Woodcraft Executive and Leadership Team

Jack Bigger, the Chief Executive Officer at Woodcraft, directs the overarching strategy and operational execution for the nation's leading supplier of woodworking tools and supplies. Bigger guides the company's expansion across over 70 metropolitan areas in the U.S. and oversees the distribution of 1.5 million catalogs annually to 50 states and 117 foreign countries. This leadership role involves ensuring the Woodcraft catalog remains the most complete offering of first-rate woodworking products available anywhere. Jack Bigger also champions the growth of Woodcraft.com, a trusted online resource established in 1995, which provides a wealth of information, services, and products to woodworkers globally. The Chief Executive Officer's focus includes enhancing the online shopping experience and integrating direct-from-manufacturer offerings to extend product variety. Bigger's strategic vision ensures Woodcraft maintains its market leadership and continues to serve the woodworking community with unparalleled dedication and product excellence.

Tres Ross, the President & Chief Executive Officer at Woodcraft, drives the strategic direction and operational performance of the company, a premier supplier of woodworking tools and supplies. Ross manages the extensive retail footprint, encompassing stores in over 70 major U.S. metropolitan areas, and directs the global distribution of Woodcraft's comprehensive catalog, reaching all 50 states and 117 foreign countries. This executive leadership ensures the catalog's reputation as the definitive source for high-quality woodworking products. Tres Ross also spearheads the evolution of Woodcraft.com, a digital platform launched in 1995, transforming it into a vital hub for woodworkers seeking information, services, and products. The President & Chief Executive Officer's responsibilities include fostering strategic vendor partnerships to expand product selection and enhance the one-stop shopping experience. Ross's leadership ensures Woodcraft's continued dominance in the market and its commitment to serving the woodworking community.

Amanda Silvus, the Chief Financial Officer at Woodcraft, manages the company's financial health and strategic fiscal planning, supporting Woodcraft's position as a leading supplier of woodworking tools and supplies. Silvus oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring fiscal responsibility across the organization's extensive retail network and catalog distribution channels. This critical role involves optimizing financial performance to support the company's mission of providing quality products and services to woodworkers nationwide and internationally. Amanda Silvus also plays a key part in evaluating investment opportunities and managing financial risks associated with Woodcraft's catalog and e-commerce operations, including Woodcraft.com. The Chief Financial Officer's expertise is vital in driving profitability and ensuring the sustainable growth of the business, aligning financial strategies with the company's long-term objectives and market expansion initiatives.

Sara Heise, the Franchise Owner and Chief Financial Officer at Woodcraft, directs financial strategy and operational oversight for her franchise territory while contributing to the broader financial management of the company. Heise ensures fiscal discipline and profitability within the franchise model, aligning local operations with Woodcraft's national standards for quality woodworking tools and supplies. This dual role involves managing P&L statements, optimizing local inventory, and driving sales performance to meet company objectives. Sara Heise's financial acumen supports the expansion and success of the Woodcraft brand within her designated region. The Franchise Owner and Chief Financial Officer's responsibilities extend to implementing effective financial controls and reporting mechanisms, ensuring compliance with corporate policies and contributing to the overall financial stability and growth of Woodcraft's franchise network.

Monte Eldfrick, the President at Woodcraft, leads significant operational divisions and strategic initiatives for the company, a premier national supplier of woodworking tools and supplies. Eldfrick oversees key business functions, ensuring seamless integration between product sourcing, distribution, and customer engagement across both retail locations and the extensive catalog and online platforms. This leadership position involves driving operational efficiency and enhancing the customer experience, supporting Woodcraft's mission to provide high-quality products. Monte Eldfrick's responsibilities include managing cross-functional teams to achieve strategic growth targets and maintain the company's reputation for excellence. The President's focus is on optimizing supply chain logistics and ensuring the consistent delivery of value to woodworkers throughout the U.S. and internationally.

Jeffrey Forbes, the President at Woodcraft, directs critical operational segments and spearheads strategic development for the company, a leading provider of woodworking tools and supplies. Forbes manages key departments, ensuring the effective execution of business strategies that support Woodcraft's extensive catalog distribution and its robust online presence at Woodcraft.com. This executive role focuses on enhancing operational performance and driving market penetration for the company's diverse product offerings. Jeffrey Forbes's leadership is instrumental in fostering innovation and maintaining the high standards of quality and service that define Woodcraft. The President's mandate includes optimizing resource allocation and ensuring alignment with the company's overarching goals of customer satisfaction and sustained growth in the woodworking industry.

Tom Huntington, the President at Woodcraft, leads significant operational areas and strategic growth initiatives for the company, a distinguished supplier of woodworking tools and supplies. Huntington oversees critical business units, ensuring the seamless execution of strategies that enhance Woodcraft's market presence through its comprehensive catalog and advanced e-commerce platform, Woodcraft.com. This executive position emphasizes driving operational excellence and expanding customer reach across domestic and international markets. Tom Huntington's leadership is pivotal in cultivating product innovation and upholding the superior quality and customer service standards synonymous with Woodcraft. The President's focus involves optimizing operational workflows and ensuring strategic objectives are met to solidify the company's leadership in the woodworking sector.

Bruce Lamb, the Woodturning Instructor, President-Baltimore Area Turners at Woodcraft, contributes specialized expertise and leadership within the woodworking community, enhancing Woodcraft's engagement with enthusiasts. Lamb's role involves imparting advanced woodturning techniques and fostering a collaborative environment for local turners, directly supporting Woodcraft's mission to provide quality tools and supplies. This position leverages extensive knowledge to guide customers and promote the company's product lines. Bruce Lamb's leadership within the Baltimore Area Turners organization strengthens community ties and provides valuable feedback on product performance. The Woodturning Instructor, President-Baltimore Area Turners's dedication ensures a high level of customer support and engagement, reinforcing Woodcraft's commitment to the woodworking craft.

Bobby Songco, the President at Woodcraft, directs key operational functions and strategic development for the company, a premier provider of woodworking tools and supplies. Songco oversees critical business segments, ensuring the effective implementation of strategies that bolster Woodcraft's market position through its extensive catalog and its dynamic online presence at Woodcraft.com. This executive capacity focuses on enhancing operational efficiency and expanding market reach for the company's diverse product portfolio. Bobby Songco's leadership is essential in driving product innovation and maintaining the high standards of quality and customer service that characterize Woodcraft. The President's objective includes optimizing resource deployment and ensuring strategic alignment with the company's core objectives of customer satisfaction and sustained expansion within the woodworking industry.

Jim Baumgardner, the President at Woodcraft, leads significant operational divisions and strategic initiatives for the company, a distinguished supplier of woodworking tools and supplies. Baumgardner oversees critical business units, ensuring the seamless execution of strategies that enhance Woodcraft's market presence through its comprehensive catalog and advanced e-commerce platform, Woodcraft.com. This executive position emphasizes driving operational excellence and expanding customer reach across domestic and international markets. Jim Baumgardner's leadership is pivotal in cultivating product innovation and upholding the superior quality and customer service standards synonymous with Woodcraft. The President's focus involves optimizing operational workflows and ensuring strategic objectives are met to solidify the company's leadership in the woodworking sector.