YM Executive and Leadership Team

May, 2026

Leadership Overview

YM has 9 executives leading key functions including strategy, technology, and sales.

Driven by a commitment to experience, integrity, and compassion, YM aims to be a leader in the young fashion market while providing opportunities for growth and advancement to its employees, delivering quality merchandise to customers across North America.

Leadership Roles at YM

  • Chief Executive Officer - Eric Grundy
  • Founder & Chief Executive Officer - Yasser Musaad
  • Founder & Chief Executive Officer - Youcef Mahdi
  • President - Mio Yagi
  • President - Michael Gold
  • President - Joel Morales
  • President - Youngmo Ahn
  • Chief Technology Officer - Zhang Jinjie
  • Chief Sales Officer (CSO) - Bk Kil Lee
  • Eric Grundy - Chief Executive Officer

    Eric Grundy, the Chief Executive Officer at YM, directs the overarching strategy and operational execution for one of North America's largest fashion houses. Grundy guides the company's mission to lead the young fashion market, ensuring alignment with core values of experience, integrity, and compassion. This leadership role involves optimizing the performance of over 800 stores across North America, featuring brands like Urban Planet, Forever 21, and Bluenotes. By focusing on competitive pricing and diverse fashion apparel, Grundy drives market share and customer engagement. The Chief Executive Officer's responsibilities extend to fostering employee growth and advancement opportunities, cultivating a positive work environment that supports the delivery of quality merchandise. Eric Grundy's strategic direction ensures YM maintains its competitive edge and commitment to customer satisfaction.

    Yasser Musaad - Founder & Chief Executive Officer

    Yasser Musaad, the Founder & Chief Executive Officer at YM, established the vision for one of North America's largest fashion houses. Musaad's foundational leadership drives the company's commitment to offering a wide range of fashion apparel at competitive prices across more than 800 stores. This role involves maintaining the integrity of the YM brand, including popular labels such as Urban Planet, Forever 21, and Bluenotes. The Founder & Chief Executive Officer focuses on strategic growth initiatives and ensuring the company's market leadership in the young fashion segment. Musaad's influence extends to cultivating a positive work environment, emphasizing experience, integrity, and compassion in all business operations. Yasser Musaad's ongoing guidance ensures the delivery of quality merchandise and sustained opportunities for employee advancement.

    Youcef Mahdi - Founder & Chief Executive Officer

    Youcef Mahdi, the Founder & Chief Executive Officer at YM, shapes the strategic direction for a leading North American fashion retailer. Mahdi's leadership ensures YM Inc. operates as one of the largest fashion houses, providing diverse apparel at competitive prices through its extensive network of over 800 stores. This executive function involves upholding the company's commitment to experience, integrity, and compassion, fostering a positive internal culture. The Founder & Chief Executive Officer oversees brand management for key labels like Urban Planet, Forever 21, and Bluenotes, driving market penetration and customer loyalty. Youcef Mahdi's vision prioritizes employee growth and advancement, reinforcing the company's aim to be a leader in the young fashion market. Mahdi's strategic oversight guarantees the consistent delivery of quality merchandise to a broad customer base.

    Mio Yagi - President

    Mio Yagi, the President at YM, directs significant operational segments of one of North America's largest fashion houses. Yagi's responsibilities encompass overseeing key business units that contribute to the company's offering of diverse fashion apparel at competitive prices across its vast network of over 800 stores. This leadership role involves ensuring the successful execution of strategies for popular brands such as Urban Planet, Forever 21, and Bluenotes. The President focuses on driving operational excellence and maintaining the company's commitment to experience, integrity, and compassion. Mio Yagi's strategic oversight supports YM's ambition to lead the young fashion market and provides a framework for employee advancement. Yagi's dedication ensures the consistent delivery of quality merchandise and a positive customer experience.

