Woodcraft Executive and Leadership Team

Jack Bigger, the Chief Executive Officer at Woodcraft, directs the overarching strategy and operational execution for the nation's leading supplier of woodworking tools and supplies. Bigger guides the company's expansion across more than 70 metropolitan areas in the U.S., ensuring consistent brand presence and customer engagement. This leadership role involves optimizing the distribution of 1.5 million catalogs annually to all 50 states and 117 foreign countries, maintaining Woodcraft's position as a standard for woodworkers. By overseeing the strategic development of Woodcraft.com, which launched online in 1995, Bigger ensures the platform remains a trusted resource offering extensive information, services, and products. Jack Bigger's focus remains on driving growth and innovation within the woodworking retail sector, solidifying the company's market leadership through a blend of traditional catalog distribution and advanced e-commerce capabilities.

Tres Ross, the President & Chief Executive Officer at Woodcraft, spearheads the company's strategic vision and operational management, reinforcing its status as a premier provider of woodworking tools and supplies. Ross oversees the expansion of Woodcraft's retail footprint, now present in over 70 major U.S. metropolitan areas, and directs the global distribution of its comprehensive catalog, reaching all 50 states and 117 foreign countries. This role involves ensuring the catalog remains the definitive source for high-quality woodworking products. Tres Ross also drives the evolution of Woodcraft.com, a platform established in 1995, transforming it into a vital online hub for woodworkers seeking information, services, and products. The leadership of Ross ensures Woodcraft maintains its commitment to excellence and customer satisfaction across all channels, from physical stores to its robust online presence and direct-from-manufacturer partnerships.

Amanda Silvus, the Chief Financial Officer at Woodcraft, manages the company's financial health and strategic fiscal planning, supporting its position as a leading supplier of woodworking tools and supplies. Silvus oversees all financial operations, including budgeting, forecasting, and resource allocation, ensuring the company's sustained growth across its extensive retail network and catalog distribution channels. This critical role involves analyzing financial performance to support strategic decisions regarding product offerings, market expansion, and the ongoing development of Woodcraft.com. Amanda Silvus's financial acumen is vital in managing the company's diverse revenue streams, from catalog sales and retail operations to e-commerce transactions and vendor partnerships. By maintaining rigorous financial controls and identifying opportunities for fiscal optimization, Silvus ensures Woodcraft's long-term profitability and operational efficiency.

Sara Heise, the Franchise Owner and Chief Financial Officer at Woodcraft, directs financial strategy and operational oversight for her franchise territories, contributing to the broader company's mission as a premier woodworking supply provider. Heise manages the financial performance and P&L for her specific franchise locations, ensuring alignment with Woodcraft's established standards for product quality and customer service. This dual role involves not only fiscal management but also the strategic operation of franchise outlets, enhancing local market presence and customer engagement. Sara Heise's responsibilities include optimizing inventory, managing local marketing initiatives, and ensuring a seamless customer experience that reflects the Woodcraft brand. The financial leadership provided by Heise supports the growth and profitability of her franchise operations within the extensive Woodcraft network.

Tom Huntington, the President at Woodcraft, drives the strategic direction and operational excellence for the company's extensive retail and distribution network, solidifying its role as a leading supplier of woodworking tools and supplies. Huntington oversees the management of Woodcraft stores across more than 70 major U.S. metropolitan areas, ensuring a consistent and high-quality customer experience. This leadership position involves guiding the expansion and optimization of the company's catalog distribution, which reaches all 50 states and 117 foreign countries, maintaining its status as a vital resource for woodworkers. Tom Huntington also champions the growth and enhancement of Woodcraft.com, driving its evolution as a comprehensive online platform for products, information, and services. His focus is on fostering innovation and operational efficiency to support Woodcraft's market leadership.

Jeffrey Forbes, the President at Woodcraft, directs the strategic initiatives and operational management across key segments of the company, reinforcing its position as a premier provider of woodworking tools and supplies. Forbes oversees the expansion and performance of Woodcraft's retail presence in numerous metropolitan areas, ensuring robust market penetration and customer engagement. This role involves guiding the effective distribution of Woodcraft's comprehensive catalog, a standard resource for woodworkers nationwide and internationally. Jeffrey Forbes also plays a crucial part in the ongoing development and strategic positioning of Woodcraft.com, enhancing its functionality as a vital online hub for product information, services, and direct sales. His leadership ensures operational synergy and drives growth across the company's diverse channels.

Bobby Songco, the President at Woodcraft, leads strategic operations and market development for the company, reinforcing its standing as a top-tier supplier of woodworking tools and supplies. Songco oversees the expansion and performance of Woodcraft's retail footprint in key metropolitan areas, ensuring strong local market presence and customer connectivity. This executive role involves guiding the efficient distribution of Woodcraft's extensive catalog, a critical resource for woodworkers across the U.S. and abroad. Bobby Songco also contributes to the strategic enhancement of Woodcraft.com, driving its evolution as a comprehensive digital platform for product discovery, customer support, and e-commerce. His leadership focuses on optimizing operational workflows and expanding market reach to support Woodcraft's continued success.

Bruce Lamb, the Woodturning Instructor, President-Baltimore Area Turners at Woodcraft, contributes specialized expertise and community leadership within the woodworking sector, enhancing Woodcraft's role as a comprehensive resource. Lamb's role as President of the Baltimore Area Turners fosters a strong local community of woodworkers, promoting skill development and engagement with Woodcraft products and services. As a Woodturning Instructor, Bruce Lamb provides direct educational support, sharing advanced techniques and product knowledge with enthusiasts and professionals alike. This involvement deepens customer relationships and reinforces Woodcraft's commitment to supporting the woodworking community through education and specialized instruction. Lamb's unique position bridges expert instruction with community leadership, directly benefiting Woodcraft's mission.

Jim Baumgardner, the President at Woodcraft, directs strategic operations and market expansion, reinforcing the company's leadership in supplying quality woodworking tools and supplies. Baumgardner oversees the performance and growth of Woodcraft's retail locations across numerous U.S. metropolitan areas, ensuring consistent brand representation and customer service. This executive position involves guiding the effective distribution of Woodcraft's renowned catalog, a primary resource for woodworkers throughout the nation and internationally. Jim Baumgardner also contributes to the strategic development and enhancement of Woodcraft.com, driving its capabilities as a central platform for product information, customer support, and online sales. His leadership focuses on operational efficiency and market penetration to sustain Woodcraft's industry standing.

Monte Eldfrick, the President at Woodcraft, spearheads strategic initiatives and operational oversight, reinforcing the company's position as a leading provider of woodworking tools and supplies. Eldfrick manages the performance and expansion of Woodcraft's retail presence in key metropolitan areas, ensuring strong local market engagement and customer satisfaction. This leadership role involves guiding the efficient distribution of Woodcraft's comprehensive catalog, a vital resource for woodworkers across the United States and globally. Monte Eldfrick also contributes to the strategic evolution of Woodcraft.com, enhancing its functionality as a primary digital channel for product discovery, customer service, and e-commerce transactions. His focus is on driving operational excellence and market reach to support Woodcraft's continued success.