YM Executive and Leadership Team

June, 2026

Leadership Overview

YM has 9 executives leading key functions including strategy, sales, and operations.

Driven by a commitment to experience, integrity, and compassion, YM aims to be a leader in the young fashion market while providing opportunities for growth and advancement to its employees, delivering quality merchandise to customers across North America.

Leadership Roles at YM

  • Chief Executive Officer - Eric Grundy
  • Founder & Chief Executive Officer - Youcef Mahdi
  • Founder & Chief Executive Officer - Yasser Musaad
  • President - Michael Gold
  • President - Joel Morales
  • President - Youngmo Ahn
  • President - Mio Yagi
  • Chief Technology Officer - Zhang Jinjie
  • Chief Sales Officer (CSO) - Bk Kil Lee
  • Eric Grundy - Chief Executive Officer

    Eric Grundy, the Chief Executive Officer at YM, directs the overarching corporate strategy and operational execution for one of North America's largest fashion houses. This leadership role involves guiding the company's expansion and market positioning within the competitive young fashion segment. Grundy oversees the strategic direction for over 800 stores across North America, ensuring alignment with the company's mission to offer diverse fashion apparel at competitive prices. By focusing on experience, integrity, and compassion, Eric Grundy drives the company's commitment to fostering employee growth and delivering quality merchandise. The Chief Executive Officer's responsibilities include optimizing business performance and maintaining YM's status as a market leader. This executive ensures the company's operational framework supports its ambitious growth targets and customer-centric approach across all brands, including Urban Planet, Forever 21, and Bluenotes.

    Youcef Mahdi - Founder & Chief Executive Officer

    Youcef Mahdi, the Founder & Chief Executive Officer at YM, established the vision for one of North America's largest fashion houses, focusing on diverse apparel at competitive prices. Mahdi's foundational leadership guides the strategic development and expansion of YM's retail footprint, which spans over 800 stores. The Founder & Chief Executive Officer is instrumental in shaping the company's culture, emphasizing experience, integrity, and compassion to create a positive work environment. Youcef Mahdi's current responsibilities include overseeing the long-term strategic planning and market penetration efforts for brands like Urban Planet and Forever 21. This executive ensures the company remains at the forefront of the young fashion market, driving initiatives that support both employee advancement and customer satisfaction. Mahdi's role is critical in maintaining the company's commitment to quality merchandise and its leadership position.

    Yasser Musaad - Founder & Chief Executive Officer

    Yasser Musaad, the Founder & Chief Executive Officer at YM, co-architected the foundation of a major North American fashion enterprise, dedicated to providing a wide array of fashion apparel at accessible price points. Musaad's strategic oversight extends to the company's extensive network of over 800 stores, ensuring consistent brand experience across all locations. The Founder & Chief Executive Officer champions the core values of experience, integrity, and compassion, fostering an environment conducive to employee development and customer engagement. Yasser Musaad's leadership focuses on driving innovation within the young fashion market and reinforcing YM's commitment to delivering high-quality merchandise. This executive's purview includes guiding the strategic direction for key brands such as Bluenotes and Forever 21, solidifying the company's market leadership and operational excellence.

    Michael Gold - President

    Michael Gold, the President at YM, oversees key operational divisions within one of North America's largest fashion houses, ensuring the effective execution of business strategies. Gold's leadership focuses on optimizing the performance of YM's extensive retail network, comprising over 800 stores, and supporting brands like Urban Planet and Forever 21. The President plays a crucial role in driving operational efficiency and maintaining the company's commitment to offering fashion apparel at competitive prices. Michael Gold directs initiatives aimed at enhancing the customer experience and ensuring the delivery of quality merchandise. This executive's responsibilities include fostering a positive work environment and supporting employee growth opportunities. Gold's strategic input is vital for YM's continued success and market leadership in the young fashion segment.

