Wavemaker Executive and Leadership Team

June, 2026

Leadership Overview

Wavemaker has 4 executives leading key functions including strategy, operations, client relations, and human resources.

Driven by innovation, Wavemaker shapes consumer brand decisions through integrated media, content, and technology, impacting market dynamics globally.

Leadership Roles at Wavemaker

  • Chief Executive Officer - Peter Vogel
  • Chief Operating Officer - Juan Cruz Pierard
  • Client President - Stephanie Starr
  • Chief People Officer (North America) - Jessica Maley
  • Peter Vogel - Chief Executive Officer

    Peter Vogel, the Chief Executive Officer at Wavemaker, directs the overarching strategy and global vision for the media agency network. Vogel architects the company's approach to shaping consumer brand decisions by integrating media, content, and technology across all operations. This leadership role involves steering the organization towards continuous innovation and market leadership, ensuring Wavemaker remains at the forefront of the industry. Vogel's strategic direction guides the expansion of services and the cultivation of client partnerships, directly impacting the company's growth and reputation. The Chief Executive Officer ensures alignment with the company's core mission of delivering impactful brand experiences worldwide. Vogel's executive oversight drives the integration of cutting-edge solutions that redefine consumer engagement in the digital age.

    Juan Cruz Pierard - Chief Operating Officer

    Juan Cruz Pierard, the Chief Operating Officer at Wavemaker, manages the day-to-day operational execution and efficiency across the global network. Pierard oversees the integration of media, content, and technology platforms, ensuring seamless delivery of services to clients. This role involves optimizing internal processes and resource allocation to support Wavemaker's strategic objectives. The Chief Operating Officer drives operational excellence, focusing on scalable solutions that enhance client satisfaction and agency performance. Pierard's leadership ensures that the company's infrastructure effectively supports its mission of shaping consumer brand decisions. By streamlining operations, Juan Cruz Pierard enables the agency to adapt swiftly to market changes and technological advancements, reinforcing Wavemaker's position as a leader in the marketing services sector.

    Stephanie Starr - Client President

    Stephanie Starr, the Client President at Wavemaker, spearheads client relationship management and strategic account growth across key markets. Starr focuses on understanding and anticipating client needs, translating them into actionable media, content, and technology strategies. This executive position involves fostering deep partnerships with brands, ensuring Wavemaker's solutions effectively shape consumer decisions and experiences. The Client President drives client retention and identifies new opportunities for collaboration, directly contributing to revenue expansion. Stephanie Starr's dedication to client success ensures that Wavemaker consistently delivers exceptional value and measurable results. This leadership ensures that client objectives are met through innovative and integrated marketing approaches.

    Jessica Maley - Chief People Officer (North America)

    Jessica Maley, the Chief People Officer (North America) at Wavemaker, directs human capital strategy and talent management for the North American region. Maley cultivates a high-performance culture that supports the agency's mission of shaping consumer brand decisions through media, content, and technology. This critical role involves overseeing recruitment, employee development, and organizational design to attract and retain top talent. The Chief People Officer (North America) ensures that people strategies align with business objectives, fostering an environment conducive to innovation and collaboration. Jessica Maley's leadership is instrumental in building a robust workforce capable of driving Wavemaker's growth and client success across the continent. Maley champions initiatives that enhance employee engagement and professional advancement.
    Jessica Maley

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    Frequently Asked Questions Regarding Wavemaker Top Executives and Leadership Team

    Who leads Wavemaker?
    Wavemaker is led by Peter Vogel (Chief Executive Officer), along with executives such as Juan Cruz Pierard (Chief Operating Officer) and Stephanie Starr (Client President).
    Who is part of Wavemaker’s executive team?
    The executive team of Wavemaker includes leaders such as Peter Vogel (Chief Executive Officer), Juan Cruz Pierard (Chief Operating Officer), Stephanie Starr (Client President) and other senior executives.
    How many executives does Wavemaker have?
    Wavemaker has 4 executives leading key business areas.
    What roles are included in Wavemaker’s leadership team?
    The leadership team of Wavemaker includes roles such as Chief Executive Officer, Chief Operating Officer, Client President, Chief People Officer (North America).