ECHO Executive and Leadership Team

May, 2026

Leadership Overview

ECHO has 10 executives leading key functions including strategy, operations, and technology.

Driven by innovation, ECHO is dedicated to setting industry standards with its commitment to new technology, quality products, and a robust distribution infrastructure, impacting both commercial and homeowner markets.

Leadership Roles at ECHO

  • Chief Executive Officer - Stephen Cristoforo
  • Founder & Chief Executive Officer - Chae Jeong
  • President & Chief Executive Officer - Nobu Ashida
  • Founder & Chief Executive Officer - Soktheareth Tao
  • Partner, Sports At Echo Investment Capital and Chief Executive Officer and Minority Owner, OKC Pro Soccer Club and Stadium - Courtney Jeske
  • President & Chief Executive Officer - Richard Duncan
  • Chief Executive Officer & Co-Founder - Jordan Esten
  • President, Chief Executive Officer - Harold Redman
  • Founder & Chief Executive Officer - Henok Melesse
  • Chief Information Officer - Nathan Flood
  • Stephen Cristoforo - Chief Executive Officer

    Stephen Cristoforo, the Chief Executive Officer at ECHO, directs the company's overarching strategy and operational execution. Cristoforo guides ECHO's mission to lead in the development and manufacture of professional-grade, hand-held outdoor power equipment. This leadership involves optimizing the distribution infrastructure across North America and Latin America, ensuring products reach 6,600 independent dealers and major retailers like Home Depot. Cristoforo focuses on maintaining ECHO's heritage of technological advancements and quality, driving market expansion to meet both industrial and consumer demand. The Chief Executive Officer's role is critical in upholding the industry standard ECHO has established over 40 years, ensuring continued growth and market penetration through strategic decision-making and a deep understanding of the outdoor power equipment sector. Stephen Cristoforo's vision propels the company forward, solidifying its position as a worldwide leader.
    Stephen Cristoforo

    Chae Jeong - Founder & Chief Executive Officer

    Chae Jeong, the Founder & Chief Executive Officer at ECHO, established the company's foundational principles and continues to shape its strategic direction. Jeong's leadership is integral to ECHO's enduring success in the outdoor power equipment market, emphasizing the development of professional-grade tools for commercial and homeowner use. The Founder & Chief Executive Officer oversees the company's commitment to innovation, ensuring that ECHO products consistently set industry standards. This involves fostering a culture that prioritizes new technology and superior product quality, which has been a hallmark for 40 years. Chae Jeong's influence extends to the robust distribution infrastructure, managing relationships with distributors and dealers across North America and Latin America. The Founder & Chief Executive Officer's strategic oversight ensures ECHO's continued expansion and its reputation for excellence in a competitive global landscape.

    Nobu Ashida - President & Chief Executive Officer

    Nobu Ashida, the President & Chief Executive Officer at ECHO, drives the company's strategic initiatives and operational performance. Ashida's leadership is focused on maintaining ECHO's position as a global leader in professional-grade outdoor power equipment. This involves overseeing the development and manufacturing processes, ensuring adherence to the highest standards of quality and technological innovation. The President & Chief Executive Officer plays a crucial role in managing ECHO's extensive distribution network, which spans North America and Latin America, connecting with thousands of independent dealers and major retail partners. Nobu Ashida's responsibilities include fostering relationships with distributors and ensuring efficient product delivery to both commercial and homeowner markets. This executive's guidance is key to upholding ECHO's 40-year legacy of setting industry benchmarks and expanding its market reach.

    Soktheareth Tao - Founder & Chief Executive Officer

    Soktheareth Tao, the Founder & Chief Executive Officer at ECHO, provides foundational leadership and strategic vision for the company. Tao's role is central to ECHO's ongoing commitment to manufacturing high-quality, professional-grade outdoor power equipment for diverse markets. The Founder & Chief Executive Officer ensures that the company's dedication to new technology and product excellence remains paramount, upholding the industry standards ECHO has cultivated over four decades. Soktheareth Tao's oversight extends to the company's significant distribution infrastructure, managing relationships with ten North American distributors and numerous Latin American partners. This executive's focus is on maintaining ECHO's competitive edge by aligning product development with market demands and reinforcing its strong market presence. Soktheareth Tao's leadership ensures ECHO's continued success and expansion.

    Courtney Jeske - Partner, Sports At Echo Investment Capital and Chief Executive Officer and Minority Owner, OKC Pro Soccer Club and Stadium

    Courtney Jeske, the Partner, Sports At Echo Investment Capital and Chief Executive Officer and Minority Owner, OKC Pro Soccer Club and Stadium at ECHO, brings a unique blend of investment strategy and operational leadership. Jeske's role involves identifying and nurturing growth opportunities within the sports sector through Echo Investment Capital, while also directly managing the strategic and financial direction of the OKC Pro Soccer Club and Stadium. This dual focus requires a deep understanding of market dynamics, brand development, and operational efficiency across different industries. The Chief Executive Officer and Minority Owner is responsible for driving revenue, enhancing fan engagement, and ensuring the long-term viability of the soccer club and its associated stadium operations. Courtney Jeske's expertise in investment and executive leadership contributes to the broader ECHO ecosystem by fostering diverse business ventures and expanding its influence.

