Priority Wire & Cable Executive and Leadership Team

Andrea Corley, the Chief Financial Officer at Priority Wire & Cable, manages all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer directs budgeting processes and ensures rigorous compliance with industry standards. This leadership role involves analyzing market trends to optimize procurement costs for electrical and utility wire products. By maintaining robust internal controls, Andrea Corley supports the long-term stability of the company. Corley monitors cash flow across all distribution centers in the United States and Canada to facilitate sustainable growth. Through precise financial modeling, the Chief Financial Officer provides the necessary data for executive decision-making. This oversight ensures that capital investments align with the broader mission of providing reliable wire and cable solutions to diverse industrial sectors. Corley maintains fiscal discipline while driving operational efficiency across the entire enterprise.

Robert Strahs, the Chief Operating Officer & Director (Canada) at Priority Wire & Cable, directs all logistics and supply chain operations within the Canadian market. Overseeing the daily functionality of regional distribution centers, the Chief Operating Officer & Director (Canada) ensures seamless inventory management for electrical and utility wire products. This leadership role involves optimizing warehouse workflows to maintain high service levels for customers across the northern region. By coordinating with cross-border logistics teams, Robert Strahs facilitates efficient product movement and timely delivery. Strahs monitors operational performance to identify opportunities for process improvements and cost reduction. The Chief Operating Officer & Director (Canada) aligns regional activities with the overarching corporate strategy to ensure consistent service quality. Through rigorous oversight of supply chain infrastructure, Strahs supports the expansion of the company footprint. This commitment to operational excellence drives the reliability of the distribution network throughout the North American market.

James Newman, the President at Priority Wire & Cable, directs the overall corporate strategy and long-term vision of the organization. Overseeing the integration of all business units, the President ensures alignment between executive leadership and operational teams. This leadership role involves guiding the company through complex market shifts in the electrical and utility wire industry. By fostering a culture of excellence, James Newman drives the expansion of distribution capabilities across the United States and Canada. Newman collaborates with the board to define growth objectives and prioritize capital investments. The President evaluates organizational performance to maintain a competitive edge in the hardware and electronic supply sectors. Through decisive leadership, Newman ensures that the company remains responsive to the evolving needs of industrial clients. This strategic focus supports the mission of providing high-quality wire and cable products while maintaining the reputation of the organization as a reliable industry partner.

Carly Waschka, the Chief Marketing Officer at Priority Wire & Cable, architects the brand strategy and customer engagement initiatives. Overseeing digital presence and promotional campaigns, the Chief Marketing Officer drives market awareness for electrical and electronic wire products. This leadership role involves analyzing competitive landscapes to position the company as a premier supplier in North America. By developing targeted outreach programs, Carly Waschka expands the reach of the organization into new utility and hardware markets. Waschka collaborates with sales teams to ensure consistent messaging across all regional distribution hubs. The Chief Marketing Officer evaluates campaign performance metrics to refine communication strategies and maximize return on investment. Through innovative branding efforts, Waschka strengthens the market position of the company. This focus on strategic growth ensures that the value proposition of the organization remains clear to contractors and industrial partners throughout the United States and Canada.