Mitre 10 Executive and Leadership Team

Andrea Scown, the Chief Executive Officer at Mitre 10, directs the overarching strategic vision for the retail network. Overseeing daily operations, the Chief Executive Officer ensures that every store maintains the high standards expected of a premier home improvement brand. This leadership role involves constant collaboration with the Board to refine market positioning and enhance customer experiences across the country. By focusing on operational efficiency and retail innovation, Andrea Scown drives the company toward long-term success in a competitive hardware market. Scown manages the integration of supply chain logistics with front-end retail demands to maximize profitability. Through rigorous oversight of regional performance metrics, the Chief Executive Officer guarantees that the brand remains a cornerstone of the local economy. This commitment to excellence supports the expansion of the retail footprint while maintaining the unique culture that defines the organization within the broader New Zealand market.

Caleb Phia, the Group Chief Executive Officer at Mitre 10, architects the long-term growth trajectory for the entire corporate group. Managing the complex relationships between individual store owners and the national support office, the Group Chief Executive Officer ensures alignment with the overarching mission of the brand. This role involves high-level planning for market share expansion and the development of new retail formats to meet evolving consumer needs. Caleb Phia drives the implementation of group-wide initiatives that strengthen the competitive advantage of the organization. By coordinating with other C-suite leaders, Phia secures the financial and operational health of the collective enterprise. The Group Chief Executive Officer focuses on scaling the business model to reach more communities while upholding the values of a locally owned and operated entity. This strategic leadership ensures that the group remains the dominant force in the national home improvement and garden retail sector.

Mark Conelly, the Chief Financial Officer at Mitre 10, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting, budgeting, and investment analysis, the Chief Financial Officer ensures that the company maintains a strong balance sheet to support ongoing growth. This leadership role involves providing critical data to the Board to inform major business decisions regarding store expansion and infrastructure upgrades. Mark Conelly drives the development of financial models that optimize profitability across the diverse retail portfolio. By monitoring market trends and economic indicators, Conelly mitigates financial risks while identifying new opportunities for revenue generation. The Chief Financial Officer works closely with operational teams to ensure that capital investments align with the broader corporate strategy. Through disciplined fiscal management, Conelly secures the resources necessary for the company to continue its trajectory as the largest home improvement retailer in the country.

Jules Lloyd-Jones, the Chief Marketing Officer at Mitre 10, architects the brand identity and customer engagement strategies that define the company in the marketplace. Overseeing all advertising, digital presence, and promotional campaigns, the Chief Marketing Officer ensures that the brand resonates with homeowners across the nation. This leadership role involves crafting narratives that highlight the unique value proposition of the retail network. Jules Lloyd-Jones drives the integration of data-driven marketing tactics to increase customer loyalty and drive foot traffic to stores. By collaborating with the sales and operations teams, Lloyd-Jones aligns promotional efforts with inventory availability and seasonal demand. The Chief Marketing Officer monitors brand sentiment and market trends to maintain a competitive edge in the home improvement sector. Through innovative communication strategies, Lloyd-Jones strengthens the connection between the brand and the community, ensuring that the company remains the preferred choice for garden and hardware needs.

Merran Anderson, the Chief People Officer at Mitre 10, directs the human capital strategy and organizational culture initiatives. Overseeing talent acquisition, employee development, and workplace safety, the Chief People Officer ensures that the workforce remains aligned with the core values of the company. This leadership role involves designing programs that foster professional growth and retention across the national store network. Merran Anderson drives the implementation of policies that promote a positive and inclusive work environment, which is essential for delivering superior customer service. By partnering with other executives, Anderson ensures that the organizational structure supports the strategic goals of the business. The Chief People Officer focuses on building a high-performance culture that empowers employees to contribute to the success of the brand. Through effective leadership development and engagement strategies, Anderson secures the talent pipeline necessary to sustain the growth and operational excellence of the organization.