    Richard Duncan - President & Chief Executive Officer

    Richard Duncan, the President & Chief Executive Officer at ECHO, directs the company's strategic vision and operational execution in the outdoor power equipment sector. Duncan's leadership is focused on maintaining ECHO's 40-year legacy of excellence in developing and manufacturing professional-grade tools for commercial and homeowner markets. The President & Chief Executive Officer oversees the company's commitment to setting industry standards through continuous technological advancement and superior product quality. Richard Duncan plays a pivotal role in managing and optimizing ECHO's extensive distribution network, ensuring efficient product availability across North America and Latin America through distributors and retail partners like Home Depot. This executive's strategic guidance is essential for driving market share, fostering innovation, and ensuring ECHO's sustained growth and global competitiveness.

    Jordan Esten - Chief Executive Officer & Co-Founder

    Jordan Esten, the Chief Executive Officer & Co-Founder at ECHO, provides the foundational vision and strategic leadership for the company's operations. Esten's role is critical in guiding ECHO's mission to be a worldwide leader in professional-grade outdoor power equipment. The Chief Executive Officer & Co-Founder ensures the company's unwavering dedication to new technology and product quality, which has defined ECHO for 40 years. Jordan Esten oversees the strategic development and management of ECHO's robust distribution infrastructure, connecting with a wide network of dealers and retailers across North America and Latin America. This executive's focus is on driving market expansion, meeting both industrial and consumer demands, and reinforcing ECHO's reputation for setting industry standards. Jordan Esten's leadership is instrumental in maintaining ECHO's competitive edge and fostering continued growth.

    Harold Redman - President, Chief Executive Officer

    Harold Redman, the President, Chief Executive Officer at ECHO, directs the company's strategic direction and operational execution. Redman's leadership is focused on upholding ECHO's 40-year reputation as a global leader in professional-grade outdoor power equipment. The President, Chief Executive Officer oversees the company's commitment to innovation, ensuring that ECHO products consistently meet and exceed industry standards for quality and technological advancement. Harold Redman plays a key part in managing ECHO's extensive distribution network, facilitating product reach to thousands of independent dealers and major retail outlets across North America and Latin America. This executive's strategic oversight is crucial for driving market penetration, adapting to evolving industrial and consumer needs, and maintaining ECHO's competitive advantage in a dynamic global market.
    Harold Redman

    Henok Melesse - Founder & Chief Executive Officer

    Henok Melesse, the Founder & Chief Executive Officer at ECHO, established the company's core values and continues to guide its strategic trajectory. Melesse's leadership is fundamental to ECHO's enduring commitment to producing professional-grade outdoor power equipment that sets industry benchmarks. The Founder & Chief Executive Officer ensures that the company's dedication to technological innovation and superior product quality remains at the forefront of its operations, a principle maintained for 40 years. Henok Melesse oversees the strategic management of ECHO's comprehensive distribution infrastructure, fostering strong relationships with distributors and dealers across North America and Latin America. This executive's vision is critical for expanding market reach, addressing diverse customer needs, and solidifying ECHO's position as a worldwide leader in its sector.

    Nathan Flood - Chief Information Officer

    Nathan Flood, the Chief Information Officer at ECHO, directs the company's technology strategy and digital infrastructure. Flood's leadership is focused on leveraging information technology to enhance ECHO's operational efficiency and support its market leadership in outdoor power equipment. The Chief Information Officer oversees the development and implementation of robust IT systems that support product development, manufacturing, and the extensive distribution network spanning North America and Latin America. Nathan Flood's responsibilities include ensuring data security, optimizing supply chain technology, and driving digital transformation initiatives to meet both industrial and consumer demands. This executive's strategic vision for technology is crucial in maintaining ECHO's competitive edge and reinforcing its commitment to innovation and quality across all facets of the business.
    Nathan Flood

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    Frequently Asked Questions Regarding ECHO Top Executives and Leadership Team

    Who leads ECHO?
    ECHO is led by Stephen Cristoforo (Chief Executive Officer), along with executives such as Chae Jeong (Founder & Chief Executive Officer) and Nobu Ashida (President & Chief Executive Officer).
    Who is part of ECHO’s executive team?
    The executive team of ECHO includes leaders such as Stephen Cristoforo (Chief Executive Officer), Chae Jeong (Founder & Chief Executive Officer), Nobu Ashida (President & Chief Executive Officer) and other senior executives.
    How many executives does ECHO have?
    ECHO has 10 executives leading key business areas.
    What roles are included in ECHO’s leadership team?
    The leadership team of ECHO includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, President & Chief Executive Officer, Founder & Chief Executive Officer, Partner, Sports At Echo Investment Capital and Chief Executive Officer and Minority Owner, OKC Pro Soccer Club and Stadium.