Woodcraft Executive and Leadership Team

Jack Bigger, the Chief Executive Officer at Woodcraft, directs the overarching strategy and operational execution for the nation's leading supplier of woodworking tools and supplies. Bigger guides the company's expansion across more than 70 metropolitan areas in the U.S. and oversees the distribution of 1.5 million catalogs annually to all 50 states and 117 foreign countries. This leadership role ensures the continued prominence of the Woodcraft catalog as a definitive resource for woodworkers, featuring an extensive selection of high-quality products. Jack Bigger also champions the digital evolution of Woodcraft, building upon the company's 1995 online catalog debut to enhance Woodcraft.com into a trusted hub for information, services, and direct-to-consumer product offerings, including partnerships for extended product lines. The Chief Executive Officer's vision solidifies Woodcraft's position as a one-stop shopping destination for woodworking enthusiasts and related passions.

Tres Ross, the President & Chief Executive Officer at Woodcraft, drives the strategic vision and operational leadership for one of the nation's oldest and largest suppliers of woodworking tools and supplies. Ross directs the company's expansive retail footprint, encompassing stores in over 70 major U.S. metropolitan areas, and manages the global distribution of Woodcraft's comprehensive catalog, reaching all 50 states and 117 foreign countries. This executive leadership ensures the catalog remains a benchmark for woodworkers seeking top-tier products. Tres Ross also spearheads the company's digital strategy, enhancing Woodcraft.com's functionality as a vital resource for information, services, and an ever-growing product selection, including items shipped directly from manufacturers. The President & Chief Executive Officer's focus on innovation and customer experience solidifies Woodcraft's market leadership and commitment to serving the woodworking community worldwide.

Amanda Silvus, the Chief Financial Officer at Woodcraft, directs the financial strategy and fiscal operations for the leading supplier of woodworking tools and supplies. Silvus manages the financial health of a company with a significant retail presence across over 70 U.S. metropolitan areas and a vast catalog distribution network reaching 117 foreign countries. This role involves overseeing budgeting, financial planning, and resource allocation to support Woodcraft's extensive product offerings and catalog distribution. Amanda Silvus ensures the financial viability of Woodcraft.com's growth as a trusted online resource, supporting direct-from-manufacturer partnerships and the expansion of product lines. The Chief Financial Officer's expertise is critical in maintaining the company's financial stability while driving initiatives that enhance customer value and market reach, ensuring Woodcraft's continued success in serving woodworkers globally.

Sara Heise, the Franchise Owner and Chief Financial Officer at Woodcraft, manages both the financial oversight and the operational success of specific franchise locations within the Woodcraft network. Heise ensures fiscal responsibility and profitability for her franchise units, aligning with the broader company's mission to supply quality woodworking tools and supplies. This dual role involves implementing financial controls and strategies that support local market engagement while adhering to Woodcraft's established standards for product offerings and customer service. Sara Heise's financial acumen contributes to the overall strength of the Woodcraft brand, supporting the distribution of catalogs and the growth of Woodcraft.com. The Franchise Owner and Chief Financial Officer's dedication to both financial stewardship and local business development is integral to the expansion and sustained success of the Woodcraft franchise model across the U.S.

Monte Eldfrick, the President at Woodcraft, drives operational leadership and strategic initiatives for the company's extensive network of woodworking tool and supply operations. Eldfrick oversees the management of Woodcraft stores located in over 70 major metropolitan areas across the U.S., ensuring consistent quality and customer experience. This leadership position is crucial for maintaining the company's reputation as a premier supplier, supporting the annual distribution of 1.5 million catalogs nationwide and internationally. Monte Eldfrick also plays a key part in the ongoing development and enhancement of Woodcraft.com, a vital platform for product information, services, and direct sales, including manufacturer-direct offerings. The President's focus on operational excellence and market expansion solidifies Woodcraft's commitment to serving the woodworking community with a comprehensive range of products and resources.

Bobby Songco, the President at Woodcraft, directs significant operational functions and strategic growth initiatives for the leading provider of woodworking tools and supplies. Songco oversees key aspects of the company's retail presence, ensuring efficient operations across its numerous U.S. locations and contributing to the widespread distribution of Woodcraft's renowned catalog. This executive role is vital for maintaining the high standards of product selection and customer engagement that define Woodcraft. Bobby Songco also supports the continuous evolution of Woodcraft.com, reinforcing its position as a comprehensive online resource for woodworkers seeking information, services, and a diverse array of products, including those sourced directly from manufacturers. The President's leadership ensures Woodcraft remains at the forefront of the industry, catering to the needs of woodworkers across the nation and internationally.

Bruce Lamb, the Woodturning Instructor, President-Baltimore Area Turners at Woodcraft, brings specialized expertise and community leadership to the organization. Lamb's role as President of the Baltimore Area Turners signifies a deep engagement with the woodworking community, fostering skill development and shared passion for woodturning. This position complements Woodcraft's mission by providing direct insight into the needs and interests of dedicated woodworkers, influencing product selection and educational content. Bruce Lamb's involvement as an instructor further enhances Woodcraft's commitment to providing valuable resources, including detailed product information and demonstrations, through its catalog and website. The Woodturning Instructor, President-Baltimore Area Turners's contributions underscore Woodcraft's dedication to supporting and growing the woodworking community through expert guidance and specialized knowledge.

Jim Baumgardner, the President at Woodcraft, drives strategic leadership and operational management for the company's extensive offerings in woodworking tools and supplies. Baumgardner oversees critical functions that support Woodcraft's broad retail network and its significant catalog distribution, ensuring the company maintains its status as a premier supplier. This executive role is instrumental in upholding the quality and breadth of products featured in the Woodcraft catalog, which serves woodworkers across the U.S. and internationally. Jim Baumgardner also contributes to the ongoing enhancement of Woodcraft.com, reinforcing its role as a comprehensive digital resource for product information, services, and direct purchasing options, including manufacturer-shipped items. The President's leadership ensures Woodcraft continues to meet the evolving demands of the woodworking community with excellence and innovation.

Tom Huntington, the President at Woodcraft, directs key operational strategies and market development for the leading supplier of woodworking tools and supplies. Huntington oversees initiatives that enhance Woodcraft's retail presence and catalog distribution, ensuring the company's continued prominence in serving woodworkers across the U.S. and globally. This leadership role is vital for maintaining the comprehensive product selection and customer-focused approach that defines Woodcraft's catalog and online offerings. Tom Huntington also champions the strategic growth of Woodcraft.com, solidifying its position as an essential digital platform for product discovery, expert advice, and direct purchasing, including specialized manufacturer-direct items. The President's commitment to operational excellence and market responsiveness ensures Woodcraft remains a trusted resource for the woodworking community.

Jeffrey Forbes, the President at Woodcraft, leads strategic operations and market expansion for the company, a premier provider of woodworking tools and supplies. Forbes directs efforts to optimize Woodcraft's retail footprint and enhance its catalog distribution, reinforcing the brand's position as a leading resource for woodworkers nationwide and internationally. This executive function is critical for ensuring the consistent delivery of high-quality products and services that Woodcraft is known for. Jeffrey Forbes also contributes to the ongoing development and strategic positioning of Woodcraft.com, strengthening its role as a comprehensive online destination for product information, expert guidance, and direct sales, including items shipped directly from manufacturers. The President's focus on operational efficiency and market engagement ensures Woodcraft continues to serve the woodworking community effectively.