Woodcraft Executive and Leadership Team

Jack Bigger, the Chief Executive Officer at Woodcraft, directs the overarching strategic vision for the organization. By managing the expansion of the retail footprint across major metropolitan areas, the Chief Executive Officer ensures that woodworking enthusiasts access high-quality tools and supplies. Jack Bigger prioritizes the integration of digital commerce with physical store experiences to maintain market leadership. This leadership role involves coordinating with the board to optimize supply chain logistics and product distribution across all 50 states. Through the oversight of the extensive catalog distribution network, the Chief Executive Officer drives brand growth and customer engagement. By fostering partnerships with vendors, the Chief Executive Officer expands the product catalog to include diverse offerings. Ultimately, the Chief Executive Officer secures the long-term viability of the company by aligning operational goals with the evolving needs of the woodworking community.

Tres Ross, the President & Chief Executive Officer at Woodcraft, architects the operational framework for the entire enterprise. Overseeing the daily execution of business objectives, the President & Chief Executive Officer ensures that the company remains the premier resource for woodworking professionals and hobbyists. Tres Ross manages the complex logistics of distributing 1.5 million catalogs annually while simultaneously enhancing the digital infrastructure of the website. This leadership role requires constant collaboration with department heads to refine the product selection and improve the customer shopping experience. By focusing on the efficiency of the retail and online channels, the President & Chief Executive Officer drives revenue growth and operational excellence. Through the implementation of strategic initiatives, the President & Chief Executive Officer strengthens the market position of the firm. Ultimately, the President & Chief Executive Officer maintains the high standards expected by the global woodworking audience.

Amanda Silvus, the Chief Financial Officer at Woodcraft, manages the fiscal health and capital allocation strategies for the organization. By overseeing financial reporting and budgeting processes, the Chief Financial Officer ensures that resources support the growth of the retail and online divisions. Amanda Silvus directs the financial planning necessary to sustain the distribution of catalogs and the maintenance of the e-commerce platform. This leadership role involves analyzing market trends to optimize inventory investments and vendor partnerships. Through the rigorous monitoring of financial performance, the Chief Financial Officer provides the insights required for strategic decision-making at the executive level. By maintaining fiscal discipline, the Chief Financial Officer protects the long-term assets of the company. Ultimately, the Chief Financial Officer drives the financial stability required to continue providing top-tier woodworking products to customers across the United States and international markets.

Sara Heise, the Franchise Owner and Chief Financial Officer at Woodcraft, balances the operational demands of regional retail ownership with the broader financial oversight of the company. By managing the profitability of specific retail locations, the Franchise Owner and Chief Financial Officer ensures that local operations align with the national brand standards. Sara Heise directs the financial strategies that allow for the successful integration of new product lines into the retail environment. This leadership role involves analyzing regional sales data to improve inventory turnover and customer satisfaction. Through the coordination of financial reporting, the Franchise Owner and Chief Financial Officer supports the overall fiscal health of the enterprise. By optimizing the performance of the franchise model, the Franchise Owner and Chief Financial Officer contributes to the expansion of the brand. Ultimately, the Franchise Owner and Chief Financial Officer secures the financial success of the retail network.

Bobby Songco, the President at Woodcraft, leads the strategic development of the company's educational and content-driven initiatives. By overseeing the production of Woodcraft Magazine and the development of instructional resources, the President ensures that the brand remains a trusted authority for woodworkers. Bobby Songco directs the efforts to integrate product demo videos and educational events into the customer experience. This leadership role involves coordinating with marketing and editorial teams to produce high-quality content that drives engagement across all platforms. Through the management of these creative assets, the President strengthens the connection between the company and the woodworking community. By focusing on the value-added services provided to customers, the President enhances the overall brand reputation. Ultimately, the President drives the growth of the educational segment of the business to ensure that the company remains the primary resource for woodworking knowledge.

Jeffrey Forbes, the President at Woodcraft, manages the operational efficiency of the supply chain and logistics network. By overseeing the procurement of the 10,000 items featured in the catalog, the President ensures that the company maintains a robust and diverse inventory. Jeffrey Forbes directs the relationships with manufacturers to facilitate direct-to-consumer shipping, thereby extending the product offerings available on the website. This leadership role involves optimizing the distribution channels to ensure timely delivery to customers across all 50 states and international locations. Through the management of these logistical operations, the President supports the company's commitment to providing a one-stop shopping experience. By streamlining the supply chain, the President reduces costs and improves service levels. Ultimately, the President drives the operational excellence required to maintain the company's status as a leading supplier of quality woodworking tools.

Bruce Lamb, the Woodturning Instructor, President-Baltimore Area Turners at Woodcraft, leads the community outreach and specialized training programs for the organization. By overseeing the development of woodturning workshops and instructional events, the Woodturning Instructor, President-Baltimore Area Turners ensures that customers receive hands-on guidance for their projects. Bruce Lamb directs the efforts to foster local woodworking communities and promote the use of high-quality tools. This leadership role involves collaborating with store managers to schedule events and demonstrations that highlight the latest product offerings. Through the management of these educational initiatives, the Woodturning Instructor, President-Baltimore Area Turners drives customer loyalty and brand advocacy. By sharing expertise and promoting best practices, the Woodturning Instructor, President-Baltimore Area Turners enhances the value of the company's retail presence. Ultimately, the Woodturning Instructor, President-Baltimore Area Turners secures the company's position as a hub for woodworking skill development.

Monte Eldfrick, the President at Woodcraft, oversees the digital transformation and e-commerce strategy for the organization. By managing the development of the website, the President ensures that the online platform serves as a comprehensive resource for woodworkers. Monte Eldfrick directs the implementation of features such as wish lists, product previews, and event calendars to improve the user experience. This leadership role involves coordinating with the IT and marketing teams to optimize the website for search and conversion. Through the management of the digital storefront, the President drives online sales and expands the reach of the brand to a global audience. By focusing on the integration of digital services, the President enhances the convenience of the shopping experience. Ultimately, the President drives the growth of the online channel to ensure that the company remains competitive in the modern retail landscape.

Tom Huntington, the President at Woodcraft, manages the strategic expansion of the retail store network across the United States. By overseeing the site selection and operational setup of new locations, the President ensures that the company maintains a strong physical presence in major metropolitan areas. Tom Huntington directs the training and development of store staff to ensure that every location provides the high level of service expected by customers. This leadership role involves coordinating with regional managers to monitor store performance and implement operational improvements. Through the management of the retail footprint, the President drives brand visibility and customer accessibility. By focusing on the consistency of the in-store experience, the President strengthens the company's market position. Ultimately, the President drives the growth of the retail division to ensure that the company remains the premier destination for woodworking tools and supplies.

Jim Baumgardner, the President at Woodcraft, leads the customer service and support operations for the organization. By overseeing the teams responsible for handling inquiries and providing technical assistance, the President ensures that customers receive the support needed to succeed in their woodworking projects. Jim Baumgardner directs the implementation of service protocols that enhance the overall shopping experience. This leadership role involves collaborating with the sales and marketing departments to address customer feedback and improve product offerings. Through the management of these support functions, the President drives customer satisfaction and retention. By focusing on the quality of the service provided, the President strengthens the brand's reputation for excellence. Ultimately, the President drives the operational improvements necessary to maintain the company's status as a trusted resource for woodworkers across the nation and beyond.