ECHO Executive and Leadership Team

Cassandra Sanchez, the Chief Executive Officer at ECHO, directs the overarching corporate strategy for professional-grade outdoor power equipment. Sanchez oversees the expansion of manufacturing capabilities to meet rising industrial and consumer demand across North America. By managing the complex network of ten distributors and 6,600 independent dealers, the Chief Executive Officer ensures consistent product availability and brand integrity. This leadership role involves constant evaluation of market trends to maintain the industry standard for landscaping and arborist tools. Cassandra Sanchez drives operational efficiency by aligning internal production goals with the requirements of major retail partners. Through rigorous oversight of the supply chain and distribution infrastructure, the Chief Executive Officer secures the company's competitive position. Sanchez fosters a culture of technological advancement, ensuring that every product meets the high quality benchmarks expected by commercial and homeowner markets throughout the region.

Miki Dimitrov, the Founder and Chief Executive Officer At Echo at ECHO, architects the long-term vision for the development of hand-held outdoor power equipment. Dimitrov focuses on the integration of new technology into the product portfolio to sustain the company's forty-year heritage of excellence. The Founder and Chief Executive Officer At Echo manages high-level relationships with key stakeholders to ensure the brand remains a leader in the landscaping and arborist sectors. By prioritizing research and development, Miki Dimitrov drives the creation of premium tools that address specific industrial needs. This leadership position requires constant monitoring of the competitive landscape to identify opportunities for market expansion in Latin America. Through strategic planning, the Founder and Chief Executive Officer At Echo ensures that manufacturing processes remain aligned with global quality standards. Dimitrov maintains a focus on innovation, pushing the boundaries of power equipment performance to satisfy the evolving demands of professional users.

Chae Jeong, the Founder & Chief Executive Officer at ECHO, manages the strategic deployment of resources to optimize the manufacturing of outdoor power equipment. Jeong oversees the expansion of the company's footprint within the U.S., Canada, Mexico, and Puerto Rico. The Founder & Chief Executive Officer drives initiatives that strengthen the distribution infrastructure, ensuring that products reach independent dealers and major retail channels efficiently. By analyzing market data, Chae Jeong identifies emerging trends in the landscaping industry to guide product development cycles. This leadership role involves coordinating with cross-functional teams to maintain the high quality standards associated with the brand. Through the implementation of scalable operational models, the Founder & Chief Executive Officer supports the company's ability to meet consumer demand. Jeong ensures that the organization remains agile, adapting to shifts in the outdoor power equipment market while upholding the core values of technological advancement and reliability.

Nobu Ashida, the President & Chief Executive Officer at ECHO, executes the daily operational strategy for the manufacturing and distribution of professional-grade tools. Ashida oversees the performance of the regional distribution network, ensuring that the 6,600 independent dealers receive consistent support. The President & Chief Executive Officer drives the company's efforts to penetrate new market segments by leveraging existing technological advancements. By collaborating with the board and senior management, Nobu Ashida ensures that all business units remain aligned with the overarching mission of quality and innovation. This leadership role involves managing the complexities of international trade and retail partnerships across North and Latin America. Through the optimization of production workflows, the President & Chief Executive Officer enhances operational efficiency and product output. Ashida maintains a focus on long-term sustainability, ensuring that the company continues to set the industry standard for landscaping and arborist equipment.

Osagumwenro Ugbo, the Founder & Chief Executive Officer at ECHO, directs the strategic vision for the company's expansion into diverse industrial and consumer markets. Ugbo oversees the development of new product lines that cater to the specific needs of landscaping and arborist professionals. The Founder & Chief Executive Officer drives the integration of advanced manufacturing techniques to improve product durability and performance. By managing the company's presence in major retail stores, Osagumwenro Ugbo ensures that the brand maintains high visibility and accessibility. This leadership role involves fostering partnerships with distributors to streamline the supply chain across the Americas. Through the application of data-driven insights, the Founder & Chief Executive Officer optimizes resource allocation to support growth objectives. Ugbo ensures that the organization remains committed to its heritage of quality, continuously refining the product portfolio to meet the rigorous demands of the professional-grade outdoor power equipment market.

