YM Executive and Leadership Team

August, 2026

Leadership Overview

YM has 7 executives leading key functions including strategy, technology, sales, and operational management.

Driven by a commitment to accessible fashion, YM delivers quality apparel across North America while fostering a culture of integrity and professional growth for a diverse workforce.

Leadership Roles at YM

  • Chief Executive Officer - Martin Englisher
  • Founder & Chief Executive Officer - Youcef Mahdi
  • President - Joel Morales
  • President - Youngmo Ahn
  • President - Michael Gold
  • Chief Technology Officer - Zhang Jinjie
  • Chief Sales Officer (CSO) - Bk Kil Lee
  • Martin Englisher - Chief Executive Officer

    Martin Englisher, the Chief Executive Officer at YM, directs the overarching corporate strategy for this expansive North American fashion house. Englisher oversees the integration of diverse retail brands like Urban Planet and Bluenotes to ensure market competitiveness. By aligning operational goals with consumer demand, the Chief Executive Officer maintains the company's position as a leader in the young fashion sector. Martin Englisher manages high-level relationships with stakeholders and the board to drive long-term profitability. Through the optimization of supply chain logistics and retail footprint expansion, the Chief Executive Officer secures consistent growth across hundreds of locations. This leadership role demands constant vigilance regarding shifting fashion trends and economic conditions. Ultimately, Englisher ensures that the organization remains agile, profitable, and focused on delivering value to customers while upholding the core values of integrity and compassion within the retail environment.
    Martin Englisher

    Youcef Mahdi - Founder & Chief Executive Officer

    Youcef Mahdi, the Founder & Chief Executive Officer at YM, architects the foundational vision and long-term strategic direction for the entire retail enterprise. Mahdi defines the mission of providing affordable, diverse fashion apparel to a broad North American customer base. As the Founder & Chief Executive Officer, Mahdi monitors the performance of over 800 stores to ensure operational excellence and brand consistency. This leadership position involves evaluating new market opportunities and guiding the company through complex retail landscapes. Youcef Mahdi fosters a corporate culture centered on experience and professional advancement for all employees. By balancing creative direction with fiscal responsibility, the Founder & Chief Executive Officer sustains the competitive edge of brands like Forever 21. Mahdi drives the company toward sustainable growth, ensuring that every strategic decision reflects the commitment to quality merchandise and positive customer experiences across all regional operations.

    Joel Morales - President

    Joel Morales, the President at YM, directs the day-to-day operational activities and internal management of the company's extensive retail network. Morales oversees the execution of corporate policies across all North American locations, ensuring that store operations remain efficient and aligned with the brand mission. As the President, Morales manages the coordination between various departments to streamline the delivery of fashion apparel to customers. This leadership role involves fostering a positive work environment and promoting professional development opportunities for the workforce. Joel Morales monitors operational metrics to identify areas for improvement and implements strategies to enhance store performance. By focusing on internal scaling and process optimization, the President supports the company's goal of maintaining a strong market presence. Morales ensures that the organization operates with integrity and compassion, driving consistent results while upholding the high standards expected of a major fashion house.

    Youngmo Ahn - President

    Youngmo Ahn, the President at YM, directs the supply chain logistics and inventory management functions to ensure the seamless distribution of fashion apparel across North America. Ahn oversees the procurement processes and vendor relationships that keep brands like Forever 21 stocked with quality merchandise. The President manages the flow of goods from manufacturing partners to over 800 retail locations, optimizing logistics to reduce costs and improve delivery speed. By focusing on supply chain resilience, Youngmo Ahn ensures that the company can respond quickly to changing fashion trends and consumer demand. This leadership role involves collaborating with other executives to align inventory levels with sales forecasts and regional market needs. Through the implementation of efficient distribution strategies, the President supports the company's commitment to providing competitive prices. Ahn maintains a focus on operational precision, ensuring that the organization remains agile and capable of meeting the high-volume requirements of the retail market.

    Michael Gold - President

    Michael Gold, the President at YM, directs the brand development and marketing initiatives that define the company's identity in the competitive young fashion market. Gold oversees the creative direction and promotional strategies for brands like Urban Planet, ensuring that marketing campaigns resonate with diverse consumer tastes. As the President, Gold manages the alignment of brand messaging with the company's core values of integrity and experience. This leadership role involves analyzing market research to identify new growth opportunities and expanding the reach of the company's fashion offerings. Michael Gold collaborates with the sales and operations teams to ensure that marketing efforts translate into increased store traffic and revenue. By building strong brand equity, the President supports the long-term success of the organization. Gold focuses on creating a compelling customer experience that distinguishes the company from competitors, ensuring that the brand remains relevant and attractive to a broad demographic across North America.

    Zhang Jinjie - Chief Technology Officer

    Zhang Jinjie, the Chief Technology Officer at YM, directs the digital transformation and infrastructure development required to support a massive North American retail network. Jinjie oversees the implementation of advanced inventory management systems and e-commerce platforms that connect customers to brands like Urban Planet. The Chief Technology Officer ensures that data security and operational efficiency remain at the forefront of the company's technological roadmap. By integrating modern software solutions, Zhang Jinjie enables seamless communication between corporate headquarters and hundreds of retail locations. This role involves collaborating with other C-suite leaders to align digital capabilities with broader business objectives. Through the deployment of scalable cloud infrastructure, the Chief Technology Officer supports the rapid processing of sales data and customer insights. Jinjie maintains a robust technical environment that facilitates growth, enhances the shopping experience, and keeps the organization at the cutting edge of the competitive fashion industry.

    Bk Kil Lee - Chief Sales Officer (CSO)

    Bk Kil Lee, the Chief Sales Officer (CSO) at YM, drives revenue growth by managing the commercial performance of diverse fashion brands across North America. Lee oversees the execution of sales strategies that maximize the impact of over 800 retail storefronts. The Chief Sales Officer (CSO) analyzes regional market trends to optimize product placement and pricing structures for brands like Bluenotes. By coordinating with store managers and regional directors, Bk Kil Lee ensures that sales targets align with the company's overarching financial goals. This leadership role involves refining customer engagement tactics to increase brand loyalty and market share. Through the implementation of data-driven sales initiatives, the Chief Sales Officer (CSO) enhances the profitability of the entire retail portfolio. Lee maintains a focus on delivering quality merchandise at competitive prices, ensuring that the organization consistently meets the evolving needs of the young fashion market while maintaining operational excellence.

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    Frequently Asked Questions Regarding YM Top Executives and Leadership Team

    Who leads YM?
    YM is led by Martin Englisher (Chief Executive Officer), along with executives such as Youcef Mahdi (Founder & Chief Executive Officer) and Joel Morales (President).
    Who is part of YM’s executive team?
    The executive team of YM includes leaders such as Martin Englisher (Chief Executive Officer), Youcef Mahdi (Founder & Chief Executive Officer), Joel Morales (President) and other senior executives.
    How many executives does YM have?
    YM has 7 executives leading key business areas.
    What roles are included in YM’s leadership team?
    The leadership team of YM includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, President, President, President.