Mitre 10 Executive and Leadership Team

Andrea Scown, the Chief Executive Officer at Mitre 10, directs the overarching strategic vision for the largest home improvement retailer in New Zealand. Scown manages the expansion of the store network while ensuring that the brand remains synonymous with Kiwi home improvement culture. By aligning operational goals with the needs of local store owners, the Chief Executive Officer drives consistent market share growth. Andrea Scown monitors competitive trends across the hardware and garden retail landscape to maintain a dominant market position. This leadership role involves constant collaboration with the board to refine long-term business objectives. Through the implementation of efficient supply chain practices, the Chief Executive Officer optimizes product availability for customers nationwide. Scown prioritizes sustainable growth and operational excellence, ensuring that the company continues to thrive as a successful, locally owned enterprise within the competitive retail sector.

Grant Fraser, the Interim Chief Executive Officer at Mitre 10, provides critical leadership continuity during transitional periods for the organization. Fraser oversees the daily execution of corporate policies and maintains stability across the national retail network. By focusing on operational efficiency, the Interim Chief Executive Officer ensures that all stores continue to deliver high-quality service to the New Zealand market. Grant Fraser coordinates with department heads to uphold the standards of the brand while navigating complex retail challenges. This role requires a deep understanding of the hardware industry and the ability to manage diverse stakeholder expectations. Through rigorous oversight of internal processes, the Interim Chief Executive Officer supports the ongoing success of the business model. Fraser maintains a steady hand on the tiller, ensuring that the company remains focused on its core mission of providing essential home improvement solutions to communities throughout the country.

Caleb Phia, the Group Chief Executive Officer at Mitre 10, architects the high-level corporate structure that supports the entire group of retail entities. Phia manages the integration of group-wide initiatives to ensure that every store benefits from centralized procurement and marketing support. By driving innovation in the home improvement and garden retail space, the Group Chief Executive Officer strengthens the competitive advantage of the brand. Caleb Phia oversees the alignment of regional operations with the national growth strategy, ensuring that the company scales effectively. This leadership position involves managing complex relationships with suppliers and partners to secure favorable market conditions. Through the development of robust business frameworks, the Group Chief Executive Officer enhances the overall profitability of the organization. Phia focuses on long-term value creation, ensuring that the group remains the premier choice for home improvement needs across the entire New Zealand market.

Michael Shirley, the Chief Financial Officer at Mitre 10, manages the fiscal health and capital allocation strategies for the organization. Shirley oversees financial reporting, budgeting, and investment planning to support the expansion of the retail network. By analyzing market data and economic trends, the Chief Financial Officer ensures that the company maintains a strong balance sheet while investing in new store locations. Michael Shirley collaborates with other executives to assess the financial viability of new product lines and service offerings. This role involves rigorous risk management and the implementation of financial controls to protect the assets of the business. Through the optimization of cash flow and capital expenditure, the Chief Financial Officer drives the financial stability required for long-term growth. Shirley provides the necessary insights to guide strategic decision-making, ensuring that the company remains a profitable and sustainable leader in the New Zealand hardware industry.

Jules Lloyd-Jones, the Chief Marketing Officer at Mitre 10, directs the brand strategy and customer engagement initiatives that define the company's market presence. Lloyd-Jones oversees national advertising campaigns, digital marketing efforts, and loyalty programs designed to increase customer retention. By leveraging consumer insights, the Chief Marketing Officer crafts messaging that resonates with the Kiwi home improvement audience. Jules Lloyd-Jones manages the creative direction of the brand to ensure consistency across all retail channels and digital platforms. This leadership role involves coordinating with store owners to execute localized marketing strategies that drive foot traffic and sales. Through the effective use of data-driven marketing, the Chief Marketing Officer enhances the visibility of the brand in a crowded retail landscape. Lloyd-Jones focuses on building strong emotional connections with customers, ensuring that the company remains the top-of-mind destination for garden and hardware projects throughout the country.

Merran Anderson, the Chief People Officer at Mitre 10, architects the human capital strategy that supports the workforce across the national retail network. Anderson oversees talent acquisition, leadership development, and employee engagement programs to foster a high-performance culture. By implementing training initiatives, the Chief People Officer ensures that staff members possess the expertise required to provide exceptional service in the hardware and garden sectors. Merran Anderson manages organizational design and culture-building efforts to align the workforce with the core values of the company. This role involves collaborating with store owners to address staffing needs and promote professional growth opportunities. Through the development of comprehensive HR policies, the Chief People Officer drives employee retention and operational excellence. Anderson focuses on creating a supportive work environment, ensuring that the company attracts and retains the best talent to maintain its status as a leader in the New Zealand retail market.