Woodcraft Executive and Leadership Team

Tres Ross, the President & Chief Executive Officer at Woodcraft, directs the overarching strategic vision for the organization. Overseeing the integration of retail operations with educational programming, the President & Chief Executive Officer ensures that the company remains the primary destination for woodworking tools and hardwood supplies. This leadership role involves managing relationships with top-tier manufacturers like JET and Powermatic to maintain a robust inventory. By aligning corporate goals with the needs of the woodworking community, Tres Ross drives long-term growth and operational excellence. The President & Chief Executive Officer also coordinates with regional leadership to expand the reach of woodworking classes and demonstrations. Through consistent focus on customer service and technical expertise, the company sustains a competitive advantage in the hardware retail sector while supporting the creative development of craftsmen across North American markets.

Amanda Silvus, the Chief Financial Officer at Woodcraft, manages the fiscal health and capital allocation strategies for the enterprise. Overseeing financial reporting and budgetary planning, the Chief Financial Officer ensures that resources support the procurement of high-end power tools and carving supplies. This leadership role involves analyzing market trends to optimize inventory investment and maximize profitability across retail locations. By maintaining rigorous financial controls, Amanda Silvus secures the stability required for ongoing expansion of educational initiatives and store operations. The Chief Financial Officer collaborates with executive leadership to evaluate the performance of various product lines and service offerings. Through precise financial modeling and risk management, the company maintains a strong balance sheet, allowing for continued investment in the specialized tools and machinery that define the brand's reputation among woodworking enthusiasts throughout the country.

Sara Heise, the Franchise Owner and Chief Financial Officer at Woodcraft, directs the financial operations and franchise-specific growth strategies. Overseeing the economic performance of individual retail units, the Franchise Owner and Chief Financial Officer ensures that local operations align with the broader corporate mission of providing expert woodworking resources. This leadership role involves managing franchise-level capital expenditures and optimizing local supply chains for hardwood and machinery. By implementing standardized financial practices, Sara Heise drives efficiency and profitability across the franchise network. The Franchise Owner and Chief Financial Officer also monitors regional market demand to tailor product assortments and educational offerings to local customer bases. Through strategic oversight of franchise assets, the company strengthens its presence in diverse markets, ensuring that every location provides the high-quality tools and expert guidance expected by the woodworking community.

Jeffrey Forbes, the President at Woodcraft, manages the operational execution of retail strategies focused on power tool distribution. Overseeing the logistics of sourcing and stocking machinery from brands like Festool, the President ensures that inventory levels meet the high standards of professional craftsmen. This leadership role involves streamlining the supply chain to improve product availability and customer satisfaction. By focusing on operational efficiency, Jeffrey Forbes supports the company's goal of being the premier resource for woodworking enthusiasts. The President also coordinates with store managers to refine the retail experience and enhance the delivery of in-store demonstrations. Through rigorous attention to operational detail, the company maintains its status as a leader in the hardware retail industry, providing the essential tools and technical support necessary for successful woodworking projects across the regional market landscape.

Jody Garrett, the President at Woodcraft, directs the strategic development of educational programs and community engagement initiatives. Overseeing the curriculum for woodworking classes and demos, the President ensures that the company provides high-value knowledge to both novices and experts. This leadership role involves fostering partnerships with industry experts to deliver high-quality instruction on tool usage and carving techniques. By expanding the educational footprint, Jody Garrett drives customer loyalty and brand authority within the woodworking sector. The President also collaborates with the marketing team to promote workshops and skill-building events that differentiate the company from standard hardware retailers. Through a commitment to craftsmanship and education, the company empowers its customer base, ensuring that every woodworker has access to the training and tools required to complete complex projects with precision and confidence.

Bobby Songco, the President at Woodcraft, manages the expansion of the company's digital and physical retail presence. Overseeing the integration of new product lines and the optimization of the customer experience, the President ensures that the brand remains at the forefront of the woodworking industry. This leadership role involves analyzing consumer behavior to refine the selection of hand tools and woodworking machines. By driving initiatives that improve accessibility to specialized supplies, Bobby Songco supports the company's mission to serve as a comprehensive resource for all skill levels. The President also works to enhance the online shopping experience, ensuring that customers across the country can easily source the equipment needed for their projects. Through strategic market analysis and operational focus, the company maintains its reputation for excellence and reliability in the competitive hardware retail market.

Tom Huntington, the President at Woodcraft, directs the strategic procurement and vendor relations for the company's extensive tool inventory. Overseeing the relationships with major manufacturers, the President ensures that the retail stores are stocked with the latest and most reliable woodworking machinery. This leadership role involves negotiating terms and ensuring that the product mix aligns with the evolving needs of the woodworking community. By maintaining strong vendor partnerships, Tom Huntington drives the availability of premium brands like JET and Powermatic. The President also monitors industry trends to identify new tools and technologies that can enhance the customer's craft. Through effective management of the supply chain and product portfolio, the company sustains its position as a premier destination for high-quality woodworking equipment and supplies across the national market.

Bruce Lamb, the Woodturning Instructor, President-Baltimore Area Turners at Woodcraft, directs the specialized training programs focused on woodturning and lathe work. Overseeing the technical curriculum for advanced carving and turning classes, the Woodturning Instructor, President-Baltimore Area Turners ensures that students receive expert-level instruction. This leadership role involves demonstrating the proper use of specialized tools and machinery to ensure safety and precision in the craft. By fostering a community of turners, Bruce Lamb drives engagement and skill development among woodworking enthusiasts. The Woodturning Instructor, President-Baltimore Area Turners also collaborates with store leadership to curate the selection of turning tools and accessories available for purchase. Through hands-on teaching and community leadership, the company provides a unique educational experience that supports the growth and success of woodworkers at every level of expertise.

Jim Baumgardner, the President at Woodcraft, manages the operational infrastructure and facility management for the company's retail locations. Overseeing the maintenance and layout of store environments, the President ensures that the physical space supports the display and demonstration of woodworking tools. This leadership role involves optimizing the retail floor to enhance the customer experience and facilitate easy access to hardwood and machinery. By focusing on operational standards, Jim Baumgardner drives consistency and quality across the retail network. The President also coordinates with regional teams to ensure that each location is equipped to provide the high level of service expected by the woodworking community. Through effective management of retail assets and operational processes, the company maintains its status as a go-to resource for enthusiasts seeking both products and expert guidance.

Jack Bigger, the President at Woodcraft, directs the strategic marketing and brand positioning efforts for the organization. Overseeing the development of campaigns that highlight the company's expertise and product range, the President ensures that the brand effectively reaches its target audience of woodworkers. This leadership role involves analyzing market data to tailor messaging and promotional activities that drive store traffic and online sales. By building strong brand awareness, Jack Bigger supports the company's mission to be the premier destination for woodworking supplies. The President also collaborates with other executive leaders to ensure that marketing initiatives are aligned with the company's overall growth and educational goals. Through strategic communication and market engagement, the company strengthens its reputation as a trusted resource for craftsmen and hobbyists throughout the country.