W.C. Bradley Co. Executive and Leadership Team

October, 2026

Leadership Overview

W.C. Bradley Co. has 8 executives leading key functions including corporate strategy, financial oversight, human capital management, legal affairs, and specialized manufacturing operations.

Rooted in a legacy of diversified industrial excellence, W.C. Bradley Co. advances its mission by integrating traditional manufacturing expertise with modern market demands across the textile, agricultural, and outdoor living sectors.

Leadership Roles at W.C. Bradley Co.

  • Chairman & Chief Executive Officer - Christopher Ball
  • President & Chief Executive Officer - Marc Olivie
  • Chief Financial Officer - Greg Yates
  • Executive Vice President & Chief Financial Officer - Chris Martin
  • President Re - Mat Swift
  • Group President - Outdoor Living and Recreation - Christopher Wisener
  • VP-Chief Human Resources Officer - Audrey Hollingsworth
  • Chief Legal Officer - Alexander Chan
  • Christopher Ball - Chairman & Chief Executive Officer

    Christopher Ball, the Chairman & Chief Executive Officer at W.C. Bradley Co., directs the overarching strategic vision for this diversified family of companies. Overseeing the long-term growth trajectory, the Chairman & Chief Executive Officer ensures alignment across the textile, agricultural, and manufacturing divisions. This leadership role involves constant evaluation of market opportunities to maintain competitive advantages in North American and global markets. By fostering a culture of operational excellence, Christopher Ball drives the organization toward sustainable profitability and innovation. The Chairman & Chief Executive Officer collaborates with the board to refine corporate governance standards while managing complex stakeholder relationships. Through rigorous oversight of capital allocation, Ball secures the financial health of the enterprise. This executive focus remains centered on expanding the reach of the company's barbecue grill and farm implement portfolios, ensuring that the firm remains a dominant force within the industrial landscape.

    Marc Olivie - President & Chief Executive Officer

    Marc Olivie, the President & Chief Executive Officer at W.C. Bradley Co., executes the daily operational mandates required to sustain the company's diverse business units. Managing the integration of textile production and wholesale supply chains, the President & Chief Executive Officer optimizes internal processes to maximize efficiency. This role requires constant coordination with division heads to ensure that manufacturing outputs meet stringent quality benchmarks. Marc Olivie drives the implementation of advanced production technologies, particularly within the barbecue grill manufacturing segment. By streamlining logistics and supply chain operations, the President & Chief Executive Officer enhances the company's ability to respond to shifting consumer demands. Olivie maintains a sharp focus on operational scalability, ensuring that the firm's agricultural and livestock production units remain profitable. Through this hands-on leadership approach, the executive strengthens the company's market position while fostering a cohesive operational environment across all regional facilities.

    Greg Yates - Chief Financial Officer

    Greg Yates, the Chief Financial Officer at W.C. Bradley Co., manages the fiscal integrity and capital structure of the entire organization. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures that all business units maintain strict adherence to corporate fiscal policies. This role involves analyzing complex data sets to inform strategic investment decisions regarding the company's textile and manufacturing assets. Greg Yates directs the financial planning processes that support long-term growth initiatives across the firm's diverse portfolio. By monitoring cash flow and optimizing capital deployment, the Chief Financial Officer provides the necessary resources for innovation in the barbecue grill and farm implement sectors. Yates collaborates with executive leadership to mitigate financial risks associated with global market fluctuations. Through precise fiscal oversight, the Chief Financial Officer guarantees the stability required for the company to pursue aggressive expansion strategies while maintaining a robust balance sheet.

    Chris Martin - Executive Vice President & Chief Financial Officer

    Chris Martin, the Executive Vice President & Chief Financial Officer at W.C. Bradley Co., architects the financial strategy for the company's wholesale supply and agricultural divisions. Overseeing the treasury functions and tax planning, the Executive Vice President & Chief Financial Officer ensures that the firm optimizes its tax position and liquidity. This role involves evaluating the financial viability of new product lines within the outdoor living and recreation markets. Chris Martin drives the development of sophisticated financial models that assist the board in assessing potential acquisitions or divestitures. By managing banking relationships and credit facilities, the Executive Vice President & Chief Financial Officer secures the necessary funding for operational upgrades. Martin works closely with other C-suite leaders to align financial goals with the broader corporate mission. Through this strategic financial management, the executive supports the company's ability to navigate economic cycles while maintaining consistent profitability across all business segments.

