Leadership Overview
Wix has 9 executives leading key functions including strategy, technology, and finance.
Driven by a commitment to accessibility, Wix empowers businesses and individuals to establish dynamic online presences, fostering global digital contribution and professional growth.
Driven by a commitment to accessibility, Wix empowers businesses and individuals to establish dynamic online presences, fostering global digital contribution and professional growth.
Leadership Roles at Wix
Baba Osilaja - Chief Executive Officer
Baba Osilaja, the Chief Executive Officer at Wix, directs the company's overarching strategy and operational execution. Overseeing all business units, Baba Osilaja ensures alignment with Wix's core mission of making the internet accessible for business development and creation. This leadership involves driving innovation across the platform, from Wix ADI to the Wix Editor, and managing the global expansion of Wix's software solutions. By focusing on user empowerment, Baba Osilaja guides the company in providing tools that enable businesses, organizations, and individuals to build and manage integrated digital presences. The Chief Executive Officer's role is critical in maintaining Wix's market leadership and fostering a culture of continuous improvement and accessibility for all users worldwide.
Gaby Gambarte - Principal Chief Executive Officer
Gaby Gambarte, the Principal Chief Executive Officer at Wix, spearheads critical strategic initiatives and operational frameworks. This executive guides the company's long-term vision, ensuring that Wix's platform continues to empower small businesses globally. Gaby Gambarte's responsibilities include fostering strategic partnerships and driving the expansion of Wix's service offerings to meet evolving market demands. The Principal Chief Executive Officer ensures that the company's technology and services remain at the forefront of digital accessibility, enabling users to develop, create, and contribute online. This role is pivotal in maintaining Wix's commitment to providing a fully integrated and dynamic digital presence for its diverse user base.
Crystal Dawn - Founder & Chief Executive Officer & Trust The Change & Certified Professional & Coach
Crystal Dawn, the Founder & Chief Executive Officer & Trust The Change & Certified Professional & Coach at Wix, establishes the foundational principles and ethical guidelines for the organization. This multifaceted role involves not only the strategic direction of Wix but also the cultivation of trust and professional development across the company. Crystal Dawn champions the belief that the internet should be accessible for everyone to develop and create, embedding this philosophy into every aspect of Wix's operations. The Founder & Chief Executive Officer & Trust The Change & Certified Professional & Coach ensures that the company's powerful technology empowers users to build dynamic digital presences, driving Wix's mission forward with integrity and a focus on transformative change.
Lior Shemesh - Chief Financial Officer
Lior Shemesh, the Chief Financial Officer at Wix, manages the company's financial strategy and fiscal operations. Overseeing all financial planning, reporting, and investment activities, Lior Shemesh ensures the sustainable growth and profitability of the software platform. This role involves optimizing resource allocation to support Wix's mission of empowering small businesses worldwide to operate online. The Chief Financial Officer plays a crucial part in evaluating new market opportunities and managing the financial implications of expanding Wix's technology offerings, including Wix ADI and the Wix Editor. By maintaining strong financial discipline, Lior Shemesh supports the company's ability to provide accessible and dynamic digital solutions to a global user base.

Yoav Abrahami - Chief Technology Officer
Yoav Abrahami, the Chief Technology Officer at Wix, architects the technological infrastructure that powers the global software platform. Overseeing all aspects of technology development and deployment, Yoav Abrahami ensures Wix's platform remains robust, scalable, and innovative. This leadership involves guiding the engineering teams in enhancing Wix ADI, the Wix Editor, and the App Market, enabling users to build and manage fully integrated digital presences. The Chief Technology Officer's focus is on leveraging cutting-edge technology to maintain Wix's position as a leader in empowering small businesses to operate online. By driving technological advancements, Yoav Abrahami directly supports the company's mission of making online creation accessible to everyone.
Carolyn Young - Charter Member
Carolyn Young, a Charter Member at Wix, contributes to the foundational strategic direction and long-term vision of the company. This role involves providing critical insights and guidance that uphold Wix's core belief in internet accessibility for development and creation. Carolyn Young's involvement ensures that the company's powerful technology continues to empower businesses and individuals to establish dynamic online presences. As a Charter Member, Carolyn Young helps maintain the integrity of the Wix platform, supporting its mission to enable users to build and manage fully integrated digital workflows and brands effectively.
Carol Peery - Charter Member
Carol Peery, a Charter Member at Wix, provides essential oversight and strategic input, reinforcing the company's commitment to empowering online operations for small businesses. This position involves contributing to the guiding principles that ensure the internet remains an accessible platform for creation and contribution. Carol Peery's expertise helps shape the ongoing development of Wix's technology, including the Wix Editor and App Market, ensuring they meet the needs of users building dynamic digital presences. As a Charter Member, Carol Peery supports Wix's mission to enable a global user base to manage their brands and workflows effectively online.
Pamela Carter - Charter Member
Pamela Carter, a Charter Member at Wix, offers strategic counsel and contributes to the company's foundational objectives. This role focuses on ensuring Wix's mission of making the internet accessible for business development and creation remains paramount. Pamela Carter's guidance supports the continuous enhancement of Wix's powerful technology, enabling businesses and individuals to build and manage integrated digital presences. As a Charter Member, Pamela Carter plays a part in upholding the company's commitment to providing tools that foster dynamic workflow management and brand presence online for a global audience.
Lincoln Hepburn - Life Member
Lincoln Hepburn, a Life Member at Wix, provides enduring strategic perspective and contributes to the company's core mission. This position ensures that Wix's commitment to internet accessibility for development and creation is consistently upheld. Lincoln Hepburn's involvement reinforces the company's dedication to empowering businesses and individuals with powerful technology to build dynamic online presences. As a Life Member, Lincoln Hepburn supports the ongoing evolution of Wix's platform, ensuring it remains a vital tool for users worldwide to manage their brands and workflows effectively in the digital space.
Valerie Raspberry - Charter Member
Valerie Raspberry, a Charter Member at Wix, contributes essential strategic insights that reinforce the company's mission of empowering online operations. This role ensures that Wix's foundational belief in internet accessibility for creation and contribution guides its technological advancements. Valerie Raspberry's input supports the development of Wix's integrated digital presence tools, enabling businesses and individuals to effectively manage their brands and workflows. As a Charter Member, Valerie Raspberry helps maintain Wix's position as a leading platform for users seeking to establish and grow their online presence globally.
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