RiteRug Executive and Leadership Team

July, 2026

Leadership Overview

RiteRug has 5 executives leading key functions including finance, overall strategy, retail operations, property management sales, and construction.

Dedicated to providing quality floor coverings, RiteRug drives market leadership through specialized sales divisions and a commitment to customer satisfaction since 1934.

Leadership Roles at RiteRug

  • Chief Financial Officer - Kurt Helfant
  • President - John Kelleher
  • Division President, Retail - Larry Noel
  • President, Riterug Property Management Sales - William Schwab
  • President, Construction - Thomas Donev
  • Kurt Helfant - Chief Financial Officer

    Kurt Helfant, the Chief Financial Officer at RiteRug, directs all financial operations and fiscal strategy. Overseeing budgeting, forecasting, and financial reporting, Helfant ensures the company's economic health and sustainable growth. This leadership role involves managing capital allocation, optimizing financial performance, and mitigating financial risks across all business segments. By analyzing market trends and financial data, Kurt Helfant provides critical insights to guide strategic decision-making. The Chief Financial Officer's responsibilities extend to maintaining strong relationships with financial institutions and stakeholders, securing necessary funding, and ensuring compliance with all financial regulations. Helfant's expertise underpins the company's ability to navigate complex economic landscapes and achieve its long-term financial objectives, directly supporting RiteRug's established reputation in the flooring retail sector.

    John Kelleher - President

    John Kelleher, the President at RiteRug, orchestrates the overarching corporate strategy and operational direction. Guiding the executive team, Kelleher ensures alignment across all divisions to achieve company-wide goals and maintain market leadership. This pivotal role involves setting the vision for RiteRug's future, fostering a culture of excellence, and driving innovation in the flooring industry. By championing strategic initiatives, John Kelleher enhances the company's competitive position and expands its reach within the retail and construction markets. The President's responsibilities include overseeing major business development opportunities, managing key stakeholder relationships, and ensuring the effective execution of the company's mission. Kelleher's leadership ensures RiteRug continues its legacy of providing trusted flooring solutions and exceptional service to customers nationwide.

    Larry Noel - Division President, Retail

    Larry Noel, the Division President, Retail at RiteRug, spearheads all retail sales operations and customer engagement strategies. Directing the retail division, Noel focuses on enhancing the customer experience, optimizing store performance, and driving sales growth across RiteRug's retail footprint. This leadership position involves managing merchandising, inventory, and sales teams to ensure consistent product availability and exceptional service. By implementing effective retail strategies, Larry Noel strengthens RiteRug's brand presence and market share in the competitive flooring sector. The Division President, Retail's duties include developing and executing sales plans, analyzing market data to identify opportunities, and ensuring the profitability of retail locations. Noel's dedication to operational excellence ensures RiteRug remains a trusted name for floor coverings.

    William Schwab - President, Riterug Property Management Sales

    William Schwab, the President, Riterug Property Management Sales at RiteRug, leads the specialized division focused on serving the property management sector. Directing sales efforts and client relationships within this segment, Schwab ensures tailored flooring solutions meet the unique demands of property managers. This executive role involves developing strategic partnerships, expanding the division's service offerings, and driving revenue growth through dedicated account management. By focusing on the specific needs of property management clients, William Schwab enhances RiteRug's position as a preferred supplier for large-scale flooring projects. The President, Riterug Property Management Sales' responsibilities include overseeing the sales pipeline, managing a specialized sales team, and ensuring seamless project execution from consultation to installation. Schwab's leadership solidifies RiteRug's commitment to diverse market segments.
    William Schwab

    Thomas Donev - President, Construction

    Thomas Donev, the President, Construction at RiteRug, directs the company's strategic initiatives within the construction industry. Leading the construction division, Donev focuses on securing large-scale flooring contracts, managing project timelines, and ensuring high-quality installations for new builds and renovations. This critical role involves collaborating with general contractors, developers, and construction firms to integrate RiteRug's flooring products effectively into diverse construction projects. By leveraging industry expertise, Thomas Donev drives significant revenue and market penetration within the construction sector. The President, Construction's responsibilities include overseeing bid processes, managing project budgets, and fostering strong relationships with key industry players. Donev's leadership ensures RiteRug consistently delivers reliable flooring solutions for complex construction demands.
    Thomas Donev

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    Frequently Asked Questions Regarding RiteRug Top Executives and Leadership Team

    Who leads RiteRug?
    RiteRug is led by Kurt Helfant (Chief Financial Officer), along with executives such as John Kelleher (President) and Larry Noel (Division President, Retail).
    Who is part of RiteRug’s executive team?
    The executive team of RiteRug includes leaders such as Kurt Helfant (Chief Financial Officer), John Kelleher (President), Larry Noel (Division President, Retail) and other senior executives.
    How many executives does RiteRug have?
    RiteRug has 5 executives leading key business areas.
    What roles are included in RiteRug’s leadership team?
    The leadership team of RiteRug includes roles such as Chief Financial Officer, President, Division President, Retail, President, Riterug Property Management Sales, President, Construction.