WebFX Executive and Leadership Team

May, 2026

Leadership Overview

WebFX has 5 executives leading key functions including strategy, finance, revenue generation, and project leadership.

Driven by client success, WebFX crafts custom digital marketing strategies, focusing on measurable results like leads and revenue to propel businesses forward.

Leadership Roles at WebFX

  • Chief Executive Officer - Andrew Watson
  • Chief Financial Officer - Meredith Mills
  • Chief Revenue Officer & UX Specialist - Sabrina Douglas
  • Associate Lead Consulatant - Chief Revenue Officer Specialty - Amy Sparg
  • Chief Revenue Officer, Project Lead - Annie Gitau
  • Andrew Watson - Chief Executive Officer

    Andrew Watson, the Chief Executive Officer at WebFX, directs the overarching strategy and vision for the tech-enabled digital marketing solutions provider. Watson guides the company's mission to create custom strategies for each client, ensuring alignment with their unique needs and goals. This leadership role involves fostering an environment where award-winning marketers, designers, and developers collaborate to achieve tangible online results. Watson's focus remains on the critical metrics that drive business growth, specifically leads and revenue generated for clients. The success of WebFX is directly tied to the performance of its clients, a philosophy that Andrew Watson champions. This executive ensures the company's operational framework supports client objectives, driving forward the business's commitment to measurable outcomes and client prosperity. Watson's strategic direction solidifies WebFX's position as a results-oriented digital marketing partner.

    Meredith Mills - Chief Financial Officer

    Meredith Mills, the Chief Financial Officer at WebFX, manages the company's financial health and strategic fiscal planning. Mills oversees all financial operations, ensuring robust accounting practices and transparent reporting that supports the company's growth objectives. This role is critical in maintaining the financial stability required for WebFX to invest in its award-winning team of marketers, designers, and developers. Meredith Mills ensures that financial resources are allocated effectively to support the creation of custom digital marketing strategies for clients. The CFO's oversight is essential for tracking the metrics that matter most, including leads and revenue generated, directly linking financial performance to client success. Mills's expertise provides the financial framework that underpins WebFX's client-centric approach, guaranteeing that the company's performance is measured by the tangible results delivered to its partners. This leadership ensures sustainable operations and strategic financial growth.

    Sabrina Douglas - Chief Revenue Officer & UX Specialist

    Sabrina Douglas, the Chief Revenue Officer & UX Specialist at WebFX, drives revenue generation initiatives while championing user experience excellence. Douglas leads the charge in translating client needs and goals into actionable, revenue-generating digital marketing strategies. This dual role ensures that the development of custom solutions is not only effective in driving leads and revenue but also deeply rooted in user-centric design principles. Sabrina Douglas works closely with marketing, design, and development teams to optimize the client journey and maximize conversion rates. The focus remains on the metrics that directly impact business forward momentum, particularly revenue growth. Douglas's unique blend of revenue leadership and UX expertise ensures that WebFX delivers solutions that are both profitable for clients and highly engaging for their target audiences. This executive's contribution is vital to WebFX's performance measurement, directly linking client success to the company's own achievements.

    Amy Sparg - Associate Lead Consulatant - Chief Revenue Officer Specialty

    Amy Sparg, the Associate Lead Consultant - Chief Revenue Officer Specialty at WebFX, focuses on enhancing revenue streams through specialized consulting. Sparg applies deep expertise in revenue generation strategies to guide clients in achieving their specific business objectives. This role involves collaborating with the award-winning marketing, design, and development teams to ensure that custom strategies are optimized for maximum lead and revenue generation. Amy Sparg's consultancy ensures that the focus remains on the metrics that truly move businesses forward, aligning client goals with tangible financial outcomes. Sparg's specialized knowledge within the Chief Revenue Officer domain provides critical insights for clients seeking to elevate their performance. This dedication to client success is a cornerstone of WebFX's philosophy, with Sparg's contributions directly reflecting the company's commitment to measurable results and client prosperity. Sparg drives strategic initiatives that bolster client revenue.

    Annie Gitau - Chief Revenue Officer, Project Lead

    Annie Gitau, the Chief Revenue Officer, Project Lead at WebFX, spearheads revenue growth initiatives and oversees key client projects. Gitau directs the execution of custom digital marketing strategies, ensuring they are designed to deliver measurable results in leads and revenue. This leadership position involves close collaboration with cross-functional teams, including award-winning marketers, designers, and developers, to achieve client objectives. Annie Gitau's role emphasizes the critical metrics that signify business advancement, ensuring that every project contributes directly to client success. As a Project Lead, Gitau ensures seamless implementation and client satisfaction, reinforcing WebFX's commitment to being a results-driven partner. The focus on client success as the ultimate measure of performance is central to Gitau's operational philosophy. This executive's dual focus on revenue generation and project leadership ensures that WebFX consistently delivers impactful solutions that drive tangible business outcomes for its clients.

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    Frequently Asked Questions Regarding WebFX Top Executives and Leadership Team

    Who leads WebFX?
    WebFX is led by Andrew Watson (Chief Executive Officer), along with executives such as Meredith Mills (Chief Financial Officer) and Sabrina Douglas (Chief Revenue Officer & UX Specialist).
    Who is part of WebFX’s executive team?
    The executive team of WebFX includes leaders such as Andrew Watson (Chief Executive Officer), Meredith Mills (Chief Financial Officer), Sabrina Douglas (Chief Revenue Officer & UX Specialist) and other senior executives.
    How many executives does WebFX have?
    WebFX has 5 executives leading key business areas.
    What roles are included in WebFX’s leadership team?
    The leadership team of WebFX includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Revenue Officer & UX Specialist, Associate Lead Consulatant - Chief Revenue Officer Specialty, Chief Revenue Officer, Project Lead.