Mitre 10 Executive and Leadership Team

July, 2026

Leadership Overview

Mitre 10 has 5 executives leading key functions including strategy, finance, marketing, and people operations.

Driven by a commitment to Kiwi values, Mitre 10 stands as New Zealand's premier home improvement and garden retailer, fostering growth and community engagement across the nation.

Leadership Roles at Mitre 10

  • Chief Executive Officer - Andrea Scown
  • Group Chief Executive Officer - Caleb Phia
  • Chief Financial Officer - Michael Shirley
  • Chief Marketing Officer - Jules Lloyd-Jones
  • Chief People Officer - Merran Anderson
  • Andrea Scown - Chief Executive Officer

    Andrea Scown, the Chief Executive Officer at Mitre 10, directs the overarching strategy and operational execution for New Zealand's largest home improvement and garden retailer. Scown guides the company's expansion and market share growth, ensuring alignment with its New Zealand-owned and operated ethos. This leadership role involves fostering innovation across all store functions and driving the company's continued success in the competitive retail landscape. Overseeing the strategic direction, Andrea Scown ensures Mitre 10 maintains its position as a Kiwi success story, adapting to market demands while upholding core values. The Chief Executive Officer's focus remains on sustainable growth and enhancing the customer experience nationwide.

    Caleb Phia - Group Chief Executive Officer

    Caleb Phia, the Group Chief Executive Officer at Mitre 10, spearheads the strategic vision and comprehensive business development initiatives for the nation's leading home improvement and garden retailer. Phia drives the company's expansion efforts, both in terms of market presence and the number of retail locations across New Zealand. This executive leadership ensures Mitre 10's sustained growth and its commitment to being a Kiwi success story. Caleb Phia oversees the integration of new market opportunities and the optimization of existing operations to enhance overall efficiency and profitability. The Group Chief Executive Officer's mandate includes solidifying Mitre 10's dominant position in the retail sector through strategic planning and execution.

    Michael Shirley - Chief Financial Officer

    Michael Shirley, the Chief Financial Officer at Mitre 10, manages the financial health and strategic fiscal planning for New Zealand's largest home improvement and garden retailer. Shirley oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring the company's continued growth and profitability. This role is critical in supporting Mitre 10's expansion initiatives and maintaining its status as a successful, New Zealand-owned enterprise. Michael Shirley works closely with other executive leaders to align financial objectives with the company's overall business strategy. The Chief Financial Officer's expertise is vital for navigating the complexities of the retail market and securing long-term financial stability for the organization.

    Jules Lloyd-Jones - Chief Marketing Officer

    Jules Lloyd-Jones, the Chief Marketing Officer at Mitre 10, directs the brand strategy and customer engagement initiatives for New Zealand's leading home improvement and garden retailer. Lloyd-Jones oversees all marketing communications, advertising campaigns, and digital presence, aiming to strengthen Mitre 10's connection with its customer base across the country. This leadership position is key to driving market share growth and reinforcing the company's identity as a Kiwi success story. Jules Lloyd-Jones collaborates with the executive team to ensure marketing efforts support overall business objectives and enhance brand loyalty. The Chief Marketing Officer's focus is on innovative strategies that resonate with homeowners and garden enthusiasts nationwide.

    Merran Anderson - Chief People Officer

    Merran Anderson, the Chief People Officer at Mitre 10, leads human resources strategy and talent management for New Zealand's largest home improvement and garden retailer. Anderson is responsible for cultivating a positive and productive work environment, overseeing recruitment, employee development, and organizational culture initiatives across all store locations. This role is fundamental to supporting Mitre 10's growth and its commitment to being a valued New Zealand employer. Merran Anderson works to ensure the company attracts and retains top talent, aligning people strategies with the business's ongoing expansion and operational success. The Chief People Officer's dedication fosters a strong team that drives Mitre 10's continued success in the retail sector.

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    Frequently Asked Questions Regarding Mitre 10 Top Executives and Leadership Team

    Who leads Mitre 10?
    Mitre 10 is led by Andrea Scown (Chief Executive Officer), along with executives such as Caleb Phia (Group Chief Executive Officer) and Michael Shirley (Chief Financial Officer).
    Who is part of Mitre 10’s executive team?
    The executive team of Mitre 10 includes leaders such as Andrea Scown (Chief Executive Officer), Caleb Phia (Group Chief Executive Officer), Michael Shirley (Chief Financial Officer) and other senior executives.
    How many executives does Mitre 10 have?
    Mitre 10 has 5 executives leading key business areas.
    What roles are included in Mitre 10’s leadership team?
    The leadership team of Mitre 10 includes roles such as Chief Executive Officer, Group Chief Executive Officer, Chief Financial Officer, Chief Marketing Officer, Chief People Officer.