Soktheareth Tao, the Founder & Chief Executive Officer at ECHO, architects the strategic framework for the company's global manufacturing operations. Tao oversees the implementation of quality control protocols that define the brand's reputation for excellence. The Founder & Chief Executive Officer drives the expansion of the distribution network, focusing on increasing market share in Latin American territories. By analyzing the performance of the 6,600 independent dealers, Soktheareth Tao identifies areas for operational improvement and service enhancement. This leadership role involves coordinating with engineering teams to ensure that new technology is effectively incorporated into the product line. Through the management of retail channel relationships, the Founder & Chief Executive Officer ensures that the company meets the needs of both commercial and homeowner markets. Tao maintains a focus on long-term growth, ensuring that the organization remains a leader in the development of professional-grade outdoor power equipment.

Courtney Jeske, the Partner, Sports At Echo Investment Capital and Chief Executive Officer and Minority Owner, OKC Pro Soccer Club and Stadium at ECHO, manages the strategic investment portfolio related to sports and stadium operations. Jeske oversees the alignment of these investments with the broader corporate goals of the company. The Partner, Sports At Echo Investment Capital and Chief Executive Officer and Minority Owner, OKC Pro Soccer Club and Stadium drives the development of partnerships that enhance the brand's visibility in the professional sports sector. By leveraging the company's strong distribution infrastructure, Courtney Jeske identifies opportunities to integrate outdoor power equipment into stadium maintenance and landscaping operations. This leadership role involves managing complex financial and operational assets to ensure maximum return on investment. Through the coordination of sports-related initiatives, the Partner, Sports At Echo Investment Capital and Chief Executive Officer and Minority Owner, OKC Pro Soccer Club and Stadium supports the company's overall market impact and brand recognition.

Luwa Bwalya, the Joint Chief Executive Officer at ECHO, shares the responsibility for directing the company's strategic initiatives and operational performance. Bwalya oversees the coordination between manufacturing and distribution teams to ensure seamless product delivery across North America. The Joint Chief Executive Officer drives the development of policies that maintain the company's high standards for quality and technological innovation. By collaborating with the other executive leaders, Luwa Bwalya ensures that the organization remains focused on its core mission of serving landscaping and arborist professionals. This leadership role involves managing the complexities of the retail channel strategy, including the presence in major home improvement stores. Through the implementation of efficient management practices, the Joint Chief Executive Officer supports the company's growth and market stability. Bwalya maintains a focus on operational excellence, ensuring that the company continues to meet the evolving demands of the outdoor power equipment industry.

Campbell Cuthill, the Chief Financial Officer at ECHO, manages the financial health and fiscal strategy of the organization. Cuthill oversees the budgeting, financial reporting, and capital allocation processes that support the company's manufacturing and distribution activities. The Chief Financial Officer drives the financial planning required to sustain the company's forty-year heritage of growth and innovation. By analyzing the profitability of the 6,600 independent dealers and retail channels, Campbell Cuthill provides the insights necessary for strategic decision-making. This leadership role involves coordinating with the executive team to ensure that financial resources are aligned with the company's goals for technological advancement. Through the management of fiscal risks and opportunities, the Chief Financial Officer secures the company's long-term financial stability. Cuthill ensures that the organization maintains the capital strength needed to expand its capabilities and meet the increasing demand for professional-grade outdoor power equipment across the Americas.

Diana Ramírez, the Chief of Staff at ECHO, coordinates the strategic priorities and operational workflows across the executive leadership team. Ramírez oversees the communication channels between the C-suite and the various departments responsible for manufacturing and distribution. The Chief of Staff drives the implementation of organizational initiatives that support the company's mission of delivering high-quality outdoor power equipment. By managing the flow of information and project timelines, Diana Ramírez ensures that the executive team remains focused on key business objectives. This leadership role involves facilitating cross-functional collaboration to address challenges in the supply chain and retail distribution networks. Through the optimization of internal processes, the Chief of Staff enhances the efficiency of the entire organization. Ramírez supports the company's growth by ensuring that strategic decisions are executed effectively and that all departments remain aligned with the overarching goals of technological advancement and market leadership.