing the company's commitment to experience, integrity, and compassion, cultivating a positive internal culture and delivering exceptional value to customers. The Founder & Chief Executive Officer's strategic oversight ensures that YM continues to offer a wide range of fashion apparel at competitive prices, thereby reinforcing its market leadership and commitment to employee advancement.

    Mio Yagi - President

    Mio Yagi, the President at YM, oversees key strategic initiatives and operational management for the company's extensive fashion retail presence across North America. Yagi directs the execution of business plans designed to maintain YM's leadership in the young fashion market, ensuring the effective operation of over 800 stores featuring brands like Urban Planet, Forever 21, and Bluenotes. This leadership position involves fostering a culture aligned with YM's core values of experience, integrity, and compassion, thereby enhancing both employee engagement and customer satisfaction. Mio Yagi's focus is on driving operational excellence and ensuring the consistent delivery of competitive merchandise. The President's oversight contributes directly to the company's sustained growth and its reputation for providing quality fashion at accessible price points.

    Joel Morales - President

    Joel Morales, the President at YM, drives strategic operational oversight and business development for the company's significant footprint in North American fashion retail. Morales leads efforts to solidify YM's position as a leader in the young fashion market, managing the performance of over 800 stores that carry popular brands including Urban Planet, Forever 21, and Bluenotes. This executive role emphasizes the cultivation of a positive work environment and the consistent delivery of high-quality merchandise at competitive prices, reflecting YM's commitment to integrity and compassion. Joel Morales's leadership ensures that operational efficiencies are maximized and that the company continues to offer diverse fashion apparel catering to a broad customer base. The President's strategic direction supports YM's ongoing expansion and market influence.

    Youngmo Ahn - President

    Youngmo Ahn, the President at YM, directs critical aspects of the company's strategic operations and market positioning within the North American fashion landscape. Ahn oversees initiatives that reinforce YM's standing as a premier destination for young fashion, managing the operational success of over 800 retail locations featuring brands such as Urban Planet, Forever 21, and Bluenotes. This executive capacity involves championing the company's dedication to experience, integrity, and compassion, ensuring a superior customer experience and a supportive employee environment. Youngmo Ahn's focus is on optimizing business processes to deliver fashion apparel that meets diverse tastes at competitive price points. The President's strategic guidance is instrumental in driving YM's continued growth and maintaining its competitive advantage in the retail sector.

    Michael Gold - President

    Michael Gold, the President at YM, leads key strategic and operational functions for one of North America's largest fashion houses, overseeing significant segments of its retail network. Gold directs efforts to maintain YM's leadership in the young fashion market, ensuring the effective management of over 800 stores that offer brands like Urban Planet, Forever 21, and Bluenotes. This executive role is central to upholding the company's commitment to experience, integrity, and compassion, fostering a positive atmosphere for employees and customers alike. Michael Gold's leadership ensures the consistent delivery of quality merchandise at competitive prices, catering to a wide array of customer preferences. The President's strategic oversight contributes to YM's ongoing success and its ability to adapt to evolving market demands.

    Zhang Jinjie - Chief Technology Officer

    Zhang Jinjie, the Chief Technology Officer at YM, architects and executes the technology strategy that supports the company's extensive retail operations across North America. Jinjie oversees the development and implementation of innovative technological solutions designed to enhance customer experience, streamline operations within over 800 stores, and support the diverse brand portfolio including Urban Planet, Forever 21, and Bluenotes. This critical role involves managing the digital infrastructure that enables YM to maintain its competitive edge in the young fashion market. By focusing on technological advancement, Zhang Jinjie ensures the company's systems are scalable, secure, and efficient, directly contributing to the delivery of quality merchandise and the company's overall growth objectives. The Chief Technology Officer drives digital transformation initiatives that align with YM's commitment to experience and integrity.

    Bk Kil Lee - Chief Sales Officer (CSO)

    Bk Kil Lee, the Chief Sales Officer (CSO) at YM, spearheads the sales strategies and execution across the company's vast retail network, encompassing over 800 stores in North America. Lee directs initiatives aimed at maximizing revenue and market penetration for brands such as Urban Planet, Forever 21, and Bluenotes, ensuring competitive pricing and customer engagement. This executive function involves close collaboration with marketing and operations teams to drive sales performance and uphold YM's commitment to delivering quality merchandise. The Chief Sales Officer (CSO) plays a pivotal role in expanding market share within the young fashion segment by identifying new sales opportunities and optimizing the customer purchasing journey. Bk Kil Lee's leadership ensures that sales targets are met and exceeded, contributing significantly to the company's financial health and reputation for value.

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    Frequently Asked Questions Regarding YM Top Executives and Leadership Team

    Who leads YM?
    YM is led by Martin Englisher (Chief Executive Officer), along with executives such as Youcef Mahdi (Founder & Chief Executive Officer) and Mio Yagi (President).
    Who is part of YM’s executive team?
    The executive team of YM includes leaders such as Martin Englisher (Chief Executive Officer), Youcef Mahdi (Founder & Chief Executive Officer), Mio Yagi (President) and other senior executives.
    How many executives does YM have?
    YM has 8 executives leading key business areas.
    What roles are included in YM’s leadership team?
    The leadership team of YM includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, President, President, President.