WS Audiology Executive and Leadership Team

William Lankenau, the President & Chief Executive Officer at WS Audiology, directs the global strategic vision for hearing healthcare technology. Lankenau oversees the integration of legacy brands like Widex and Signia to ensure market leadership across 125 countries. By aligning research and development with consumer needs, the President & Chief Executive Officer drives the creation of advanced hearing solutions that enhance quality of life. William Lankenau manages the executive board to maintain operational excellence and financial growth while navigating the complexities of the medical manufacturing sector. This leadership role involves constant evaluation of wholesale and retail channels to optimize service delivery. Through rigorous oversight of corporate initiatives, the President & Chief Executive Officer secures the long-term viability of the company. Lankenau champions the mission of making quality sound accessible to individuals with hearing impairments, ensuring that every technological advancement meets the highest standards of clinical efficacy and user satisfaction.

Irma Wilden, the Chief Financial Officer at WS Audiology, manages the global fiscal health and capital allocation strategies for the organization. Wilden oversees financial reporting, risk management, and investment planning to support the company's expansion in the hearing healthcare market. By analyzing revenue streams from wholesale and retail channels, the Chief Financial Officer ensures the efficient deployment of resources across 125 markets. Irma Wilden collaborates with the board to maintain transparency and drive profitability in alignment with EQT investment goals. This leadership role involves monitoring global economic trends to mitigate financial risks associated with medical device manufacturing. Through precise fiscal planning, the Chief Financial Officer strengthens the balance sheet and supports ongoing innovation in hearing aid technology. Wilden executes financial policies that enable the company to scale operations effectively, ensuring that the business remains a dominant force in the global hearing healthcare industry while delivering consistent value to stakeholders.

Howard Qin, the Chief Financial Officer (China) at WS Audiology, directs all financial operations and fiscal strategy within the critical East Asian market. Qin oversees regional budgeting, tax compliance, and local investment initiatives to bolster the company's presence in China. By optimizing the financial structure for regional wholesale and diagnostic services, the Chief Financial Officer (China) ensures alignment with the broader corporate mission of improving hearing healthcare access. Howard Qin manages local financial teams to drive operational efficiency and revenue growth in this high-demand territory. This leadership role involves navigating complex regulatory environments to maintain fiscal integrity and support the distribution of brands like Rexton and Vibe. Through strategic financial planning, the Chief Financial Officer (China) facilitates the expansion of market share and ensures that regional resources support the company's long-term goals. Qin maintains rigorous oversight of regional expenditures to maximize profitability and sustain the competitive advantage of the organization.

James Benston, the President (APAC) at WS Audiology, directs all commercial operations and market development across the Asia-Pacific region. Benston oversees the distribution of hearing aid brands and the expansion of diagnostic services to meet the growing demand for hearing healthcare in this vast territory. By managing regional wholesale and retail partnerships, the President (APAC) ensures that the company's innovative solutions reach diverse populations effectively. James Benston coordinates with global leadership to adapt corporate strategies to local market nuances, driving growth and brand visibility. This leadership role involves identifying new business opportunities and optimizing supply chain logistics to maintain a competitive edge in the APAC region. Through strategic oversight of regional teams, the President (APAC) fosters strong relationships with healthcare providers and clinics. Benston executes initiatives that enhance the accessibility of hearing technology, ensuring that the company remains a leader in improving the quality of life for individuals with hearing impairments throughout the region.

Soo Wee, the Executive Assistant To Chief Human Resources Officer at WS Audiology, coordinates the administrative and operational workflows for the global human resources department. Wee oversees the scheduling, communication, and project tracking necessary to support the Chief Human Resources Officer in managing a diverse, international workforce. By facilitating internal collaboration and talent management initiatives, the Executive Assistant To Chief Human Resources Officer ensures that organizational culture remains aligned with the company's mission of hearing healthcare excellence. Soo Wee manages critical documentation and stakeholder engagement to streamline HR processes across multiple global regions. This leadership role involves supporting the development of programs that attract and retain top talent in the medical technology sector. Through meticulous organization and proactive communication, the Executive Assistant To Chief Human Resources Officer enables the HR leadership to focus on strategic workforce planning and employee engagement, ultimately contributing to the overall success and operational stability of the company.