Mitre 10 Executive and Leadership Team

Lindsay Rowles, the Chief Executive Officer at Mitre 10, directs the overarching strategic vision for the entire retail network. Overseeing national operations, the Chief Executive Officer ensures that every store maintains the high standards expected of a premier New Zealand hardware retailer. Rowles architects long-term growth initiatives, focusing on market share expansion and the optimization of supply chain logistics across the country. By aligning corporate objectives with the needs of local communities, Rowles fosters a culture of excellence and operational efficiency. This leadership role involves constant collaboration with the board to navigate the competitive landscape of the home improvement sector. Through the implementation of robust retail strategies, Lindsay Rowles secures the company's position as a market leader. Ultimately, Rowles drives sustainable profitability while upholding the values of a locally owned and operated business model.

Grant Fraser, the Interim Chief Executive Officer at Mitre 10, manages the immediate operational continuity and organizational stability of the enterprise. Overseeing the transition of key business processes, the Interim Chief Executive Officer maintains focus on current retail performance and service delivery across all regional locations. Fraser coordinates with department heads to ensure that daily operations align with the broader mission of providing superior hardware and garden products. By stabilizing internal workflows, Fraser supports the ongoing success of the retail network during this period of leadership adjustment. This role requires precise oversight of resource allocation and the maintenance of strong relationships with store operators. Grant Fraser directly influences the efficiency of the supply chain and the consistency of the customer experience. Ultimately, Fraser provides the necessary guidance to keep the organization moving forward while preparing for future strategic shifts.

Caleb Phia, the Group Chief Executive Officer at Mitre 10, oversees the high-level integration of all business units within the national retail group. Directing the expansion of the store footprint, the Group Chief Executive Officer ensures that the company maintains its status as the largest home improvement retailer in New Zealand. Phia architects complex growth strategies that leverage the collective strength of the entire network to capture greater market share. By fostering synergy between regional operations and corporate headquarters, Phia drives consistent performance across diverse geographic markets. This leadership role involves managing large-scale investments in infrastructure and technology to modernize the retail experience. Caleb Phia directly impacts the long-term trajectory of the organization by identifying new opportunities for development. Ultimately, Phia secures the financial and operational health of the group through disciplined management and visionary planning.

Michael Shirley, the Chief Financial Officer at Mitre 10, directs the financial planning, reporting, and risk management functions for the entire organization. Overseeing the capital allocation process, the Chief Financial Officer ensures that the company maintains the fiscal health required to support its ambitious growth and store expansion goals. Shirley architects robust financial models that provide the board with clear insights into the profitability of various retail segments. By managing the balance sheet and optimizing cash flow, Shirley supports the operational needs of the business across all regions. This leadership role involves rigorous oversight of financial compliance and the implementation of cost-saving measures to improve margins. Michael Shirley directly impacts the company's ability to invest in new technology and infrastructure. Ultimately, Shirley secures the long-term financial stability of the enterprise through prudent fiscal management and strategic resource deployment.

Jules Lloyd-Jones, the Chief Marketing Officer at Mitre 10, directs all brand strategy and customer engagement initiatives across the national retail network. Overseeing the development of multi-channel campaigns, the Chief Marketing Officer ensures that the company's reputation as a trusted home improvement partner remains strong. Lloyd-Jones architects innovative marketing programs that highlight the unique value proposition of the brand to homeowners and professional contractors alike. By analyzing consumer trends and market data, Lloyd-Jones optimizes promotional efforts to drive foot traffic and online sales. This leadership role involves close coordination with store operators to ensure that national marketing initiatives translate into local success. Jules Lloyd-Jones directly influences the brand's market position by crafting compelling narratives that resonate with the New Zealand public. Ultimately, Lloyd-Jones strengthens customer loyalty and brand awareness through consistent and impactful communication strategies.

Merran Anderson, the Chief People Officer at Mitre 10, directs the human resources strategy and organizational development initiatives for the entire workforce. Overseeing talent acquisition and employee retention programs, the Chief People Officer ensures that the company attracts and develops the best professionals in the retail industry. Anderson architects comprehensive training frameworks that empower staff to deliver exceptional service in every store. By fostering a positive workplace culture, Anderson drives employee engagement and productivity across the national network. This leadership role involves managing complex labor relations and ensuring that the company's values are reflected in every aspect of the employee experience. Merran Anderson directly influences the organizational capacity to scale by building a high-performing team. Ultimately, Anderson supports the company's mission by cultivating a workforce that is skilled, motivated, and aligned with the long-term goals of the business.