RiteRug Executive and Leadership Team

Kurt Helfant, the Chief Financial Officer at RiteRug, manages all fiscal operations and capital allocation strategies for the organization. Overseeing the financial health of the enterprise, the Chief Financial Officer directs budgeting, forecasting, and long-term investment planning to support the retail sale of floor coverings. This leadership role involves maintaining rigorous internal controls and optimizing cash flow to sustain the company's market position. By analyzing market trends and operational costs, Kurt Helfant ensures the business remains profitable while scaling across North American markets. The Chief Financial Officer collaborates with the executive team to align financial resources with strategic growth initiatives. Through precise fiscal oversight, Helfant secures the necessary capital to expand product offerings and enhance supply chain capabilities. Ultimately, the Chief Financial Officer provides the financial stability required for the company to maintain its reputation as a trusted provider of carpets and flooring products.

William Schwab, the President, Riterug Property Management Sales at RiteRug, directs all sales initiatives targeting the property management sector. Overseeing client acquisition and account management, the President, Riterug Property Management Sales ensures that multi-family housing providers receive high-quality flooring solutions. This leadership role involves developing strategic partnerships with property developers and management firms to increase market penetration. By tailoring product packages to meet the specific needs of large-scale residential projects, William Schwab drives revenue growth and strengthens the company's footprint in the competitive flooring industry. The President, Riterug Property Management Sales coordinates with internal logistics teams to guarantee timely delivery and installation for commercial clients. Through consistent engagement with property managers, Schwab identifies emerging market demands and adapts sales strategies accordingly. Ultimately, the President, Riterug Property Management Sales maintains the company's status as a preferred vendor for flooring installations across diverse residential portfolios.

Thomas Donev, the President, Construction at RiteRug, architects the operational framework for all flooring installation and construction projects. Overseeing field operations and project management teams, the President, Construction ensures that every installation meets the company's high standards for quality and precision. This leadership role involves managing complex construction schedules and coordinating with suppliers to maintain a steady flow of materials. By optimizing installation workflows and enhancing site efficiency, Thomas Donev drives operational excellence across all regional construction activities. The President, Construction collaborates with the executive leadership to integrate new flooring technologies and installation techniques into the company's service offerings. Through rigorous oversight of labor resources and project timelines, Donev minimizes waste and maximizes customer satisfaction. Ultimately, the President, Construction ensures that the company delivers reliable, professional flooring services that uphold the brand's long-standing reputation for excellence in the construction and retail sectors.

Larry Noel, the Division President, Retail at RiteRug, directs the strategic growth and daily operations of the company's retail storefronts. Overseeing customer experience, inventory management, and store performance, the Division President, Retail ensures that every location provides exceptional service and a wide selection of floor coverings. This leadership role involves refining merchandising strategies and training retail staff to meet evolving consumer preferences. By analyzing regional sales data and market demand, Larry Noel optimizes store layouts and product displays to drive foot traffic and conversion rates. The Division President, Retail collaborates with marketing and supply chain teams to ensure that retail locations remain well-stocked with the latest carpet and flooring trends. Through consistent focus on operational efficiency and customer engagement, Noel strengthens the company's retail presence. Ultimately, the Division President, Retail maintains the brand's competitive edge by delivering a seamless and high-quality shopping experience to every customer.

John Kelleher, the President at RiteRug, directs the overall corporate strategy and long-term vision for the organization. Overseeing all business units, the President ensures that the company remains a leader in the retail sale of floor coverings and related products. This leadership role involves setting corporate objectives, fostering a culture of excellence, and guiding the executive team toward sustainable growth. By evaluating market opportunities and competitive threats, John Kelleher shapes the strategic direction of the company to ensure continued success in the flooring industry. The President collaborates with the Board and senior leadership to align operational goals with the company's mission of providing quality flooring solutions. Through decisive leadership and a focus on innovation, Kelleher drives the company's expansion and maintains its reputation as a trusted name in the market. Ultimately, the President provides the overarching guidance necessary to navigate the complexities of the retail and construction landscapes.