    Mat Swift - President Re

    Mat Swift, the President Re at W.C. Bradley Co., directs the specialized operations and strategic initiatives within the company's real estate and land management divisions. Overseeing the development and maintenance of corporate properties, the President Re ensures that all physical assets support the firm's broader industrial and agricultural goals. This role involves managing land use for row crop and livestock production, ensuring that these operations remain sustainable and profitable. Mat Swift drives the optimization of the company's real estate portfolio to maximize value and operational efficiency. By coordinating with other executive leaders, the President Re aligns property management strategies with the company's long-term growth objectives. Swift evaluates potential land acquisitions and development projects that could enhance the firm's market presence. Through this focused leadership, the executive ensures that the company's physical footprint remains a strategic asset that contributes to the overall success of the diverse business family.

    Christopher Wisener - Group President - Outdoor Living and Recreation

    Christopher Wisener, the Group President - Outdoor Living and Recreation at W.C. Bradley Co., directs the product development, marketing, and sales strategies for the company's barbecue grill and outdoor living portfolio. Overseeing the entire lifecycle of these consumer products, the Group President - Outdoor Living and Recreation ensures that the brand maintains its market leadership through innovation and quality. This role involves analyzing consumer trends to guide the design of new outdoor cooking equipment. Christopher Wisener drives the expansion of distribution channels to reach a broader customer base across North America. By collaborating with manufacturing teams, the Group President - Outdoor Living and Recreation optimizes production schedules to meet seasonal demand fluctuations. Wisener manages the marketing budget to maximize brand visibility and customer loyalty. Through this targeted leadership, the executive ensures that the outdoor living division remains a primary driver of revenue and growth for the company.

    Audrey Hollingsworth - VP-Chief Human Resources Officer

    Audrey Hollingsworth, the VP-Chief Human Resources Officer at W.C. Bradley Co., directs the talent acquisition, organizational development, and employee engagement strategies for the entire workforce. Overseeing the human capital lifecycle, the VP-Chief Human Resources Officer ensures that the company attracts and retains top-tier talent across its textile, manufacturing, and agricultural operations. This role involves designing comprehensive training programs that enhance technical skills within the barbecue grill manufacturing teams. Audrey Hollingsworth drives the implementation of performance management systems that align individual contributions with the company's overarching strategic objectives. By fostering an inclusive and productive workplace culture, the VP-Chief Human Resources Officer supports the firm's commitment to operational excellence. Hollingsworth manages complex labor relations and benefits administration to ensure compliance and employee satisfaction. Through these initiatives, the executive builds a resilient workforce capable of meeting the evolving demands of the competitive industrial landscape.
    Alexander Chan, the Chief Legal Officer at W.C. Bradley Co., manages all legal affairs, regulatory compliance, and intellectual property protection for the company's diverse business units. Overseeing the legal framework for the firm's textile and manufacturing operations, the Chief Legal Officer ensures that all activities adhere to federal and state regulations. This role involves negotiating complex commercial contracts and managing litigation risks associated with the company's global supply chain. Alexander Chan drives the protection of the firm's proprietary designs and trademarks, particularly within the barbecue grill and farm implement sectors. By providing counsel to the board and executive team, the Chief Legal Officer facilitates informed decision-making regarding corporate governance and risk mitigation. Chan monitors legislative changes that could impact the company's operations in North America. Through this diligent legal oversight, the executive safeguards the company's assets and reputation while enabling the pursuit of strategic growth opportunities.

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    Frequently Asked Questions Regarding W.C. Bradley Co. Top Executives and Leadership Team

    Who leads W.C. Bradley Co.?
    W.C. Bradley Co. is led by Christopher Ball (Chairman & Chief Executive Officer), along with executives such as Marc Olivie (President & Chief Executive Officer) and Greg Yates (Chief Financial Officer).
    Who is part of W.C. Bradley Co.’s executive team?
    The executive team of W.C. Bradley Co. includes leaders such as Christopher Ball (Chairman & Chief Executive Officer), Marc Olivie (President & Chief Executive Officer), Greg Yates (Chief Financial Officer) and other senior executives.
    How many executives does W.C. Bradley Co. have?
    W.C. Bradley Co. has 8 executives leading key business areas.
    What roles are included in W.C. Bradley Co.’s leadership team?
    The leadership team of W.C. Bradley Co. includes roles such as Chairman & Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Executive Vice President & Chief Financial Officer, President Re.