Mitre 10 Executive and Leadership Team

Lindsay Rowles, the Chief Executive Officer at Mitre 10, directs the overarching strategic vision for the largest home improvement retailer in New Zealand. Rowles manages the expansion of store networks and market share, ensuring the brand remains a cornerstone of the national hardware sector. By aligning operational goals with the needs of local store owners, the Chief Executive Officer drives consistent growth across the country. Lindsay Rowles monitors competitive trends to maintain market leadership in the garden and home improvement categories. This role involves close collaboration with the board to refine long-term business objectives and enhance customer value. Through rigorous oversight of retail performance, the Chief Executive Officer secures the financial health of the organization. Rowles prioritizes operational efficiency to support the continued success of this iconic Kiwi retailer, ensuring that every store meets the high standards expected by the New Zealand market.

Grant Fraser, the Interim Chief Executive Officer at Mitre 10, maintains organizational stability while guiding the company through critical transition periods. Fraser oversees daily operations and ensures that the retail network continues to function seamlessly across all New Zealand locations. By coordinating with department heads, the Interim Chief Executive Officer sustains momentum in home improvement sales and service delivery. Grant Fraser evaluates current business processes to identify opportunities for immediate improvement and operational refinement. This leadership position requires balancing short-term performance targets with the long-term mission of the company. Fraser facilitates communication between the executive team and store operators to ensure alignment on key initiatives. Through focused management of resources, the Interim Chief Executive Officer protects the market position of the brand. Fraser drives excellence in service standards, ensuring that the company remains the preferred destination for hardware and garden supplies throughout the country.

Caleb Phia, the Group Chief Executive Officer at Mitre 10, architects the high-level corporate strategy for the entire retail group. Phia manages the integration of diverse business units to ensure a unified approach to the home improvement market. By analyzing national economic trends, the Group Chief Executive Officer identifies new avenues for expansion and revenue generation. Caleb Phia leads the executive team in developing policies that strengthen the brand across all regional operations. This role involves setting the tone for corporate culture and ensuring that the company mission remains central to all business activities. Phia coordinates with stakeholders to optimize the supply chain and enhance the overall customer experience. Through strategic planning, the Group Chief Executive Officer bolsters the competitive advantage of the organization. Caleb Phia drives innovation in retail practices, ensuring that the company continues to lead the industry in both store count and market influence.

Michael Shirley, the Chief Financial Officer at Mitre 10, manages the fiscal health and capital allocation for the entire retail network. Shirley oversees financial reporting, budgeting, and investment strategies to support the growth of the company. By monitoring cash flow and profitability across all stores, the Chief Financial Officer ensures that the organization maintains a robust balance sheet. Michael Shirley directs the financial planning process, providing the data necessary for the executive team to make informed decisions regarding market expansion. This role involves managing relationships with financial institutions and ensuring compliance with all regulatory requirements. Shirley evaluates the financial impact of new retail initiatives to maximize shareholder value. Through precise fiscal management, the Chief Financial Officer supports the long-term sustainability of the business. Michael Shirley drives efficiency in cost structures, allowing the company to remain competitive while delivering value to customers throughout New Zealand.

Jules Lloyd-Jones, the Chief Marketing Officer at Mitre 10, architects the brand identity and promotional strategies for the largest home improvement retailer in the country. Lloyd-Jones manages national advertising campaigns and digital engagement efforts to drive foot traffic to stores. By analyzing consumer behavior, the Chief Marketing Officer develops targeted messaging that resonates with DIY enthusiasts and professional builders alike. Jules Lloyd-Jones oversees the creative direction of the brand, ensuring consistency across all marketing channels. This role involves collaborating with regional teams to tailor promotional activities to local market needs. Lloyd-Jones evaluates the effectiveness of marketing spend to optimize return on investment. Through strategic brand positioning, the Chief Marketing Officer strengthens the connection between the company and the New Zealand public. Jules Lloyd-Jones drives customer loyalty programs, ensuring that the brand remains the top choice for home improvement and garden projects nationwide.

Merran Anderson, the Chief People Officer at Mitre 10, directs the human resources strategy and talent development initiatives for the entire organization. Anderson manages recruitment, training, and employee engagement programs to ensure a high-performing workforce across all store locations. By fostering a culture of excellence, the Chief People Officer supports the professional growth of staff members at every level. Merran Anderson oversees organizational design and performance management systems to align individual contributions with company goals. This role involves developing policies that promote workplace safety and inclusivity throughout the national network. Anderson collaborates with leadership to address workforce challenges and improve retention rates. Through strategic talent management, the Chief People Officer builds the internal capabilities necessary for the company to maintain its market-leading position. Merran Anderson drives initiatives that enhance the employee experience, ensuring that the team remains motivated to deliver exceptional service to customers in every community.