    Joel Morales - President

    Joel Morales, the President at YM, directs significant operational segments of one of North America's largest fashion houses, ensuring strategic objectives are met across its vast retail footprint. Morales's purview includes overseeing the performance and development of YM's over 800 stores, supporting the market presence of brands such as Forever 21 and Bluenotes. The President is pivotal in upholding YM's mission to provide diverse fashion apparel at competitive price points. Joel Morales leads efforts to enhance operational effectiveness and maintain the company's reputation for quality merchandise. This executive's role involves driving initiatives that promote employee advancement and cultivate a culture of integrity and compassion. Morales's leadership is essential for sustaining YM's competitive edge and its position as a leader in the young fashion market.

    Youngmo Ahn - President

    Youngmo Ahn, the President at YM, manages critical operational areas for one of North America's largest fashion houses, driving the execution of strategic plans across its extensive retail network. Ahn's responsibilities encompass the oversight of YM's more than 800 stores, contributing to the success of brands including Urban Planet and Forever 21. The President is instrumental in ensuring YM's commitment to offering a wide range of fashion apparel at competitive prices is consistently met. Youngmo Ahn leads initiatives focused on operational excellence and the delivery of high-quality merchandise to customers. This executive's role is key to fostering employee growth and maintaining the company's core values of experience, integrity, and compassion. Ahn's strategic direction supports YM's leadership in the young fashion market.

    Mio Yagi - President

    Mio Yagi, the President at YM, leads key operational functions for one of North America's largest fashion houses, ensuring the effective implementation of corporate strategies across its broad retail presence. Yagi's oversight extends to YM's network of over 800 stores, supporting the market performance of brands such as Bluenotes and Forever 21. The President plays a vital role in upholding YM's objective to provide diverse fashion apparel at competitive price points. Mio Yagi drives initiatives focused on enhancing operational efficiency and ensuring the consistent delivery of quality merchandise. This executive's leadership fosters an environment that values employee advancement and upholds the company's principles of integrity and compassion. Yagi's contributions are crucial for YM's sustained market leadership in the young fashion sector.

    Zhang Jinjie - Chief Technology Officer

    Zhang Jinjie, the Chief Technology Officer at YM, architects the technological infrastructure supporting one of North America's largest fashion houses. Jinjie's responsibilities encompass the development and implementation of innovative technology solutions across YM's extensive retail operations, including over 800 stores. The Chief Technology Officer drives the digital transformation initiatives that enhance customer experience and operational efficiency for brands like Urban Planet and Forever 21. Zhang Jinjie oversees the integration of advanced systems to manage inventory, sales, and supply chain logistics, ensuring seamless operations. This executive's focus is on leveraging technology to maintain competitive pricing and expand market reach. Jinjie's strategic vision ensures YM's technological capabilities align with its mission to lead the young fashion market and deliver quality merchandise.

    Bk Kil Lee - Chief Sales Officer (CSO)

    Bk Kil Lee, the Chief Sales Officer (CSO) at YM, spearheads the sales strategies and revenue generation across one of North America's largest fashion retail networks. Lee directs the sales performance of over 800 stores, focusing on maximizing customer engagement and driving sales volume for brands such as Urban Planet and Forever 21. The Chief Sales Officer (CSO) is responsible for developing and executing sales plans that align with YM's objective of offering diverse fashion apparel at competitive prices. Bk Kil Lee oversees the sales teams, ensuring they are equipped to deliver exceptional customer service and achieve sales targets. This executive's role is critical in maintaining YM's market leadership and fostering a culture of sales excellence. Lee's efforts directly contribute to the company's growth and its commitment to delivering quality merchandise.

    Explore Leadership Teams in Apparel & Accessories Retail

    Frequently Asked Questions Regarding YM Top Executives and Leadership Team

    Who leads YM?
    YM is led by Eric Grundy (Chief Executive Officer), along with executives such as Youcef Mahdi (Founder & Chief Executive Officer) and Yasser Musaad (Founder & Chief Executive Officer).
    Who is part of YM’s executive team?
    The executive team of YM includes leaders such as Eric Grundy (Chief Executive Officer), Youcef Mahdi (Founder & Chief Executive Officer), Yasser Musaad (Founder & Chief Executive Officer) and other senior executives.
    How many executives does YM have?
    YM has 9 executives leading key business areas.
    What roles are included in YM’s leadership team?
    The leadership team of YM includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Founder & Chief Executive Officer, President, President.