Priority Wire & Cable Executive and Leadership Team

Andrea Corley, the Chief Financial Officer at Priority Wire & Cable, manages all fiscal operations and capital allocation strategies. Corley directs the financial planning and analysis departments to ensure long-term profitability for the organization. By monitoring cash flow across distribution centers in the United States and Canada, the Chief Financial Officer maintains robust liquidity for inventory procurement. Andrea Corley also collaborates with the executive board to evaluate investment opportunities in new wire and cable product lines. This leadership role involves rigorous oversight of internal controls and regulatory compliance to protect corporate assets. Through precise budgeting and risk management, the Chief Financial Officer supports the expansion of market share within the competitive electrical supply industry. Financial stability remains the primary objective for Corley, who continuously optimizes capital structures to facilitate sustainable growth and operational efficiency across all regional facilities.

Robert Strahs, the Chief Operating Officer & Director (Canada) at Priority Wire & Cable, manages the complex logistics and supply chain operations throughout the northern region. Strahs directs the daily activities of distribution centers to ensure timely delivery of electrical and utility wire products. Overseeing the operational infrastructure, the Chief Operating Officer & Director (Canada) implements lean processes to reduce overhead and improve service speed. Robert Strahs also coordinates with the executive team to optimize inventory management across international borders. This leadership role involves maintaining high safety standards and operational excellence within all facilities. By streamlining the movement of goods, the Chief Operating Officer & Director (Canada) directly impacts the reliability of the supply chain for hardware retailers. Strahs focuses on scaling operational capacity to meet the growing demand for electronic wire solutions. Through consistent process improvement, the Chief Operating Officer & Director (Canada) ensures seamless service delivery.

James Newman, the President at Priority Wire & Cable, executes the overarching corporate vision and strategic direction for the entire organization. Newman directs the senior leadership team to ensure alignment with the mission of providing superior electrical and utility wire products. Overseeing the expansion of distribution networks across the United States and Canada, the President fosters a culture of operational excellence and customer service. James Newman also engages with the board to define long-term growth objectives and market entry strategies. This leadership role involves balancing immediate operational needs with future innovation in the hardware and utility sectors. By cultivating strong relationships with key stakeholders, the President secures the resources necessary for continued success. Newman focuses on maintaining the reputation of the company as a reliable supplier in a demanding industry. Through decisive leadership, the President drives the company toward sustained profitability and market leadership.

Carly Waschka, the Chief Marketing Officer at Priority Wire & Cable, architects the brand strategy and customer engagement initiatives. Waschka drives the development of digital and traditional marketing campaigns to increase visibility for electrical, electronic, and utility wire products. Overseeing the marketing department, the Chief Marketing Officer ensures consistent messaging across all North American distribution channels. Carly Waschka also analyzes market trends to identify emerging opportunities for product diversification. This leadership role requires close coordination with sales teams to align promotional efforts with inventory availability. By leveraging data-driven insights, the Chief Marketing Officer enhances brand loyalty among utility and hardware contractors. Waschka focuses on strengthening the market position of the company through targeted outreach and strategic partnerships. Ultimately, the Chief Marketing Officer secures a competitive advantage by communicating the value proposition of the extensive product catalog to a diverse client base.