    Michael Gold - President

    Michael Gold, the President at YM, spearheads critical operational functions for one of North America's largest fashion houses. Gold's leadership ensures the effective management of business units responsible for delivering a wide range of fashion apparel at competitive prices through more than 800 retail locations. This executive role involves guiding the strategic performance of brands like Urban Planet, Forever 21, and Bluenotes, reinforcing YM's market position. The President champions the company's core values of experience, integrity, and compassion, fostering a productive work environment. Michael Gold's focus on operational efficiency and strategic alignment supports YM's goal of leading the young fashion market and offering growth opportunities to employees. Gold's influence guarantees the delivery of quality merchandise to customers.

    Joel Morales - President

    Joel Morales, the President at YM, manages key strategic and operational initiatives for one of North America's largest fashion houses. Morales directs the performance of vital business segments that contribute to YM's extensive offering of fashion apparel at competitive prices across its 800+ stores. This executive position involves ensuring the successful market presence of brands such as Urban Planet, Forever 21, and Bluenotes. The President cultivates a culture rooted in experience, integrity, and compassion, aligning with the company's mission. Joel Morales's leadership supports YM's objective to lead the young fashion market by driving operational excellence and providing avenues for employee development. Morales's oversight ensures the consistent availability of quality merchandise for customers.

    Youngmo Ahn - President

    Youngmo Ahn, the President at YM, oversees critical operational domains within one of North America's largest fashion houses. Ahn's leadership ensures the effective deployment of resources for delivering a diverse array of fashion apparel at competitive price points across YM's network of over 800 stores. This executive function is pivotal in managing the strategic performance of popular brands including Urban Planet, Forever 21, and Bluenotes. The President is committed to upholding YM's values of experience, integrity, and compassion, fostering a supportive atmosphere for employees. Youngmo Ahn's strategic direction aids YM in its pursuit of leadership in the young fashion market and in creating advancement opportunities. Ahn's focus guarantees the delivery of quality merchandise to a broad customer base.

    Zhang Jinjie - Chief Technology Officer

    Zhang Jinjie, the Chief Technology Officer at YM, architects the technological infrastructure supporting one of North America's largest fashion houses. Jinjie directs the development and implementation of innovative technology solutions that enhance customer experience and operational efficiency across over 800 stores. This role is critical in leveraging technology to maintain competitive pricing and a wide range of fashion apparel, supporting brands such as Urban Planet, Forever 21, and Bluenotes. The Chief Technology Officer oversees the integration of digital platforms and in-store technology, ensuring seamless operations and data security. Zhang Jinjie's focus on technological advancement supports YM's mission to lead the young fashion market and provides opportunities for employees to engage with cutting-edge systems. Jinjie's leadership ensures robust technological support for quality merchandise delivery.

    Bk Kil Lee - Chief Sales Officer (CSO)

    Bk Kil Lee, the Chief Sales Officer (CSO) at YM, drives revenue generation and sales strategy across the company's extensive retail footprint. Lee oversees the performance of over 800 stores in North America, focusing on maximizing sales of diverse fashion apparel for brands including Urban Planet, Forever 21, and Bluenotes. This executive position involves developing and executing sales initiatives that cater to diverse tastes at competitive prices, reinforcing YM's leadership in the young fashion market. The Chief Sales Officer (CSO) collaborates with marketing and operations teams to ensure cohesive go-to-market strategies. Bk Kil Lee's leadership emphasizes integrity and compassion, fostering a sales environment that supports employee growth and customer satisfaction. Lee's strategic sales management ensures the consistent delivery of quality merchandise and sustained market presence.

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    Frequently Asked Questions Regarding YM Top Executives and Leadership Team

    Who leads YM?
    YM is led by Eric Grundy (Chief Executive Officer), along with executives such as Yasser Musaad (Founder & Chief Executive Officer) and Youcef Mahdi (Founder & Chief Executive Officer).
    Who is part of YM’s executive team?
    The executive team of YM includes leaders such as Eric Grundy (Chief Executive Officer), Yasser Musaad (Founder & Chief Executive Officer), Youcef Mahdi (Founder & Chief Executive Officer) and other senior executives.
    How many executives does YM have?
    YM has 9 executives leading key business areas.
    What roles are included in YM’s leadership team?
    The leadership team of YM includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Founder & Chief Executive Officer, President, President.